photografix.ch

What photografix.ch does

photografix.ch GmbH is a privately held Swiss full-service agency (GmbH) headquartered in Switzerland, serving primarily small and medium-sized businesses in the DACH region with German-language services. Its offering spans two integrated pillars: (1) creative and production services — advertising (flyers, posters, vehicle lettering, promotional items), photography (product, event, wedding, digital image editing), the proprietary DesignTuning® corporate-identity redesign service, and in-house publishing (books, calendars, photo books, postcards distributed via bookstores); and (2) software and digital services — website design on open-source CMS platforms (Contao, Typo3, Pimcore, Joomla, WordPress), online shop implementation, and reselling/implementing the JTL software ecosystem for ERP (Warenwirtschaft), CRM (Kundenverwaltung with IMAP/Exchange/Google sync), POS (Kassensysteme), and WMS (Logistik), with platform integration delivered via a strategic partnership with wawi.ch.

The business model combines professional-services revenue (project-based advertising, photography, web design, brand redesign) with subscription/recurring revenue from JTL software licensing and implementation. Pricing is quote-based and not publicly disclosed; customer acquisition is sales-led through direct phone consultation (+41 (0)41 467 32 10), the company's own website (photografix.ch), and word-of-mouth referrals. Go-to-market is direct-service delivery by the agency's own team, with software delivered through the JTL partner channel. The company holds partner status with JTL Software, Microsoft, and HP (Hewlett-Packard), and operates with a registered trademark in DesignTuning®; no parent company, institutional investors, funding rounds, or M&A activity are disclosed.

Name

photografix.ch

Legal name

photografix.ch GmbH

Website

https://photografix.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

photografix.ch GmbH is a Swiss full-service agency serving SMBs in the DACH region, bundling advertising, photography, DesignTuning® branding, publishing, web design, and JTL-based ERP/CRM/POS/WMS software implementation under one contract via direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuenkirch

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Services: Traditional advertising services including flyers, inserts, posters, vehicle lettering, and promotional items.
2. Photography Services: Digital image editing, product photography, event photography, and wedding photography services.
3. Web Design and Online Services: Website creation, online shop development, and integration with ERP, CRM, POS, and WMS systems.
4. Publishing (Verlag): Book production, photobooks, games, calendars, posters, and postcards in small or large print runs with distribution through bookstores.
5. Software Services (ERP/CRM/POS/WMS): Software licensing and implementation of JTL business management software for inventory, customer relationship, point of sale, and warehouse management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

photografix.ch GmbH operates as a full-service Swiss agency delivering advertising production (flyers, posters, vehicle lettering), professional photography (product, event, wedding), corporate identity redesign under its DesignTuning® brand, and publishing services. Complementing these creative services, the company implements and resells open-source CMS-based websites, online shops, and JTL business management software covering ERP (Warenwirtschaft), CRM, POS, and warehouse/logistics functions for SMB customers primarily in Switzerland.

Product overview

photografix.ch GmbH operates as a full-service agency offering a portfolio of both service offerings and software products. Services include Werbung (advertising), Photografie (photography), DesignTuning® (brand/corporate identity redesign), and Verlag (publishing). The software product suite, resold from wawi.ch, includes Onlineshops (e-commerce), Webseiten (website development), WarenWirtschaft ERP (inventory/business management), Kundenverwaltung CRM (customer relationship management), Kassensysteme POS (point of sale), and Logistik WMS (warehouse management). The offering combines marketing/creative services with operational software solutions under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• DesignTuning®: Corporate identity redesign and tuning services including logo redesign, stationery design, signage, and unified brand appearance

Products and services

• Werbung (Advertising) Advertising services including flyers, print ads, posters, promotional items, and vehicle branding aimed at increasing company visibility for Swiss businesses.
• Photografie (Photography) Photography services covering digital image editing, product photography, event photography, and wedding photography for businesses and consumers.
• DesignTuning®

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• JTL SoftwarecoreChannel Partner/ Reseller/ DistributorAuthorized JTL partner reselling and implementing JTL ERP (Warenwirtschaft), WMS (Logistics), CRM (Customer Management), and POS (Point of Sale) systems in Switzerland. JTL is German ERP software provider with license-free business management solutions.
• HP (Hewlett-Packard)minorChannel Partner/ Reseller/ DistributorHP partner for hardware solutions including printers and computers for business customers.
• wawi.chcoreStrategic or Co-development PartnerStrategic partnership with wawi.ch for integrated e-commerce, ERP, and business management solutions. Copyright by wawi GmbH indicates shared ownership/integration of photografix.ch and wawi.ch platforms.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wix.com: Self-service website builder widely adopted by SMBs. Competes directly with photografix's web design and online shop offering by enabling Swiss SMBs to build sites themselves without an agency.
• Canva: Self-service design platform widely used by SMBs for branding, marketing materials and social content. Competes with photografix's DesignTuning® and Werbung services at the low end of the market.
• wawi GmbH / wawi.ch: Underlying platform owner whose software (ERP, WMS, CRM, POS) photografix resells and integrates. Co-branded via shared copyright; operates the same JTL-based product suite targeting Swiss SMBs.
• Squarespace: DIY website and online store platform for small businesses and creatives. Competes with photografix's web design, online shop and branding services on the SMB end of the market.

Emerging players

• JTL Software: German provider of the ERP/WMS/CRM/POS software that photografix implements in Switzerland. Same product line, complementary go-to-market: photografix is the Swiss implementation/resale channel, JTL owns the core platform.

Broad incumbents

• Scholz & Volkmer: German digital agency delivering web, branding and commerce services for SMB and enterprise clients. Comparable offering across web design, brand redesign and e-commerce, with stronger enterprise footprint.
• Jung von Matt: Major Swiss/German creative agency offering advertising, branding, photography, digital and content. Overlaps with photografix's Werbung, DesignTuning® and Photografie services but at significantly larger scale and brand-tier clients.

Others

• Adobe: Creative and design software suite (Photoshop, Lightroom, Express, Stock). Enabling layer for the photography, advertising and DesignTuning® services photografix delivers; also competes for SMB design spend via Adobe Express.

Regional players

• Jim & Jim AG: Swiss full-service digital agency focused on web, e-commerce and digital marketing for SMB and mid-market clients. Comparable horizontal service portfolio and Swiss SMB target customer.
• Webrepublic AG: Swiss digital agency offering web design, performance marketing and e-commerce for SMBs and mid-market clients. Comparable horizontal-service model and DACH focus, though at larger scale than photografix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about photografix.ch