What Saleslab does

Saleslab is a Brazilian business process outsourcing (BPO) company headquartered in Alphaville (Barueri, São Paulo) that positions itself as a "Results Laboratory" for customer service operations, targeting enterprise and mid-market companies in financial services, telecommunications, utilities, and B2B/SaaS. Its core offering, structured around the proprietary "Método SalesLab" framework, comprises four integrated service lines: complete BPO outsourcing, intelligent asset recovery using predictive modeling, L2/L3 technical and customer support for high-complexity cases, and a growth and profitability laboratory for cross-sell, upsell, and customer journey monetization.

The company's technology stack combines AI and automation tools across text, audio, and structured-data modalities, including real-time call transcription and sentiment analysis, predictive models that score channels and leads to prescribe optimal contact strategies, recommendation engines, and social-listening-based anomaly detection. These capabilities are marketed as an integrated 360-degree technology ecosystem, though the company emphasizes a "human automation" philosophy where AI amplifies rather than replaces its senior specialist teams.

Saleslab operates on a managed-services revenue model with custom-quoted pricing tied to operational scope; pricing is not publicly disclosed. Its go-to-market is enterprise field sales supplemented by inbound lead capture through its website (offering free operational diagnostics), an active LinkedIn presence, and an educational blog covering CX, SAC compliance, Reclame Aqui management, and remote team management. No funding rounds, named customers, M&A activity, patents, or institutional investors are disclosed, and the company appears to be independently and privately held.

Name

Saleslab

Legal name

SalesLab

Website

https://saleslab.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Customer Service BPO

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Business Service Centers (56143)

SIC

Services-Management Services (8741), Services-Help Supply Services (7363)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Order Management & Customer Fulfillment Support (BPAAAAAE)

Keywords

• Customer service outsourcing
• Business process outsourcing
• Customer experience management
• Predictive contact strategy
• Omnichannel customer support

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO Services (Outsourced Operations): Full Business Process Outsourcing services for customer service, technical support, and revenue optimization. The model transforms fixed costs into variable investments, providing specialized teams ready to meet client demand at scale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SalesLab provides outsourced customer service operations (BPO) for enterprises, combining AI-driven predictive models, omnichannel automation, and senior specialist teams to deliver full customer service outsourcing, intelligent asset recovery, Level 2 and 3 technical support, and cross-sell/upsell growth services. Its proprietary "Método SalesLab" orchestrates predictive analytics with multichannel execution to convert client customer service operations from cost centers into growth engines.

Product overview

Saleslab is a BPO (Business Process Outsourcing) company operating as a 'Results Laboratory for Customer Service Operations.' The offering is structured as a unified portfolio of interconnected services anchored by the proprietary Método SalesLab, which combines predictive analytics with multichannel execution. Core services include BPO Completo (full outsourcing), Recuperação Inteligente de Ativos (intelligent asset recovery), Suporte Técnico e ao Cliente Nível 2 e 3 (technical and customer support), and the Laboratório de Crescimento e Rentabilização (growth and monetization laboratory). The company differentiates through its integrated technological ecosystem leveraging AI and predictive models, unified with human specialist execution.

Differentiator

Problem solved

Functional benefit

Products and services

• BPO Completo (Complete BPO)

Quantifiable outcome

• Transforms fixed costs into variable investments, reducing operational expenses
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Genesys: Enterprise CX platform and contact center software provider serving the same Brazilian enterprise market with broader portfolio of cloud, AI, and orchestration capabilities — comparable as a CX technology incumbent with overlapping BPO-adjacent offerings.
• Cognizant: Global IT services and BPO powerhouse offering outsourced customer service and digital transformation — comparable as a broad incumbent that operates in the same enterprise BPO space with substantially larger scale.
• Accenture: Global professional services firm with a large CX/BPO practice serving enterprise clients across financial services and telecom — comparable as a broad incumbent operating in the same outsourced CX value chain.

Direct peers

• Concentrix: Global CX/BPO company with significant Brazilian presence serving telecom, financial, and tech clients — directly comparable as a large-scale enterprise customer service outsourcer.
• Foundever (formerly Sitel): Global CX/BPO operator offering outsourced customer support, sales, and technical assistance — competes for the same mid-to-large enterprise BPO engagements.
• Teleperformance: Global leader in outsourced omnichannel customer experience management with deep operations in Brazil — competes for the same enterprise CX/BPO contracts across financial services and telecom.
• AeC (Atendimento e Call Center): Large Brazilian contact center and BPO company headquartered in Belo Horizonte — directly comparable as a domestic Brazilian CX outsourcer serving enterprise clients.
• TTEC (TeleTech Holdings): Customer experience technology and services company with BPO operations across the Americas — directly comparable in serving enterprise clients with AI-augmented CX delivery.
• Majorel: Global CX/contact center outsourcing provider serving enterprise clients across industries including financial services and telecom — comparable in operating model and target verticals.
• Atento: One of the largest Latin American BPO/customer service providers, headquartered in Brazil and operating across telecom, financial services, and retail verticals — directly comparable as an enterprise CX outsourcer targeting the same Brazilian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sales-lab-digitalsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saleslab