ML Events Sàrl
- Company typePrivate
- Founded2005
- HeadquartersVandoeuvres, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
ML Events Sàrl firmographics
Firmographics- Name
- ML Events Sàrl
- Legal name
- ML Events Sàrl
- Website
- https://mlevents.ch
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ML Events Sàrl industry classification
Industry- Product category
- Event Planning Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Management Services (8741)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where ML Events Sàrl is headquartered
LocationHeadquarters
- HQ city
- Vandoeuvres
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
ML Events Sàrl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Planning and Coordination Services: ML Events generates revenue through professional event planning and coordination services. As a full-service event agency, they charge for comprehensive event organization including venue selection, vendor coordination, logistics management, design, and on-site coordination. Services are tailored to each client's needs, suggesting a project-based pricing model with custom quotes based on event complexity, scale, and services required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
ML Events Sàrl product offering
Product offeringCore offering
ML Events Sàrl is a boutique Swiss event planning agency that provides full-service, bespoke event organization for private celebrations (weddings, birthdays, Bar/Bat Mitzvahs, births, banquets) and corporate functions (galas, award ceremonies, congress closings). The company manages the entire event lifecycle from concept development and logo creation through venue selection, vendor coordination (sound, lighting, catering, photography, video, decoration), logistics, security, and on-site guest management, operating both in Switzerland and internationally.
Product overview
ML Events Sàrl is a Swiss-based event planning agency founded by Marcella Lugassy that offers full-service event planning for private and corporate occasions both in Switzerland and internationally. The core product is comprehensive event management encompassing venue selection, vendor coordination, logistics, invitation management, logo creation, and guest services. The portfolio includes specialized modules for weddings, birthdays, Bar/Bat Mitzvahs, galas/private evenings, banquets, and birth celebrations. The company manages a network of trusted professionals including artists, caterers, photographers, videographers, decorators, and security services to deliver customized event experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Event Planning
Companies that use ML Events Sàrl
Customer profileSegments2 records
Ideal customer profiles2 records
ML Events Sàrl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ML Events Sàrl partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
ML Events Sàrl competitors and assessment
Company assessmentOthers
- Cvent: Enterprise event management software and services platform. Comparable as an ecosystem player that increasingly bundles event planning services with technology, representing a structural shift that could disintermediate boutique planners.
- BizBash: Events industry media and community platform covering event planners, venues, and vendors. Comparable as an industry reference point shaping the competitive landscape for boutique event agencies like ML Events.
Direct peers
- Marcy Blum Associates: US-based luxury event planning firm specializing in high-end weddings, galas, and private celebrations. Comparable on bespoke full-service model, premium positioning, and emphasis on vendor curation for high-net-worth clientele.
- Eventlab: Swiss boutique event agency offering end-to-end event planning for corporate and private clients in Switzerland. Directly comparable on geography, service model (full-service event coordination), and target mix of corporate and private occasions.
- Colin Cowie Celebrations: Globally recognized luxury event and wedding planner founded by celebrity planner Colin Cowie. Comparable on full-service bespoke event delivery for weddings, private celebrations, and corporate galas with a strong personal-brand-led model.
Broad incumbents
- Sparks: Global experiential agency producing corporate events, exhibits, and brand experiences. Comparable on event production and logistics orchestration for corporate clients, though at a broader incumbent scale than ML Events.
- MKG: Experiential marketing and events agency serving consumer and corporate brands with brand activations, private events, and large-scale productions. Comparable on the corporate/private event production model, though operating at significantly larger scale.
- MCI Group: Swiss-headquartered global meetings, events, and association management firm. Comparable because it operates at scale in the same Swiss/European events industry, though it focuses on larger association and congress clients rather than ML Events' private luxury niche.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ML Events Sàrl social profiles
Digital presenceML Events Sàrl financial estimates
Financial estimateRevenue estimate
Valuation estimate
ML Events Sàrl leadership team
Management profileNumber of profiles
Profiles1 record
ML Events Sàrl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ML Events Sàrl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ML Events Sàrl
What does ML Events Sàrl do?
ML Events Sàrl is a boutique Swiss event planning agency that provides full-service, bespoke event organization for private celebrations (weddings, birthdays, Bar/Bat Mitzvahs, births, banquets) and corporate functions (galas, award ceremonies, congress closings). The company manages the entire event lifecycle from concept development and logo creation through venue selection, vendor coordination (sound, lighting, catering, photography, video, decoration), logistics, security, and on-site guest management, operating both in Switzerland and internationally.
Is ML Events Sàrl a public or private company?
ML Events Sàrl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ML Events Sàrl founded?
ML Events Sàrl was founded in 2005. It employs 1 to 10 people.
Where is ML Events Sàrl based?
ML Events Sàrl is headquartered in Vandoeuvres, Switzerland, in the Europe region.
How does ML Events Sàrl make money?
One revenue line is on record: event Planning and Coordination Services.
Who are ML Events Sàrl's main competitors?
Others on record are Cvent and BizBash. Direct peers are Marcy Blum Associates, Eventlab and Colin Cowie Celebrations. Broad incumbents are Sparks, MKG and MCI Group.
Does ML Events Sàrl have an API?
No public API is recorded for ML Events Sàrl.
What industry is ML Events Sàrl in?
ML Events Sàrl's product category is Event Planning Services. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 561920 and its SIC code is 7990.