LaPreva

What LaPreva does

LaPreva AG is a Swiss manufacturer and distributor of shower toilets (Dusch-WCs), headquartered in Diepoldsau in the St. Galler Rheintal with a secondary service office in Bachenbülach. Founded in 2011 and operating as a subsidiary of Noventa AG within the Noventa Group, the company sells a three-tier hardware portfolio: the entry-level P3 (CHF 2,390), the mid-range P2 (CHF 4,390), and the premium P1 and P1S (CHF 4,990–6,490). All products are designed, developed, and manufactured in Switzerland, with proprietary features including MultiJet-Technologie (four silicone nozzles), UV-Entkeimung disinfection, 70°C thermische Reinigung (thermal cleaning), automated descaling, rimless full-ceramic construction, and a companion smartphone app for remote control.

The core business model is one-time premium hardware sales complemented by a recurring aftermarket for proprietary consumables (sanitizing cleaner, nozzles, odor filters, descaling agents, seats) and a captive service operation that also maintains third-party Closomat units. Go-to-market is a hybrid channel strategy: approximately 651 specialist trade partners (Fachbetriebe) across Switzerland handle local sales and installation, three company showrooms (Diepoldsau, Bachenbülach, Bauarena Volketswil) provide direct experience-sales, and an e-commerce shop addresses accessory reorders. Customer segments are individual homeowners (primary), hospitality (e.g., Hotel Hof Weissbad, Hotel Von Rotz), and healthcare facilities. The company operates primarily within Switzerland, supports multilingual site content (DE/FR/IT), and runs an in-house service technician team plus a separate sales consulting function. Headcount sits in the 11–50 band, no public revenue is disclosed, and there is no evidence of external venture funding; ownership rests with the diversified Noventa Group.

Name

LaPreva

Legal name

LaPreva AG

Website

https://lapreva.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LaPreva AG is a Swiss manufacturer of premium shower toilets, selling a three-tier hardware line (P1, P2, P3) through 651 specialist trade partners and showrooms in Switzerland, with a recurring aftermarket of consumables and in-house service for homeowners, hotels, and healthcare facilities.

Ownership category

akta.pro rank

Product category

Smart Shower Toilets (Sanitary Ware)

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Shower toilets
• Bathroom fixtures
• Smart toilets
• Personal hygiene products
• Sanitary ware

Headquarters

HQ city

Diepoldsau

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shower Toilet Hardware Sales: One-time purchase of shower toilet products (P1, P2, P3 models) with prices ranging from CHF 2,390 to CHF 6,490 including VAT and advance recycling fee. Hardware includes various finish options (white alpine, white matt) and water connection variants.
2. Accessories and Consumables: Recurring sales of accessories including sanitizing cleaner (CHF 24.90), nozzles (CHF 39-49), odor filters (CHF 24-62), descaling agents (CHF 19-34), and seat/deckel replacements. Consumables create repeat purchase opportunities.
3. Service and Repair: Professional service provided by in-house technicians for maintenance, repairs, and troubleshooting. Services cover LaPreva shower toilets and Closomat products. Service requests submitted via form, phone, or email.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

LaPreva AG designs, develops, and manufactures Swiss-made shower toilets (Dusch-WCs) featuring integrated water cleansing, automated hygiene systems (UV disinfection, 70°C thermal cleaning, automated descaling), and smart connectivity via app and remote control. The company sells its products — P1, P1S, P2, and P3 models — directly and through 651 specialist trade partners across Switzerland, complemented by consumable accessories and professional service.

Product overview

LaPreva AG is a Swiss shower toilet specialist offering a three-tier product portfolio: the premium LaPreva P1/P1ˢ with maximum features and comfort (warm water shower, Lady shower, warm air dryer, UV-Cleaning, seat heating, Auto-Open), the mid-range LaPreva P2 featuring MultiJet technology in elegant rimless ceramic design, and the entry-level LaPreva P3 focused on essential functions and simplicity. All products are designed, developed, and manufactured in Switzerland at the Diepoldsau facility. The company also services Closomat hygiene toilet brands (Allegra, Lima, Palma, Rio, Samoa, Avantgarde) and offers a range of accessories including sanitary cleaners, descaling agents, nozzles, and odor filters. LaPreva operates showrooms in Diepoldsau and Bachenbülach and distributes through approximately 651 specialist trade partners across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Closomat: A brand of hygiene toilet products (shower toilets) sold alongside LaPreva products, including models such as Closomat Palma, Lima, Allegra, and others.

Products and services

• LaPreva P1 Premium shower toilet with maximum performance and comfort: warm water shower with power function, Lady shower, warm air dryer, oscillating/pulsating spray, odor extraction, automated descaling, thermal cleaning at 70°C, UV-Cleaning, seat heating, Auto-Open function. Manufactured in Switzerland.
• LaPreva P1S Premium shower toilet extending the P1 with integrated seat heating in duroplast seat ring and Auto-Open touch-free lid opening and closing. Manufactured in Switzerland.
• LaPreva P2 Mid-range shower toilet featuring MultiJet technology with four silicone nozzles, rimless spülrandlose Vollkeramik, Lady shower, warm water shower with power function, ambient lighting, and concealed technical elements built into the ceramic. Manufactured in Switzerland.
• LaPreva P3 Entry-level shower toilet reduced to essential functions: gentle yet effective warm water shower with up to 3.5 l/min water flow, optional oscillating spray, automated descaling, and simple operation via multi-function knob or the LaPreva app. Manufactured in Switzerland.
• LaPreva Shower Toilet Accessories and Consumables Range of replacement parts and consumables for LaPreva shower toilets including Sanitärreiniger P-Fresh (CHF 24.90), replacement nozzles (CHF 39–49), odor filters (CHF 24–62), descaling agents (CHF 19–34), seats, controllers, and covers, sold direct-to-consumer through the LaPreva accessory shop.
• LaPreva Professional Service and Repair Professional service provided by LaPreva's in-house technicians for maintenance, repair, and troubleshooting of LaPreva and Closomat shower toilets. Service requests are submitted via form, phone (+41 44 866 86 86), or email ([email protected]) and include warranty service under the 2-year warranty from installation.

Quantifiable outcome

• Water consumption of shower function: up to 3.5 liters per minute for P3
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geberit: Swiss-listed sanitary technology group with its AquaClean shower-toilet line; directly competes with LaPreva in Switzerland and has materially larger R&D, brand, and pan-European installer relationships.
• TOTO Ltd. Japanese global leader in electronic bidet/shower toilets (Washlet) and bathroom ceramics; the largest direct shower-toilet competitor worldwide and a reference point for feature/category expectation setting.
• Duravit: German premium bathroom manufacturer with the SensoWash shower-toilet range; competes with LaPreva on premium positioning and German-engineered electronics, and shares much of the European specialist trade channel.

Broad incumbents

• Roca: Spanish global bathroom manufacturer and parent of Laufen; competes with LaPreva broadly across European bathroom ceramics and has its own shower-toilet offerings.
• Ideal Standard: International bathroom fixtures brand with a Connect shower-toilet range; competes with LaPreva in mid- and premium European bathroom renovations.
• Laufen: Swiss bathroom ceramics manufacturer owned by the Roca Group; overlaps with LaPreva on Swiss-manufactured premium bathroom positioning and shares part of the Swiss specialist channel.
• Grohe: Major German sanitary fittings and shower-systems brand with Sensia Arena shower-toilet products; overlaps with LaPreva at the premium end of the European bathroom market.
• Villeroy & Boch: Large European premium bathroom ceramics and fixture brand with a ViClean shower-toilet line; broader portfolio than LaPreva but directly comparable in the premium bathroom-renovation buyer.
• Hansgrohe: Premium German shower and sanitary brand; competes for the same premium bathroom renovator and shares part of the European specialty trade network that distributes LaPreva.

Regional players

• Closomat: UK-based shower-toilet specialist whose Palma, Lima, Allegra, Rio, Samoa and Avantgarde models are serviced by LaPreva; operates in the same niche category but primarily in the UK rather than Switzerland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaPrevaDuschWC
• LinkedInlinkedin.com/company/lapreva

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaPreva