Holzrush planning
Holzrausch Planung GmbH is a Munich-based, founder-owned interior design studio (founded 1998) delivering bespoke residential, hospitality, retail, and corporate interiors internationally, supported by in-house carpentry workshops, a patented J*GAST kitchen system, and a curated Editions furniture and lighting line.
- Company typePrivate
- Founded1998
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Holzrush planning does
Holzrausch Planung GmbH is a Munich-based, founder-owned interior design studio founded in 1998 by Sven Petzold and Tobias Petri, serving an international clientele of ultra-high-net-worth private individuals and select luxury commercial clients across at least seven European countries and the United States. The firm operates a vertically integrated model combining an interior design studio in a listed Munich building on Blumenstraße with in-house carpentry workshops in Forstern (Bavaria), an external production plant in Nižná (Slovakia), and a US representative office in New York. Its work spans full-scope residential design, luxury hospitality interiors (e.g., JAN restaurant by Jan Hartwig), corporate headquarters (Eurolub, HCOB, Infectopharm), and global retail rollouts (Leica Store & Gallery worldwide concept).
The portfolio rests on three revenue streams: bespoke interior design projects billed on multi-year, project-based contracts; the proprietary J*GAST fitted-kitchen system, a patented frame construction (up to 45% material savings versus standard modular kitchens) developed jointly with designers OHA and RelvãoKellermann and manufactured in Slovakia; and the Holzrausch Editions line of limited-edition furniture, lighting, and art objects co-created with named designers and craftspeople, sold exclusively through the Munich showroom. Core materials are natural — solid European woods (oak, ash, chestnut, douglas fir, walnut), Italian cotto and travertine, brass/tombak, and rattan-based Karuun — with sustainability framed around durability, flat-pack shipping, and material efficiency.
Holzrausch acquires clients almost entirely through earned media and word-of-mouth; it holds no disclosed institutional funding, has conducted no acquisitions, and is run as a private partnership between the two founders. Brand authority is reinforced by continuous international design coverage (Architectural Digest editions across Germany, the US, Spain, Italy, France, and Mexico; Dezeen, Wallpaper, Elle Decoration, Frame) and by 40+ industry awards, including repeated AD100 placements and top-tier honors (Red Dot, iF Design, German Design Award, Iconic Award "best of best," Monocle Design Award). Headcount is reported at 11–50, spanning interior design, construction planning, wood and surface technology, carpentry, and communications.
Holzrush planning firmographics
Firmographics- Name
- Holzrush planning
- Legal name
- Holzrausch Planung GmbH
- Website
- https://holzrausch.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holzrausch Planung GmbH is a Munich-based, founder-owned interior design studio (founded 1998) delivering bespoke residential, hospitality, retail, and corporate interiors internationally, supported by in-house carpentry workshops, a patented J*GAST kitchen system, and a curated Editions furniture and lighting line.
- Ownership category
- akta.pro rank
Holzrush planning industry classification
Industry- Product category
- Luxury Interior Design Services
- NAICS
- Interior Design Services (54141), Custom Architectural Woodwork and Millwork Manufacturing (337212), Nonupholstered Wood Household Furniture Manufacturing (337122), Architectural Services (541310)
- SIC
- Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Holzrush planning is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Holzrush planning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bespoke Interior Design Projects: Full-service interior design and implementation for private residences, villas, apartments, and commercial spaces (e.g., Leica Stores, Jan restaurant). Includes architectural furniture, custom millwork, lighting design, and materials specification. Projects are international, spanning Germany, France, Italy, Austria, Switzerland, USA (Florida), and Spain.
- J*GAST Kitchen Systems: Sale of the proprietary J*GAST fitted kitchen brand. Kitchens feature patented frame construction, real wood fronts, natural stone countertops, and customizable configurations. Manufactured in Nižná, Slovakia. Sold to private clients and high-end housing developers.
- Holzrausch Editions (Furniture & Lighting): Sale of limited and custom-edition furniture, lighting objects, and art pieces from the Holzrausch Editions label. Items are available in the Munich studio (Blumenstraße 17) and sold exclusively through Holzrausch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke interior design projects — fully custom, project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Holzrush planning product offering
Product offeringCore offering
Holzrausch is an interior design studio providing fully bespoke interior design planning, custom furniture manufacturing, and project implementation for ultra-high-net-worth private residences and select commercial spaces worldwide. It sells the proprietary J*GAST fitted-kitchen system (patented frame construction) and the Holzrausch Editions collection of limited-edition furniture, lighting and art objects, produced in-house and in small European workshops. The company combines a Munich design studio, its own carpentry workshop in Forstern (Bavaria) and an external production facility in Nižná, Slovakia.
Product overview
Holzrausch is an interior design studio with its own production facilities, founded in Munich in 1998 by Sven Petzold and Tobias Petri. The company consists of two business areas: the Holzrausch Interior Design Studio in Munich city center providing interior design planning services, and the Holzrausch Workshops with carpentry facilities in Forstern, Bavaria and an external production plant in Nižná, Slovakia. The product portfolio includes the J*GAST patented modular kitchen system (developed collaboratively with OHA designers and Relvãokellermann), which represents a resource-efficient alternative to traditional cabinet kitchens. The Holzrausch Editions comprise limited furniture, lighting, and objects created in collaboration with artists, designers, architects, and craftspeople, produced in small factories across Europe. Editions include seating (Lounge Chair/Dining Chair/Bar Stool, Armchair, Round Table, Lounge Sofa), tables (Massive Attack), lighting objects (Harlekin, Paradise Circus, Nuclear Love, Classico Collection, Modern Love, KITT, PHOS 4), mirrors and installations (PrismaVisions, I Am Your Private Dancer), furniture collections (FöppI Collection, Cubo Collection), and art (Yulia).
Differentiator
Problem solved
Functional benefit
Brands
- J*GAST: Patented modular kitchen system brand developed in collaboration with designers from OHA and Relvãokellermann. Uses a frame construction that saves up to 45% material compared to traditional cabinet kitchens. Manufactured in Nižná, Slovakia.
- Holzrausch Editions
Products and services
- Bespoke Interior Design Services (Holzrausch Interior Design Studio)
- Holzrausch Workshops (Custom Furniture Manufacturing)
Quantifiable outcome
- J*GAST kitchen system saves up to 45% material compared to traditional modular kitchen construction
- +2 more outcomes
Companies that use Holzrush planning
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Holzrush planning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Holzrush planning partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- OHA (Office Heinzelmann Ayadi)coreHolzrausch collaborates extensively with Munich-based design studio OHA (Jan Heinzelmann and Sami Ayadi) on multiple projects including J*GAST kitchen system development (patented frame), Classico Collection lighting, Paradise Circus linear lighting, Nuclear Love light sculpture, and other Editions products. OHA is a longstanding creative partner contributing design innovation across the Holzrausch portfolio.
- Relvãokellermann (Ana Relvão & Gerhardt Kellermann)coreDesign duo Ana Relvão and Gerhardt Kellermann co-developed the J*GAST kitchen system with Holzrausch founders. Also collaborated on the Föpl Collection (indoor/outdoor furniture) and other projects. Known for clear design vocabulary and craftsmanship quality.
- Out For SpaceminorAllgäu-based startup that developed Karuun, a nature-tech material made from rattan palm. Holzrausch uses Karuun in its bespoke interior design projects as an ecological alternative to conventional materials. Material is used in projects including one in Tuscany and the UNICEF temporary stand at Ludwig Beck, Munich.
- Klaus LichteneggerminorAustrian artist and craftsman who designed and produced bespoke solid wood furniture for Casa Morelli (dining table, monolithic chairs in chestnut and leather, terrace furniture). Also creator of the Holzrausch Editions Lounge Chair / Dining Chair / Bar Stool series. Lives near Casa Morelli in Tuscany.
- Sebastian HeppminorMunich-based metal designer blacksmith who custom-manufactured door and window hardware for Casa Morelli project. Produces bespoke ironwork to Holzrausch specifications.
- Fori (Vaselli)minorHistoric artisan workshop near Siena, Italy that handcrafted travertine washbasins and bathtub for Casa Morelli project.
- Fornaci ManettiminorTraditional terracotta producer near Impruneta, Italy. Produced 14,000 hand-made cotto tiles in a special format designed in collaboration with Holzrausch for Casa Morelli (ground floor, outdoor areas, shower walls, fireplace, outdoor kitchen).
- Grünecker Reichelt ArchitektenminorMunich-based architectural firm led by Philipp Reichelt. Intensive collaboration with Holzrausch on Turmhaus Tirol project — Grünecker Reichelt handled architecture while Holzrausch delivered interior design and custom millwork.
- PSLabminorLighting design studio that developed special discreet lighting designs with Holzrausch for the Turmhaus Tirol project.
- Head & Hand (New York)minorPR and representation agency representing Holzrausch in the United States, based in New York. Manages US press inquiries and client introductions.
- J*GAST Manufacturing (Nižná, Slovakia)coreManufacturing facility in Nižná, Slovakia where J*GAST kitchen systems are produced. The production facility enables industrial efficiency while maintaining craftsmanship quality for the proprietary J*GAST system.
- Meiré und MeiréminorCreative agency that developed the corporate identity and brand identity for J*GAST, including the 'f*ck the fake' brand philosophy. Art Director Mike Meiré conceptualized the brand direction.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Holzrush planning competitors and assessment
Company assessmentDirect peers
- Kelly Wearstler: Los Angeles-based luxury interior design studio and lifestyle brand by Kelly Wearstler, working on residential, hospitality, and commercial interiors with a strong product/furniture line. Comparable to Holzrausch in editorial prestige, AD-tier clientele, and combining design services with productized collections.
- Yabu Pushelberg: Toronto/New York-based luxury interior design studio founded by Glenn Pushelberg and George Yabu, working on high-end residential, hospitality, and retail projects for global luxury brands. Directly comparable to Holzrausch in serving UHNW clientele across continents with bespoke, award-winning interiors.
- Studio Sofield: New York-based interior design firm founded by William Sofield, working on luxury residential, hospitality, and retail projects. Comparable to Holzrausch in bespoke craftsmanship, AD-tier editorial presence, and serving ultra-high-net-worth private clients internationally.
- Champalimaud Design: New York/London luxury interior design firm led by Alexandra Champalimaud, focused on high-end hotels, residences, and hospitality. Comparable to Holzrausch in luxury hospitality (similar to JAN restaurant project) and residential segments with global UHNW clientele.
- Peter Marino Architect: New York-based architectural firm specializing in luxury retail flagships (Chanel, Dior, Louis Vuitton), residential, and hospitality projects. Closely comparable to Holzrausch for serving premium luxury brands (similar to Holzrausch's Leica Store work) with bespoke, craft-driven interiors.
- Vincenzo De Cotiis: Milan-based architect, designer, and artist creating luxury residential interiors and one-off furniture/lighting pieces. Highly comparable to Holzrausch in combining bespoke interior design with handcrafted furniture and object production for private clients.
- Martin Brudnizki Design Studio: London-based luxury interior design studio specializing in hotels, restaurants, and private members' clubs. Comparable to Holzrausch for luxury hospitality projects (similar to JAN restaurant, private Club Munich) and bespoke craft-driven interiors across international markets.
Broad incumbents
- Boffi: Italian luxury manufacturer of kitchens, bathrooms, and walk-in closets, known for high-end architect-designed systems. Comparable to J*GAST in premium kitchen positioning, though Boffi serves a broader architectural specification market at global scale.
- Bulthaup: German premium kitchen manufacturer known for minimalist, architecturally driven kitchen systems. Directly comparable to J*GAST in targeting the luxury kitchen segment with design-led, customizable solutions, though Bulthaup operates at much larger scale with broader dealer distribution.
- Poliform: Italian high-end furniture and kitchen manufacturer offering modular systems, wardrobes, and walk-in closets. Comparable to Holzrausch Editions and J*GAST in delivering premium design-led furniture/kitchens, though at significantly greater scale via a wider dealer network.
Market position
Strengths5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Holzrush planning social profiles
Digital presenceHolzrush planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holzrush planning leadership team
Management profileNumber of profiles
Profiles5 records
Holzrush planning subsidiaries and ownership
Company hierarchySubsidiaries1 record
Holzrush planning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holzrush planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holzrush planning
What does Holzrush planning do?
Holzrausch is an interior design studio providing fully bespoke interior design planning, custom furniture manufacturing, and project implementation for ultra-high-net-worth private residences and select commercial spaces worldwide. It sells the proprietary J*GAST fitted-kitchen system (patented frame construction) and the Holzrausch Editions collection of limited-edition furniture, lighting and art objects, produced in-house and in small European workshops. The company combines a Munich design studio, its own carpentry workshop in Forstern (Bavaria) and an external production facility in Nižná, Slovakia.
Is Holzrush planning a public or private company?
Holzrush planning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holzrush planning founded?
Holzrush planning was founded in 1998. It employs 11 to 50 people.
Where is Holzrush planning based?
Holzrush planning is headquartered in München, Germany, in the Europe region.
How does Holzrush planning make money?
Three revenue lines are on record. Bespoke Interior Design Projects are the primary driver. The others are J*GAST Kitchen Systems and holzrausch Editions (Furniture & Lighting).
Who are Holzrush planning's main competitors?
Direct peers on record are Kelly Wearstler, Yabu Pushelberg, Studio Sofield, Champalimaud Design, Peter Marino Architect, Vincenzo De Cotiis and Martin Brudnizki Design Studio. Broad incumbents are Boffi, Bulthaup and Poliform.
Does Holzrush planning have an API?
No public API is recorded for Holzrush planning.
What industry is Holzrush planning in?
Holzrush planning's product category is Luxury Interior Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of HSAFAHAK, Custom Modular Shelving & Cabinetry System Planning (Non-Construction). Its NAICS code is 54141 and its SIC code is 2510.