Advansor
- Company typePrivate
- Founded2006
- HeadquartersBrabrand, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Advansor firmographics
Firmographics- Name
- Advansor
- Legal name
- Advansor A/S
- Website
- https://advansor.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Advansor industry classification
Industry- Product category
- Industrial CO2 Refrigeration and Heat Pump Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Commercial & Industrial Refrigeration Systems (IMAHAKAA)
- akta.pro secondary industry
- Compressors, Refrigeration Components & Condensing Units (IMADANAG)
Keywords
Where Advansor is headquartered
LocationHeadquarters
- HQ city
- Brabrand
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Advansor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- CO2 Climate Solutions Equipment Sales: Sale of integrated CO2 refrigeration and heat pump systems including MiniBooster, ValuePack, CuBig II, SteelXL, and ValueBox product lines. Systems are configured to order with various capacity options and energy-saving features.
- Aftermarket Services: Technical support, commissioning, warranty services, spare parts, and training. Spare parts orders received before 12 PM CEST ship same day. Commissioning support offered as optional add-on service.
- Training Services: Online technical training (free), webinars, and 2-day hands-on training courses at the factory in Denmark (€950 including accommodation and meals). Training available in 7 languages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Online Technical Training - Free |
| Subscription | Multi-year contract | 2-Day Technical Training - €950 |
| Other | Pay-as-you-go | Commissioning Support - Quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Advansor product offering
Product offeringCore offering
Advansor designs and manufactures CO2 (R-744) transcritical refrigeration systems and heat pumps that combine cooling, freezing, air conditioning, and heating in a single integrated platform. Its portfolio spans compact racks (MiniBooster, ValuePack, ValuePack Light), high-capacity racks (CuBig II, SteelXL), plug-and-play heat pumps (ValueBox, SteelXL Heat Pump), and modular add-ons (enclosures, gas coolers, superheat modules, chiller modules, emergency cooling units) sold to industrial and commercial customers such as supermarkets, food processors, district heating networks, hotels, and distribution centers.
Product overview
Advansor designs and manufactures sustainable CO2 climate solutions combining cooling, freezing, air conditioning, and heating in integrated systems based exclusively on the natural refrigerant CO2 (R-744). The product portfolio includes compact racks (MiniBooster, ValuePack, ValuePack Light) for smaller applications, high-capacity racks (CuBig II, SteelXL) for industrial and large commercial applications, and plug-and-play heat pumps (ValueBox, SteelXL Heat Pump) ranging from 250 kW to 5 MW per unit. Modules include enclosures, gas coolers, superheat optimization modules, chiller modules, and emergency cooling units. Systems can be configured in parallel up to 50+ MW for district heating and large-scale industrial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- MiniBooster Ultra-compact CO2 transcritical rack system and one of Advansor's bestsellers, designed for easy installation with shorter lead times and stock availability, targeted at smaller commercial refrigeration applications.
- ValuePack Complete CO2 climate solution rack suited to every discount and medium-size supermarket, providing combined cooling and heating with efficient indoor gas cooler solutions.
- ValuePack Light Small, flexible CO2 rack system ideal for retrofits and compact spaces within small-format retail and commercial applications.
- CuBig II Complete CO2 climate solution with high capacity ranging from 100-650 kW, delivering cooling, freezing, air conditioning, and heating from a single integrated platform.
- SteelXL High-capacity CO2 system providing up to 2.7 MW cooling and 4 MW heating in a single unit, scalable up to 50+ MW in parallel for large industrial applications.
- SteelXL Heat Pump High-capacity CO2 heat pump providing up to 5 MW heating per unit and 50 MW in parallel, available as air-water and water-water configurations with water outlet up to 95°C, targeting industrial and district heating applications.
- ValueBox Heat Pump Plug & play CO2 heat pump with optional chiller function delivering up to 95°C water, up to 650 kW per unit and 5 MW in parallel, installed in one day with fast power-up.
- ValueBox Combi CO2 heat pump that can provide both heating and cooling depending on configuration.
- Configurable Heat Pumps Fully configurable heat pumps with options including ejectors, variable-speed drives, permanent magnet motors, and heat exchangers for customized industrial and commercial heat pump deployments.
- Aftermarket Services Aftermarket technical support, commissioning, warranty services, and spare parts supplied to Advansor customers, with same-day spare-parts shipping on orders received before 12 PM CEST.
- Technical Training Programs Training services including free online technical training (9 modules in 7 languages) and paid 2-day hands-on courses at Advansor's factory in Denmark covering CO2 system structure, components, and functions.
Quantifiable outcome
- 63% reduction in energy consumption for heating and cooling (Scandic Hell Hotel)
- +9 more outcomes
Companies that use Advansor
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Advansor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Advansor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NatRef EngineeringcoreNatRef Engineering designs, installs, and services sustainable cooling and heat pump solutions. They serve as the installer for Advansor products including the Solrød District Heating project where they specified Advansor SteelXL heat pump based on customer requirements for high COP and quality at reasonable price.
- Aalborg CSPcoreAalborg CSP provided engineering and integrations for the Solrød District Heating project. They selected Advansor CO2 heat pump for value for money and found Advansor to be a reliable, trustworthy partner showing great flexibility.
- MacoolcoreMacool provided on-site training and installation support for Spanish retailer ValuePack project. Customer reported that Advansor's on-site training was impressive and startup was easy and fast.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Advansor competitors and assessment
Company assessmentDirect peers
- Hillphoenix: Hillphoenix is a leading North American manufacturer of CO2 (R-744) transcritical refrigeration systems for supermarkets, food retail, and industrial applications - directly comparable to Advansor's core supermarket and food retail CO2 rack business. Both target food retail decarbonization with natural-refrigerant technology.
- Mayekawa: Mayekawa (Japan-based) is a global manufacturer of industrial and commercial refrigeration systems, including natural-refrigerant CO2 and ammonia systems for food processing, cold storage, and industrial applications. Comparable to Advansor in industrial CO2 refrigeration focus, with strong APAC presence that Advansor lacks.
Broad incumbents
- Johnson Controls (York): Johnson Controls manufactures commercial HVAC, chillers, and refrigeration equipment including CO2 and heat pump systems through its York and Sabroe brands. As a global building solutions incumbent, it overlaps with Advansor in commercial and industrial cooling/heating but with a far broader portfolio and service network.
- Danfoss: Danfoss is a leading supplier of CO2 refrigeration components, controls, and complete CO2 rack solutions for supermarkets and industrial applications. As a much larger industrial conglomerate with global service, it competes with parts of Advansor's portfolio while also supplying complementary components to the broader CO2 ecosystem.
- Carrier Commercial Refrigeration: Carrier's commercial refrigeration division (including the legacy Carrier and Friga-Bohn brands) supplies CO2 transcritical systems and HFC refrigeration for supermarkets and food retail globally. As a much larger diversified OEM, it competes with Advansor across retail and industrial refrigeration but offers a broader multi-refrigerant portfolio.
- Trane Technologies: Trane Technologies (formerly Ingersoll Rand) manufactures HVAC and commercial refrigeration equipment including CO2-capable chillers and heat pumps. As a multi-billion-dollar global OEM, it overlaps with Advansor in commercial cooling/heating but addresses a much broader market with electric and conventional-refrigerant offerings alongside CO2.
Emerging players
- Copeland (formerly Emerson Climate Technologies): Copeland is a major manufacturer of compressors and refrigeration components, increasingly active in CO2 compressor technology for commercial refrigeration. While historically component-focused, its expansion into integrated CO2 solutions creates emerging overlap with Advansor's system-level offerings.
Others
- Alfa Laval: Alfa Laval manufactures heat exchangers, brazed plate heat exchangers, and refrigeration components used in CO2 systems and district heating networks. As a supplier into the same value chain as Advansor, it is an adjacent industry participant rather than a direct competitor.
- Güntner: Güntner is a leading manufacturer of heat exchangers, gas coolers, and condensers used in CO2 refrigeration and HVAC systems. While not a direct system competitor, Güntner's components are integrated into transcritical CO2 systems like Advansor's, making it an adjacent ecosystem participant.
- BITZER: BITZER is a global manufacturer of refrigeration compressors including CO2-specific models used in transcritical systems. While not a direct system competitor to Advansor, BITZER supplies critical components into the CO2 ecosystem and influences the supply/competitive dynamics of the market Advansor addresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Advansor social profiles
Digital presenceAdvansor compliance and trust
Trust signalCompliance5 records
Advansor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advansor leadership team
Management profileNumber of profiles
Profiles1 record
Advansor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advansor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advansor
What does Advansor do?
Advansor designs and manufactures CO2 (R-744) transcritical refrigeration systems and heat pumps that combine cooling, freezing, air conditioning, and heating in a single integrated platform. Its portfolio spans compact racks (MiniBooster, ValuePack, ValuePack Light), high-capacity racks (CuBig II, SteelXL), plug-and-play heat pumps (ValueBox, SteelXL Heat Pump), and modular add-ons (enclosures, gas coolers, superheat modules, chiller modules, emergency cooling units) sold to industrial and commercial customers such as supermarkets, food processors, district heating networks, hotels, and distribution centers.
Is Advansor a public or private company?
Advansor is a private company. It is classified as corporate owned and is currently operating.
When was Advansor founded?
Advansor was founded in 2006. It employs 101 to 250 people.
Where is Advansor based?
Advansor is headquartered in Brabrand, Denmark, in the Europe region.
How does Advansor make money?
Three revenue lines are on record. CO2 Climate Solutions Equipment Sales are the primary driver. The others are aftermarket Services and training Services.
Who are Advansor's main competitors?
Direct peers on record are Hillphoenix and Mayekawa. Broad incumbents are Johnson Controls (York), Danfoss, Carrier Commercial Refrigeration and Trane Technologies. Copeland (formerly Emerson Climate Technologies) is listed as an emerging player. Others are Alfa Laval, Güntner and BITZER.
Does Advansor have an API?
No public API is recorded for Advansor.
What industry is Advansor in?
Advansor's product category is Industrial CO2 Refrigeration and Heat Pump Equipment. Its primary akta.pro industry code is IMAHAKAA, Commercial & Industrial Refrigeration Systems, with a secondary code of IMADANAG, Compressors, Refrigeration Components & Condensing Units. Its NAICS code is 33341 and its SIC code is 3585.