What Stikets does

Stikets is a Spain-based direct-to-consumer e-commerce company, founded in 2010 and headquartered in Igualada, that designs, customizes and ships personalized labels, stamps, and a broad portfolio of family-oriented gift and school products to consumers in over 100 countries. The core product is a real-time customization platform for iron-on clothing labels, name labels, shoe labels, luggage tags, and self-inking stamps, where customers configure text, icons, designs and materials (standard, transparent, high weatherproof); a free agent design-review step precedes production. Differentiated technical features include proprietary thermal-adhesive iron-on labels rated for 60+ washes at 60°C and weatherproof all-purpose labels, complemented by a content library featuring licensed characters (e.g., Dragon Ball) and themed sub-brands.

The business operates entirely on a one-time-purchase model with unit pricing across tiers ranging from €0.99 for entry labels to €34.99 for premium stamp/bundle packs, plus free shipping above approximately €19 and a no-minimum-quantity offering for B2B orders. Customer segments span families with children (primary), educational institutions, small and medium businesses, celebration/event planners, and home/lifestyle consumers, all served through stikets.com with multi-currency, multi-language (EN/ES/FR/PT) localization. Distribution is exclusively via the owned e-commerce storefront, supported by email, social channels (Facebook, Instagram, TikTok, YouTube, X), and a Trusted Shops trust badge (4.55/5 across 8,067+ verified reviews). Revenue mechanics are fundamentally transactional and seasonal, with back-to-school as a clear peak, and the company shows no disclosed funding, M&A activity, or enterprise contracts.

Name

Stikets

Legal name

The Stikets Company

Website

https://stikets.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Stikets is a Spain-based direct-to-consumer e-commerce platform, founded in 2010, that sells customized labels, stamps, school supplies, and personalized gifts to families, schools and small businesses in over 100 countries.

Ownership category

akta.pro rank

Product category

Personalized Labels and Custom Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

akta.pro secondary industries

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Personalized clothing labels
• Custom name stamps
• Personalized school supplies
• Custom stickers decals
• Personalized gifts

Headquarters

HQ city

Igualada

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Customized Label Products: One-time purchase of customized labels including clothing labels, name labels, shoe labels, and luggage tags. Products are personalized with customer-specified names and designs before production and shipping.
2. Personalized Stamps: Sale of customizable self-inking stamps for marking clothing and belongings. Includes stamp refill cartridges and ink pads as repeat purchase accessories.
3. Label Packs and Bundles: Pre-configured bundles combining multiple label types (Basic, Essential, Full Label, Non-Iron, Thematic packs) at bundled pricing to increase average order value.
4. Custom Stickers and Decals: Custom stickers and wall decals for personal and business use, including school labels, cool stickers, patches, and decorative elements.
5. Personalized Gifts and Home Decor: Customized gift products including keyrings, magnets, mugs, plaques, photo frames, calendars, bags, badges, and wall decals for celebrations and home decoration.
6. School Supplies: Personalized school supplies including backpacks, pencil cases, snack bags, bottles, snack boxes, sandwich wrappers, cooling bags, and smocks with custom designs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Stikets operates a direct-to-consumer e-commerce platform that designs, personalizes, and ships customized labels (clothing, name, shoe), self-inking personalized stamps, ID bracelets, school supplies, custom stickers, wall decals, and personalized gifts. Customers configure products online with names, designs, logos, and icons, and Stikets manufactures to order and ships directly worldwide. The catalog centers on labeling solutions for families with children, with auxiliary offerings for SMBs, celebrations, and home decoration.

Product overview

Stikets is a direct-to-consumer e-commerce platform specializing in customized labels and personalized products for families. The product portfolio centers around labeling solutions (Label Packs, Clothing Labels, Name Labels, Shoe Labels, Luggage Tags, Hanging Loops) and personalized stamps (rectangular and round self-inking stamps, wooden stamps, refill products), complemented by a wide range of personalizable items including school supplies (backpacks, pencil cases, bottles, snack boxes), home and gift products (magnets, keyrings, plaques, photo mugs, badges, doormats), wall decals, celebration stickers, and themed sub-brands (Cartoons, Teens, Sports, Christmas, Family Pets). The company operates on a make-to-order basis, allowing customers to customize text, designs, logos, materials, and quantities. Twinie is offered as a personalized avatar feature. Stikets sells primarily through its e-commerce platform with manufacturing and direct shipping to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Twinie®: Create Your Twinie® and Personalize Your World! Create your avatar in just a few clicks - a feature for personalizing avatars

Quantifiable outcome

• Labels resist up to 60 washes at 60°C for iron-on labels
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Trusted ShopscoreOthersTrusted Shops provides review verification services and trust badges for the Stikets e-commerce website. The partnership enables customer review collection and display (4.55/5 rating from 8,067 reviews) to build purchase confidence and credibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cricut: Cricut is the leading DIY cutting-machine platform used by parents and crafters to make their own labels, iron-on decals, stickers, and personalized gifts. Adjacent — it is a broad personalization/creative platform rather than a finished label seller, but its products directly substitute for Stikets' core offering.
• Etsy: Etsy is a global marketplace for personalized, customized, and handmade goods including labels, stamps, and gifts. It is a broad incumbent that hosts many direct substitutes to Stikets' products from independent sellers, shaping customer expectations on personalization.

Direct peers

• Mabel's Labels: Mabel's Labels is a direct North-American competitor selling personalized name labels for kids' clothing, school supplies, and belongings. Same target customer (parents), same product format (durable dishwasher/washer-safe labels), same DTC model.
• My Nametags: My Nametags is a UK-based personalized sticker labels specialist for children and schools, with strong European market overlap with Stikets. Closely comparable product, customer, and direct-to-consumer e-commerce model.
• Stuck on You: Stuck on You is an established personalized products brand offering name labels, lunch boxes, drink bottles, and school gear. Very similar assortment and parent-targeted positioning; Australia-rooted with international shipping.
• Name Bubbles: Name Bubbles sells customized labels for children's items including clothing, school, and bottles. Highly comparable product, target segment, and customization UX; another primary competitor in the personalized-labels-for-kids category.
• Tinyme: Tinyme is an Australian personalized products retailer offering name labels, lunch boxes, and customized gifts for kids and families. Comparable product mix and parent persona; smaller international footprint than Stikets.
• Getting Personal: Getting Personal is a UK personalized gifts and labels retailer with a broad assortment of name labels, mugs, and engraved gifts for kids and families. Comparable product breadth, target customer, and customization-driven e-commerce model.

Emerging players

• Personalised Mugs Co: Personalised Mugs Co and similar UK-based personalized gift specialists (e.g., Signature Gifts, Personalised Gifts Shop) compete for the same gift-purchase occasions with photo mugs, plaques, and engraved gifts. Partial overlap on Stikets' home/gifts category but narrower assortment.
• Avery: Avery offers printable label sheets, customizable templates, and increasingly personalized label products online. An emerging competitor in customizable labels that overlaps with Stikets' name-label category, especially for parents comfortable with DIY printing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/stikets_uk
• YouTubeyoutube.com/@stiketsworld7600
• Facebookfacebook.com/stiketsworld
• Instagraminstagram.com/stikets_world
• TikToktiktok.com/@stikets?lang=es
• LinkedInlinkedin.com/company/stikets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stikets