Fori
Fori Inc. is a sustainable mobility technology company that builds white-label ride-sharing, travel booking, workforce management, and carbon-tracking software for mobility startups and operators, with offices in Oslo, Dubai, Washington DC, Silicon Valley, and Islamabad.
- Company typePrivate
- Founded2021
- HeadquartersIslamabad, Pakistan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Fori does
Fori Inc. is a sustainable mobility technology company founded in 2021 that builds and operates shared mobility platforms with integrated environmental impact tracking. The company is US-incorporated with its operational headquarters in Islamabad, Pakistan, and targets mobility startups, transit operators, and ride-sharing businesses. Its named customer base — GreenRide (Oslo), EcoTransit (Dubai), and ShareMove (Berlin) — consists of early-stage mobility operators across three continents, and the company maintains offices or operational presence in Oslo, Dubai, Washington DC, Silicon Valley, and Islamabad, with additional activity referenced in China.
Fori's product portfolio comprises four offerings: Fori Mobility, a white-label ride-sharing platform; Fori Fly, a travel booking platform; Fori Mazdoori, a workforce management system designed for mobility operators; and the Impact API, a carbon-accounting and ESG reporting layer. Underlying technical capabilities include custom ride-sharing platform development, carbon calculation using emission factors paired with vehicle type and distance inputs, fleet and route optimization, and API-driven ESG reporting. The platform is described as plug-and-playable across multiple mobility use cases and is GDPR-compliant — a prerequisite for the European municipal and transit clients it serves.
The company goes to market via enterprise field sales with direct client engagement, and pricing is structured on a custom project basis rather than standard SaaS tiers. There is no public disclosure of funding rounds, revenue, headcount, or pricing benchmarks. The leadership team, as publicly visible, includes CEO Dr. Musstanser Tinauli, advisor Barry Flew, and team member Winifred Patricia.
Fori firmographics
Firmographics- Name
- Fori
- Legal name
- Fori Inc
- Website
- https://fori.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Fori Inc. is a sustainable mobility technology company that builds white-label ride-sharing, travel booking, workforce management, and carbon-tracking software for mobility startups and operators, with offices in Oslo, Dubai, Washington DC, Silicon Valley, and Islamabad.
- Ownership category
- akta.pro rank
Fori industry classification
Industry- Product category
- Sustainable Mobility Software
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Sustainability & Emissions Management (Reporting, Reduction Programs) (TLABAIAL)
- akta.pro secondary industries
- Sustainable / Low-Emission Ground Transportation Programs (THACAIAL), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)
Keywords
Where Fori is headquartered
LocationHeadquarters
- HQ city
- Islamabad
- HQ country
- Pakistan
- HQ region
- Asia
Offices5 records
Markets served
Fori business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Platform Development: Fori builds custom ride-sharing platforms and mobility solutions for startups, likely generating revenue through development fees and platform licensing
- SaaS Platform Subscriptions: Products like Fori Fly, Fori Mazdoori, and Fori Mobility are offered as platforms likely with subscription-based pricing
- API Usage: Impact API for carbon footprint calculation is offered as a separate product, potentially usage-based or tiered subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom tailored pricing based on client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fori product offering
Product offeringCore offering
Fori builds custom sustainable mobility platforms for impact-driven startups, delivering ride-sharing solutions, real-time carbon tracking via the Impact API, and fleet optimization tools. The company enables mobility startups and fleet operators to reduce carbon emissions by 30-40% and deploy green solutions in 4-8 weeks, providing end-to-end technology for ride-sharing, fleet management, workforce coordination, and carbon footprint analytics.
Product overview
Fori offers a suite of sustainable mobility products consisting of three main platforms plus an API. Fori Mobility is the core smart mobility platform for fleet management, trip optimization, and scalable operations. Fori Fly provides fleet optimization and vehicle sharing capabilities. Fori Mazdoori addresses workforce and labor management for mobility businesses. The Impact API serves as the carbon tracking engine that calculates real-time environmental impact across all ride-sharing and fleet operations, factoring in vehicle types and regional emission data.
Differentiator
Problem solved
Functional benefit
Brands
- Fori Fly: Smart fleet and mobility platform that helps organizations optimize vehicle operations, reduce costs, and enable seamless fleet sharing.
- Fori Mazdoori
- Fori Mobility
- Impact API
Products and services
- Fori Mobility
Quantifiable outcome
- 42% emissions reduction, 3,500 tonnes CO₂ saved in 6 months
- +3 more outcomes
Companies that use Fori
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Fori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Fori partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Fori competitors and assessment
Company assessmentDirect peers
- Padam Mobility: Provides on-demand mobility software for transit agencies and operators, including ride-pooling and flexible routing. Comparable to Fori's mobility platform offering but focused on public transit use cases.
- Cloverly: Offers an API for carbon calculations and offsetting embedded in digital platforms. Directly comparable to Fori's Impact API product model of monetizing carbon footprint calculation as an embeddable API.
- Patch: Provides an API for carbon accounting and offsetting across digital products. Closely analogous to Fori's Impact API as an embeddable carbon-calculation API, though Patch focuses on e-commerce rather than mobility.
- Spare Technology: Provides a mobility platform for paratransit, microtransit, and on-demand transit operators. Closely comparable to Fori's positioning as a B2B software platform enabling shared mobility operations.
- RideCo: On-demand transit and microtransit software platform for transit agencies and shuttle operators. Comparable to Fori's ride-sharing platform offering with similar target customers (mobility operators needing turnkey tech).
- Via Transportation: Operates a ride-sharing technology platform powering on-demand transit services for cities and agencies globally. Comparable to Fori Mobility/Fori Share in providing the underlying software stack for shared mobility operators.
Broad incumbents
- Geotab: Leading fleet telematics and management platform with sustainability/electrified fleet analytics. Comparable to Fori's fleet optimization and emissions-tracking functionality but operates at much broader enterprise scale.
- Samsara: Public SaaS fleet management platform with vehicle telematics, route optimization, and sustainability reporting. Comparable to Fori Fly/Fori Mobility in fleet operations but serves large enterprise fleets rather than startups.
- Bridgestone Mobility Solutions (Webfleet): Fleet management software platform under Bridgestone serving commercial fleets with vehicle tracking and sustainability reporting. Comparable to Fori's fleet intelligence offering but as part of a broader tire/mobility incumbent portfolio.
- Motive: Fleet management platform for commercial vehicles with operations, safety, and sustainability features. Comparable to Fori's fleet optimization capabilities but at broader truck/enterprise scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fori social profiles
Digital presenceFori compliance and trust
Trust signalCompliance1 record
Fori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fori leadership team
Management profileNumber of profiles
Profiles3 records
Fori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fori
What does Fori do?
Fori builds custom sustainable mobility platforms for impact-driven startups, delivering ride-sharing solutions, real-time carbon tracking via the Impact API, and fleet optimization tools. The company enables mobility startups and fleet operators to reduce carbon emissions by 30-40% and deploy green solutions in 4-8 weeks, providing end-to-end technology for ride-sharing, fleet management, workforce coordination, and carbon footprint analytics.
Is Fori a public or private company?
Fori is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fori founded?
Fori was founded in 2021.
Where is Fori based?
Fori is headquartered in Islamabad, Pakistan, in the Asia region.
How does Fori make money?
Three revenue lines are on record. Custom Platform Development is the primary driver. The others are saaS Platform Subscriptions and API Usage.
Who are Fori's main competitors?
Direct peers on record are Padam Mobility, Cloverly, Patch, Spare Technology, RideCo and Via Transportation. Broad incumbents are Geotab, Samsara, Bridgestone Mobility Solutions (Webfleet) and Motive.
Does Fori have an API?
Yes. Fori has developed an Impact API to calculate the carbon footprint of each ride in real-time. It factors in vehicle type (petrol, diesel, hybrid, electric), distance traveled, and regional emission data. The API can be integrated into apps to show users their environmental impact. Developer documentation is at fori.co/impact-Calculation.
What industry is Fori in?
Fori's product category is Sustainable Mobility Software. Its primary akta.pro industry code is TLABAIAL, Sustainability & Emissions Management (Reporting, Reduction Programs), with a secondary code of THACAIAL, Sustainable / Low-Emission Ground Transportation Programs. Its NAICS code is 4889 and its SIC code is 4700.