APPARKING

What APPARKING does

APPARKING (legal name: Apparking Intermediação de Veículos) is a Brazilian automotive marketplace founded in 2013 and headquartered in São Paulo. The platform connects vehicle buyers, individual sellers, manobristas (valet parkers), parking-lot networks, banks, and auction houses around the trading of used vehicles, with a differentiated 10-minute early-access window granted to paying subscribers. It reports 840 vehicles listed, 3,200+ active subscribers, and R$48M in cumulative negotiated vehicle value.

The product surface is built on a core web marketplace (apparking.com.br) layered with subscription tiers (freemium and paid semi-annual), integrated digital contracting with legally binding signatures, FIPE table-based vehicle valuation, WhatsApp-based proposal notifications, a QR-code ParkingPass benefit for sellers, and a manobrista dashboard that tracks registrations and commission payouts. Adjacent sub-brands extend the ecosystem into vehicle inspections (Vistoriago partnership), debt parcelling (Parcelamos Tudo partnership), and vehicle rental (Locaparking via ReserveCar).

Monetization is multi-stream: a 3% transaction commission on completed sales (of which 2 percentage points are paid out to the originating manobrista), recurring semi-annual subscription fees with a 7-day free trial, pay-as-you-go boosters for ad prominence, and referral fees from debt-financing partners. Payment processing is delegated to Asaas under Banco Central do Brasil regulation, and the platform is LGPD-compliant. The company operates as a private, founder-led entity with 1–10 employees and last disclosed funding activity from ACE Ventures and Bossa Invest in 2014–2015.

Name

APPARKING

Legal name

Apparking Intermediação de Veículos

Website

https://apparking.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

APPARKING is a Brazilian automotive marketplace that connects vehicle buyers, sellers, manobristas, parking-lot networks, banks, and auction houses, monetizing through a 3% transaction commission and tiered subscription-based early access.

Ownership category

akta.pro rank

Product category

Automotive Marketplace

NAICS

Automobile Dealers (4411)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

Keywords

• Automotive marketplace
• Used vehicle platform
• Vehicle intermediation
• Digital contracting
• FIPE price lookup

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Platform Commission: Apparking charges 3% commission on the transaction value from the seller upon closing a sale mediated by the platform. This is the primary revenue stream from completed transactions.
2. Subscription Plans: Semi-annual subscription plans with tiered access levels. Free tier available for basic access; paid tiers offer early access (10 min), unlimited proposals, digital contracts, and analytics. First 7 days free with card registration.
3. Manobrista Commission Share: Valet parkers (manobristas) receive 2% commission on sales they originate through vehicle registrations. Apparking retains the difference between 3% total commission and 2% paid to partners.
4. Debt Parcelling Referral: Referral partnership with Parcelamos Tudo for debt parcelling services (IPVA, fines, tickets). Apparking earns referral fees for directing users to the partner service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

APPARKING operates an online automotive marketplace that connects vehicle buyers, sellers, and valet parking attendants in Brazil. The platform offers exclusive early access (10 minutes ahead of public release) to vehicles sourced from partner parking lots, banks, and auction houses, with integrated FIPE-based price lookup, digital contract generation, and WhatsApp-based notifications. Revenue is generated through a freemium subscription model and a 3% transaction commission on completed sales.

Product overview

Apparking is a complete automotive ecosystem platform operating as a marketplace-plus-modules architecture. The core Apparking Marketplace connects vehicle buyers with sellers from partner parking lots, banks, and auctions. The platform is structured around subscription tiers (Free and Premium plans) that provide different access levels, with Premium subscribers receiving exclusive 10-minute anticipation on new vehicle listings. Core modules include Digital Contract (automatic contract generation with digital signatures), Internal Chat (secure post-signature messaging), ParkingPass (free parking for listed vehicles with QR validation), and Vehicle Listing services with real-time FIPE-based proposal notifications. The ecosystem extends through two main sub-brands: Vehicle Inspection Services via Vistoriago partnership (Cautelar, Transfer, Prime inspections) and Debt Financing via Parcelamos Tudo partnership (credit card installment payments for debts up to 12 months). A separate Manobrista Dashboard serves parking attendants with commission tracking and vehicle registration tools. Additional features include FIPE Consultation for vehicle valuation and Booster Feature for featured listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparking Marketplace Core online automotive marketplace that connects vehicle buyers, sellers, and parking attendants, providing early access to vehicles from partner parking lots, banks, and auctions.
• Subscription Plans (Free/Premium) Tiered subscription plans (free and paid) with semi-annual billing that unlock 10-minute early access to listings, unlimited proposals, digital contracts, and seller chat.
• FIPE Consultation Free vehicle valuation service using official FIPE table data, allowing users to enter a license plate and instantly see the vehicle's market value updated monthly.
• Vehicle Listing Service (Anúncio) Self-service vehicle advertising with FIPE auto-fill, photo upload, and real-time proposal notifications via WhatsApp for owners listing their cars.
• Digital Contract Automatic generation of legally binding digital contracts upon deal acceptance, delivered to both parties via WhatsApp and signed digitally within the platform.
• Manobrista Partner Program Channel program for valet parkers at partner facilities to register vehicles using unique tracking codes and earn 2% commission on resulting sales, with automatic payouts via dashboard.
• ParkingPass Free parking benefit for sellers while their vehicle is listed on the platform, validated via QR code at partner parking facilities during the listing period.
• Vehicle Inspection Services (Vistoria) Vehicle inspection service offered through official partner Vistoriago, including Cautelar inspection, transfer inspection, Prime inspection, and paint originality verification.
• Debt Installment Service (Parcele seus Débitos) Debt installment service via Parcelamos Tudo partnership allowing users to pay boletos, IPVA, traffic fines, and DETRAN debts via credit card in up to 12 installments.
• Locaparking (Vehicle Rental) Vehicle rental service linked from the main platform via external ReserveCar partnership.

Quantifiable outcome

• 840 vehicles available on platform
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AsaascoreTechnology or IntegrationAsaas is the payment processor handling credit card transactions for subscriptions and fees. Apparking does not store credit card numbers, delegating payment processing to Asaas as a regulated payment institution under Banco Central do Brasil.
• VistoriagocoreStrategic or Co-development PartnerOfficial inspection partner providing vehicle inspection services including Vistoria Cautelar, Transferência, Vistoria Prime, and Originalidade de Pintura. Services available through online scheduling on the Apparking platform.
• Parcelamos TudominorGTM or Marketing PartnerDebt parcelling partnership allowing users to pay off IPVA, traffic fines, tickets, and other debts in installments via credit card. Users are redirected to Parcelamos Tudo secure environment to complete payment.
• Parking Networks (Redes de Estacionamento)coreChannel Partner/ Reseller/ DistributorPartner parking lot networks supply exclusive vehicle inventory to the platform. Manobrista workers at these lots can register vehicles and earn commission on sales. ParkingPass benefits are validated at these locations.
• Banks and Auctions (Banco e Leilões)coreChannel Partner/ Reseller/ DistributorFinancial institutions and auction houses provide repossessed vehicle inventory to the platform, giving subscribers access to bank and auction vehicles with early viewing capability.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Localiza: Brazil's largest car rental and fleet-management company, relevant to APPARKING through the Locaparking sub-brand and through shared geographic exposure to the Brazilian vehicle-services ecosystem; not a marketplace peer but a benchmark for vehicle-rental ambitions.

Emerging players

• CarGurus: Global online automotive marketplace with strong price-transparency and dealer-comparison tools (notably a national price index). Comparable in its emphasis on transparent pricing (akin to APPARKING's FIPE feature) and dealer-buyer intermediation.
• AutoTrader: One of the largest online automotive marketplaces (US-rooted, with international licensee presence). Comparable as a horizontal vehicle listings platform with subscription/premium placement monetization similar to APPARKING's booster feature.

Direct peers

• iCarros: Brazilian automotive marketplace owned by the Webmotors group, offering vehicle listings, FIPE consultation, and dealer tools. Closely mirrors APPARKING's combination of marketplace + FIPE price-discovery + dealer/professional buyer focus.
• Kavak: LATAM's largest used-car marketplace / used-car retailer operating across Mexico, Brazil, Argentina, and other markets. Directly comparable as a Brazilian used-vehicle intermediary with inspection, financing, and warranty layers comparable to APPARKING's inspection and debt-financing partnerships.
• Webmotors: Brazil's largest dedicated automotive marketplace (cars, motorcycles), connecting buyers and sellers with dealer listings, FIPE pricing, and financing. Operates at much larger scale than APPARKING but shares the same core intermediary model in Brazilian pre-owned vehicles.
• InstaCarro: Brazilian used-car instant-buying platform (part of the Kavak group) that purchases vehicles directly from consumers and resells them. Overlaps with APPARKING on the seller side (vehicle intake) and Brazilian used-vehicle price discovery via FIPE.
• Volanty: Brazilian used-car instant-purchase and peer-to-peer marketplace originating from France, combining C2C listings with instant offers. Comparable on seller-side intermediation, FIPE-based pricing, and the intent to reduce friction in private-party vehicle transactions in Brazil.
• OLX Brasil: Brazilian classifieds platform with a substantial vehicles category for private-party and dealer listings. Directly comparable as a C2C/B2C vehicle marketplace with subscription and premium-listing monetization that parallels APPARKING's subscription and booster model.

Broad incumbents

• Mercado Livre Veículos: Latin America's largest horizontal marketplace, which includes a major vehicles category with private and dealer listings across Brazil. A broader incumbent that competes for the same vehicle-search intent with massive traffic, though vehicles are only one of many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APPARKING