Voiceback Analytics

What Voiceback Analytics does

Voiceback Analytics Private Limited is a Bengaluru, India-headquartered data analytics firm founded in 2019 that delivers Microsoft Azure-powered business intelligence, CRM analytics, and AI-driven retail personalization solutions for enterprise and mid-market clients. The company's product portfolio is built around three integrated offerings: VBA 361, an intelligent CRM analytics layer that automates targeted customer communication across SMS, email, and WhatsApp; VBA View, a white-labelled BI reporting platform that distributes Power BI reports via the Power BI Web API under role-based access control; and the Dynamic Promotion Engine (DPE), an AI-powered real-time personalization engine for omnichannel and travel-retail environments that optimizes promotional spend and basket size. The underlying technology stack is centered on Microsoft Azure services (Data Lake, Databricks, Synapse, Blob Storage, Azure ML, and Azure Cognitive Services) with Power BI for visualization, complemented by .NET Core, Angular, Python, and R for application and analytics layers.

The company primarily serves enterprise clients in retail, travel retail, conglomerates, telecom, and healthcare, naming customers such as Adani, Bravus, Fly Ayrstan, April Moon Retail, Organico Global Travel Retail, Tanishka Telecom, Swas Healthcare, and Cricuru.com within a base of roughly 30 customers across approximately 10 countries. Go-to-market is consultative enterprise field sales supplemented by self-serve platform access, with recurring earned-media coverage in industry publications such as DFNI Magazine, Moodie Davitt Report, Business World, and Retail4Growth in the travel-retail vertical.

Voiceback Analytics operates a dual revenue model combining subscription-based SaaS (monthly or annual plans with auto-renewal) and separately purchased professional services for data engineering, BI dashboarding, and AI/ML consulting, with quote-based pricing that is not publicly disclosed. The firm is privately held and founder-led by CEO Shubhra Misra (IIM Lucknow MBA, Microsoft DA-100 certified), supported by a small Bengaluru-based leadership team across business, infrastructure, and technology functions, with affiliated entities referenced in its Privacy Policy including VBT Analytics Pvt. Ltd. and AZ Research Pvt. Ltd.

Name

Voiceback Analytics

Legal name

Voiceback Analytics Private Limited

Website

https://voicebackanalytics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Voiceback Analytics provides Microsoft Azure-powered business intelligence, CRM analytics, and AI-driven retail personalization solutions for enterprise clients in travel retail, omnichannel retail, telecom, healthcare, and conglomerates across approximately 10 countries via subscription and consulting.

Ownership category

akta.pro rank

Product category

Data Analytics & Business Intelligence

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Data analytics services
• Business intelligence platform
• Power BI reporting
• Retail personalization engine
• CRM analytics layer

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Voiceback Analytics provides subscription-based access to their online applications for customer engagement and business productivity. Services include marketing automation, CRM, database application, Sales Order Management, and Deep data Analytics. Subscriptions are available under various duration plans with auto-renewal. Fees are exclusive of taxes (GST applicable for India).
2. Professional/Consulting Services: Additional professional services such as consulting services can be purchased separately by placing an order. Fees for professional services are in addition to subscription fees. Delivered in English with independent contracts governing additional terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Voiceback Analytics builds and operates a Microsoft Azure-based analytics and business intelligence platform consisting of three core products: VBA 361 (a CRM analytics layer for multi-channel customer engagement), VBA View (a white-labelled Power BI reporting platform), and the Dynamic Promotion Engine (a real-time AI-powered personalization engine for omnichannel retail). The company also delivers Data Science As A Service consulting engagements covering ETL pipelines, AI/ML analytics, and BI dashboarding for retail, travel retail, and large enterprise clients across 10 countries.

Product overview

Voiceback Analytics offers a platform of three integrated core products — VBA 361 (CRM analytics and multi-channel customer engagement), VBA View (white-labelled Power BI-based BI reporting platform), and DPE (Dynamic Promotion Engine for AI-driven real-time personalization in omnichannel retail) — supported by a Data Science As A Service consulting practice. VBA 361 layers AI-ML analytics on top of existing CRM systems and automates customer communication via SMS, Email, and WhatsApp. VBA View serves as the organization's centralized BI consumption layer powered by Power BI. DPE runs on Microsoft Azure and delivers AI-optimized promotions in airport and omnichannel retail. All products share Azure-based data infrastructure (Data Lake, Databricks, Synapse) and feed into VBA View dashboards.

Differentiator

Problem solved

Functional benefit

Brands

• VBA 361: Advanced intelligent product that adds a layer of powerful Data Analytics on top of CRM, enabling hassle-free targeted communication to multiple customer cohorts using SMS, Emails and WhatsApp
• VBA View
• Dynamic Promotion Engine (DPE)

Products and services

• VBA View An integrated, white-labelled BI reporting platform that distributes Power BI reports across an organization through a singular system. Uses the Power BI Web API to render visualizations to role-based user groups, with data access control based on an access grid, downloadable summarized data, and full white-labelling so the platform becomes the customer's branded analytics engine. Targeted at enterprises seeking to centralize BI consumption.
• VBA 361 An intelligent CRM analytics layer that adds AI-driven data analytics on top of existing CRM systems. Enables hassle-free targeted communication to multiple customer cohorts at multiple frequencies using SMS, Email, and WhatsApp, powered by predictive analytics. Targeted at enterprises that want to add analytics-driven engagement on top of their existing CRM.
• Dynamic Promotion Engine (DPE) A real-time AI-powered personalization and promotion optimization engine for omnichannel retail. Delivers dynamic, targeted promotions based on customer identity and transaction history, supports QR-based engagement without paper collateral, tracks customer behavior across cohorts, and optimizes promotional spend by deploying discounts only when necessary. Deployed on Microsoft Azure across multiple airport retail environments.
• Data Science As A Service End-to-end data science and analytics consulting service delivered by Voiceback Analytics' team of data scientists, statisticians, and engineers. Covers business intelligence, ETL data engineering pipelines, and advanced AI/ML analytics. Clients are hand-held through execution with continuous monitoring of outputs.
• Travel Retail Data Analytics Suite A data analytics and promotional optimization suite tailored for travel retail and duty-free operators. Provides analytics for airport and travel retail environments, building on Voiceback Analytics' VBA View, VBA 361, and DPE capabilities.

Quantifiable outcome

• Optimized promotional spend - discounts deployed only when necessary
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• Microsoft AzurecoreTechnology or IntegrationCore technology infrastructure provider. Voiceback Analytics builds its products on Microsoft Azure platform, utilizing Azure Data Lake, Azure Databricks, Azure Synapse, Azure Blob Storage, Azure ML, and Azure Cognitive Services. Azure platform powers the Dynamic Promotion Engine deployed across multiple airport stores.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tiger Analytics: Tiger Analytics is a US- and India-based data and AI consulting firm delivering enterprise BI, ML engineering, and analytics-as-a-service on Azure, comparable in stack and service-model mix to Voiceback's Data Science As A Service practice.
• Sigmoid: Sigmoid is a data and AI engineering firm specializing in cloud data platforms, real-time analytics, and ML — closely aligned with Voiceback's Azure Databricks/Synapse-based data engineering and personalization offerings.
• AbsolutData Analytics: AbsolutData is an AI and analytics firm offering marketing analytics, recommendation engines, and BI for retail and CPG clients — overlapping directly with Voiceback's CRM analytics, dynamic promotion, and reporting products.
• Course5 Intelligence: Course5 is an AI and analytics company with strong retail and consumer packaged goods focus, offering BI dashboards, demand sensing, and personalization — directly comparable to Voiceback's VBA View, DPE, and demand-sensing case studies.
• LatentView Analytics: LatentView is an India-based analytics and AI solutions provider serving global enterprises with BI, data engineering, and AI/ML services, comparable in size, delivery model, and Azure-based analytics practice to Voiceback.
• Algonomy: Algonomy (formerly Manthan/RichRelevance) is a retail-focused AI personalization and analytics platform with direct overlap to Voiceback's Dynamic Promotion Engine and retail analytics offerings, particularly in omnichannel and travel-retail environments.
• Tredence: Tredence is an India-headquartered data analytics and AI services firm with a dedicated retail and consumer goods practice, closely matching Voiceback's vertical focus, Azure data engineering stack, and subscription-plus-services model.
• Affine Analytics: Affine is a US-India data and AI engineering firm building analytics solutions, recommendation systems, and BI platforms for enterprises — comparable in scope to Voiceback's VBA 361 and VBA View product architecture.

Broad incumbents

• Fractal Analytics: Fractal is a much larger India-rooted AI and analytics firm serving Fortune 500 clients across retail, CPG, and financial services; broader portfolio but overlapping AI/ML personalization and BI capabilities that compete with Voiceback's product suite.
• Brillio: Brillio is a global IT services and digital transformation company with a strong analytics and customer-experience practice, providing broader-scale competition to Voiceback's enterprise analytics engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/voiceback-analytics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voiceback Analytics