The street
La Strada is a German women's fashion retailer, founded in 2009 and headquartered in Bad Honnef, that curates Italian clothing, bags, shoes, and accessories and sells them through 13+ stores across the Rheinland region and a Shopify-based European e-commerce site.
- Company typePrivate
- Founded2009
- HeadquartersBad Honnef Am Rhein, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The street does
La Strada (operating at lastradafashion.de) is a German women's fashion retailer that curates Italian-designed clothing, bags, shoes, and accessories for direct sale to consumers. Founded in 2009 and headquartered in Bad Honnef, Germany, the company is structured as a sole proprietorship (Inh. Erika Fries) and serves a single primary persona: fashion-conscious women seeking Italian style and quality for everyday, office, and occasion wear. Its product catalog spans knitwear, sweatshirts, blouses, shirts, dresses and jumpsuits, pants, jeans, skirts, jackets, coats, handbags, footwear (sneakers, loafers, sandals, boots), and accessories (scarves, belts, hats), with individual price points ranging from approximately €15 to €179, plus gift vouchers starting at €10. The business operates on a direct-to-consumer unit-pricing model with no subscription or recurring component; revenue is generated entirely through one-time product transactions.
The company's technology and distribution stack is a standard, non-proprietary retail configuration: a Shopify-powered e-commerce storefront (with German, English, French, Italian, and Dutch language support), integrated with mainstream payment processors (PayPal, Klarna, Visa, Mastercard, American Express, SOFORT, Shop Pay, Maestro) and logistics partners (DHL, GLS). There is no proprietary technology, no app, no API, and no disclosed AI/ML capability. Distribution is hybrid: the e-commerce site serves customers across Germany and ~10 European countries, while a network of 13+ physical retail stores and outlet locations across the Rheinland region (Aachen, Bad Honnef, Bonn, Gummersbach, Köln x3, St. Augustin, Siegburg, Würselen) provides the in-person channel. Marketing relies on email/newsletter (with a €10 signup incentive), content/lookbooks, SEO, and social media.
La Strada has no external funding, no parent company, no subsidiaries, no disclosed M&A activity, and no patent or trademark portfolio. The company competes on Italian fashion curation, regional store density, and multi-channel convenience rather than on technology differentiation. Headcount is in the 11–50 range, consistent with a founder-led regional specialty retailer.
The street firmographics
Firmographics- Name
- The street
- Legal name
- Inh. Erika Fries
- Website
- https://lastradafashion.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Strada is a German women's fashion retailer, founded in 2009 and headquartered in Bad Honnef, that curates Italian clothing, bags, shoes, and accessories and sells them through 13+ stores across the Rheinland region and a Shopify-based European e-commerce site.
- Ownership category
- akta.pro rank
The street industry classification
Industry- Product category
- Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
Keywords
Where The street is headquartered
LocationHeadquarters
- HQ city
- Bad Honnef Am Rhein
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
The street business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fashion Retail Sales: La Strada generates revenue through direct product sales of Italian women's fashion. Customers purchase clothing, shoes, bags, and accessories at individual price points. The company offers seasonal collections featuring latest Italian trends. The primary revenue stream is one-time product transactions through both online shop and physical retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for clothing and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The street product offering
Product offeringCore offering
La Strada is a German fashion retailer that curates and sells Italian women's fashion through both an e-commerce online shop and a network of 13+ physical retail stores in the Rheinland region. The product assortment includes women's clothing (knitwear, dresses, blouses, pants, jeans, skirts, jackets, coats), bags, shoes, and accessories, with collections inspired by fashion runways in Milan, Rome, and Bologna.
Product overview
La Strada is an Italian fashion retailer for women operating since 2009, offering a comprehensive wardrobe solution through three main product lines: clothing (Kleidung), bags (Taschen), and accessories (Schuhe/Accessoires). The clothing line forms the core offering, featuring a full range of women's apparel including knitwear (Strickpullover, Strickjacken), sweatshirts, blouses, dresses & jumpsuits, pants, jeans, skirts, jackets, and coats. The bags collection offers handbags, shoulder bags, and shoppers. Footwear includes sneakers, loafers, sandals, and boots. Accessories encompass scarves, belts, and hats. All products are inspired by Italian fashion trends from Milan, Rome, and Bologna, presented in rotating seasonal collections. The company operates both online and through physical stores in the Rheinland region of Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing (Kleidung) Main clothing collection for women covering knit pullovers, knit jackets, knit dresses, sweatshirts, blouses, shirts, dresses, jumpsuits, pants (wide-leg, slim, casual, palazzo, business), jeans, skirts (mini, midi, maxi), jackets (leather, blazer, poncho, vest), and coats (quilted, wool, teddy, rain) — featuring Italian-inspired designs in various materials.
- Women's Bags (Taschen) Collection of women's handbags, shoulder bags (Umhängetaschen), shoppers, and bag straps, offered in various sizes and styles with elegant metal accents and quality closures.
- Women's Shoes (Schuhe) Collection of women's shoes including sneakers, loafers, pantoletten (mules), sandals, boots, and ankle boots from various brands.
- Fashion Accessories (Accessoires) Fashion accessories including scarves, shawls, belts, and hats in various colors, patterns, and materials.
- Gift Vouchers (Gutscheine) Digital gift vouchers starting at €10, usable for purchasing any items in physical stores and the online shop.
Companies that use The street
Customer profileSegments1 record
Ideal customer profiles1 record
The street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
The street partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered operational, minor and core.
- DHLoperationalLogistics partner for shipping within Germany and Europe. DHL handles domestic German deliveries and international shipments to European countries. All shipments are insured against theft and accident damage.
- GLSoperationalLogistics partner providing alternative shipping option to European countries. GLS offers competitive rates for international deliveries to countries such as Belgium, Luxembourg, Netherlands, Austria, Poland, and Czech Republic.
- PayPalminorPayment processing partner offering customers secure checkout option. PayPal payments are processed with immediate refund capability for returns.
- KlarnaminorPayment provider offering invoice payment option allowing customers 30 days to pay after receiving goods. Supports buy-now-pay-later functionality.
- ShopifycoreE-commerce platform powering the online shop. Provides the technical infrastructure for product listings, shopping cart, checkout, customer accounts, and order management.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The street competitors and assessment
Company assessmentBroad incumbents
- Esprit: Heritage German-headquartered fashion brand selling women's apparel and accessories across Europe through retail and e-commerce. Comparable in customer segment and product category though operating at significantly larger scale.
- Peek & Cloppenburg: Major European fashion retailer with strong physical presence in Germany and a broad multi-brand assortment of women's apparel and accessories. Overlaps directly with La Strada's women's clothing offering but at vastly greater scale and brand breadth.
- H&M: Global fast-fashion incumbent with extensive German physical and digital footprint in women's apparel and accessories. Competes with La Strada for the same fashion-conscious German women segment at lower price points.
- Zalando: Europe's largest online fashion platform with deep women's apparel assortment and pan-European fulfillment. Competes with La Strada's online shop for the same German and European fashion-conscious women shoppers but at incomparably larger scale.
- S.Oliver: German fashion brand offering women's apparel, accessories and shoes across own retail, wholesale and e-commerce in Europe. Direct category overlap with La Strada in women's mid-market contemporary fashion.
Direct peers
- Marc O'Polo: Premium European contemporary fashion brand with strong women's assortment sold through own stores and wholesale. Comparable in offering a curated, design-led women's wardrobe to style-conscious European consumers.
- Klingel: German multi-channel fashion retailer selling women's apparel, shoes and accessories through e-commerce, catalogs and selected physical stores. Comparable in customer demographic, mid-market price band and multi-channel German retail model.
- Gerry Weber: German women's fashion specialist with own retail stores and e-commerce across Europe, focusing on contemporary women's apparel. Closely comparable in target demographic, multi-channel model and mid-premium price positioning.
- Lascana: German online-first women's fashion and lingerie retailer operating a multi-channel model. Comparable to La Strada in target customer (fashion-conscious women), product mix (clothing, accessories) and digital-first go-to-market within Germany.
Regional players
- Boden: UK-based multi-channel women's and family fashion brand selling distinctive, design-led apparel through catalogs, e-commerce and selective retail. Comparable in curated women's fashion positioning though primarily serving the UK market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The street social profiles
Digital presenceThe street financial estimates
Financial estimateRevenue estimate
Valuation estimate
The street leadership team
Management profileNumber of profiles
Profiles1 record
The street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The street
What does The street do?
La Strada is a German fashion retailer that curates and sells Italian women's fashion through both an e-commerce online shop and a network of 13+ physical retail stores in the Rheinland region. The product assortment includes women's clothing (knitwear, dresses, blouses, pants, jeans, skirts, jackets, coats), bags, shoes, and accessories, with collections inspired by fashion runways in Milan, Rome, and Bologna.
Is The street a public or private company?
The street is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The street founded?
The street was founded in 2009. It employs 11 to 50 people.
Where is The street based?
The street is headquartered in Bad Honnef Am Rhein, Germany, in the Europe region.
How does The street make money?
One revenue line is on record: fashion Retail Sales.
Who are The street's main competitors?
Broad incumbents on record are Esprit, Peek & Cloppenburg, H&M, Zalando and S.Oliver. Direct peers are Marc O'Polo, Klingel, Gerry Weber and Lascana. Boden is listed as a regional player.
Does The street have an API?
No public API is recorded for The street.
What industry is The street in?
The street's product category is Women's Fashion Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail. Its NAICS code is 4581 and its SIC code is 5621.