Actichem

What Actichem does

Actichem Pty Ltd is an Australian specialty chemical manufacturer founded in 1999 by the Paynter family and headquartered in Beresfield, New South Wales. The company develops, produces, and distributes professional-grade cleaning, restoration, and surface protection products from a purpose-built Australian laboratory, operating with 11–50 employees and a catalog of 133+ products across six primary verticals: carpet and fabric care, hard surface cleaning, disaster restoration, healthcare, natural stone and concrete care, and the eco-friendly Responsibly Green range. Its portfolio also includes the NeverStrip sub-brand of floor coating and sealing solutions, and proprietary chemistries such as ElimoTech for molecular-level odour neutralisation, the MethSan system for methamphetamine decontamination, and low-moisture encapsulation cleaning technology for commercial carpets. Key products such as Biosan II, Percide, and Forest Fresh are TGA-listed as hospital-grade disinfectants, with additional certifications from GECA, WoolSafe, Cleanseal, and Kosher Australia supporting healthcare, institutional, and sustainability-mandated procurement.

The company operates a B2B wholesale model, selling exclusively through a national network of authorized distributors and stockists across Australia, with a dealer login portal for wholesale account management. End customers include professional cleaning contractors, disaster restoration technicians, healthcare facilities, stone and tile care specialists, and facility managers — a mid-market professional base. GTM relies on channel partner enablement via an extensive Knowledge Centre (how-to guides, webinars, a Solution Finder tool, catalogues) and active social media presence to drive pull-through demand. Revenue is generated through one-time product sales of consumable chemicals rather than recurring licensing, and pricing is not publicly disclosed. The company remains privately held under family ownership with no external institutional capital, no subsidiaries, no M&A activity, and Australia as its sole operating geography.

Name

Actichem

Legal name

Actichem Pty Ltd

Website

https://actichem.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Actichem Pty Ltd is an Australian family-owned manufacturer of professional cleaning, restoration, and surface protection chemicals, selling 133+ products through a national distributor network to professional cleaners, restoration technicians, healthcare facilities, and stone care specialists across Australia.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Carpet & Upholstery Foam/Shampoo Cleaners (CRAJALAB), Carpet & Fabric Protectants & Stain Repellents (CRAJALAG), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Commercial cleaning chemicals
• Carpet cleaning products
• Disaster restoration chemicals
• Hospital grade disinfectants
• Stone and tile sealers

Headquarters

HQ city

Beresfield

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Cleaning Chemical Products: Sale of professional-grade cleaning, restoration, and surface protection chemical products through distributors. Products include carpet care, hard surface cleaners, disaster restoration chemicals, healthcare disinfectants, and eco-friendly cleaning solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Actichem manufactures and sells professional-grade cleaning, restoration, and surface protection chemical products in Australia. The portfolio spans carpet and fabric care, hard surface cleaners, disaster restoration chemicals (including methamphetamine decontamination), healthcare disinfectants, natural stone and concrete care, eco-friendly GECA-certified cleaners, and the NeverStrip floor coating sub-brand. Products are distributed exclusively through a national network of authorized distributors and stockists serving professional cleaning companies, restoration technicians, and facility managers.

Product overview

Actichem is an Australian manufacturer of professional cleaning, restoration, and surface protection products. The portfolio is organized into multiple product lines: Carpet & Fabric Care (including presprays like Performance Plus/Gold, encapsulation cleaners like Encap Plus/Pro, stain removers like Actichem POG/PIG/CTR, protectors like Fabric Shield/Fibre Shield, and specialty products like Deozyme enzyme digester and Foamex defoamers); Hard Surface Cleaners (acidic cleaners like Crete Clean and Grout Restore, alkaline degreasers like Rhino and Tile & Grout Power, neutral cleaners like Pro Neutro with nano-technology); Disaster Restoration (MethSan system for meth decontamination, Percide/Biosan II hospital-grade disinfectants, fire damage cleaners like Fire Restore/Fire Fix, flood cleanup products, and odour control products using ElimoTech technology); Healthcare products (TGA-listed hospital-grade disinfectants including Kwiksan, Thymox botanical disinfectant, hand hygiene products like Hand Sani Gel/Soap); Natural Stone & Concrete Care (Solv Sealer Gold, Stone Sealer Pro, concrete sealers and densifiers, tile and grout cleaners); NeverStrip floor coatings (Tile Seal, Vinyl Seal, Wood & Cork Seal, Stone Terrazzo & Concrete Seal); Eco-friendly Responsibly Green GECA-certified range (Shower Cleaner, Spray & Wipe, Toilet Bowl Cleaner, Neutral Detergent, Surface Clean HD); and Commercial Cleaning Supplies (kitchen cleaners, laundry products, industrial degreasers like Aquasolve). The products are sold through a national distributor/stockist network and supported by technical expertise, training, and a Solution Finder tool.

Differentiator

Problem solved

Functional benefit

Brands

• NeverStrip: Floor coating and sealer product line under the Actichem brand for tile, vinyl, wood, cork, stone, terrazzo, concrete, and rubber surfaces.

Products and services

• Performance Plus Wool-safe, multi-task prespray detergent for carpet cleaning, designed for professional cleaning contractors.
• Performance Gold High-performance prespray detergent for heavy soils and grease on carpets.
• Solv Sealer Gold Penetrating sealer for protecting natural stone and concrete surfaces, targeted at stone and tile care professionals.
• Percide Hospital-grade disinfectant and mould remover, TGA-listed (AUST L 332284), for healthcare and disaster restoration use.
• Biosan II Hospital-grade disinfectant and micro-organism decontaminant, TGA-listed (AUST L 332364).
• Encap Plus Low-moisture encapsulation carpet cleaning detergent that traps dirt in crystalline capsules for fast drying.
• Conquer Stain Remover Premium encapsulating stain remover for carpets and upholstery.
• MethSan Decontamination System Methamphetamine decontamination system using potentiated hydrogen peroxide with Foam Boost and Fog Boost additives to eliminate meth residues and neutralise harmful chemicals.
• Rhino Heavy Duty Degreaser Heavy-duty degreaser and cleaner for industrial applications.
• Thymox Botanical Disinfectant Hospital-grade thyme botanical disinfectant with high-level kill claims, non-hazardous and safe on virtually all water-cleanable surfaces.
• NeverStrip Floor Coating Line Sub-brand floor coating and sealing product line including Tile Seal, Vinyl Seal, Wood & Cork Seal, Stone Terrazzo & Concrete Seal, Rubber Seal, Liquid Grip Kit, and Densi-Prime.
• Responsibly Green Eco-Friendly Range GECA-certified environmentally friendly cleaning range including Shower Cleaner, Spray & Wipe, Toilet Bowl Cleaner, Neutral Detergent, and Surface Clean HD.

Quantifiable outcome

• MethSan system cuts decontamination time in half
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NeverStripcoreStrategic or Co-development PartnerNeverStrip is a sub-brand product line offering floor coating and sealing solutions including Tile Seal, Vinyl Seal, Wood & Cork Seal, Stone Terrazzo & Concrete Seal, Rubber Seal, and Densi-Prime products. These are manufactured by Actichem and distributed through the same network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clorox Professional: Professional division of Clorox offering disinfectants, cleaners, and sanitizers for commercial, healthcare, and institutional buyers. Comparable product overlap with Actichem's healthcare and surface disinfection range, distributed through broad facility-management channels.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving hospitality, healthcare, and industrial customers. Overlaps Actichem's healthcare-grade disinfectants and hard surface cleaning lines but operates at vastly broader scale and scope.

Direct peers

• Diversey: Global manufacturer of professional cleaning, sanitation, and hygiene chemicals serving commercial, healthcare, and food-service customers. Directly comparable to Actichem in product category and customer base, though at vastly larger scale and geographic reach.
• Agar Cleaning Systems: Australian manufacturer of commercial cleaning chemicals distributed nationally to professional cleaning contractors. The closest domestic peer to Actichem in geography, customer base, and channel model.
• Chemspec: US manufacturer of specialty cleaning and restoration chemicals, including carpet care, odour control, and disaster restoration products. Highly comparable to Actichem's disaster restoration and stain/odour-removal SKUs targeting restoration contractors.
• Prochem: UK-based specialist in carpet, fabric, and floor-care cleaning chemicals for professional contractors. Closely aligned with Actichem's carpet-care, prespray, extraction, and encapsulation product lines serving the same professional cleaning trade channel.
• Whiteley Corporation: Australian manufacturer of cleaning, disinfection, and hygiene chemicals with TGA-listed healthcare products. Comparable to Actichem's hospital-grade disinfectant portfolio and Australian regulatory pathway.
• Core Products: US manufacturer of professional carpet and upholstery cleaning chemicals, including encapsulation and prespray systems. Highly comparable to Actichem's carpet-care range and professional contractor go-to-market motion.

Emerging players

• Harvard Chemical Research: US-based specialty chemical formulator producing carpet, hard surface, and restoration cleaners for the professional channel. Comparable to Actichem's niche specialty SKUs but with a more limited international footprint.

Regional players

• Clean Plus Chemicals: Australian commercial cleaning chemical supplier serving hospitality, healthcare, and facility management customers. Comparable product categories and Australia-only distribution model, competing head-to-head with Actichem domestically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCjEqz0CHMHfy52D6Pc0KXxw
• Facebookfacebook.com/ActichemAU
• LinkedInlinkedin.com/company/actichem
• Instagraminstagram.com/actichemau
• Xx.com/Actichem1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actichem