What Wovina does

Wovina is a UK-based specialist manufacturer and direct-to-consumer retailer of woven name labels, garment labels, school uniforms, workwear, and bespoke woven labels, operating from a single headquarters and factory site in Bodmin, Cornwall. Founded by Roy Flowerdew in 1969/1970 with a woven name tape as its first product, the company has run continuously for over 50 years, expanding in 1977 to launch a dedicated embroidery division serving schools requiring uniform logos.

Production technology centers on Tajima embroidery machines capable of rendering up to 15 colours with no minimum order quantities, complemented by screen printing on automated presses and vinyl heat-transfer printing for simpler graphics. The product portfolio spans sticky name labels, 10mm and 12mm woven nametapes, iron-on magic labels, school uniforms (PE kits, polos, cardigans, fleeces, book bags, gym sacs, caps), branded workwear, and bespoke woven labels for fashion brands. Retail pricing on labels runs $8-$22 per pack, with embroidered polos available from £6.50.

The business operates a direct-to-consumer e-commerce model via wovina.com, complemented by phone-order intake and a factory-direct pick-up channel offered through select schools. Customers span five segments: UK primary and secondary schools (the primary vertical with hundreds of accounts), parents and families, care homes, fashion brands and garment manufacturers, and business sectors requiring workwear. Delivery is fulfilled domestically via Royal Mail 48hr service. Wovina is privately held with no disclosed institutional investment, parent company, or subsidiaries.

Name

Wovina

Legal name

Wovina

Website

https://wovina.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Wovina is a Bodmin, UK-based e-commerce manufacturer and retailer of name labels, school uniforms, workwear, and bespoke woven garment labels, serving UK schools, parents, care homes, fashion brands, and business customers via its website and factory-direct pick-up.

Ownership category

akta.pro rank

Product category

Custom Labels and Embroidered Apparel

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Textile Product Mills (314)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

akta.pro secondary industry

Apparel Dyeing, Printing, Finishing & Laundries (CRAAAAAM)

Keywords

• Woven name labels
• School uniform supply
• Garment embroidery services
• Custom woven labels
• Branded workwear

Headquarters

HQ city

Bodmin

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of woven name labels, school uniforms, workwear, and branded garments through their online storefront. Customers include parents, schools, care homes, and businesses.
2. Custom Embroidery Services: Embroidery decoration service for garments with customer logos. Select up to fifteen colours with no minimum quantities.
3. Bespoke Woven Labels: Custom woven labels supplied to fashion brands and businesses from small start-ups to large established brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wovina is a UK-based manufacturer and e-commerce retailer that produces woven name tapes, sticky and iron-on name labels, embroidered school uniforms, branded workwear, and bespoke woven labels for fashion brands. The company also provides in-house garment decoration services including embroidery (up to 15 colours), screen printing, and vinyl printing for schools, businesses, and consumers.

Product overview

Wovina operates as a specialist provider of labelling solutions and embroidered garments, founded in 1970. The product portfolio centers on four core areas: (1) name labels and tags including sticky name labels, woven nametapes (10mm and 12mm), iron-on magic labels, and the Taggit attachment system; (2) school uniform supply featuring sweatshirts, polo shirts, cardigans, fleeces, book bags, gym sacs, caps, and PE kits personalised with school logos; (3) workwear for businesses across industrial, healthcare, sports, and hospitality sectors; and (4) bespoke woven garment labels for fashion brands and garment manufacturers. The company complements these product lines with decoration services encompassing embroidery (up to 15 colours, no minimum quantities), screen printing, and vinyl printing, all powered by Tajima embroidery machines and automated printing presses.

Differentiator

Problem solved

Functional benefit

Products and services

• Sticky Name Labels

Quantifiable outcome

• Embroidery available with up to 15 colours and no minimum quantities
• +2 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Banner School Uniform: UK school uniform specialist supplying primary and secondary schools nationwide. Comparable product (embroidered school uniform, name tapes) and customer base, but operates at significantly larger scale than Wovina.
• Trutex: Established UK school uniform manufacturer and supplier with national distribution and school contract programs. Overlaps with Wovina's school uniform and branded workwear categories at much larger scale.
• School Trends: UK school uniform supplier offering embroidered school wear and accessories to schools and parents. Compares to Wovina's schoolwear range but with broader catalogue and national reach.

Direct peers

• StickerBee: UK online retailer of personalised name labels and stickers for children, schools, and care homes. Closely comparable D2C model, product format, and end customer to Wovina's labels and tags business.
• My Nametags: Online specialist selling personalised stick-on and iron-on name labels to parents. Closely comparable product set (sticky labels, shoe labels, iron-on) and target buyer (UK families) to Wovina's labels and tags range.
• Woven Labels UK: UK bespoke woven label manufacturer serving fashion brands and small garment businesses. Directly competes with Wovina's bespoke woven label service for the same fashion-brand and start-up customer base.
• Stuck on You: Personalised label and name tape specialist serving parents and schools online. Direct overlap with Wovina's sticky, iron-on, and sew-in name label SKUs and customer base.
• Labels4Kids: UK online retailer of personalised name labels for children, care homes, and schools. Directly comparable product portfolio and end customer to Wovina's parent/care-home label offering.
• Name It Labels: Online personalised name label retailer for children's clothing, school, and care home use. Direct product and customer overlap with Wovina's sticky, iron-on, and sew-in name label range.
• Stikets: UK-based online retailer of personalised name labels, sticky labels, and iron-on labels for school children. Directly competes with Wovina in the parent-facing name label category with a similar D2C e-commerce model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wovinacornwall
• Facebookfacebook.com/wovina
• LinkedInlinkedin.com/company/wovina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wovina