Zdorovye

What Zdorovye does

Zdorovye (operating as Здоровье.ру) is a Russian digital health company that operates a free mobile application providing chronic disease management programs, evidence-based health content, and patient-to-specialist communication tools. The platform, built and operated by ООО «Здоровье Города» (registered June 23, 2016), serves more than 650,000 users across Russia with 20+ structured chronic disease programs — including diabetes (41,567 enrolled), asthma (26,638), atopic dermatitis (21,355), osteoarthritis (8,734), hypertension (6,467), gastrointestinal diseases (4,680), and migraine (4,353) — supported by a companion Doctor App (Приложение врача) that allows physicians to monitor patients and conduct remote consultations. Health content (encyclopedia, blog, podcasts, video) is co-developed with 56+ recognized physicians, and the platform offers disease diaries, medication reminders, specialist chat, and lab test booking with discounts via partner laboratories (promo code NEW20 for 20% off first orders).

The technology stack is a conventional modern web/mobile architecture: React and React Native for client-side; Node.js/TypeScript on the backend; MongoDB and Firebase for data; OpenSearch for search; Grafana, Bitbucket, TeamCity, and Docker for observability, source control, CI/CD, and containerization. No proprietary AI/ML models, training pipelines, or named AI features are disclosed; the stack is consistent with a content-and-workflow platform rather than an AI-native product. Distribution is entirely domestic (Russia) and direct-to-consumer through iOS/Android app stores, supplemented by SEO-driven content marketing (health encyclopedia, blog, YouTube, Telegram, VK), physician referrals, and word-of-mouth.

The business model is freemium with a thin monetization layer: the core patient app and all disease programs are free, with revenue derived from (a) transaction commissions on lab test bookings routed through partner laboratories, and (b) potential advertising/sponsored content within the encyclopedia and blog. The company has not disclosed institutional investors, funding rounds, or revenue figures. Two operating locations are recorded — Saint Petersburg (operational headquarters at pr. Medikov 3) and Moscow/Skolkovo (legal registered address).

Name

Zdorovye

Legal name

ООО «Здоровье Города»

Website

https://zdorovie.ru

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Zdorovye (Здоровье.ру) is a Russian digital health company operating a free mobile app that delivers 20+ chronic disease management programs, physician-reviewed health content, and patient-doctor chat to 650,000+ users in Russia.

Ownership category

akta.pro rank

Product category

Digital Health / Mobile Health Application

NAICS

Software Publishers (51321)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

akta.pro secondary industries

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Digital health platform
• Chronic disease management
• Mobile health app
• Health content library
• Telemedicine services

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Freemium Model — Core App: The core mobile application is free for all users, providing access to 20+ chronic disease management programs, health encyclopedia, blog articles, podcasts, videos, and specialist chat. Revenue is generated by converting free users to premium services.
2. Lab Testing Referral / Booking Commission: The platform generates revenue by directing users to partner laboratories for blood tests and diagnostics, earning a commission on bookings. A 20% discount on first lab orders is offered via promo code NEW20, suggesting a transaction-fee model with partner labs.
3. Potential Advertising / Content Sponsorship: The blog and health encyclopedia sections contain promotional content and promotional codes (e.g., lab booking discounts), suggesting potential advertising or sponsored content revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zdorovye.ru operates a free mobile health ecosystem comprising a patient application and a separate physician application. The patient app delivers 20+ chronic disease management programs (asthma, diabetes, atopic dermatitis, migraines, GI diseases, hypertension, osteoarthritis, stroke recovery, psoriasis, vision preservation, and others) featuring symptom diaries, medication reminders, specialist chat, and personalized health reports. A complementary health encyclopedia, blog articles, podcasts, and videos are co-created with 56+ recognized physicians, providing evidence-based Russian-language medical content. Revenue is generated through commission-based referral fees when users book laboratory tests through partner diagnostics providers via the platform.

Product overview

Zdorovye.ru is a digital health ecosystem comprising a free mobile app for patients and a separate doctor app. The ecosystem offers more than 20 disease management programs (including asthma, diabetes, psoriasis, stroke recovery, vision preservation, atopic dermatitis, migraine, gastrointestinal diseases, hypertension, and osteoarthritis) alongside a comprehensive health reference directory. Users access disease diaries, educational content (articles, podcasts, videos), specialist chat consultations, and personalized health reports. The company also offers laboratory booking services with discounts for app users.

Differentiator

Problem solved

Functional benefit

Brands

• Приложение врача: Separate mobile application for healthcare professionals

Products and services

• Zdorovye.ru Patient Mobile App (Здоровье.ру) Free mobile application for individual consumers providing chronic disease management programs (20+ conditions), symptom and disease diaries, expert-authored articles and podcasts, in-app chat with profile specialists, medication reminders, and personalized health reports. Targets both health-conscious individuals and patients with chronic conditions across Russia.
• Doctor App (Приложение врача) Separate mobile application designed for healthcare professionals. Enables physicians to monitor patients enrolled in disease management programs, conduct remote consultations, manage care plans, and access patient-generated health data including diary entries and reports.
• Stroke Recovery Program (Восстановление после инсульта) Program developed with expert doctors for patients recovering after stroke. Provides structured recovery guidance through the patient app.
• Psoriasis Control Program (Контроль над псориазом) Disease management program for psoriasis patients including symptom diary and specialist consultations.
• Save Vision Program (Сохрани зрение) Program for patients with age-related macular degeneration (AMD) and diabetic macular edema (DMO).
• Health Reference Directory (Справочник здоровья) Comprehensive A-to-Z Russian-language health encyclopedia covering diseases, symptoms, treatments, and health tips across adult health, children's health, eye health, nutrition, sleep, and other categories. Content is co-created with 56+ recognized physicians.
• Partner Laboratory Booking Service In-app lab test booking service that directs users to partner laboratories for blood tests and diagnostics, offering a 20% first-order discount via promo code NEW20. Generates commission-based revenue for the platform on each referred booking.

Quantifiable outcome

• 20+ chronic disease management programs serving 650,000+ users across Russia
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Omada Health: Omada is a US-based chronic condition digital therapeutics company combining coaching, peer support, and connected devices for diabetes, hypertension, and behavioral health. It represents the scaled, B2B-driven version of the chronic disease self-management model Zdorovye is building.
• BestDoctor: BestDoctor is a Russian corporate (B2B) digital health and telemedicine platform providing employer-sponsored virtual care and chronic disease management — competes for the same employer-sponsored chronic care budgets that could be a future monetization path for Zdorovye.
• DocDoc: DocDoc is a Russian telemedicine and doctor-appointment platform with patient-facing booking, virtual consultations, and chronic care content — a direct incumbent competitor operating in Zdorovye's same Russian market and category.
• SberZdorovye (Sber Health): SberZdorovye is the Sber ecosystem's telehealth and digital health platform offering doctor consultations, lab bookings, and chronic care features across Russia. It is the most prominent broad incumbent in Zdorovye's home market and a key competitive reference point.
• Doctis (formerly Doc+): Doctis is a Russian digital health super-app offering telemedicine consultations, lab tests, and chronic care tools. It overlaps heavily with Zdorovye's specialist chat, lab booking, and chronic care programs, but operates as part of a larger investment-backed ecosystem.

Direct peers

• Medisafe: Medisafe is a medication adherence and chronic disease self-management platform with personalized reminders and adherence tracking — closely mirrors Zdorovye's chronic disease diary features and medication reminder functionality across its 20+ programs.
• Health2Sync: Health2Sync provides diabetes and chronic condition management with structured logging, clinician dashboards, and lab integrations across Asia — comparable to Zdorovye's patient-doctor-lab ecosystem, especially its Doctor App and lab booking flows.
• MyTherapy: MyTherapy combines medication reminders, symptom diaries, and patient education for chronic conditions; its free D2C model and condition-specific tracking parallel Zdorovye's structure, though MyTherapy is also B2B-enabled through pharma partnerships.
• mySugr: mySugr is a condition-specific (diabetes) chronic disease management app with structured logging, coaching, and B2B (insurer/pharma) monetization — directly comparable to Zdorovye's disease-specific chronic care programs, especially its largest Diabetes program (41,567 users).

Emerging players

• Ada Health: Ada is an AI-driven symptom assessment and health guidance app, with content quality emphasis and physician involvement — overlapping with Zdorovye's health encyclopedia and symptom-tracking positioning, though not condition-specific chronic care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zdorovie_ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zdorovye