NAC

What NAC does

NAC Inc. (株式会社NAC) is a Tokyo-headquartered computer graphics production studio founded on September 15, 2006. The company specializes in outsourced CG production for the entertainment industry, organized around four service modules: character modeling, environment and landscape modeling, motion and animation production (gameplay and cinematic), and visual effects production (real-time game effects and compositing). NAC serves major Japanese game publishers and developers, including Nintendo, Game Freak / The Pokémon Company, Square Enix, Bandai Namco, Sega, Atlus, GungHo Online Entertainment, CyberConnect2, Aniplex, Nexon, and DeNA, with contributions visible on franchises such as Pokémon, The Legend of Zelda, Xenoblade, Final Fantasy VII, Dragon Ball, Demon Slayer, Shin Megami Tensei, and Idolmaster. Roughly 65 CG professionals work out of a single Ōta-ku, Tokyo headquarters as of April 2025.

NAC operates a B2B subcontracting model in which projects are commissioned by publishers or via intermediary studios — Black Beard Design Studio acts as the contracting intermediary for Pokémon-related work. Revenue is generated through project-based contracts with custom-quoted pricing tied to scope and deliverables; no public rate cards exist. Compensation for internal teams is structured around a base salary (entry-level from ¥220,000/month, mid-career ¥3M–¥6M annually) supplemented by an unusual 社内社外注制度 (internal/external contract system) that pays additional compensation tied to project deliverables handled beyond an employee's primary role. Talent development is supported by structured training programs (ZBrush, Maya, Substance, external seminars, video training) and reinforced by an annual group-wide kickoff event featuring MVP, Best Effort (敢闘賞), and Newcomer (新人賞) awards.

The go-to-market motion is sales-led and relationship-driven, relying on a public portfolio (team-nac.com/works) showcasing completed titles, client names, and specific production contributions, supplemented by social media activity. Distribution is exclusively domestic — NAC operates only in Japan with no disclosed international offices — and marketing is largely indirect, propelled by demonstrated quality on high-profile franchises. The company is part of a broader Japanese corporate group of affiliated entities (including I-Call, Telecom Credit, Frontier Agent, Webstream, Nayuta Net, Clics, and others), though the operational relationships between NAC and these affiliates are not formally described. Ten consecutive years of year-end bonuses through and beyond 2009–2019, plus eight consecutive Rikatsu Awards (2011–2018) for workplace appeal, point to stable recurring demand and low employee churn.

Name

NAC

Legal name

株式会社NAC

Website

https://team-nac.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

NAC Inc. is a Tokyo-based computer graphics production studio founded in 2006 that provides outsourced CG services — character modeling, environment modeling, motion/animation, and visual effects — to major Japanese game and anime publishers including Nintendo, Square Enix, Game Freak, and Bandai Namco.

Ownership category

akta.pro rank

Product category

Game CG Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Co-Development, Porting & Remaster Studios (MPAFAAAM)

akta.pro secondary industries

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging, Groom) (MPADAHAE)

Keywords

• Game CG production
• 3D character modeling
• Game animation services
• Visual effects production
• CG subcontracting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CG Production Subcontracting: NAC receives project-based contracts from major game publishers and developers. They produce CG assets (character models, motion, effects, environments) under subcontract, with compensation based on agreed project scope and deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

NAC provides outsourced computer graphics (CG) production services for the video game entertainment industry, specializing in character modeling, environment/landscape modeling, motion/animation production, and visual effects creation. Operating as a subcontractor, the studio delivers CG assets on a project basis for AAA game franchises published by Nintendo, Square Enix, Game Freak/The Pokémon Company, Sega, Bandai Namco, Atlus, and other major Japanese entertainment companies.

Product overview

NAC Inc. is a computer graphics production studio founded in 2006, providing outsourced CG production services primarily for the video game entertainment industry. The company's core offering is their comprehensive CG production service, which encompasses four main service modules: character modeling (creating character, enemy, and mecha models), environment/landscape modeling (building game backgrounds and scenery), motion/animation production (producing gameplay animations, cinematic animations, and cutscenes), and visual effects production (real-time game effects and compositing). NAC works as a subcontractor on major AAA game franchises including The Legend of Zelda, Pokémon, Final Fantasy, Xenoblade, Dragon Ball, Demon Slayer, and others, primarily receiving contracts from studios like Nintendo, Game Freak, Square Enix, Sega, Atlus, Bandai Namco, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Graphics Production Services Outsourced computer graphics production for the video game entertainment industry, covering character modeling, environment/landscape modeling, motion/animation production, and visual effects creation. Services are delivered on a project basis as a subcontractor for major Japanese game publishers and developers such as Nintendo, Square Enix, Game Freak, Sega, Bandai Namco, and Atlus.

Quantifiable outcome

• 10 consecutive years of year-end bonuses (2009–2019 and beyond) — evidence of sustained financial performance and client satisfaction

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 株式会社Black Beard Design StudiocoreChannel Partner/ Reseller/ DistributorBlack Beard Design Studio serves as the primary contracting intermediary through which NAC receives Pokémon-related game production projects. NAC produces Pokémon character models and other CG assets under this arrangement with Black Beard Design Studio acting as the prime contractor from The Pokémon Company/Game Freak.
• 任天堂株式会社 (Nintendo)coreStrategic or Co-development PartnerNintendo is a major direct client for NAC's CG production work on Xenoblade titles and The Legend of Zelda series. NAC contributes gameplay animation, landscape modeling, and cinematic animation to Nintendo-published game titles.
• 株式会社スクウェア・エニックス (Square Enix)coreStrategic or Co-development PartnerSquare Enix commissions NAC for CG production on major titles including FINAL FANTASY VII REBIRTH (motion work) and SAMURAI RISING (background modeling).
• 株式会社ポケモン (The Pokémon Company)coreStrategic or Co-development PartnerThe Pokémon Company, through its development arm Game Freak and contracting intermediary Black Beard Design Studio, engages NAC for Pokémon model production on titles such as Pokémon LEGENDS Z-A and Pokémon Scarlet/Violet: The Hidden Treasure of Area Zero.
• 株式会社ゲームフリーク (Game Freak)coreStrategic or Co-development PartnerGame Freak is the development studio behind the Pokémon franchise. NAC supports Game Freak's production by creating Pokémon character models, working as a subcontractor through Black Beard Design Studio.
• グループ会社 (Group Companies — multiple)minorOthersNAC is part of a group of affiliated companies including:株式会社アイコール, テレコムクレジット株式会社, 株式会社フロンティア・エージェント, 株式会社ウェブストリーム, 株式会社なゆたネット, 株式会社クリックス, 株式会社経営状況分析センター, 株式会社アデットバリューコンサルティング, 株式会社ゼロワン, 株式会社サイバービジョンホスティング, 株式会社トランスソフト, 株式会社ウィズウェイ, オンド株式会社. These appear to be sister/affiliate companies under common ownership rather than operational partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Graphinica: Japanese CG co-development studio historically active in game and animation CG production (now absorbed into Marza Animation Planet); included as a former head-to-head peer with NAC on outsourced game CG work.
• CyberConnect2: Japanese game developer with deep CG production capabilities, including work on Demon Slayer: Hinokami Bloodstorm (a project where NAC also contributed) — comparable in CG-heavy game development and subcontractor relationships.
• Polygon Pictures: Japanese CG production company producing animation and game-related visual content for major studios; matches NAC's CG production service model across both game and animation pipelines.
• Marza Animation Planet: SEGA-owned CG/animation studio that absorbed Graphinica in 2021, providing outsourced CG and animation for games and film; directly comparable to NAC in service scope and target customers.
• Tose Co., Ltd. Japan's pioneer game outsourcing and co-development studio, providing engineering and CG support to major publishers without consumer branding — directly comparable business model to NAC's white-label CG subcontracting.
• Digital Frontier: Japanese CG production company serving games, film, and animation with a service-based model closely resembling NAC's outsourced CG offering for major entertainment IP.
• Ilca Inc. Japanese game co-development studio best known for Pokémon Brilliant Diamond/Shining Pearl and other Nintendo-adjacent titles; offers CG and game development support on a subcontract basis, competing with NAC for similar publisher work.
• OLM Inc. Long-established Japanese animation/CG studio with significant involvement in the Pokémon franchise and other AAA IP; competes with NAC for character and CG production work on the same publisher franchises.

Broad incumbents

• Sony PCL: Long-established Japanese post-production and CG subsidiary of Sony, operating across film, broadcast, and game content with a much larger portfolio than NAC; broader incumbent in the same Japanese CG production space.
• Imagica Group: Large Japanese visual production group offering CG, post-production, and imaging services across film and entertainment; a broader incumbent with overlapping capability to NAC's specialized CG production offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAC