Retailtech Hub

What Retailtech Hub does

22 Век (22 Century), operating under the legal name "22 Век," is a single-location private dental clinic headquartered at Prospekt Mira 89 in central Moscow, Russia. The clinic offers a full spectrum of dental services unified by a specialization in procedures performed under general anesthesia/sedation, including dental implantation (using Nobel Biocare USA-Switzerland and Hi-Tec Israel implant systems, including All-on-4 full-arch restoration), titanium-reinforced prosthetics, surgical and therapeutic dentistry (caries, pulpitis, periodontitis), orthodontics, periodontics, and professional oral hygiene with ZOOM-4 whitening. Supporting clinical technology includes panoramic X-ray diagnostics, magnification optics, cardiological monitoring, and ECG during sedation. The clinic is staffed by academic-credentialed practitioners — including professors, candidates of medical sciences, and doctors of sciences — which forms the basis of its "professorial dentistry accessible to everyone" positioning. Customer trust is reinforced through endorsements from named Russian celebrity patients (Konstantin Lavronenko, Konstantin Raykin, Mikhail Nosachev, Gosha Kutsenko).

The clinic operates a direct-to-consumer go-to-market model: patients book via phone (8 (495) 602-42-68, 8 (925) 506 09 78), walk-in, or a website callback request, with operating hours of 8:00–21:00 weekdays and 9:00–18:00 weekends. Revenue is generated per procedure in Russian rubles, with promotional discounts of up to 50%, a 20% discount on full prepayment of treatment plans, interest-free installment plans of 2–18 months, and 0% credit available without guarantors. The clinic also partners with organizations providing OMS (mandatory health insurance) coverage for eligible services and supplies documentation for patients to claim Russian tax deductions on dental expenses. Marketing channels are concentrated on the clinic's VKontakte social media presence, website promotional content, celebrity endorsements, and partnerships with financing providers. The clinic operates exclusively in central Moscow with no disclosed expansion plans or multi-site footprint.

Name

Retailtech Hub

Legal name

22 Век

Website

https://retailtechhub.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

22 Век (22 Century) is a single-location private dental clinic in central Moscow offering full-spectrum dental services — including general anesthesia/sedation, Nobel Biocare implantation, and prosthetics — to general-population patients in Moscow.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

akta.pro secondary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• Dental clinic services
• Dental implantation services
• Oral surgery procedures
• Orthodontic treatment
• Professional oral hygiene

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Service Fees: Direct payment for all dental services including treatment, extraction, implantation, prosthetics, orthodontic treatment, periodontics, and hygiene. Patients pay per procedure or as part of comprehensive treatment plans.
2. Interest-Free Installment Plans: Interest-free payment installments from 2 to 18 months with no pre-payment required. Patients can spread costs of major procedures over time.
3. Zero Percent Credit: Zero percent credit available on the day of visit without references or guarantors for patient financing.
4. Tax Deduction Services: Clinic provides documentation for patients to claim tax deductions for dental treatment expenses.
5. OMS (Mandatory Health Insurance): The clinic partners with organizations providing medical care under mandatory health insurance (OMS) for eligible services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Retailtech Hub operates as a Moscow-based dental clinic ("22 Век" / "22 Century") providing a full spectrum of dental services unified by the capability to perform treatments under general anesthesia or sedation. Core offerings include dental implantation (Nobel Biocare and Hi-Tec systems with All-on-4 technique), prosthetics with titanium reinforcement, therapeutic dentistry for caries/pulpitis/periodontitis, surgical dentistry, orthodontic treatment, periodontics, and professional oral hygiene including ZOOM-4 whitening. The clinic sells directly to individual patients in Moscow, accepting payments per procedure, comprehensive treatment plans, interest-free installment plans (2-18 months), and 0% credit facilities.

Product overview

Стоматология «22 Век» is a Moscow-based dental clinic offering comprehensive dental care services. The clinic operates as a single unified practice with a full spectrum of dental services unified by a focus on treatments under general anesthesia/sedation. Core offerings include dental implantation (using Nobel Biocare and Hi-Tec systems with All-on-4 technique), prosthetics with titanium reinforcement, therapeutic dentistry (caries, pulpitis, periodontitis treatment), surgical dentistry, orthodontics, periodontics, and professional oral hygiene including ZOOM-4 whitening. The clinic provides financing options through 0% installment plans and credit facilities to make treatments accessible.

Differentiator

Problem solved

Functional benefit

Products and services

• General Anesthesia / Sedation for Dental Procedures (Общий наркоз / Седация) General anesthesia and sedation services for dental procedures, enabling pain-free treatment for complex dental work including extractions, implants, and prosthetics. Includes cardiological monitoring and ECG during procedures. For adult patients in Moscow requiring anxiety-free or complex dental care.
• Dental Implantation (Имплантация зубов) Tooth implantation services using premium Nobel Biocare (USA-Switzerland) and Hi-Tec (Israel) implant systems, including single-tooth implants and full-arch restorations. For adult patients in Moscow needing tooth replacement.
• Dental Prosthetics (Протезирование зубов) Full range of dental prosthetic services including crowns, bridges, and titanium-reinforced prostheses for complete oral rehabilitation. For adult patients requiring tooth restoration.
• Therapeutic Dentistry (Терапевтическая стоматология) Treatment of dental diseases including caries, pulpitis, and periodontitis with modern techniques such as vertical condensation filling, layer-by-layer restoration, and artistic composite veneers. For adult patients with dental disease.
• Surgical Dentistry (Хирургическая стоматология) Oral surgical procedures including tooth extraction (including complex wisdom teeth), maxillofacial surgery, and surgical interventions under general anesthesia. For adult patients requiring oral surgery.
• Orthodontic Treatment (Ортодонтическое лечение) Orthodontic treatments for correcting bite and teeth alignment using modern orthodontic techniques. For adult patients seeking teeth alignment correction.
• Periodontics (Пародонтология)

Quantifiable outcome

• Up to 50% discount available on promotional services
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core, standard and minor.

• Nobel BiocarecoreTechnology or IntegrationPremium dental implant supplier providing Nobel Biocare implants (USA-Switzerland origin). These are described as the highest quality and most expensive implants available at the clinic. The clinic offers Nobel Biocare implantation services as a flagship offering with promotional pricing.
• Hi-Tec ImplantsstandardTechnology or IntegrationDental implant supplier providing Hi-Tec implants from Israel. Offered as a more affordable alternative to Nobel Biocare while maintaining quality standards.
• MOSSEOminorGTM or Marketing PartnerWebsite SEO and promotion service provider credited with website search engine optimization and digital marketing support.
• OMS Healthcare OrganizationsstandardOthersHealthcare organizations providing medical care under mandatory health insurance (OMS) system. The clinic provides dental services covered by mandatory health insurance programs for eligible patients.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dr. Levin: Premium Moscow dental clinic specializing in implantation and complex prosthetics, including All-on-4 protocols. Closely comparable due to shared premium implant focus and high-ticket case mix in the Moscow market.
• НоваДент (NovaDent): Multi-location Russian dental chain providing general dentistry, implantation, orthodontics, and surgery. Comparable as a competing Moscow dental network targeting similar middle-to-upper-middle income patient base with comparable service breadth.
• МЕДИ (MEDI): One of the largest Russian networks of multidisciplinary dental clinics, offering general dentistry, implantation, surgery, and orthodontics across multiple locations in Moscow and St. Petersburg. Directly comparable as a multi-service Moscow dental provider competing for the same premium patient segment.
• ПрезиДЕНТ (PreziDENT): Russian dental clinic network with strong Moscow presence, offering comprehensive dental services including implantation, prosthetics, and aesthetic dentistry. Directly comparable due to similar multi-specialty offering and Moscow-focused premium positioning.
• Стоматология Дентал Фэнтези (Dental Fantasy): Russian dental chain with strong Moscow presence offering comprehensive dental services. Comparable as a multi-service dental provider with similar consumer-acquisition model including promotional offers and installment payment options.

Broad incumbents

• Straumann Group: Global leader in dental implants and prosthetics. Comparable at the industry level as an incumbent implant supplier and as an alternative premium implant partner for clinics like the subject company.
• Align Technology: Global orthodontic device company behind Invisalign clear aligners. Comparable as a broad incumbent in the orthodontic segment that the subject clinic also services, and as a potential premium-technology partner.
• Aspen Dental: Large U.S. DSO providing general dentistry, implants, and prosthetics through a clinic-network model. Comparable as a broad incumbent in multi-site dental service delivery, illustrating the scaled clinic model the subject company has not yet pursued.
• Heartland Dental: One of the largest U.S. dental support organizations, supporting hundreds of offices with non-clinical services. Comparable as a broad incumbent demonstrating the multi-site DSO model that represents a potential scale trajectory for the subject company.

Others

• Bego: Dental equipment and materials manufacturer serving clinics and labs with implants, prosthetics, and CAD/CAM solutions. Comparable as an adjacent supplier of the implant and prosthetic inputs the subject clinic depends on for its premium offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retailtech Hub