Ursini Great Oils Great Specialties

What Ursini Great Oils Great Specialties does

Ursini Great Oils Great Specialties (legal entity Ursini S.r.l.) is an Italian family-owned food company headquartered in Fossacesia, Abruzzo, that produces premium extra virgin olive oils and a portfolio of artisanal Italian food specialties. The product offering spans approximately ten categories: extra virgin olive oils (mono-varietal, blended, organic, and organic paper-bottled), citrus-flavored oils (Agrumati), herb and spice-flavored oils (Speziati), red and white pasta sauces, organic house sauces, spreadable condiments (Pestati), tomato products, olives, and Manicaretti preserved vegetables. Production is anchored in the family's olive-cultivation expertise dating to the 1800s and in the contemporaneous milling technique, in which olives are co-pressed with fresh ingredients (citrus, basil, chili, white truffle) to achieve flavor fusion rather than post-press infusion. Raw olives are sourced from approximately 80 local growers around the Abbey of San Giovanni in Venere, with the main headquarters, an on-site oil mill (Frantoio), and a logistics center in Arielli (CH) handling production and distribution.

The company commercializes almost exclusively through its proprietary direct-to-consumer e-commerce storefront at ursini.com, which supports eight languages and ships to 22 European countries with tiered free-shipping thresholds. Pricing is on a per-unit basis with EUR-denominated prices ranging from approximately €3.30 for a 500g passata to €24.00 for a 1000ml premium EVOO, and cart AOV behavior is implied by a €49 Italy free-shipping threshold. Customer-segment data points to a single primary persona of premium food enthusiasts seeking authentic Italian gourmet products with documented artisanal provenance. Ursini S.r.l. is privately held by the founding family, employs 11-50 people, has no external funding or institutional investors, has not been acquired, and has no subsidiaries.

Recognition by Gambero Rosso's Guida Oli D'Italia (OPERA MASTRA, 'Best Oil Blend of Italy 2026/2027') and by FICO Eataly World (Cuori di Carciofini e Menta Grigliati a Mano) provides third-party validation. Sustainability differentiation includes the EVVIVA! La Rivoluzione Bio line in a 94% recycled-paper bottle, making Ursini the first Italian olive-oil company to commercialize paper-bottle packaging at retail. The GTM motion is DTC-first with nascent European export support and no disclosed B2B partnerships, M&A activity, or strategic alliances beyond the FICO Eataly World platform presence.

Name

Ursini Great Oils Great Specialties

Legal name

Ursini S.r.l.

Website

https://ursini.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Ursini Great Oils Great Specialties is an Italian family-owned producer of premium extra virgin olive oils and artisanal gourmet specialties (sauces, pestos, preserved vegetables, olives, tomatoes), selling direct-to-consumer via its multilingual European e-commerce storefront and serving premium food enthusiasts across 22 European countries from its Abruzzo facilities.

Ownership category

akta.pro rank

Product category

Premium Italian Olive Oils

NAICS

Fats and Oils Refining and Blending (311225), Perishable Prepared Food Manufacturing (311991)

SIC

Fats & Oils (2070), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Extra virgin olive oil
• Italian gourmet foods
• Artisan pasta sauces
• Flavored olive oils
• Organic tomato sauces

Headquarters

HQ city

Fossacesia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of olive oil and gourmet food products through the company's proprietary e-commerce website. Products include extra virgin olive oils, flavored oils, sauces (sughi), pestos, manicaretti (artisan preserved vegetables), tomatoes, and olives.
2. Retail/Wholesale Distribution: The company ships products to retail customers across Europe with tiered shipping costs based on weight and destination. Free shipping thresholds vary by country (Italy: €49, Europe: €99-189).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ursini produces premium extra virgin olive oils and artisanal Italian gourmet food products including pasta sauces, pestos, preserves, olives, and flavored oils. The company mills olives within hours of harvest using a 'contemporaneous milling' technique and sources from approximately 80 local olive growers in the Abruzzo region of Italy. Products are sold primarily directly to consumers through the company's e-commerce site.

Product overview

Ursini Great Oils Great Specialties is an Italian food company specializing in premium extra virgin olive oils and artisanal food products. The portfolio consists of a unified core offering centered on extra virgin olive oil (their founding product category) extended into ten complementary product lines: (1) Olio Extra Vergine di Oliva - premium oils including award-winning blends, monovarietals, and organic options; (2) Manicaretti - handcrafted preserved vegetables; (3) Linea Agrumati - citrus-infused oils made by co-milling olives and fresh citrus; (4) Linea Speziati - herb and spice infused oils; (5) Sughi Rossi - tomato-based pasta sauces; (6) Sughi Bianchi - tomato-free pasta sauces and pestos; (7) Sugo di Casa Biologico - organic tomato sauces; (8) Pestati - spreadable condiments; (9) Pomodori - tomato products; (10) Oliveria - premium olives. All products share the common denominator of extra virgin olive oil and are positioned as artisanal, quality-focused food specialties from Abruzzo, Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Extra Virgin Olive Oils Ursini's flagship extra virgin olive oil line, produced in Abruzzo from olives milled within hours of harvest using a 'contemporaneous milling' technique, sourced from approximately 80 local olive growers. Available in standard and paper-bottle formats and recognized with industry awards including Best Oil Blend Italy 2026/2027.
• Flavored Olive Oils Infused and flavored extra virgin olive oils extending the core olive oil line for gourmet cooking and finishing applications, targeted at consumers seeking artisanal pantry staples.
• Pasta Sauces Artisanal Italian pasta sauces sold under the Ursini brand as part of its gourmet pantry range, distributed alongside its olive oils.
• Pestos Artisanal pesto sauces produced by Ursini as part of its Italian gourmet specialty food range.
• Preserves Artisanal preserves sold under the Ursini brand as part of its gourmet specialty food range.
• Olives Table olives sold under the Ursini brand, extending the company's Italian gourmet specialty offering alongside its olive oils.

Quantifiable outcome

• Award: 'MIGLIOR OLIO BLEND D'ITALIA 2026/2027' by Guida Oli D'Italia, Gambero Rosso for Opera Mastra
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lucini Italia: Premium Italian extra virgin olive oil brand sold through specialty retail and DTC in North America. Directly comparable on premium EVO positioning, flavored oil extensions, and emphasis on estate/grower provenance storytelling.
• Colavita: One of the largest Italian olive oil producers with broad EVO and flavored oil portfolios sold through retail and wholesale across Europe and the U.S. Directly comparable on extra virgin olive oil core category, geographic origin (Italy), and product breadth including flavored oils.
• Mutti: Italian premium tomato-based product company with strong presence in passata, pelati, and pasta sauces (sughi) — directly overlapping with Ursini's Sughi Rossi, Sughi Bianchi, Pomodori, and Sugo di Casa Biologico lines. Comparable on premium Italian tomato-sauce positioning and direct-to-consumer plus retail distribution.
• De Cecco: Italian heritage food company producing pasta, sauces, and olive oil. Comparable on multi-category Italian premium grocery positioning, similar channel breadth across retail and DTC, and Italian regional heritage brand equity.
• Partanna: Italian olive oil producer (Sicily) selling EVO and flavored oils via retail and DTC. Directly comparable on core EVO product, flavored oil extensions, and Italian regional heritage positioning at premium price points.

Emerging players

• Brightland: U.S.-based premium olive oil DTC brand emphasizing California-sourced EVO and design-forward packaging. Comparable as a premium EVO DTC brand targeting design-conscious, ingredient-aware consumers, though Brightland is California-sourced rather than Italian.

Broad incumbents

• Filippo Berio: Established Italian olive oil brand with mass retail distribution globally. Comparable as an Italian extra virgin olive oil brand selling across multiple channels and geographies, though Filippo Berio operates at substantially larger scale than Ursini.
• Carapelli: Historic Italian olive oil brand owned by a multinational food group, distributing EVO and flavored oils across European retail. Comparable as an Italian EVO incumbent; competes in the same category but at much higher scale and shelf penetration than Ursini.
• Rao's (specialty sauces): Premium Italian-inspired pasta sauces with strong U.S. distribution. Comparable to Ursini's sughi lines on premium positioning and sauce category, though Rao's is primarily U.S.-market focused versus Ursini's European base.
• Frescobaldi (Tenute di Frescobaldi): Historic Italian wine and gourmet food producer with premium olive oil line from Tuscan estates. Comparable on Italian heritage, premium EVO production, and estate-driven brand storytelling, though Frescobaldi is substantially larger and wine-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UrsiniGrandiOli

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ursini Great Oils Great Specialties