MACOOL RB SL
MACOOL RB SL is a privately held Spanish industrial refrigeration, air conditioning, and hospitality equipment installer founded in 2003 in Elche, Alicante. The 19-employee family business delivers turnkey CO2 natural refrigerant projects and maintenance services to supermarket chains, hotels, and food retailers across eastern Spain.
- Company typePrivate
- Founded2003
- HeadquartersElche, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MACOOL RB SL does
MACOOL RB SL is a privately held Spanish B2B service company founded in 2003 and headquartered in Elche (Alicante), specializing in industrial refrigeration, commercial air conditioning, and hospitality/food-processing equipment. The company delivers turnkey projects for supermarket chains, hotels, resorts, food retailers, and industrial clients, anchored by deep expertise in CO2-based natural refrigerant systems (both subcritical and transcritical configurations) that target 40% energy reductions versus conventional supermarket installations. Service lines span five interconnected categories — Industrial Refrigeration, Air Conditioning (Climatización), Hospitality (Hostelería), Food Equipment (Alimentación), and Maintenance (Mantenimiento) — complemented by a Design module covering feasibility studies, location analysis, staff training, and commissioning.
The business operates on a hybrid revenue model combining project-based one-time installation revenue with recurring maintenance contracts (S.A.T.) and equipment sales of food-processing machinery and custom stainless-steel furniture. Go-to-market relies on direct enterprise field sales, regional referrals and repeat business from established supermarket clients, participation in industry trade fairs (C&R, GUEXT, Hostelco, Chillventa), and the ASOFRIO purchasing cooperative network (30 members, ~1,700 employees, ~€200M collective revenue). Certifications include ISO 9001:2015 and ISO 14001:2015 (AENOR), Empresa Frigorista Nivel II (maximum level, R.I. 03/61321), RITE installer-maintainer status, fluorinated refrigerant maintenance registration, REA construction accreditation, and ASOFRIO 5-star quality conformity.
The company is a second-generation family business led by Alfonso J. Rodríguez following founder Alfonso Rodríguez Martínez. With 19 employees and operations concentrated in the Valencian Community, Region of Murcia, and Community of Madrid, MACOOL serves a customer base that includes Consum, Hiperber, Mercadona, Aldi, Makro, Dialprix, Unide, Alannia Resorts, Ibis Hotels, ComitasHotels, Reny Picot, and PLD Space. The company is associated with Grupo Intecno for hospitality equipment distribution and with IES Gran Vía for vocational training pipelines. Industry 4.0 remote monitoring is offered as a value-added service for predictive maintenance and energy optimization across multi-site client portfolios.
MACOOL RB SL firmographics
Firmographics- Name
- MACOOL RB SL
- Legal name
- MACOOL RB S.L.
- Website
- https://macool.es
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MACOOL RB SL is a privately held Spanish industrial refrigeration, air conditioning, and hospitality equipment installer founded in 2003 in Elche, Alicante. The 19-employee family business delivers turnkey CO2 natural refrigerant projects and maintenance services to supermarket chains, hotels, and food retailers across eastern Spain.
- Ownership category
- akta.pro rank
Where MACOOL RB SL is headquartered
LocationHeadquarters
- HQ city
- Elche
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
MACOOL RB SL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Installation Services: Design, installation, and commissioning of industrial refrigeration systems, air conditioning, and hospitality equipment for commercial and industrial clients. Projects range from supermarket refrigeration to complete kitchen installations, typically one-time project-based revenue.
- Maintenance Services: Preventive and corrective maintenance contracts for installed refrigeration, air conditioning, and hospitality equipment. Includes technical support service (S.A.T.) for ongoing client relationships and recurring service revenue.
- Equipment Sales: Sale of food processing machinery, cold furniture, and hospitality equipment including butcher equipment, slicers, vacuum sealers, refrigeration units, and custom stainless steel furniture manufactured to client specifications.
- Design and Consulting: Technical project design, feasibility studies, location analysis, and professional training for client personnel on efficient operation of installed systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing - quotes tailored to specific installation requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
MACOOL RB SL product offering
Product offeringCore offering
MACOOL RB SL is a Spanish industrial refrigeration, air conditioning, and hospitality equipment installation company founded in 2003 in Elche, Alicante. It provides turnkey design, installation, and maintenance of commercial refrigeration systems (including CO2 natural refrigerant technology), industrial and commercial HVAC, industrial kitchen and food processing equipment, and ongoing preventive/corrective maintenance services for supermarket chains, hotels, restaurants, and food industry clients.
Product overview
MACOOL RB SL is a Spanish industrial refrigeration, air conditioning, and hospitality equipment company founded in 2003 in Elche, Alicante. The company operates as a service provider offering five core interconnected service lines: (1) Refrigeración Industrial for cold storage and commercial/industrial refrigeration systems including CO2 natural refrigerant technology; (2) Climatización for industrial and commercial air conditioning systems; (3) Hostelería for industrial kitchen equipment and hospitality supplies; (4) Alimentación for food processing machinery and cold furniture; and (5) Mantenimiento for corrective and preventive maintenance. The offering is complemented by a Diseño (Design) service module that provides project design, feasibility studies, and turnkey installation services. The company is part of Grupo Intecno and is certified to Level 2 (maximum level) for industrial refrigeration installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Refrigeración Industrial (Industrial Refrigeration) Design, installation, and commissioning of industrial and commercial refrigeration systems, including cold storage chambers, centralized refrigeration for supermarkets, and CO2 natural refrigerant systems in subcritical and transcritical configurations. Includes feasibility studies, location analysis, technical team training, and commissioning for cold storage facilities serving supermarkets, food processors, and industrial clients.
- Climatización (Air Conditioning) Installation of industrial and commercial air conditioning systems including ducted systems, chillers, VRV, and VRF configurations for commercial spaces, office buildings, schools, hotels, and other facilities.
- Hostelería (Hospitality Equipment) Supply and installation of industrial kitchen equipment and hospitality supplies, including cooking equipment, refrigeration cabinets, furniture, tableware, and custom solutions for restaurants and collective catering establishments. Delivered in partnership with Grupo Intecno for equipment product lines.
- Alimentación (Food Processing Equipment) Sale and installation of food processing machinery and cold furniture including refrigerated display cases, meat processing equipment (saw blades, meat grinders, slicers), vacuum packaging, ice makers, and custom stainless steel furniture for butcher shops, charcuteries, fish markets, bakeries, and fruit shops.
- Mantenimiento (Maintenance Services) Corrective and preventive maintenance contracts for refrigeration, air conditioning, and hospitality equipment through the company's own technical service (S.A.T.). Serves supermarkets, specialized stores, cold chambers, water chillers, offices, restaurants, schools, hotels, and collective catering facilities with recurring service relationships.
Quantifiable outcome
- 40% energy reduction in eco-efficient supermarket installations compared to conventional stores
- +2 more outcomes
Companies that use MACOOL RB SL
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
MACOOL RB SL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MACOOL RB SL partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- FEMPA (Alicante Provincial Federation of Craft Businesses)minorFEMPA's Sustainability Campaign, supported by Alicante Provincial Council, awarded MACOOL the 'Impulso Sostenible' (Sustainable Impulse) seal recognizing environmental commitment.
- ASOFRIOcoreMACOOL is a member of ASOFRIO, a purchasing and services cooperative for installation companies in refrigeration, air conditioning, and heating sectors. ASOFRIO provides collective purchasing power, quality certification (5-star level), regulatory advocacy through AEFYT, and industry networking. The network comprises 30 companies employing 1,700 workers with collective revenue of approximately 200 million euros annually.
- AEFYT (Asociación de Empresas del Frío y sus Tecnologías)coreAEFYT represents refrigeration and air conditioning companies in Spain. MACOOL participates through ASOFRIO which holds presidency of AEFYT. The association focuses on technological development, sustainability, digitization, and sector advocacy.
- AENORcoreAENOR provides certification services for ISO 9001 (quality management), ISO 14001 (environmental management), and ASOFRIO quality seal verification. MACOOL maintains active certifications through AENOR.
- Grupo IntecnocoreMACOOL is associated with Grupo Intecno, a supplier and distributor of hospitality equipment including dishwashers, food machinery, and refrigeration units. The partnership provides access to equipment product lines and participation in trade events including GUEXT.
- IES Gran Vía (Alicante)minorMACOOL collaborates with IES Gran Vía vocational training institute for student placements in refrigeration and air conditioning installation. The company participates in dual training programs and receives recognition as a collaborating training company.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MACOOL RB SL competitors and assessment
Company assessmentBroad incumbents
- Daikin: Global HVAC and refrigeration manufacturer and solutions provider. Comparable as a competing provider of refrigeration and air-conditioning systems for commercial and industrial applications, with overlapping natural-refrigerant and VRF/VRV offerings versus MACOOL's CO2-based portfolio.
- Johnson Controls: Global building technologies and HVAC/refrigeration solutions provider. Comparable as a competing provider of integrated refrigeration, HVAC, and building-controls solutions for supermarket, hospitality, and industrial customers at significantly larger scale and with multinational service coverage.
- Carrier Global Corporation: Global HVAC and refrigeration incumbent with extensive commercial refrigeration, cold chain, and supermarket solutions. Comparable as a competing provider of refrigeration installations and service to the same enterprise supermarket and industrial customers MACOOL serves, but at significantly larger scale and broader geographic reach.
- Trane Technologies: Global HVAC and refrigeration systems and services provider operating Trane and Thermo King brands. Comparable as a competing commercial refrigeration and HVAC systems provider serving supermarkets, hospitality, and industrial customers globally, with broader portfolio and service-network scale than MACOOL.
- Mitsubishi Electric: Global manufacturer of HVAC and refrigeration equipment including commercial VRF and refrigeration systems. Comparable as a competitor in commercial air-conditioning installations and as a supplier category that MACOOL competes against for major project specifications in hotels and retail.
Others
- Danfoss: Global supplier of refrigeration components, controls, and compressor technology widely used in CO2 transcritical systems. Comparable as a key enabling supplier whose technology MACOOL specifies and integrates into natural-refrigerant installations.
- Grupo Intecno: Spanish hospitality equipment distribution group that MACOOL is directly associated with through its distribution partnership. Highly comparable as an adjacent channel/ecosystem participant providing equipment supply and trade-show reach (GUEXT, Hostelco) for hospitality and refrigeration installers.
- Carel Industries: Italy-listed global supplier of electronic controllers and humidification solutions for refrigeration, HVAC, and industrial applications. Comparable as an enabling technology supplier whose controls MACOOL integrates into refrigeration monitoring and energy-optimization installations.
- Bitzer: Global manufacturer of refrigeration compressors widely used in industrial and commercial refrigeration. Comparable as an enabling technology supplier whose equipment MACOOL installs and services in refrigeration projects.
Direct peers
- INTARCON: Spanish specialist manufacturer and installer of commercial and industrial refrigeration equipment. Highly comparable as a regional refrigeration specialist serving similar supermarket, food retail, and industrial customers in Spain with parallel focus on natural refrigerants and energy efficiency, though INTARCON also manufactures compressors and condensing units.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MACOOL RB SL social profiles
Digital presenceMACOOL RB SL compliance and trust
Trust signalCompliance9 records
MACOOL RB SL financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACOOL RB SL leadership team
Management profileNumber of profiles
Profiles1 record
MACOOL RB SL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACOOL RB SL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACOOL RB SL
What does MACOOL RB SL do?
MACOOL RB SL is a Spanish industrial refrigeration, air conditioning, and hospitality equipment installation company founded in 2003 in Elche, Alicante. It provides turnkey design, installation, and maintenance of commercial refrigeration systems (including CO2 natural refrigerant technology), industrial and commercial HVAC, industrial kitchen and food processing equipment, and ongoing preventive/corrective maintenance services for supermarket chains, hotels, restaurants, and food industry clients.
Is MACOOL RB SL a public or private company?
MACOOL RB SL is a private company. It is classified as family owned and is currently operating.
When was MACOOL RB SL founded?
MACOOL RB SL was founded in 2003. It employs 11 to 50 people.
Where is MACOOL RB SL based?
MACOOL RB SL is headquartered in Elche, Spain, in the Europe region.
How does MACOOL RB SL make money?
Four revenue lines are on record. Installation Services are the primary driver. The others are maintenance Services, equipment Sales and design and Consulting.
Who are MACOOL RB SL's main competitors?
Broad incumbents on record are Daikin, Johnson Controls, Carrier Global Corporation, Trane Technologies and Mitsubishi Electric. Others are Danfoss, Grupo Intecno, Carel Industries and Bitzer. INTARCON is listed as a direct peer.
Does MACOOL RB SL have an API?
No public API is recorded for MACOOL RB SL.