Wedding Planning Plus

What Wedding Planning Plus does

Wedding Planning Plus is a privately held wedding planning agency founded in 2007 by Shannon Whitney Anson and headquartered in Glenmont, New York. The firm serves engaged couples in Upstate New York and surrounding areas, delivering full-service wedding planning, partial planning, in-house event design, wedding stationery, and day-of coordination for events ranging from intimate elopements to multi-day weekend celebrations. Service delivery is led by the founder and supported by a small team of named coordinators and an in-house Event Designer (Margette Jobin).

The business operates as a direct-to-consumer professional services firm with no proprietary technology platform. Pricing is quote-based and customized per engagement, with a downloadable pricing guide hosted on Flodesk serving as a lead-conversion tool. Customer acquisition is driven by organic channels: a content blog (including forward-looking trend pieces such as the 2026 wedding trends post), an Instagram portfolio of real weddings, and a website inquiry form. The firm has no disclosed institutional funding, no parent company, and no subsidiary structure; ownership and operation remain with the founder.

Wedding Planning Plus competes on personal relationships, in-house design capability, and regional reputation rather than on technology or scale. Documented credibility markers include a wedding featured in The New York Times Style section in November 2023 and multiple weddings featured in Saratoga Bride magazine. The firm's competitive positioning emphasizes bespoke, presence-driven planning over cookie-cutter wedding packages, with a service footprint concentrated in a single regional market and modest expansion into adjacent destination-style weddings.

Name

Wedding Planning Plus

Legal name

Wedding Planning Plus

Website

https://weddingplanningplus.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Wedding Planning Plus is a Glenmont, NY-based wedding planning agency founded in 2007 that delivers full-service planning, partial planning, in-house event design, stationery, and day-of coordination for engaged couples in Upstate New York.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Partial Wedding Planning (HSACABAB), Day-Of / Month-Of Wedding Coordination (HSACABAC), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Ceremony Planning & Officiant Coordination (HSACABAL)

Keywords

• Wedding planning services
• Event coordination
• Wedding design
• Day-of coordination
• Vendor coordination

Headquarters

HQ city

Glenmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Wedding Planning Services: Full-service and partial wedding planning services for couples getting married in Upstate New York. Services include coordination, design, vendor recommendations, timeline creation, and day-of coordination. Revenue is generated through service fees for planning engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wedding Planning Plus is a service-based wedding planning agency that crafts personalized wedding celebrations for engaged couples in Upstate New York, ranging from intimate elopements to multi-day weekend getaways. Core offerings include full-service wedding planning, partial planning, day-of coordination, in-house event design, and wedding stationery design, delivered personally by founder Shannon Whitney Anson and a small team of experienced planners and coordinators.

Product overview

Wedding Planning Plus is a service-based wedding planning company offering a portfolio of planning and design services. Their core offerings include full-service wedding planning and partial planning for intimate elopements to multi-day weekend celebrations. They provide in-house event design services and wedding stationery guidance as add-on offerings, with coordination services to manage wedding day logistics. The company serves Upstate New York and beyond, having operated since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Wedding Planning Full-service wedding planning for engaged couples in Upstate New York, from initial consultation through wedding day coordination, helping couples craft personal and authentic wedding celebrations.
• Partial Planning Planning assistance for couples who want to plan parts of their wedding themselves while receiving expert guidance on specific elements.
• Event Design In-house event design services to give wedding design a distinctive look, including installations, accent rentals, tablescapes, and overall aesthetic direction.
• Wedding Stationery Design and guidance for save-the-dates, invitations, and day-of stationery including place cards, menu cards, table numbers, escort boards, and custom signage.
• Wedding Day Coordination On-site coordination services to ensure the wedding day runs smoothly, managing vendors, timeline, and day-of logistics.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Borrowed & Blue: Borrowed & Blue is a regional wedding planning and design studio operating in select Northeastern markets. Comparable bespoke full-service planning model to WPP, with overlapping high-end Upstate NY venue exposure.
• Jove Meyer Events: Jove Meyer Events is a high-end NYC-based wedding planning and design firm. Comparable in positioning, bespoke philosophy, and in-house design emphasis, but operating primarily in the NYC metro rather than Upstate NY.
• Matthew Robbins Design: Matthew Robbins Design is a boutique wedding and event design studio with strong editorial presence. Comparable in creative-led, design-forward positioning to WPP but based in NYC and serving a national destination clientele.
• Evantine Design: Evantine Design is an event design and production firm serving weddings and corporate events across the Northeast. Comparable in full-service planning plus in-house design capabilities, with overlapping Upstate NY and NYC metro reach.
• Eagle Hill Events: Eagle Hill Events is a Hudson Valley / Upstate NY-based wedding planning and design firm. Closest direct geographic peer — overlapping vendor networks, venues, and target couples in the same Upstate NY market.

Broad incumbents

• The Knot Worldwide: The Knot is the dominant wedding planning marketplace and editorial site in the US. It competes for couples' attention and vendor discovery in the same Upstate NY market and offers planning tools adjacent to WPP's coordination services.
• Zola: Zola is a wedding planning, registry, and stationery platform serving couples nationally. It overlaps with WPP in wedding planning content and stationery offerings but operates as a scaled digital marketplace rather than a regional bespoke service.

Others

• Saratoga Bride: Saratoga Bride is a regional wedding magazine and vendor directory covering the Capital Region of Upstate NY. Not a competitor but a key editorial channel that has featured WPP's weddings, making it a relevant ecosystem participant.

Emerging players

• Aisle Planner: Aisle Planner provides wedding and event planning software used by independent planners and venues. It is an indirect competitor/potential enablement platform for WPP, serving similar boutique wedding planning firms with workflow and timeline tools.
• Here Comes The Guide: Here Comes The Guide is a wedding venue and vendor directory with editorial content for couples. It competes in the discovery layer that drives inbound leads for planners like WPP, particularly in regional Upstate NY venue searches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/weddingplanningplus
• Facebookfacebook.com/weddingplanningplus
• LinkedInlinkedin.com/company/wedding-planning-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedding Planning Plus