Wardrobe Therapy
Wardrobe Therapy is a Columbus, Ohio-based personal styling firm founded in 2006 that delivers wardrobe consulting, personal shopping, outfitting, corporate styling, and a monthly retainer program to individuals and organizations nationwide through an 11-person team.
- Company typePrivate
- Founded2006
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wardrobe Therapy does
Wardrobe Therapy, LLC is a privately held, Ohio-domiciled personal styling and wardrobe consulting firm founded in August 2006 by Fashion Institute of Technology graduate Elizabeth Bean Smith. Operating from a single studio in Bexley (Columbus), Ohio, the company delivers fashion consulting services to individuals (men and women), corporate clients, college students, and social groups nationwide through in-studio appointments, in-home consultations, and remote styling. The service portfolio spans wardrobe consulting, personal shopping, custom outfitting (with photographed digital lookbooks), travel packing, retainer subscriptions, university packages, gift cards, trunk shows, and corporate presentations/'Look the Part' seminars.
The underlying delivery model is human-expertise-led rather than technology-led: no proprietary software platform, no API, no mobile app, and no AI components are disclosed. Operational technology is limited to Square (payments and gift card marketplace), ShopMy.us (curated affiliate product links), email, blog CMS, and standard social channels (Instagram, Facebook, Pinterest, LinkedIn).
Revenue mechanics blend hourly professional services (example rate $150/hr), a monthly retainer subscription averaging 5 hours of stylist time per client with reported $1,000+ annual client savings, $175+ gift cards sold via the Square marketplace, and a flat-rate $1,000 University Package. The firm is founder-controlled with Katie Wolfe Lloyd joining as Partner in December 2019, and operates without external venture or private equity capital. Key partnerships include the Encore Free Store (Harmony Project) for philanthropic clothing redistribution and Pursuit menswear.
Wardrobe Therapy firmographics
Firmographics- Name
- Wardrobe Therapy
- Legal name
- Wardrobe Therapy, LLC
- Website
- https://wardrobetherapyllc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wardrobe Therapy is a Columbus, Ohio-based personal styling firm founded in 2006 that delivers wardrobe consulting, personal shopping, outfitting, corporate styling, and a monthly retainer program to individuals and organizations nationwide through an 11-person team.
- Ownership category
- akta.pro rank
Wardrobe Therapy industry classification
Industry- Product category
- Personal Styling Services
- akta.pro primary industry
- Wardrobe Styling & Closet Curation (HSACAJAA)
- akta.pro secondary industries
- Personal Color Analysis & Style Consulting (HSACAJAD), Closet & Wardrobe Organizing (HSAFAKAC), Seasonal Rotation & Capsule Wardrobe Setup (HSAFABAE)
Keywords
Where Wardrobe Therapy is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wardrobe Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Styling Services (Hourly): Wardrobe consulting, personal shopping, outfitting, and organization services billed at hourly rates. Rate varies by stylist.
- Retainer Program: Monthly subscription guaranteeing hours with stylist each month. Includes 15-minute monthly conversation to review schedule and wardrobe goals. Average client uses 5 hours per month.
- Gift Cards: Gift cards sold in amounts of $175 and up through Square marketplace. Non-refundable, usable only for consulting services.
- University Package: Limited-time service package for college students: 5 hours of service (1 hour consulting, 3 hours shopping, 1 hour delivery/outfitting) at set rate of $1,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Professional services/ project-based | Pay-as-you-go | Hourly Styling Rate (Example: $150/hr) |
| Subscription | Monthly | Retainer Program - Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Gift Cards - $175 and up |
| Unit Pricing | Pay-as-you-go | University Package - $1,000 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Wardrobe Therapy product offering
Product offeringCore offering
Wardrobe Therapy is a Columbus, Ohio-based fashion consulting firm that delivers personal styling services for individuals and organizations nationwide. Its core offerings include wardrobe consulting, personal shopping, and custom outfitting, supplemented by a monthly Retainer Program subscription, travel wardrobe planning, corporate style presentations and seminars, fashion parties, and a college-focused University Package.
Product overview
Wardrobe Therapy is a fashion consulting firm offering personal styling services primarily through individual consultations and corporate programs. The core service portfolio includes Wardrobe Consulting, Personal Shopping, and Outfitting, supplemented by Travel Wardrobe Planning & Packing. The company operates a Retainer Program (monthly subscription with guaranteed stylist hours) and offers specialized packages including the University Package for college students. Corporate offerings encompass Style & Wardrobe Presentations, Look the Part seminars, and Photo Shoots. Additional services include Fashion Parties for social groups and Gift Cards. The company partners with Encore Free Store for community donations. Services are delivered by a team of professional stylists from the Columbus, Ohio studio, with offerings for both men and women.
Differentiator
Problem solved
Functional benefit
Products and services
- Wardrobe Consulting
Quantifiable outcome
- Retainer clients save $1000+ per year
- +1 more outcomes
Companies that use Wardrobe Therapy
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Wardrobe Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Wardrobe Therapy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Encore Free Store (by Harmony Project)coreWardrobe Therapy is a proud partner of the Encore Free Store, a philanthropic project by The Harmony Project that provides quality clothing and household essentials at no cost to those in need. The partnership supports waste reduction through intentional redistribution of clothing and provides dignity-first shopping experiences for refugee/immigrant families, disabled adults, and re-entry individuals. Client donations are collected during styling sessions and at the studio.
- Pursuit (menswear store)minorPartner alongside menswear store Pursuit in the Encore Free Store initiative, contributing to the joint mission of providing clothing to community members in need.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Wardrobe Therapy competitors and assessment
Company assessmentBroad incumbents
- Nordstrom Personal Stylist: Complimentary personal styling service available to Nordstrom customers both in-store and via video appointment. Serves an overlapping customer base seeking wardrobe consultation and outfit curation, backed by a national department store assortment and Ben Twaits's prior styling employer.
- Macy's Personal Stylist: Department store-provided personal styling and outfit recommendations across men's and women's apparel. Overlaps with Wardrobe Therapy on personal shopping and outfitting services, but operates at scale as a free add-on for Macy's shoppers rather than a paid consultative service.
- Trunk Club (Nordstrom): Nordstrom-owned personal styling service that combines online curation with in-person showroom appointments and dedicated stylists. Operates the same wardrobe-consulting and personal-shopping playbook as Wardrobe Therapy, but with the backing of a major department store parent.
- Bloomingdale's Personal Stylist: Premium department store personal styling service offering wardrobe consultation and outfit curation for both individuals and corporate clients. Comparable to Wardrobe Therapy's higher-end wardrobe consulting engagements, but free with Bloomingdale's loyalty status rather than hourly billed.
Direct peers
- Wantable: Subscription styling service delivering curated apparel, accessories, and activewear edit boxes with optional stylist consultations. Competes with Wardrobe Therapy for the same discretionary styling dollar through a tech-enabled subscription model rather than hourly studio sessions.
- DailyLOOK: Online personal styling and curated clothing subscription service targeting busy professionals. Competes for the same working-professional customer segment Wardrobe Therapy serves via its Look the Part men's program, with a similar value proposition of saving customers shopping time while improving professional appearance.
- Cladwell: Digital closet organization and outfit recommendation platform that combines technology with optional human stylist services. Directly comparable to Wardrobe Therapy's wardrobe consulting and closet editing offerings, but delivered through a mobile-first experience rather than in-person appointments.
- Stitch Fix: Subscription-based personal styling service that pairs customers with stylists for curated clothing boxes. Closest large-scale analog to Wardrobe Therapy's combination of styling expertise and recurring customer relationship, although delivered via a tech-enabled, national logistics model rather than in-person.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wardrobe Therapy social profiles
Digital presenceWardrobe Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wardrobe Therapy leadership team
Management profileNumber of profiles
Profiles11 records
Wardrobe Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wardrobe Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wardrobe Therapy
What does Wardrobe Therapy do?
Wardrobe Therapy is a Columbus, Ohio-based fashion consulting firm that delivers personal styling services for individuals and organizations nationwide. Its core offerings include wardrobe consulting, personal shopping, and custom outfitting, supplemented by a monthly Retainer Program subscription, travel wardrobe planning, corporate style presentations and seminars, fashion parties, and a college-focused University Package.
Is Wardrobe Therapy a public or private company?
Wardrobe Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wardrobe Therapy founded?
Wardrobe Therapy was founded in 2006. It employs 1 to 10 people.
Where is Wardrobe Therapy based?
Wardrobe Therapy is headquartered in Columbus, United States, in the North America region.
How does Wardrobe Therapy make money?
Four revenue lines are on record. Styling Services (Hourly) is the primary driver. The others are retainer Program, gift Cards and university Package.
Who are Wardrobe Therapy's main competitors?
Broad incumbents on record are Nordstrom Personal Stylist, Macy's Personal Stylist, Trunk Club (Nordstrom) and Bloomingdale's Personal Stylist. Direct peers are Wantable, DailyLOOK, Cladwell and Stitch Fix.
Does Wardrobe Therapy have an API?
No public API is recorded for Wardrobe Therapy.
What industry is Wardrobe Therapy in?
Wardrobe Therapy's product category is Personal Styling Services. Its primary akta.pro industry code is HSACAJAA, Wardrobe Styling & Closet Curation, with a secondary code of HSACAJAD, Personal Color Analysis & Style Consulting.