Stevenot Winery

What Stevenot Winery does

Stevenot Winery is a privately held, family-owned boutique winery founded in 1978 by Barden Stevenot in Vallecito, California, in the Sierra Foothills of Calaveras County. The company produces a diverse portfolio of approximately 18 grape varietals, including Chardonnay, Sauvignon Blanc, Tempranillo, Cabernet Sauvignon, Petite Sirah, Zinfandel, Merlot, Barbera, and its newer Danza Roja red blend, organized into three core lines: the premium Reserva series, the grocery-distributed Classic series, and the grocery-exclusive Vintner's Select series. Its 4-acre estate vineyard in Vallecito supplies a portion of production, with the balance sourced from local Sierra Foothills vineyards under a long-term arrangement for the historic San Domingo Creek property.

The business operates a hybrid direct-to-consumer and wholesale model. Direct channels include two tasting rooms (the main Vallecito winery and a Main Street location in Murphys housed in a historic 1893 building), an online wine store with California and out-of-state shipping, and a wine club subscription with monthly shipments and member pricing. Wholesale distribution is handled through the parent company, Oliveto Distributing Company, which acquired Stevenot in 2010 and places the Classic and Vintner's Select lines in grocery stores across multiple California counties. Ancillary revenue comes from event hosting (weddings, private parties) and weekly Sunday live music programming that drives tasting room foot traffic.

Stevenot was acquired by Oliveto Distributing on February 10, 2010; brothers Jon and David Oliveto became joint owners, with Jon retiring in early 2023 after 50 years and David and Lorraine Oliveto acquiring his share. A leadership transition in 2025 saw winemaker Nancy Steel retire after 45 years, replaced by Moises Acevado Flores (28+ years of experience) with David Whaley continuing as assistant winemaker. The winery employs 11-50 people, holds the Best Winery in Calaveras County designation for 2026, and operates without any disclosed AI/ML, proprietary technology platform, or external funding.

Name

Stevenot Winery

Legal name

Stevenot Winery / Oliveto Distributing Company

Website

https://stevenotwinery.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Stevenot Winery is a family-owned boutique winery in California's Sierra Foothills producing premium wines across 18 varietals, selling direct through two tasting rooms, a wine club, and online, plus grocery distribution across California via parent Oliveto Distributing Company.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Premium wine production
• Estate vineyard wines
• Wine club subscriptions
• Winery tasting room
• Wine retail distribution

Headquarters

HQ city

Murphys

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: The winery sells wines directly to consumers through their tasting rooms and online wine store, offering bottle and glass service. Wines include Reserva selections, Classic series, and Vintner's Select grocery-exclusive labels.
2. Wine Club Membership: Monthly subscription wine shipments with club pricing (Club Case Price or Club Bottle Price). Members receive discounts on purchases and automatic enrollment for non-members selecting club pricing options.
3. Grocery Store Distribution: The Classic series and Vintner's Select series are distributed through grocery stores across multiple California counties, providing affordable wine options at retail.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Stevenot Winery is a boutique winery that produces, ages, and sells premium wines from California's Sierra Foothills (Calaveras County). The portfolio includes the Reserva premium line (Pinot Grigio, Cabernet Franc, Malbec, Charbono, Syrah, dry-farmed Cabernet Sauvignon), the grocery-distributed Classic and Vintner's Select series, estate wines from a 4-acre vineyard, and the specialty Danza Roja red blend. The winery sells directly to consumers through tasting rooms in Vallecito and Murphys, an online wine store, a monthly Wine Club subscription, and grocery store distribution across multiple California counties.

Product overview

Stevenot Winery is a boutique winery producing premium wines in California's Sierra Foothills, operating multiple tasting rooms in Murphys and Vallecito. The product portfolio centers on the Reserva wines (premium handcrafted varietals including Pinot Grigio, Cabernet Franc, Malbec, Charbono, Syrah, and dry-farmed Cabernet Sauvignon), complemented by the grocery-accessible Classic Series and Vintner's Select lines. Estate wines from the winery's own 4-acre vineyard feature Barbera, Chenin Blanc, Malvasia Bianca, and Merlot. Additional offerings include a Wine Club membership (with club pricing options), wine tasting experiences at two locations, event hosting services, and weekly Sunday live music events. The winery produces over 18 different grape varieties across its diverse portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Reserva: Premium reserve wine selection including Pinot Grigio, Cabernet Franc, Malbec, Charbono, Syrah, and dry-farmed Cabernet Sauvignon.
• Classic
• Vintner's Select

Products and services

• Stevenot Reserva Wines Premium handcrafted wine selection featuring Pinot Grigio, Cabernet Franc, Malbec, Charbono, Syrah, and 100% dry-farmed Cabernet Sauvignon sourced from local vineyards. The Reserva line represents the winery's flagship premium offerings.
• Classic Series Wines A wine series distributed across grocery stores in multiple California counties, offering accessible quality wines for everyday consumption.
• Vintner's Select Series Grocery-exclusive wine series designed to be affordable and accessible at retail locations across multiple California counties, with new wines regularly added to expand the lineup.
• Estate Wines Wines produced from grapes grown on the winery's own 4-acre estate vineyard in Vallecito, featuring Barbera, Chenin Blanc, Malvasia Bianca, and Merlot varietals.
• Danza Roja The winery's newest red wine offering, representing innovative winemaking and a recent addition to the Stevenot portfolio.
• Stevenot Wine Club Membership A subscription program offering members discounted pricing on wine purchases (Club Case Price or Club Bottle Price options). Members receive monthly wine shipments with associated credit card charging for each shipment.
• Wine Tasting Experiences Tasting room experiences offered at two locations: the Vallecito winery (Thursday-Sunday 11AM-4PM, no reservations required) and the Main Street tasting room in Murphys. Experiences include tastings and full glass service.
• Event Hosting Services Wedding, party, and event hosting services managed by Events Manager Christine Puccinelli at the winery property.

Quantifiable outcome

• Voted Best Winery in Calaveras County for 2026
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• Oliveto Distributing CompanyflagshipStrategic or Co-development Partner · 10 February 2010Oliveto Distributing Company, a family-owned distribution business established in the late 1960s originally as a milk distribution company by Ross Oliveto, acquired Stevenot Wines on February 10, 2010. Brothers Jon and David Oliveto now own both Oliveto Distributing (a Miller Master award-winning distributor recognized among top 7 nationwide) and Stevenot Wines. The acquisition was strategic, combining distribution expertise with winemaking heritage.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Yosemite Cellars: Sierra Foothills-area winery near Yosemite with tasting room and broader distribution; comparable as a Sierra Foothills regional winery with overlapping varietal mix and DTC focus, though anchored to a different micro-region.

Direct peers

• Renwood Winery: Amador County winery known for Zinfandel, with tasting room and broader distribution; comparable as a Sierra Foothills wine producer with overlapping varietals and DTC-plus-retail model.
• Bella Grace Vineyards: Amador County boutique winery sharing winemaker Moises Acevado Flores with Stevenot; directly comparable as a small estate winery in the Sierra Foothills with estate-grown varietals and wine club focus.
• Lava Cap Winery: Placerville (El Dorado County) family-owned estate winery with tasting room and wine club; comparable as a Sierra Foothills boutique winery with estate-grown varietals and DTC emphasis.
• Boeger Winery: El Dorado County (Sierra Foothills) boutique winery producing estate varietals with a tasting room; directly comparable as a small family-owned Sierra Foothills winery competing for tasting-room visitors.
• Twisted Oak Winery: Calaveras County boutique winery specializing in Spanish and Mediterranean varietals with a tasting room in Murphys and wine club; directly comparable as a small Sierra Foothills winery competing for the same tasting-room visitor.
• Ironstone Vineyards: Larger Calaveras County winery operating a prominent tasting room and event venue (Ironstone Amphitheatre) in Murphys/Vallecito; comparable as a Sierra Foothills DTC and event-driven winery in the same regional cluster.
• Sobon Estate: Historic Amador County winery with estate vineyards, a tasting room, and broader retail distribution; comparable as a multi-generational Sierra Foothills producer with overlapping varietal mix and DTC focus.
• Hovey-Winston Smith Winery: Small Calaveras County winery operating a tasting room in Murphys; directly comparable as a same-region boutique competitor for tasting-room visitors and Wine Club members.

Broad incumbents

• Frog's Leap Winery: Established Napa Valley estate winery with tasting room and wine club; relevant as a higher-end California boutique benchmark for DTC pricing and wine-club structure that Stevenot aspires to in its Reserva tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StevenotWinery
• Instagraminstagram.com/stevenotwinery
• Xx.com/StevenotWinery
• LinkedInlinkedin.com/company/stevenot-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stevenot Winery