Anderson Financial Strategies

What Anderson Financial Strategies does

Anderson Financial Strategies, LLC is an independent, fee-only registered investment adviser founded in Dayton, Ohio, providing private wealth management, institutional-level portfolio management, holistic financial planning, and corporate retirement plan consulting to high-net-worth individuals, executives, business owners, families, and retirement plan sponsors. The firm requires at least $500,000 in investable assets for private wealth clients, and charges AUM-based fees of 1.00% on assets between $500,001 and $2.5 million, 0.90% at $2.5 million, and negotiable rates for $4 million and above, billed monthly in advance, with retirement plan advisory fees structured as a percentage of plan assets or fixed fees. Operationally, the firm blends human advisory services with modern financial planning technology, including MoneyGuidePro for scenario modeling, Orion Portal for performance reporting and document aggregation, and Charles Schwab as custodian for client accounts.

The business is built on a fiduciary, fee-only compensation model that explicitly avoids commissions, and on a 'science-based' investment philosophy with full disclosure of recommendations and rationale. Its core products are four: Private Wealth Management, Portfolio Management (including OCIO services for retirement plans and private wealth), Holistic Financial Planning (cash flow, investments, tax, estate, insurance, charitable, and education planning), and Corporate Retirement Plans (plan design, investment selection, employee education, fiduciary services, and vendor selection). The firm maintains a distribution mix of high-touch direct advisory sales, content-driven marketing (60+ articles, quarterly playbooks, e-books), and event-led lead generation (401(k) best practices seminars co-hosted with partners such as Paylocity at venues including NCR Country Club).

As a small firm (1-10 employees) with offices in Dayton and Cincinnati, Ohio, Anderson Financial Strategies derives revenue almost entirely from AUM fees and retirement plan advisory fees. The leadership team is led by President and Chief Wealth Strategist Shon P. Anderson, supported by a credentialed staff carrying designations such as CFP, CFA, MBA, AIF, ChFC, and CLU. No acquisitions, funding rounds, M&A activity, or AI capabilities are disclosed in the data.

Name

Anderson Financial Strategies

Legal name

Anderson Financial Strategies, LLC

Website

https://andersonfinancialstrategies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Anderson Financial Strategies is an independent, fee-only RIA in Dayton, Ohio that provides portfolio management, holistic financial planning, and corporate retirement plan consulting to high-net-worth individuals, families, business owners, and plan sponsors with at least $500,000 in investable assets.

Ownership category

akta.pro rank

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fees: Fees charged as a percentage of assets under management, billed monthly in advance. This is the primary revenue stream for private wealth management services.
2. Retirement Plan Advisory Fees: Fiduciary-level services for corporate retirement plans including plan design, investment selection, employee education, and administrative support. Revenue based on plan assets or fixed fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Anderson Financial Strategies is a fee-only, fiduciary registered investment adviser that delivers private wealth management, portfolio management, and holistic financial planning to high-net-worth individuals, families, and corporate retirement plan sponsors. The firm also provides retirement plan consulting, including OCIO portfolio management, fiduciary-level investment committee services, and employee education, with a $500,000 minimum investable asset threshold.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Wealth Management Comprehensive wealth management services for high-net-worth individuals, executives, business owners, and families preparing for or in retirement with investable assets of at least $500,000.
• Portfolio Management Institutional-level portfolio management including OCIO (Outsourced Chief Investment Officer), discretionary portfolio management, advanced asset allocation optimization, risk analysis and stress testing, investment policy design, and portfolio strategy review.
• Holistic Financial Planning Comprehensive financial planning including cash flow optimization, investment synchronization, risk and insurance analysis, tax planning, estate and trust structuring, charitable giving strategy, education funding planning, and liability and credit optimization.
• Corporate Retirement Plans Retirement plan design, management, and consulting for businesses including plan design, investment selection and monitoring, employee education and advice, fiduciary management, vendor selection support, investment policy design, and administrative concierge services.

Quantifiable outcome

• Reduced fiduciary liability for plan sponsors through fiduciary-level investment committee services
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• PaylocityminorGTM or Marketing Partner · 10 October 2023Co-host partnership for 401(k) Best Practices and Secure Act 2.0 Seminar held at NCR Country Club. Paylocity (HR and payroll software provider) and Anderson Financial Strategies jointly presented educational content for business owners and HR professionals on retirement plan best practices.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moneta Group: Independent, fee-only RIA providing comprehensive financial planning, investment management, and retirement plan services to HNW families and businesses. Comparable to Anderson on fiduciary model, HNW focus, and integrated OCIO-style portfolio management.
• CAPTRUST: Independent advisory firm focused on retirement plan consulting for corporate plan sponsors, with a growing private wealth practice. Closely comparable to Anderson's retirement plan advisory offering (3(21)/3(38) fiduciary services, investment policy design) led by credentialed teams including AIF-designated advisors.
• Buckingham Strategic Wealth: Fee-only fiduciary RIA founded in 1994 with a similar focus on comprehensive financial planning and evidence-based investing for HNW clients. Compares to Anderson on compensation model, fiduciary stance, and use of integrated planning/reporting technology for individuals and families.
• Pure Financial Advisors: Fee-only RIA specializing in retirement planning and tax-efficient withdrawal strategies for clients approaching or in retirement. Comparable to Anderson on its emphasis on retirement income planning, tax mitigation, and a science-based investment process.
• Carson Wealth: Independent RIA with both private wealth and corporate retirement plan practices, operating on a fee-only fiduciary model. Compares to Anderson on its dual HNW/retirement plan focus and its emphasis on advisor-led financial planning technology.
• SageView Advisory Group: Specialized retirement plan consulting and wealth management firm serving corporate plan sponsors and HNW individuals. Comparable to Anderson for its dedicated retirement plan fiduciary services and Science-based investment approach for plan committees.

Broad incumbents

• Cerity Partners: Large fee-only RIA offering wealth management, retirement plan consulting, and OCIO services to HNW clients and institutions. Comparable to Anderson on the full-service HNW advisory plus retirement plan fiduciary model, but at substantially greater scale.
• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth management, retirement plan services, and tax/estate planning. Comparable to Anderson on the fee-only fiduciary model and full-service HNW offering, but operates at much larger scale through aggressive M&A.
• Edelman Financial Engines: Large national RIA combining personal wealth management with a workplace retirement plan business. Compares to Anderson across both sides of the practice (private wealth + 401(k) advisory) and is a meaningful competitor for corporate retirement plan mandates.
• Mariner Wealth Advisors: Large national RIA offering private wealth, retirement plan consulting, and OCIO services. Comparable to Anderson on the breadth of services (portfolio management, OCIO, retirement plans, estate/tax planning) but at substantially greater scale, so it is a broader incumbent rather than a same-size peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/AFSAdvisors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anderson Financial Strategies