Digital Signage Experience
Digital Signage Experience was a Questex-operated annual trade show connecting digital signage buyers, suppliers, and integrators across hospitality, retail, healthcare, and entertainment; it was discontinued as a standalone event in 2025.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Digital Signage Experience does
Digital Signage Experience (DSE) was an annual trade show and conference operated by Questex LLC that connected buyers, suppliers, integrators, agencies, and end users in the digital signage ecosystem across verticals including hospitality, retail, transportation, healthcare, entertainment, and public spaces. Founded in 2021 and headquartered in New York, the business built an engaged global community of more than 70,000 digital signage buyers and suppliers over roughly four years and anchored the DIZZIE Awards, an industry recognition program spanning eleven vertical categories. The core offering was an annual event supplemented by categorized registration tiers (End User/Architect, Agency/Consultant/Integrator, Vendor), with revenue generated through exhibitor and attendee registration fees, sponsorship packages, and exhibition booth sales.
The company's go-to-market relied on Questex's integrated media and event portfolio for cross-promotion into adjacent markets such as live entertainment (LDI), hospitality (The Hospitality Show), food and beverage (Bar & Restaurant Expo), and sensors/IoT (Sensors Converge), giving DSE distribution advantages an independent operator would lack. Technology under the offering was limited to a website-based registration and contact platform; the firm did not develop proprietary hardware, software, or analytics and had no AI or API surface, with explicit categorization as a non-technology provider.
In 2025, Questex discontinued DSE as a standalone annual event, redirecting the buyer and supplier community into its vertical-focused events and year-round media brands. The DIZZIE Awards program was sustained through the 2025 cycle, but the DSE stand-alone revenue engine ceased. Operating status as a discrete event business is therefore closed; DSE-attributable revenue, headcount, and pipeline no longer constitute a standalone growth story going forward.
Digital Signage Experience firmographics
Firmographics- Name
- Digital Signage Experience
- Legal name
- Questex LLC
- Website
- https://digitalsignageexperience.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Digital Signage Experience was a Questex-operated annual trade show connecting digital signage buyers, suppliers, and integrators across hospitality, retail, healthcare, and entertainment; it was discontinued as a standalone event in 2025.
- Ownership category
- akta.pro rank
Digital Signage Experience industry classification
Industry- Product category
- Trade Show and Conference Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
Keywords
Where Digital Signage Experience is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digital Signage Experience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Event-based revenue: DSE generated revenue through event registration fees (exhibitor and attendee passes), sponsorship packages, and exhibition booth sales. As an industry trade show, revenue was driven by the gathering of digital signage buyers, suppliers, and solution providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | End User/Architect Registration |
| Other | Pay-as-you-go | Agency/Consultant/Integrator Registration |
| Other | Pay-as-you-go | Vendor Registration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Digital Signage Experience product offering
Product offeringCore offering
Digital Signage Experience (DSE) hosted an annual trade show and conference that connected digital signage buyers with suppliers and solution providers across multiple verticals including hospitality, retail, transportation, healthcare, and entertainment. The event featured exhibitions, networking, and the DIZZIE Awards program recognizing innovation in digital signage installations. DSE was discontinued as a stand-alone event in 2025, with the community now served through other Questex properties.
Product overview
Digital Signage Experience (DSE) was a stand-alone annual event focused on the digital signage industry. The company has discontinued DSE as an independent annual event and will integrate its engaged community of over 70,000 digital signage buyers and suppliers into other vertically focused Questex events. The primary product offering was the DIZZIE Awards program, which recognizes excellence in digital signage installations. Related Questex portfolio includes events such as Bar and Restaurant Expo, LDI (Live Design), Sensors Converge, and The Hospitality Show, which extend digital signage expertise to adjacent hospitality, entertainment, and technology markets.
Differentiator
Problem solved
Functional benefit
Products and services
- DSE Annual Trade Show and Conference
- DIZZIE Awards
Companies that use Digital Signage Experience
Customer profileSegments3 records
Ideal customer profiles3 records
Digital Signage Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Digital Signage Experience partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Digital Signage Experience competitors and assessment
Company assessmentOthers
- Questex LDI Show: Questex's live design and entertainment technology event that will absorb DSE's entertainment vertical audience, offering an internal benchmark for how the digital signage community will be served going forward.
- Questex Bar & Restaurant Expo: Sister event under Questex that will now absorb DSE's hospitality/restaurant digital signage audience, representing the internal vertical integration Questex is pursuing in lieu of a standalone DSE.
Direct peers
- International Sign Association (ISA) Sign Expo: ISA Sign Expo is the largest North American trade show for the on-premise sign industry, overlapping with DSE on hardware vendors, fabricators, and retail/corporate end users investing in visual displays.
- InfoComm (AVIXA): AVIXA operates InfoComm, the largest professional AV trade show in North America, which has a significant digital signage and content distribution track directly overlapping with DSE's buyer/supplier audience of AV integrators and end users.
- Integrated Systems Europe (ISE): ISE is the major European AV and systems integration trade show with a dedicated digital signage zone, serving the same buyer/integrator/vendor ecosystem that DSE served and competing for global sponsorship dollars.
Broad incumbents
- National Retail Federation (NRF) Big Show: NRF's annual Big Show is the dominant retail industry event where digital signage vendors exhibit to retailer buyers, competing for the retail end-user segment DSE served but at a much broader retail-industry scale.
- DPAA (Digital Place & Advertising Association): DPAA is the global trade body for digital out-of-home advertising that runs industry events and content programming, overlapping with DSE's DOOH network end users and media owner community.
- OAAA (Out of Home Advertising Association of America): OAAA is the leading US trade association for out-of-home advertising, hosting industry conferences that intersect with DSE's DOOH buyer community and signage media owners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Digital Signage Experience social profiles
Digital presenceDigital Signage Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Signage Experience leadership team
Management profileNumber of profiles
Profiles12 records
Digital Signage Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Signage Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Signage Experience
What does Digital Signage Experience do?
Digital Signage Experience (DSE) hosted an annual trade show and conference that connected digital signage buyers with suppliers and solution providers across multiple verticals including hospitality, retail, transportation, healthcare, and entertainment. The event featured exhibitions, networking, and the DIZZIE Awards program recognizing innovation in digital signage installations. DSE was discontinued as a stand-alone event in 2025, with the community now served through other Questex properties.
Is Digital Signage Experience a public or private company?
Digital Signage Experience is a private company. It is classified as corporate owned and is currently closed.
When was Digital Signage Experience founded?
Digital Signage Experience was founded in 2021. It employs 11 to 50 people.
Where is Digital Signage Experience based?
Digital Signage Experience is headquartered in New York, United States, in the North America region.
How does Digital Signage Experience make money?
One revenue line is on record: event-based revenue.
Who are Digital Signage Experience's main competitors?
Others on record are Questex LDI Show and Questex Bar & Restaurant Expo. Direct peers are International Sign Association (ISA) Sign Expo, InfoComm (AVIXA) and Integrated Systems Europe (ISE). Broad incumbents are National Retail Federation (NRF) Big Show, DPAA (Digital Place & Advertising Association) and OAAA (Out of Home Advertising Association of America).
Does Digital Signage Experience have an API?
No public API is recorded for Digital Signage Experience.
What industry is Digital Signage Experience in?
Digital Signage Experience's product category is Trade Show and Conference Services. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 56192.