Storia
Storia is Romania's leading online real estate marketplace, connecting property buyers, renters, agents, and developers across all major Romanian cities. As an OLX Group subsidiary, it combines self-serve web and mobile search with professional subscription tools and proprietary neighborhood quality-of-life data.
- Company typePrivate
- Founded2000
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Storia does
Storia is a Romanian real estate listing marketplace and the most-visited online real estate platform in Romania according to BRAT 2025 traffic data, operating as a subsidiary of OLX Group. The platform connects property buyers, renters, sellers, licensed real estate agents, and residential developers across all major Romanian cities, with a stated user base in the millions of monthly visits. It functions alongside OLX Imobiliare to form the largest real estate network in the country, and integration with the parent OLX classifieds platform provides cross-promotion and broader audience access.
The platform's core technology is a self-serve web marketplace with native iOS and Android applications, offering more than 50 search filters across residential and commercial property types for sale and rent. Proprietary features include the T.R.A.I. Index (a monthly neighborhood quality-of-life ranking for major Romanian cities that combines objective indicators such as air pollution, traffic, points of interest, and price per square meter with resident survey data), the Agent Expert professional platform (market analysis, industry news, expert interviews, and educational articles), and dedicated residential complex pages for developers. The site also operates an extensive content hub covering buyer, rental, financing, and decoration guides, supported by branded media partnerships including a Business Magazin webinar series, an A List Magazine video show, and a ZF Real Estate television program.
Storia's revenue model combines subscription-based listing and promotional packages sold to real estate agents, agencies, and developers with advertising and promoted-listing products. The consumer side (buyers, renters, individual owners) is free and supported through a product-led self-serve go-to-market, while professionals are addressed through custom-priced annual packages detailed on a separate pricing page. Distribution is exclusively digital, spanning the Storia.ro website, mobile applications, and the OLX ecosystem.
Storia firmographics
Firmographics- Name
- Storia
- Legal name
- Storia, Grupul OLX
- Website
- https://storia.ro
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storia is Romania's leading online real estate marketplace, connecting property buyers, renters, agents, and developers across all major Romanian cities. As an OLX Group subsidiary, it combines self-serve web and mobile search with professional subscription tools and proprietary neighborhood quality-of-life data.
- Ownership category
- akta.pro rank
Storia industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Storia is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Markets served
Storia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Property Listing Fees: Real estate agents and developers pay for listing packages and promotional tools to list properties on the platform. The site offers various listing and promotion packages for professionals to maximize their results.
- Advertising: Promoted listings and advertising opportunities for agents and developers to increase visibility of their property listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional listing packages for real estate agents and developers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Storia product offering
Product offeringCore offering
Storia operates an online real estate marketplace (storia.ro) that aggregates property listings for sale and rent across Romania, connecting individual buyers and renters with property owners, licensed real estate agents, and real estate developers. The platform offers advanced search with over 50 filters, dedicated pages for residential complexes and developer profiles, a professional agent platform with market insights, and mobile applications for iOS and Android. It also provides promoted listings and advertising packages for professionals seeking greater visibility.
Product overview
Storia is a real estate listing marketplace platform that operates as the primary product, connecting thousands of owners, buyers, tenants, real estate agents, and developers. The platform includes the core Storia.ro listing marketplace for properties across Romania, supplemented by the Agent Expert professional platform for industry insights and market analysis, the Index T.R.A.I. neighborhood quality-of-life ranking tool, and a content blog with various real estate guides. Storia operates as part of the OLX group and constitutes, together with OLX Imobiliare, Romania's largest real estate network.
Differentiator
Problem solved
Functional benefit
Products and services
- Storia.ro Property Marketplace Online real estate marketplace covering apartments, studios, houses, land, commercial spaces, offices, warehouses, and garages for sale or rent across Romania. Serves individual buyers, renters, and property owners, as well as licensed real estate agents and developers.
- Storia Mobile App Native iOS and Android applications for property search and listing management, providing on-the-go access to Storia's real estate marketplace across Romania.
- Professional Listing and Promotion Packages Paid listing and promotional packages offered to real estate agencies, agents, and developers to publish property listings, run promoted/advertised listings, and access professional market analysis tools on the Storia platform.
Companies that use Storia
Customer profileSegments5 records
Ideal customer profiles3 records
Storia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Storia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OLX GroupcoreStoria is part of the OLX Group and constitutes, together with OLX Imobiliare, the largest real estate network in the country. The platform operates as a subsidiary of OLX, leveraging the OLX brand and infrastructure for operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Storia competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Storia social profiles
Digital presenceStoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storia leadership team
Management profileNumber of profiles
Storia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storia
What does Storia do?
Storia operates an online real estate marketplace (storia.ro) that aggregates property listings for sale and rent across Romania, connecting individual buyers and renters with property owners, licensed real estate agents, and real estate developers. The platform offers advanced search with over 50 filters, dedicated pages for residential complexes and developer profiles, a professional agent platform with market insights, and mobile applications for iOS and Android. It also provides promoted listings and advertising packages for professionals seeking greater visibility.
Is Storia a public or private company?
Storia is a private company. It is classified as corporate owned and is currently operating.
When was Storia founded?
Storia was founded in 2000. It employs 11 to 50 people.
Where is Storia based?
Storia is headquartered in Bucharest, Romania, in the Europe region.
How does Storia make money?
Two revenue lines are on record. Property Listing Fees are the primary driver. The others are advertising.
Does Storia have an API?
No public API is recorded for Storia.
What industry is Storia in?
Storia's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 5312 and its SIC code is 6531.