Quest Learning
Quest Learning is a Malaysia-based corporate training and consulting firm operating across five Asian countries, delivering HRDC-claimable programs in leadership, sales, service quality, and organizational development to enterprise clients via in-house engagements, public workshops, and its QOL/Hooty online platform.
- Company typePrivate
- Founded1994
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Quest Learning does
Quest Learning Sdn. Bhd. is a Malaysian corporate training, coaching, and consulting firm founded in 1984 (per firmographic records; company history block records 1994) and headquartered at Wisma Quest in Kuala Lumpur. The company delivers result-based training across six core solution areas: Strategy and Business Acumen, Leadership and Management, Persuasive Communication and Influence, Sales and Marketing, Service Quality Excellence, and Organisational Development. Its portfolio includes standardized public workshops, customized in-house enterprise programs, certification courses (DISC, Certified People Manager, Certified Practitioner in Knowledge Management), and specialized methodologies such as Colour Accounting (co-licensed with Mark Robilliard for Asia), the KM ESSENCE knowledge management framework, the Journey to the Jade Mountain team-effectiveness simulation (built on Persona GLOBAL's Social Styles), and the New Norm remote-learning series developed during COVID-19.
The underlying technology stack centers on the proprietary Quest Online Learning (QOL) platform hosted on the Hooty LMS, which delivers self-paced asynchronous content such as the Kung Fu of Selling series. Distribution is multi-modal: direct enterprise field sales for customized in-house engagements, monthly public workshops at Wisma Quest and partner venues, the QOL self-serve portal, and training licensing arrangements enabling third parties to deliver Quest-developed programs. The firm operates wholly-owned regional subsidiaries in Shanghai (Quest Management Consulting (Shanghai) Co., Ltd.), Hong Kong (Quest Consulting Ltd.), Singapore (Quest Consulting Pte. Ltd.), and Vietnam (Quest Consulting Vietnam), enabling pan-Asian enterprise delivery.
Revenue is generated through four streams: corporate in-house training (professional services), public workshop programs (professional services), training licensing (royalties), and the QOL/Hooty subscription-based online learning platform. The company is HRDC/HRDF Approved in Malaysia, allowing eligible employers to claim government subsidies. Pricing is quote-based and not publicly disclosed. Documented enterprise clients include Honda Malaysia, Motorola, DB Schenker, and Konecranes, with cumulative project completions reported at 4,015+. The firm is privately held, founder-operated (no external institutional investment disclosed), and operates with 11-50 employees across 5 Asian markets.
Quest Learning firmographics
Firmographics- Name
- Quest Learning
- Legal name
- Quest Learning Sdn. Bhd.
- Website
- https://qscasia.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quest Learning is a Malaysia-based corporate training and consulting firm operating across five Asian countries, delivering HRDC-claimable programs in leadership, sales, service quality, and organizational development to enterprise clients via in-house engagements, public workshops, and its QOL/Hooty online platform.
- Ownership category
- akta.pro rank
Quest Learning industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Learning Strategy, Instructional Design & Content Development (BPACANAG)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Consultative Selling & Discovery (EDABABAC), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where Quest Learning is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices6 records
Markets served
Quest Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate In-House Training: Customised training programs delivered on-site at client organisations, covering the six solution areas of Strategy & Business Acumen, Leadership & Management, Persuasive Communication, Sales & Marketing, Service Quality, and Organisational Development. Programs range from one-day workshops to multi-month implementation projects.
- Public Workshop Programs: Open-enrolment public workshops held at Wisma Quest and partner venues across Malaysia. Programs include certification courses, skill-based workshops, and executive seminars offered throughout the year.
- Training Licensing: Licensing arrangements enabling third-party organisations to deliver Quest-developed training programs under franchise or sub-licensing models, generating recurring royalty income.
- Quest Online Learning (QOL): Self-paced online learning programs hosted on the proprietary Hooty platform, including the Kung Fu of Selling series and The New Norm Series, offering modular video-based content with exercises and assessments.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Quest Learning product offering
Product offeringCore offering
Quest Learning provides result-based corporate training, coaching, and consulting across six solution areas: Strategy & Business Acumen, Leadership & Management, Persuasive Communication & Influence, Sales & Marketing, Service Quality, and Organisational Development. The company delivers both customized in-house enterprise programs and public open-enrollment workshops, with supporting online self-paced learning through its Quest Online Learning (QOL)/Hooty platform.
Product overview
Quest Learning is a corporate training and consulting company offering a portfolio of training solutions organized into six core areas: Strategy & Business Acumen, Leadership & Management, Persuasive Communication & Influence, Sales & Marketing, Service Quality Excellence, and Organisational Development. The company provides both standardized public workshops and customized in-house training programs, including certification courses (DISC, People Manager, Knowledge Management), specialized programs (Colour Accounting, Mental Toughness, Journey to the Jade Mountain), and advisory services (Employee Engagement Survey, Training ROI measurement). Programs are HRDC/HRDF claimable in Malaysia, with operations across Asia including China, Hong Kong, Singapore, and Vietnam.
Differentiator
Problem solved
Functional benefit
Brands
- Quest Online Learning (QOL): Online learning platform developed during COVID-19 pandemic to deliver virtual training programs
- Wisma Quest
Products and services
- Colour Accounting
- Mental Toughness in the Corporate World
- Journey to the Jade Mountain
- The New Norm Program
- Kung Fu Of Selling
- Certified DISC Professional Facilitator
- Certified People Manager
- Certified Practitioner in Knowledge Management A certification programme equipping participants to apply the firm's KM ESSENCE knowledge management methodology within their organisations.
- Mastering AI and ChatGPT
- Managing Performance with Balanced Scorecard
- Employee Engagement Survey An organisational development service that designs, deploys, and analyses employee engagement surveys to inform people strategy and retention initiatives.
- Getting Business Results In Training
- Strategic Training Needs Analysis For Managers A programme that equips managers to conduct strategic training needs analyses that link learning interventions to organisational priorities and business outcomes.
- Quest Online Learning (QOL) with Hooty A self-paced online learning platform with an integrated chat-based assistant (Hooty) that allows individual professionals to access courses, simulations, and reinforcement content on demand.
Quantifiable outcome
- 900% improvement in Sales reported across client engagements on average
- +6 more outcomes
Companies that use Quest Learning
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Quest Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Quest Learning partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, core and minor.
- Federation of Malaysian Manufacturers (FMM)strategicQuest partners with FMM to deliver webinars on strategic redirection, business transformation, and other management topics, positioning Quest as a thought leader in the manufacturing and business community.
- Persona GLOBALcoreQuest uses Persona GLOBAL's proprietary Social Styles and Trust Building skills methodology in its team building programs, including the Building a High Performance Team workshop. This enables the use of validated behavioural frameworks for interpersonal effectiveness training.
- Colour Accounting (Mark Robilliard, Co-Founder)coreQuest holds licensing or co-delivery rights for Colour Accounting workshops in Asia, co-facilitated by Mark Robilliard (Co-Founder of Colour Accounting). Quest hosts public workshops and trains facilitators in this visual accounting methodology.
- HELP UniversityminorQuest co-delivers the Professional Certificate in ESG-based Governance and Ethical Leadership program at HELP University, using the university as a venue and co-branding partner for the certification program.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Quest Learning competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Large digital learning and corporate training content provider (including former ESI International). Competes with Quest's QOL/Hooty self-paced offerings and overlaps in leadership, sales, and service quality content libraries.
- Korn Ferry: Global organizational consulting and leadership development firm offering training as part of a broader talent management portfolio. Competes with Quest at the high end of enterprise OD and leadership engagements, particularly with multinational clients.
Direct peers
- Cegos: Large international corporate training and L&D provider with operations across Asia, offering leadership, sales, and digital learning programs. Directly comparable across Quest's six solution areas and HRD-style delivery model.
- GP Strategies Corporation: Global performance improvement and training outsourcing provider serving enterprise clients with custom learning solutions. Comparable to Quest's in-house customized training and managed L&D delivery model.
- Dale Carnegie Training: Global leadership, sales, communication and presentation training franchise with established operations across Asia, including Malaysia. Directly competes with Quest in enterprise leadership and sales training engagements and shares a facilitator-led delivery model.
- DDI (Development Dimensions International): Specialist leadership and selection training firm serving global enterprises with assessment-driven leadership programs. Highly comparable to Quest's Leadership & Management and Organisational Development offerings.
- Wilson Learning Worldwide: Global sales, leadership, and interpersonal skills training provider with significant Asia-Pacific operations. Closely matches Quest's Sales & Marketing and Persuasive Communication solution areas and enterprise delivery model.
- FranklinCovey: US-listed leadership and effectiveness training firm (e.g., The 7 Habits, Leading at the Speed of Trust) with strong Asia-Pacific presence. Overlaps directly with Quest's Leadership & Management and Persuasive Communication solution areas.
- BTS Group: Publicly-traded sales force effectiveness and leadership consulting firm using simulations and business acumen programs. Closely comparable to Quest's Sales & Marketing and Strategy & Business Acumen offerings.
Others
- Persona GLOBAL: Social Styles and interpersonal effectiveness training methodology firm that is both a partner to and adjacent competitor of Quest. Comparable because Quest licenses Persona GLOBAL's frameworks within its team effectiveness and communication programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Quest Learning social profiles
Digital presenceQuest Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quest Learning leadership team
Management profileNumber of profiles
Profiles3 records
Quest Learning subsidiaries and ownership
Company hierarchySubsidiaries4 records
Quest Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quest Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quest Learning
What does Quest Learning do?
Quest Learning provides result-based corporate training, coaching, and consulting across six solution areas: Strategy & Business Acumen, Leadership & Management, Persuasive Communication & Influence, Sales & Marketing, Service Quality, and Organisational Development. The company delivers both customized in-house enterprise programs and public open-enrollment workshops, with supporting online self-paced learning through its Quest Online Learning (QOL)/Hooty platform.
Is Quest Learning a public or private company?
Quest Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quest Learning founded?
Quest Learning was founded in 1994. It employs 11 to 50 people.
Where is Quest Learning based?
Quest Learning is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Quest Learning make money?
Four revenue lines are on record. Corporate In-House Training is the primary driver. The others are public Workshop Programs, training Licensing and quest Online Learning (QOL).
Who are Quest Learning's main competitors?
Broad incumbents on record are Skillsoft and Korn Ferry. Direct peers are Cegos, GP Strategies Corporation, Dale Carnegie Training, DDI (Development Dimensions International), Wilson Learning Worldwide, FranklinCovey and BTS Group. Persona GLOBAL is listed as an others.
Does Quest Learning have an API?
No public API is recorded for Quest Learning.
What industry is Quest Learning in?
Quest Learning's product category is Corporate Training Services. Its primary akta.pro industry code is BPACANAG, Learning Strategy, Instructional Design & Content Development, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 61143 and its SIC code is 8200.