Smartgroup Corp.

What Smartgroup Corp. does

Smartgroup Corporation Ltd (ASX: SIQ) is an Australian publicly listed provider of salary packaging, novated leasing, and fleet management services headquartered in Sydney. The company operates exclusively within the Australian market through a portfolio of wholly-owned subsidiaries and brands, including Smartsalary (and its registered business name Smartleasing), Smartfleet Management, Autopia Management, AccessPay, PBI Benefit Solutions, Salary Packaging Solutions, and Selectus. Its offerings cover salary packaging administration, novated vehicle leasing, end-to-end fleet management, vehicle buying services, and payroll-integrated payments, delivered primarily via direct enterprise sales to employers and their employees.

The company's core technology is a digital salary packaging and novated leasing platform branded 'Smart', introduced in 2025 as a new client and employee engagement layer over the existing product suite. Smartgroup generates revenue by administering employee benefit programs for employers across five primary verticals — healthcare providers, not-for-profits, corporate organisations, the government sector, and education providers — and earning fees on managed assets, leases, and fleet contracts. Pricing is not publicly disclosed and is quote-based for enterprise clients.

As a mature, profitable, dividend-paying business, Smartgroup employs 501–1,000 people, is led by CEO Scott Wharton (appointed July 2023), and has delivered 8% revenue growth in FY2025 with an 11% net profit increase in H2 2025. Management is targeting mid-40s EBITDA margins by 2027 and has declared a A$0.215 fully franked final dividend plus a A$0.12 special dividend, reflecting strong cash conversion and capital return capacity.

Name

Smartgroup Corp.

Legal name

Smartgroup Corporation Ltd

Website

https://smartgroup.com.au

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Smartgroup Corp. (ASX: SIQ) is an Australian provider of salary packaging, novated leasing, and fleet management services, serving employers and employees across healthcare, government, not-for-profit, corporate, and education sectors through brands including Smartsalary, Smartleasing, and Smartfleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Smartgroup Corp. provides salary packaging administration, novated leasing, fleet management, and vehicle buying services to Australian employers and their employees across the healthcare, government, not-for-profit, corporate, and education sectors. Services are delivered through the proprietary Smart digital platform and a portfolio of established sub-brands including Smartsalary, Smartleasing, Smartfleet, Autopia, AccessPay, and PBI Solutions.

Product overview

Smartgroup Corp. operates as an Australian salary packaging and employee benefits company listed on the ASX. The company provides a comprehensive and complementary product suite consisting of salary packaging, novated leasing, fleet management, and vehicle buying services. The portfolio operates through multiple brands including Smartsalary (including Smartleasing), Smartfleet, Autopia, AccessPay, and PBI Solutions. Smartgroup serves a diverse client base across not-for-profits, healthcare providers, corporate organisations, government sector, and education providers. The company recently introduced 'Smart' as a new client engagement platform. Services are delivered with sector-specific expertise, simplifying salary packaging and vehicle benefits for employers and their employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Salary Packaging Salary packaging services that simplify benefits administration for employers and their employees across healthcare, government, not-for-profit, corporate, and education sectors in Australia.
• Novated Leasing Novated vehicle leasing services enabling employees to salary package a vehicle through their employer, delivered via the Smartleasing sub-brand.
• Fleet Management Fleet management solutions enabling corporate organisations to manage their vehicle fleets efficiently, delivered through the Smartfleet sub-brand.
• Vehicle Buying Vehicle purchasing services that support employees and organisations in acquiring vehicles, including novated lease vehicle procurement.
• Smart Digital client engagement platform introduced in 2025 as a new way for Smartgroup to interact with its clients and their employees, consolidating the company's service offerings.
• Payroll Services Payroll-related services integrated with Smartgroup's salary packaging offerings to streamline employer benefits administration.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Aon Australia: Global insurance and employee benefits advisory with significant Australian operations; overlaps with Smartgroup in employer-side benefits advisory and total rewards, though broader in scope.
• Willis Towers Watson (WTW) Australia: Global advisory firm providing actuarial, benefits, and risk consulting to Australian employers; competes at the broader employee benefits layer rather than directly administering salary packaging.
• Mercer Australia: Global consulting firm advising on health, wealth, and career benefits for Australian employers; a broader incumbent that intersects with Smartgroup's employee benefits value proposition.

Emerging players

• PayGroup: APAC-focused payroll and HR software provider whose HCM platform increasingly bundles employee benefits administration, positioning it as a longer-term competitive threat to Smartgroup's Smartsalary stack.

Direct peers

• SG Fleet Group: ASX-listed fleet management and novated leasing provider (ASX: SGF), the most direct competitor to Smartgroup's Smartfleet and Smartleasing offerings across corporate, government, and NFP clients in Australia.
• RemServ: Salary packaging and novated leasing specialist competing head-to-head with Smartsalary, particularly in the not-for-profit and healthcare segments.
• FleetPartners: Australian fleet leasing and management company offering novated leases and end-to-end fleet services, directly comparable to Smartgroup's Smartfleet and Smartleasing lines.
• Toyota Finance Australia: Captive financier offering novated leasing through Toyota dealer networks, a meaningful competitor in novated lease origination given Toyota's share of the Australian new-vehicle market.
• McMillan Shakespeare Group (Maxxia): Parent of Maxxia, the largest direct competitor to Smartsalary in salary packaging and novated leasing in Australia, with overlapping healthcare, NFP, and government sector focus.
• Ayvens (formerly LeasePlan Australia): Global fleet management and leasing company with a substantial Australian presence, competing in corporate fleet management, novated leasing, and EV fleet solutions alongside Smartgroup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartgroupcorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartgroup Corp.