Mawared
Mawared is Jordan's largest government-owned real estate developer, converting former military camp sites into master-planned urban communities (notably King Abdullah II City and the Abdali project). It generates revenue through land sales, 30-year leases, and public-private development partnerships serving individual buyers, institutional developers, and government entities.
- Company typePrivate
- Founded2000
- HeadquartersAmman, Jordan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mawared does
Mawared (مؤسسة استثمار الموارد الوطنية و تنميتها — National Resources Investment and Development Corporation) is a government-owned independent corporation established as the investment arm of the Government of Jordan for urban development. Founded in 2000 and headquartered in Al-Abdali, Amman, Mawared develops former Jordanian Armed Forces camp sites transferred into its ownership, making it the largest real estate developer in the Kingdom of Jordan. Its core business revolves around two flagship projects: the King Abdullah II City project (a 25,000-dunam, six-phase smart city in Zarqa designed to accommodate approximately 500,000 residents) and the Abdali project (a 384-dunam mixed-use central business district in central Amman).
Mawared monetizes its land bank through three primary revenue streams: one-time land sales (residential, commercial, and industrial parcels), long-term land leases of up to 30 years (offering recurring rental income), and investment partnership / joint-venture agreements with private-sector developers. Pricing includes promotional discounts ranging from 10% to 20% depending on payment structure (four-year installments, two-year installments, or cash). Customers span individual homebuyers, local and foreign institutional developers, telecommunications operators (Orange, Zain, Umniah), educational institutions (Al-Madaris Schools), and government agencies. Distribution is conducted through direct enterprise sales, formal tenders and auctions, dedicated sales offices in Amman and Zarqa, an online investment request portal, and a GIS-based land viewer.
The organization operates with 51–100 employees and is governed by a board of directors chaired by Dr. Hamad Al-Kasasa, with Eng. Bassem Talfeh serving as Director General. Mawared is positioning for next-phase expansion via a planned smart-city Phase 3 of King Abdullah II City, aligning its strategic direction with Jordan's Economic Modernization Vision, and pursuing flagship co-development partnerships exceeding 151 million JD in committed project value. No proprietary technology stack or AI/ML capabilities are disclosed.
Mawared firmographics
Firmographics- Name
- Mawared
- Legal name
- مؤسسة استثمار الموارد الوطنية و تنميتها
- Website
- https://mawared.jo
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mawared is Jordan's largest government-owned real estate developer, converting former military camp sites into master-planned urban communities (notably King Abdullah II City and the Abdali project). It generates revenue through land sales, 30-year leases, and public-private development partnerships serving individual buyers, institutional developers, and government entities.
- Ownership category
- akta.pro rank
Where Mawared is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices2 records
Markets served
Mawared business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Land Sales: Mawared sells residential, commercial, and industrial land parcels to investors and end-users, generating one-time transaction revenue. Sales include discounts for cash payments (20%), two-year installments (15%), and four-year installments (10%).
- Long-term Land Leasing: Mawared enters into long-term lease agreements for land parcels of up to 30 years, providing recurring rental income and enabling investors to structure investment portfolios.
- Investment Partnership Agreements: Mawared enters co-development agreements with private sector partners for joint investment projects, sharing development risks and returns under various partnership structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cash payment - 20% discount on land price |
| Subscription | Multi-year contract | Two-year installment plan - 15% discount |
| Subscription | Multi-year contract | Four-year installment plan - 10% discount |
| Unit Pricing | Pay-as-you-go | Marka commercial land parcel - 3,450 m² at 300 JD/m² |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mawared product offering
Product offeringCore offering
Mawared is a government-owned urban real estate developer that acquires, plans, and sells or leases land parcels in master-planned communities converted from former Jordanian Armed Forces camp sites. Its primary offerings include residential, commercial, and industrial land plots sold at unit prices (with cash and installment discounts) and long-term land leases of up to 30 years. The corporation also enters public-private partnership co-development agreements for flagship projects such as malls, hospitals, parks, and mixed-use facilities within its flagship King Abdullah II City and Abdali developments.
Product overview
Mawared (National Resources Investment and Development Corporation) is a government-owned independent institution serving as the government's investment arm for urban development in Jordan. The company operates two major flagship projects: (1) King Abdullah II City Project — a 25,000-dunam smart city development in Zarqa transforming former military camps into residential neighborhoods for 500,000 residents, developed in 6 phases; and (2) the Abdali Project — a 384-dunam mixed-use commercial business district in central Amman. The institution offers land sales, long-term leasing (up to 30 years), and electronic government services including land use information, available land listings, and an electronic services center. Major sub-projects include Bab Al-Madinah Mall (115,000 sqm), a 200-bed specialized hospital, public parks, an equestrian club, and various public-private partnership developments.
Differentiator
Problem solved
Functional benefit
Products and services
- King Abdullah II City Project (مدينة الملك عبد الله بن عبد العزيز) A major urban development project spanning 25,000 dunams in Zarqa, transforming former military camp sites into a modern residential city expected to accommodate 500,000 residents (~75,000 families) across 6 phases. The project offers residential, commercial, and industrial land parcels for sale and long-term lease to investors, developers, and homebuyers.
- Abdali Project (مشروع العبدلي) A mixed-use commercial development in central Amman spanning 384 dunams (251 dunams in executed Phase 1), designed as a central business district with advanced infrastructure and sustainable smart city technologies. Developed in partnership with the Abdali Investment and Development Company, targeting foreign and Arab investors.
- Residential and Commercial Land Sales (بيع الأراضي السكنية والتجارية) Sale of residential, commercial, and industrial land parcels within Mawared's master-planned developments, including the King Abdullah II City and Abdali project areas. Pricing tiers include a 20% cash discount, 15% discount for two-year installment plans, and 10% discount for four-year installment plans. Unit pricing examples include 300 JD per square meter for commercial light industries zoning in the Marka area.
- Long-Term Land Leasing (تأجير الأراضي طويل الأمد) Long-term lease agreements for land parcels of up to 30 years within Mawared's development areas, including telecommunications tower leases with Orange Jordan, Umniah, and Zain Jordan. Provides recurring rental income and enables investors to structure investment portfolios.
- Investment Partnership Agreements (اتفاقيات الشراكة الاستثمارية) Public-private partnership co-development agreements with private sector investors and developers for flagship joint projects, sharing development risks and returns under various partnership structures. Examples include the Bab Al-Madinah Mall (115,000 sqm, 70M JD) and 200-bed specialized hospital (80M JD) developed with Al-Ard International in King Abdullah II City.
- Land Use Information Service (استعمالات قطع الأراضي) Electronic service providing information on permitted land uses and zoning designations for various parcels across Mawared's development areas. Available to investors and stakeholders through the Mawared website as part of the corporation's electronic services.
Quantifiable outcome
- Record land sales of approximately 43 million JD in fiscal year June 2023 to June 2024 — highest in over 15 years
- +4 more outcomes
Companies that use Mawared
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Mawared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mawared partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, flagship and core.
- National Center for Agricultural Research (NCAR)minorMawared and the National Center for Agricultural Research signed an MOU to achieve fruitful cooperation in agricultural sector services, increase green space in King Abdullah II City through productive agricultural projects, and develop local and urban gardens in the city. Signed by Director General Eng. Bassem Talafha and NCAR Director General Dr. Nizar Haddad.
- Orange JordanminorMawared signed land lease agreements with Orange Jordan for the installation of telecommunications towers and equipment necessary for operating the company's mobile networks in King Abdullah II City, ensuring subscribers have access to Orange's telecommunications services.
- UmniahminorMawared signed land lease agreements with Umniah for the installation of telecommunications infrastructure in King Abdullah II City, providing mobile network coverage to residents.
- Zain JordanminorMawared signed land lease agreements with Zain Jordan for telecommunications tower and equipment deployment in King Abdullah II City.
- Al-Ard International for Real Estate Investment and DevelopmentflagshipMawared signed a memorandum of understanding with Al-Ard International for joint development of multiple flagship projects in King Abdullah II City Phase 1, including Bab Al-Madinah Mall (115,000 m², 70M JD), a private hospital (200 beds, 80M JD), a mosque and Islamic center (1,300 m², 700K JD), a public park (16 dunums, 400K JD), and a plaza (5 dunums, 300K JD). Total project value exceeds 151 million JD.
- Salem Flaih Al-ShawabkaminorMawared signed a lease agreement with Salem Flaih Al-Shawabka and partner for the development of a public garden on Parcel 500, Basin 1, Al-Barka, in King Abdullah II City Phase 1, covering an area of 2,983 m².
- Khalil Mahawesh Equestrian FoundationminorMawared signed an MOU with Khalil Mahawesh Equestrian Foundation to establish an equestrian club and horse riding instruction facility on a 10-dunum parcel. Initial investment cost is estimated at 500,000 JD.
- Sabil Al-Ibdaa for Consulting and Information TechnologycoreMawared signed an MOU with Sabil Al-Ibdaa to establish an electronic services center in King Abdullah II City Phase 1, occupying two parcels of 4,887 m². Initial investment for Phase 1 is estimated at 2.5 million JD. The center aims to provide both public and private sector services to improve service delivery and customer satisfaction.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Mawared competitors and assessment
Company assessmentRegional players
- Tatweer Misr: Egyptian master developer of large-scale mixed-use communities such as Madinaty and IL Monte Galala. Comparable to Mawared in developing former government/military lands into flagship residential cities with phased rollout and institutional co-development partners.
- SODIC: Egyptian premium real estate developer of mixed-use master-planned communities along the North Coast and Greater Cairo. Comparable in mixed-use master planning, phased project launches, and institutional co-investment partnerships.
- Palm Hills Developments: Leading Egyptian real estate developer of integrated residential, commercial, and resort communities. Comparable to Mawared's master-planned community approach, partnership-driven execution, and reliance on land sales plus recurring community service fees.
- City Edge Developments: Egyptian joint-venture developer backed by the New Urban Communities Authority and major banks, executing government-aligned master-planned cities. Comparable to Mawared's close alignment with government urban development priorities and large mixed-use community mandates.
- Madinet Nasr Housing and Development: Egyptian developer with government-influenced heritage, focused on large-scale residential and mixed-use master-planned communities. Comparable to Mawared's government ownership history, large land bank, and urban development mandate.
- Rakeen: Sharjah-based real estate developer focused on mixed-use master-planned communities and commercial developments in the UAE. Comparable to Mawared's mix of residential, commercial, and mixed-use product within flagship master plans targeting regional investors.
Direct peers
- Aldar Properties: Abu Dhabi government-backed master developer of large-scale mixed-use communities and asset manager of strategic real estate. Highly comparable to Mawared's government-owned mandate, single-window land bank model, and master-planned community strategy in the Gulf region.
- DAMAC Properties: Major Dubai-headquartered developer of luxury residential, commercial, and mixed-use real estate. Comparable to Mawared's focus on master-planned residential and commercial communities targeting institutional and high-net-worth investors across the Middle East.
- Dar Al Arkan Real Estate Development: Saudi Arabia's largest listed real estate developer, executing large-scale mixed-use and master-planned communities with strong government relationships. Comparable to Mawared in land banking, phased community development, and reliance on regional investor demand.
- Emaar Properties: Largest Middle East real estate developer, known for master-planned communities such as Downtown Dubai and Dubai Hills. Comparable to Mawared in scale of land bank, mixed-use flagship developments, and integration of residential, commercial, and retail components within a single master plan.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mawared social profiles
Digital presenceMawared financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mawared leadership team
Management profileNumber of profiles
Profiles4 records
Mawared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mawared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mawared
What does Mawared do?
Mawared is a government-owned urban real estate developer that acquires, plans, and sells or leases land parcels in master-planned communities converted from former Jordanian Armed Forces camp sites. Its primary offerings include residential, commercial, and industrial land plots sold at unit prices (with cash and installment discounts) and long-term land leases of up to 30 years. The corporation also enters public-private partnership co-development agreements for flagship projects such as malls, hospitals, parks, and mixed-use facilities within its flagship King Abdullah II City and Abdali developments.
Is Mawared a public or private company?
Mawared is a private company. It is classified as state government owned and is currently operating.
When was Mawared founded?
Mawared was founded in 2000. It employs 51 to 100 people.
Where is Mawared based?
Mawared is headquartered in Amman, Jordan, in the Middle East region.
How does Mawared make money?
Three revenue lines are on record. Land Sales are the primary driver. The others are long-term Land Leasing and investment Partnership Agreements.
Who are Mawared's main competitors?
Regional players on record are Tatweer Misr, SODIC, Palm Hills Developments, City Edge Developments, Madinet Nasr Housing and Development and Rakeen. Direct peers are Aldar Properties, DAMAC Properties, Dar Al Arkan Real Estate Development and Emaar Properties.
Does Mawared have an API?
No public API is recorded for Mawared.