Van Iperen International

What Van Iperen International does

Van Iperen International B.V. is a Dutch specialty fertilizer and biostimulant company established in 2010 as the international operating arm of the Van Iperen Group, a family-owned fertilizer business with over a century of operating history. Headquartered in Westmaas, Netherlands, the company develops, produces, and distributes specialty fertilizers and biostimulants for fertigation and foliar application, targeting commercial growers in greenhouse horticulture, open-field agriculture, horticulture and turf, and organic farming. It operates through wholly-owned subsidiaries in France, Serbia, Lebanon, and the United States, and a joint venture in China, supported by a workforce of over 60 employees from 26 nationalities.

The company's product platform is anchored by three proprietary technology lines: GreenSwitch® circular fertilizers (Original HG nitrate from animal manure via Pure Green Agriculture technology, and Potassium Sulphate produced from industrial by-products such as electric car battery waste and pulp mill ashes through partner Cinis Fertilizer), Plants for Plants® 100% plant-based biostimulants (4-Good, 4-Terra, 4-Vita developed with LandLab research center in Italy), and IPE® Technology for phosphate efficiency. Supporting brands include FoliaStim® foliar solutions, A-WAKE®/WAKE-up® water-use-efficiency biostimulants, and Stim Pure seaweed biostimulants, alongside a broad Essentials range of water-soluble NPK, straights, and chelated micronutrients (HBED, EDDHA, IDHA, EDTA, DTPA).

Van Iperen generates revenue through one-time sales of these products via a hybrid go-to-market combining a direct sales force with regional offices and a worldwide distributor network. The company emphasizes product-led and relationship-driven selling, supported by industry events (GreenTech Amsterdam), corporate seminars, field demonstrations, and content marketing including the "Voice of Growers" testimonial series. Pricing is not publicly disclosed and varies by registration and geography. Notable commercial anchors include Harrell's in the US horticulture/turf channel and Beyond Chrysant in Dutch greenhouses, with distributor partnerships spanning Italy, Greece, Portugal, and other markets.

Name

Van Iperen International

Legal name

Van Iperen International B.V.

Website

https://vaniperen.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Iperen International B.V. is a Dutch specialty fertilizer and biostimulant company serving commercial growers, distributors, and organic farmers worldwide through proprietary brands like GreenSwitch® circular fertilizers and Plants for Plants® plant-based biostimulants.

Ownership category

akta.pro rank

Product category

Specialty Fertilizers and Biostimulants

NAICS

Fertilizer and Compost Manufacturing (32531), Nitrogenous Fertilizer Manufacturing (325311), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Industrial Organic Chemicals (2860), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fertigation-Grade Specialty Fertilizers (Drip/Injector Compatible) (AFABACAE)

akta.pro secondary industries

Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC), Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH), Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends) (AFABACAF)

Keywords

• Specialty fertilizers
• Biostimulants
• Fertigation solutions
• Foliar fertilizers
• Agricultural crop nutrition

Headquarters

HQ city

Westmaas

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Specialty Fertilizers Sales: Sale of specialty fertilizers including water-soluble NPK, straight fertilizers (Calcium, Magnesium, Nitrogen, Phosphate, Potassium products), and micronutrients to growers, distributors, and retailers worldwide.
2. Biostimulants Sales: Sale of biostimulant products including plant-based biostimulants (Plants for Plants®), seaweed-based products (FoliaStim®, Stim Pure), and stress management solutions (A-WAKE®, WAKE-up®).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Van Iperen International manufactures and sells specialty fertilizers and biostimulants for fertigation and foliar application, serving professional growers in greenhouse horticulture and open-field agriculture. The portfolio spans fundamental mineral water-soluble and liquid fertilizers (Essentials) plus innovative nutrition and biostimulation products (High Performing Solutions), including the patented GreenSwitch® circular fertilizer line and the Plants for Plants® plant-based biostimulant range.

Product overview

Van Iperen International offers the widest range of specialty fertilizers and biostimulants for growers worldwide. The portfolio consists of Essentials (fundamental purely mineral water-soluble and liquid fertilizers including Straights, Water-Soluble NPK, and Micronutrients) and High Performing Solutions (HPS - innovative fertilizers focused on Nutrition and Biostimulation). Key brands include GreenSwitch® circular fertilizers (Original HG nitrate and Potassium Sulphate SOP produced through circular economy processes), Plants for Plants® 100% plant-based biostimulants (4-Good, 4-Terra, 4-Vita), IPE® Technology enhanced efficiency fertilizers, FoliaStim® foliar solutions, A-WAKE®/WAKE-up® water use efficiency products, Stim Pure seaweed biostimulants, and comprehensive Essentials ranges. The company supports growers with solutions for fertigation and foliar application to improve Nutrient Use Efficiency (NUE), Water Use Efficiency (WUE), abiotic stress tolerance, and crop quality.

Differentiator

Problem solved

Functional benefit

Brands

• GreenSwitch: Circular fertilizer product line including GreenSwitch Original (liquid nitrate from organic source) and GreenSwitch Potassium Sulphate (SOP).
• Plants for Plants
• FoliaStim
• IPE Technology
• A-WAKE
• Iperen Connect
• Stim Pure

Products and services

• GreenSwitch® Original HG World's first liquid organic Nitrate fertilizer (2-0-7 NPK formulation) from animal manure, with near-zero carbon footprint circular patented production process. Developed for open field, pot production, and soilless application; provides directly assimilable Nitrogen for greenhouse and open-field fertigation.
• GreenSwitch® Potassium Sulphate (SOP) Premium circular Potassium Sulphate fertilizer produced from industrial by-products (electric car batteries, pulp mill ashes) through a fossil-free, low-energy process at 25-30°C. Pure, water-soluble potassium sulfate for foliar and fertigation applications.
• Plants for Plants® 4-Good 100% plant-based biostimulant and proactive crop management tool that improves crop resilience, Nutrient Use Efficiency (NUE), and reduces oxidative cell damage. Applied as foliar treatment to support crop establishment, yield, and quality.
• Plants for Plants® 4-Terra 100% plant-based biostimulant with dual action on Nutrient Use Efficiency (NUE) and soil microbiome. Activates phosphate transport genes and has a prebiotic effect stimulating mycorrhiza and phosphorus-solubilizing bacteria. Applied via fertigation.
• Plants for Plants® 4-Vita Plant-based super biostimulant to improve Water Use Efficiency (WUE) of crops. Certified for organic agriculture. Vitalizes and hydrates crops to improve water balance during dry season and abiotic stresses.
• FoliaStim® Calcium SC

Quantifiable outcome

• 70% of trials showed improved crop quality and quantity
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and regional.

• Cinis FertilizerflagshipStrategic or Co-development Partner · 30 October 2024Strategic partnership with Cinis Fertilizer in Sweden for production of GreenSwitch® Potassium Sulphate (SOP). Cinis transforms industrial by-products (from electric car batteries and pulp industry) into sustainable water-soluble fertilizer using patented fossil-free, low-energy process. Factory inaugurated June 4, 2024 in Örnsköldsvik, Sweden. Van Iperen ships finished SOP products to global markets.
• LandLabflagshipStrategic or Co-development Partner · 18 May 2022Joint development of Plants for Plants® biostimulants with LandLab research center in Vicenza, Italy. After 10 years of collaborative research, launched first fully controlled plant-based biostimulants. LandLab developed technology for obtaining plant extracts from cultivated crops for resistance to abiotic stresses. EU LIFE project co-funded with 1.58 MEUR contribution.
• Pure Green AgriculturecoreTechnology or IntegrationTechnology provider for GreenSwitch® Nitrate production process. Pure Green Agriculture technology enables transformation of animal manure into liquid Nitrate fertilizer with near-zero carbon footprint. Factory located at Biogas installation AgroEnergie Hardenberg in Netherlands.
• KIWAcoreImplementation/ SI/ Consulting PartnerDutch certification body for EU Fertiliser Products Regulation (EU) 2019/1009 compliance. Conducted full company and production site audits. KIWA became third certification body accredited in EU in January 2022. Van Iperen received certification for biostimulants in December 2022.
• FitolivosregionalChannel Partner/ Reseller/ DistributorPortuguese partner for field trips and grower demonstrations. Van Iperen visited Fitolivos during Corporate Seminar 2024 in Portugal to understand growers' needs and agricultural practices.
• Harrell'sregionalChannel Partner/ Reseller/ DistributorUS distributor partnership for horticulture and turf market. Harrell's distributes Van Iperen water-soluble fertilizers under Harrell's branded products. Scott Martiniere, VP of Sales for Harrell's Horticulture division, testimonial praising quality and innovation.
• TerremerseregionalChannel Partner/ Reseller/ DistributorItalian distributor partner conducting Plants for Plants® demonstration trials on processing tomatoes in Italy.
• AGKregionalChannel Partner/ Reseller/ DistributorGreek distributor partner setting up Plants for Plants® demonstration trials on cucumber, eggplant, and Florina pepper in Greece.
• AgrohellasregionalChannel Partner/ Reseller/ DistributorGreek distributor partner conducting Plants for Plants® trials on corn and cotton fields in Northern Greece.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Valagro (Syngenta Biologicals): Italian biostimulant and specialty crop nutrition company (now part of Syngenta Group). Direct competitor to Van Iperen's Plants for Plants® biostimulant portfolio with comparable focus on plant-based extracts and abiotic stress management.
• Haifa Group: Israel-based global leader in specialty plant nutrition, particularly water-soluble fertilizers for fertigation and foliar application. Direct competitor to Van Iperen's core water-soluble NPK and fertigation-grade fertilizer portfolio, serving overlapping horticulture and specialty crop customers worldwide.
• Biolchim: Italian biostimulant and specialty fertilizer manufacturer with global distribution. Highly comparable to Van Iperen's biostimulant and foliar nutrition products (FoliaStim®, Stim Pure), serving overlapping specialty crop customers.
• ICL Group: Multinational specialty minerals and fertilizer company with a strong specialty plant nutrition division including water-soluble, controlled-release, and biostimulant-adjacent products. Closely comparable to Van Iperen in specialty fertilizers for horticulture and fertigation, with deeper resources and broader geographic reach.
• Compo Expert: German-based specialty fertilizer company focused on professional horticulture, turf, and ornamentals, with a portfolio of slow-release, water-soluble, and foliar fertilizers. Highly comparable to Van Iperen's specialty fertilizer range and horticulture/turf customer base.
• Tradecorp (Rovensa): Spanish-origin biostimulant and specialty crop nutrition company (now part of Rovensa). Directly comparable to Van Iperen's biostimulant and specialty fertilizer offerings in horticulture and specialty crops globally.

Broad incumbents

• UPL Limited: Indian multinational with a significant specialty plant nutrition and biostimulant business (UPL OpenAg). Overlaps with Van Iperen in biostimulants and specialty fertilizers, but operates at much larger scale across crop protection and seeds.
• Yara International: Norwegian global fertilizer major with a growing specialty crop nutrition segment (YaraVita foliar and fertigation products). Competes with Van Iperen in water-soluble and foliar specialty fertilizers, but operates as a much broader commodity and specialty player.
• K+S AG: German potash and salt producer with a growing specialty fertilizer business (K+S Minerals and Agriculture) including SOP and fertigation products. Comparable to Van Iperen's straights and potassium product lines, particularly GreenSwitch® SOP.
• SQM (Sociedad Química y Minera): Chilean global specialty plant nutrition company producing water-soluble fertilizers, potassium-based products, and specialty plant nutrients. Comparable in specialty water-soluble NPK and SOP product lines overlapping with Van Iperen GreenSwitch® and essentials portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRom9vnT2EOQv5wTv-Z69pg
• Facebookfacebook.com/vanipereninternational
• LinkedInlinkedin.com/company/van-iperen-international

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Iperen International