Tradeo

IT Asset Lifecycle Servicestradeo.de

Tradeo is a German private IT services company headquartered in Rudelzhausen that provides IT hardware purchasing, refurbishing, recycling, configuration, repair, and digital marketing/SEO services to regional business customers.

Company typePrivate
Founded2010
HeadquartersRudelzhausen, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What Tradeo does

Tradeo is a privately held German IT services company founded in 2010 and headquartered in Rudelzhausen, Bavaria, operating with a workforce of 11–50 employees. The company offers a bundled service portfolio spanning the IT hardware lifecycle — purchasing, refurbishing, configuration, repair, and recycling — alongside adjacent digital services in marketing and SEO. Its positioning appears to be circular IT asset management combined with small-business digital enablement rather than a single-product software or platform play, and the absence of disclosed technology infrastructure suggests an operationally driven services model rather than a venture-scale technology business.

No proprietary technology stack, software platform, patents, AI/ML capabilities, customer logos, contract structures, pricing tiers, or revenue mechanics are documented in the available data. There is no external funding history, M&A activity, partnership disclosure, or leadership team information present, which limits analysis of capital structure, investor backing, and strategic direction. The company website (tradeo.de) was inaccessible during data gathering due to a CAPTCHA challenge, and no press releases, regulatory filings, or industry coverage are available in the input set.

The combination of operational breadth (hardware lifecycle plus digital marketing) under a single small entity in a non-metro German location is consistent with a regional, niche, or contract-driven services business model. Without growth metrics, hiring trends, product launches, or geographic expansion signals, any forward-looking assessment must be qualified by the thin evidence base, and the company should be treated as a low-information small private services firm rather than a high-growth technology target.

Tradeo firmographics

Firmographics

Name: Tradeo
Website: https://tradeo.de
Company type: Private
Founded year: 2010
Headcount range: 11–50 employees
Short description: Tradeo is a German private IT services company headquartered in Rudelzhausen that provides IT hardware purchasing, refurbishing, recycling, configuration, repair, and digital marketing/SEO services to regional business customers.
Ownership category
akta.pro rank

Tradeo industry classification

Industry

Product category: IT Asset Lifecycle Services
NAICS: Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
SIC: Wholesale-Computers & Peripheral Equipment & Software (5045)
akta.pro primary industry: Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)
akta.pro secondary industries: IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

IT refurbishment services
IT asset disposition
Computer recycling services
IT hardware repair
IT remarketing services

Where Tradeo is headquartered

Location

Headquarters

HQ city: Rudelzhausen
HQ country: Germany
HQ region: Europe

Markets served

Tradeo business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales

Tradeo product offering

Product offering

Core offering

Tradeo provides IT purchasing, refurbishing, configuration, and repair services, complemented by IT recycling and digital marketing/SEO services. The company targets business customers needing end-to-end IT hardware lifecycle support, including sourcing used or new equipment, restoring it to working condition, configuring it for deployment, and handling end-of-life recycling.

Differentiator

Problem solved

Functional benefit

Products and services

IT Purchasing Service

Companies that use Tradeo

Customer profile

Ideal customer profiles1 record

Tradeo technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Tradeo competitors and assessment

Company assessment

Direct peers

Reconext: European provider of reverse logistics, refurbishment, and IT asset disposition services with operations in the Netherlands and Germany. Directly comparable to Tradeo because it delivers the same configuration, repair, and resale workflow Tradeo describes.
Reborn Group: Dutch-based ITAD and refurbished hardware specialist serving Benelux and broader European markets. Comparable to Tradeo because both run end-to-end IT asset disposition programs (data erasure, refurbishment, resale, recycling) for enterprise clients, though Reborn is more geographically focused.
AfB (Arbeit für Menschen mit Behinderung): Germany-based IT refurbisher and ITAD provider with a network of processing sites. Directly comparable to Tradeo because both are German IT lifecycle service providers combining IT remarketing, refurbishment, recycling, and data erasure for enterprise and SMB clients.
Tier1 Inc. Refurbished enterprise IT hardware reseller (servers, storage, networking). Comparable to Tradeo's refurbishing/procurement core because both monetize used enterprise hardware through testing, configuration, and resale channels.
Circular Computing: UK-based remanufacturer of corporate-grade laptops with strong ESG positioning. Comparable to Tradeo's refurbishment and configuration capabilities, particularly for end-user computing hardware resold into enterprise channels.

Broad incumbents

Ingram Micro Lifecycle: Largest global IT distributor with a lifecycle services division offering IT asset disposition, remarketing, and recycling. Broad incumbent peer to Tradeo because it competes for the same enterprise end-of-life hardware volumes as part of a much wider distribution portfolio.
Foxway Group: Large pan-European ITAD, refurbishment, and device-as-a-service provider operating across DACH and the Nordics. Comparable to Tradeo because both operate in the same IT asset disposition and refurbished-hardware value chain; Foxway is materially larger and serves enterprise end-of-life/refresh programs at scale.

Regional players

Reclam Edelmetalle: German precious-metals recycler with substantial e-scrap and IT asset recycling capabilities. Adjacent peer to Tradeo because it competes for end-of-life IT hardware streams in Germany, though its core activity is metals recovery rather than remarketing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Tradeo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tradeo leadership team

Management profile

Number of profiles

Tradeo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tradeo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradeo

What does Tradeo do?

When was Tradeo founded?

Tradeo was founded in 2010. It employs 11 to 50 people.

Where is Tradeo based?

Tradeo is headquartered in Rudelzhausen, Germany, in the Europe region.

Who are Tradeo's main competitors?

Direct peers on record are Reconext, Reborn Group, AfB (Arbeit für Menschen mit Behinderung), Tier1 Inc. and Circular Computing. Broad incumbents are Ingram Micro Lifecycle and Foxway Group. Reclam Edelmetalle is listed as a regional player.

Does Tradeo have an API?

No public API is recorded for Tradeo.

What industry is Tradeo in?

Tradeo's product category is IT Asset Lifecycle Services. Its primary akta.pro industry code is BPALAIAI, Enterprise Hardware Recycling (Servers, Storage, Networking), with a secondary code of BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software). Its NAICS code is 423430 and its SIC code is 5045.