Tenuta Santa Maria

What Tenuta Santa Maria does

Tenuta Santa Maria is a privately held, family-owned Italian winery operating under the legal entity Tenuta Santa Maria Eredi di Gaetano Bertani Società Semplice Agricola, headquartered in Arbizzano di Negrar in the Valpolicella Classica region near Verona, Italy. The estate's winemaking tradition traces back to 1735 and is currently stewarded by co-owners Giovanni and Guglielmo Bertani. The company produces a portfolio of premium Veronese wines including Amarone della Valpolicella Classico Riserva DOCG, the rare Brolo dei Poeti cru Amarone, Valpolicella Ripasso Classico Superiore DOC, Valpolicella Classico Superiore DOC, Recioto della Valpolicella Classico DOCG, Pràgal Rosso Verona IGT, Decima Aurea Merlot IGT, Lepiga Soave DOC, and Torre Pieve Chardonnay IGT, priced between €14 and €73 per 750ml bottle.

Production is grounded in traditional Italian winemaking with an emphasis on native Veronese grape varieties, exclusive Corvina clones and massal selections, and the appassimento drying method for Amarone and Recioto production. The estate operates two physical properties — the main Arbizzano di Negrar estate in Valpolicella Classica, featuring an 18th-century villa with frescoed rooms, historic bottaia, and the Brolo dei Poeti walled vineyard, and a second estate in Colognola ai Colli in the Soave region — and applies certified sustainable viticulture practices. Aging is extensive, with the Brolo dei Poeti Amarone Riserva matured over 14 years before release and Decima Aurea Merlot aged 14 months in French oak barriques.

The business operates a hybrid revenue model. Wine sales are generated through direct-to-consumer e-commerce (WooCommerce storefront shipping to Italy, Netherlands, Germany, Belgium, Luxembourg, Austria, and France), an on-site wine shop at the estate, Italian hospitality trade distribution (restaurants, hotels, enoteche), and international importer networks. A second revenue stream is wine tourism and events: guided estate tours and tastings, corporate events, weddings, and private dining at the 18th-century villa, with dedicated booking channels and gift vouchers. Marketing is conducted via a multilingual website (Italian, English, Chinese), a Wine Club newsletter, trade shows (Vinitaly, Vinexpo Asia), and participation in the Consorzio Valpolicella collective. The company has no disclosed funding, no institutional shareholders, and operates as an independent family winery.

Name

Tenuta Santa Maria

Legal name

Tenuta Santa Maria Eredi di Gaetano Bertani Società Semplice Agricola

Website

https://tenutasantamaria.wine

Company type

Private

Founded year

1735

Operating status

Operating

Headcount range

11–50 employees

Short description

Tenuta Santa Maria is a privately held Italian family winery in Valpolicella Classica producing premium DOCG wines (Amarone, Valpolicella, Recioto, Soave) and offering wine tourism, corporate events, and weddings at its 18th-century Bertani family estate.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Italian winemaking
• Amarone production
• Valpolicella wines
• Appassimento method
• Wine tourism

Headquarters

HQ city

Negrar

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer and wholesale wine sales through e-commerce platform and on-site wine shop. Products include Amarone, Valpolicella, Ripasso, Recioto, Soave, Chardonnay, Merlot, and Pràgal wines at various price points from €14 to €73 per bottle.
2. Wine Tourism and Events: Revenue from guided tours, tastings, corporate events, weddings, and private events at the 18th-century estate. Also offers gift vouchers for tastings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tenuta Santa Maria produces and sells premium Veronese wines from its historic 1735 estate in Valpolicella Classica, including Amarone della Valpolicella Classico Riserva DOCG, Valpolicella Ripasso, Recioto, Soave, and Chardonnay, crafted using the traditional appassimento drying method and native grape varieties. The estate also offers wine tourism experiences including guided tours, tastings, corporate events, and weddings at its 18th-century villa.

Product overview

Tenuta Santa Maria is a historic wine estate in Valpolicella Classica, Verona, owned by the Bertani family. The product portfolio centers on premium Italian wines: Amarone della Valpolicella Classico Riserva DOCG (including the rare Brolo dei Poeti cru), Valpolicella Ripasso Classico Superiore DOC, Valpolicella Classico Superiore DOC, Recioto della Valpolicella Classico DOCG (sweet dessert wine), Pràgal Rosso Verona IGT (Corvina/Merlot/Syrah blend), Decima Aurea Merlot IGT, Lepiga Soave DOC (100% Garganega), and Torre Pieve Chardonnay IGT. Beyond wine production, the estate offers experiential services including guided tours, tastings, corporate events, and weddings at the 18th-century villa. The estate's viticulture emphasizes native Veronese varieties, the appassimento method for Amarone and Recioto, and sustainable practices across its Arbizzano di Negrar and Colognola ai Colli properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Amarone della Valpolicella Classico Riserva DOCG Premium red wine made from dried Corvina, Corvinone, and Rondinella grapes using the appassimento method, aged in the historic bottaia (cellar) of Tenuta Santa Maria.
• Brolo dei Poeti Amarone Classico Riserva DOC Rare cru Amarone from the historic walled vineyard 'Brolo dei Poeti', produced only in exceptional vintages and aged over fourteen years before release.
• Valpolicella Ripasso Classico Superiore DOC Red wine created by refermenting Valpolicella on the skins of Amarone must, giving it greater structure and depth.
• Valpolicella Classico Superiore DOC Classic red wine from Valpolicella Classica expressing the terroir through Corvina-based blends.
• Recioto della Valpolicella Classico DOCG Sweet dessert wine made from dried grapes (Corvina 70%, Corvinone 20%, Rondinella 10%) with 140-160 days of appassimento, aged in barrique.
• Pràgal Rosso Verona IGT Red blend of Corvina 60%, Merlot 20%, and Syrah 20% from Verona province, combining native and international varieties.
• Decima Aurea Merlot IGT Verona Pure Merlot from Pomerol clones (9100 strains/hectare), partially dried then aged 14 months in French oak barriques.
• Lepiga Soave DOC White wine from 100% Garganega Veronese grapes, hand-harvested in three stages, fermented in steel with bâtonnage technique.
• Torre Pieve Chardonnay IGT Verona Chardonnay from Burgundy clones (100%), vinified with dual process in steel and French oak barrique, featuring notes of citrus, hazelnut, and melted butter.
• Tours & Tastings Guided estate tours, wine tasting experiences, and private visits available year-round at the 18th-century villa and historic cellars of Tenuta Santa Maria.
• Corporate Events & Weddings Event hosting services including corporate dinners, meetings, product launches, team building, weddings, and private celebrations in the estate's historic frescoed rooms, gardens, and vineyards.

Quantifiable outcome

• Aged over 14 years before release for Amarone Riserva
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Consorzio ValpolicellacoreStrategic or Co-development PartnerCollaborates with the Valpolicella Consortium for trade show representation and collective marketing of Valpolicella wines. Participates at Vinitaly under consortium pavilion.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Speri Viticoltori: Family-owned Valpolicella Classica producer with a long history of Amarone, Recioto, and Ripasso production. Comparable to Tenuta Santa Maria on single-family heritage, Valpolicella Classica terroir, and traditional winemaking emphasis.
• Inama: Soave-based family estate producing premium Soave DOC wines from volcanic soils, with selective red Veneto wines. Comparable to Tenuta Santa Maria on family-owned Soave estate positioning and dual white/red Veronese portfolio.
• Pieropan: Family-run Soave DOC reference producer known for premium single-vineyard Soave wines. Directly comparable to Tenuta Santa Maria's Soave-side (Colognola ai Colli estate, Lepiga Soave DOC, Garganega focus) on category, family ownership, and quality-led positioning.
• Allegrini: Historic Veronese family-owned producer and one of the leading Amarone della Valpolicella houses. Directly comparable to Tenuta Santa Maria on category (premium Valpolicella/Veronese wines), single-estate heritage positioning, and DTC/wholesale distribution model.
• Tedeschi: Multi-generational Valpolicella family estate producing Amarone, Valpolicella, and Recioto from historic hillside vineyards. Comparable on heritage-led family ownership, native varietal focus, and premium tier positioning.
• Quintarelli (Giuseppe Quintarelli): Cult Valpolicella family estate famed for traditional appassimento-based Amarone and Recioto. Directly comparable to Tenuta Santa Maria on artisanal production philosophy, native Veronese varieties, and ultra-premium collector positioning.

Broad incumbents

• Cantina di Soave: Largest cooperative producer of Soave DOC wines, also producing Valpolicella and other Veneto wines. Comparable on Soave DOC production and Veronese origin, but operates at materially larger scale and broader portfolio than Tenuta Santa Maria.
• Masi Agricola: Publicly listed Verona-based wine group and a global benchmark for Amarone and Valpolicella wines. Comparable product portfolio (including appassimento-method wines) and Valpolicella terroir focus, but operates at materially greater scale and international breadth.
• Tommasi Viticoltori: Verona-based family wine group producing Amarone, Valpolicella, and other Veneto wines across multiple estates. Comparable on Veronese family heritage and Valpolicella focus, but at larger scale and broader portfolio breadth.

Regional players

• Bisol: Historic Veneto producer specializing in Prosecco Superiore and Cartizze from Valdobbiadene. Comparable on premium family-owned Italian estate positioning and Veneto origin, though anchored in sparkling rather than still wine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tenuta-santa-maria-di-gaetano-bertani

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenuta Santa Maria