FITSEVENELEVEN

What FITSEVENELEVEN does

FITSEVENELEVEN GmbH is a German premium fitness studio chain founded in 2008 in Frankfurt by physiotherapist Markus Fritz, operating more than 30 BODYCLUBs primarily concentrated in the Rhein-Main region with active expansion into Baden-Württemberg (Ludwigsburg, Stuttgart, Karlsruhe, Heidelberg) and Bavaria (Munich). The chain differentiates through a tiered label architecture — RED, BLACK, BLACK+, BLACK City, PINK (women-only), WHITE City (all-access), and HYROX Training Club — each with distinct interior design, equipment mix (Gym80, Precor, Eleiko, Hammer Strength, Concept 2), and amenity profile (BLACK+ includes saunas/wellness areas). Revenue is generated primarily through recurring 14-day-billed subscription memberships (FeelFree 4-week minimum; Classic60/Loyalty 60-week term), supplemented by day/week passes, personal training, corporate B2B memberships, merchandise (FITSEVENELEVEN APPAREL), and ancillary revenue from the MemberDeals ecosystem of 200+ partner brand discounts.

The technology stack is conventional and operationally focused: a proprietary mobile app handles membership management, class booking, and check-in; Magicline administers contracts and member records; Freshdesk powers customer support; and the "Digital Live Coach" terminal enables a single remote trainer to supervise multiple clubs during off-peak hours, reducing staffed labor cost. There is no disclosed AI/ML capability. Distribution is dual-channel: D2C via website/app and club counters, plus a B2B corporate fitness channel for employer-sponsored memberships. The customer base is a long-tail of individual subscribers with no material single-customer concentration; the only named institutional relationship is an on-campus club at Frankfurt School of Finance & Management.

The business model is asset-heavy and capex-intensive (each BODYCLUB requires a multi-year real-estate commitment, premium equipment buildout, and label-specific interior fit-out), partially offset by recurring subscription revenue, multi-year minimum terms, and density-driven member economics in the Rhein-Main core. Growth is being funded internally — the company is founder-controlled with no disclosed institutional investors — and is being executed through label- and city-by-city expansion rather than M&A. The German Design Award 2026 and recurring national press coverage (GQ, Vogue, Esquire, AD, Business Punk) underscore a design-led lifestyle brand positioning.

Name

FITSEVENELEVEN

Legal name

FITSEVENELEVEN GmbH

Website

https://fitseveneleven.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

FITSEVENELEVEN GmbH is a German premium fitness studio chain operating 30+ BODYCLUBs across the Rhein-Main region and expanding into Baden-Württemberg and Bavaria, serving individual subscribers and corporate clients through a tiered label system (RED, BLACK, PINK, WHITE, HYROX) on a recurring subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: FITSEVENELEVEN's primary revenue stream is recurring subscription revenue from fitness memberships billed every 14 days via SEPA direct debit. Membership tiers (FeelFree/Classic60/Loyalty) correspond to different labels (RED, BLACK, PINK, BLACK City, WHITE City). Entry/joining fees may apply depending on the membership type.
2. Day and Week Passes: One-time day and week ticket purchases allow non-members to trial individual clubs. These are sold via the website and at club counters.
3. Personal Training and Training Plans: Members can book individual training plans and personal training sessions. Training plans are arranged at the club counter or through the FITSEVENELEVEN app.
4. Merchandise and Apparel Sales: FITSEVENELEVEN APPAREL merchandise (sportswear and accessories) sold online at shop.fitseveneleven.de and in selected clubs (Club Schwalbach, Club Riedberg Black, Club East Black, Club Westend). Payment accepted via EC/credit card at clubs.
5. Corporate / B2B Memberships: Companies can enter corporate cooperation agreements providing employees discounted membership rates. A one-time processing fee of 29 EUR applies for switching to corporate conditions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

FITSEVENELEVEN GmbH operates a chain of more than 30 premium fitness studios (BODYCLUBs) across Germany under six distinct sub-brand labels (RED, BLACK, BLACK+, PINK, WHITE, HYROX) that differ in interior design, equipment, amenities, and target audience. The company sells recurring fitness memberships, personal training, group classes, day/week trial passes, corporate wellness programs, branded apparel, and a gym-switching service, supported by a proprietary app and Digital Live Coach remote-supervision system.

Product overview

FITSEVENELEVEN is a German fitness studio chain operating 30+ BODYCLUBs in the Rhein-Main region and expanding nationally. The company offers a tiered club concept with six distinct labels: RED LABEL (entry-level), BLACK LABEL (mid-tier), BLACK LABEL+ WELLNESS (premium with sauna), PINK LABEL (women-only), WHITE LABEL CITY (all-access), and HYROX TRAINING CLUB (functional fitness). Additional offerings include Personal Training, Digital Live Coach (remote supervision system), MemberDeals (200+ partner discounts), Corporate Fitness, Pack your Bag (gym-switching service), and Day/Week Passes. The FITSEVENELEVEN App serves as the central platform for membership management, class booking, and MemberDeals access.

Differentiator

Problem solved

Functional benefit

Brands

• RED LABEL: Premium fitness label offering access to all Red Label clubs. Features unique interior design with selected equipment and extensive course offerings.
• BLACK LABEL
• PINK LABEL
• WHITE LABEL
• BLACK LABEL CITY
• WHITE LABEL CITY
• BLACK LABEL+ WELLNESS
• HYROX TRAINING CLUB
• FITSEVENELEVEN APPAREL
• Digital Live Coach
• MemberDeals

Products and services

• RED LABEL Membership
• BLACK LABEL Membership

Quantifiable outcome

• German Design Award 2026 winner in 'Excellent Architecture' category for Club Sulzbach Pink Label interior design
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Park Central (Wiesbaden)minorOthersFITSEVENELEVEN has partnered with Park Central (Luisenstraße 45, Wiesbaden) to offer members 2 hours of free parking, with a QR code for checkout available at the club counter. After 2 hours, parking costs €2.50 per hour.
• Autohaus BrassminorOthersFITSEVENELEVEN partnered with Autohaus Brass for a car sponsorship at the Club Ludwigsburg opening, featuring a Seat Ibiza in a FITSEVENELEVEN edition.
• MemberDeals Partner Network (200+ brands)coreGTM or Marketing PartnerOver 200 partner brands participate in the FITSEVENELEVEN MemberDeals program, offering exclusive discounts to members in categories including fitness, lifestyle, nutrition, fashion, and leisure. Key partners include Douglas, Foodspring, Nike, Teveo, Emma, WMF, Dyson, PrepMyMeal, and Apple. MemberDeals are accessible through the FITSEVENELEVEN app.
• MySports GmbH (Noexcuse App)coreTechnology or IntegrationFITSEVENELEVEN members access workout plans and course dates via the Noexcuse app from MySports GmbH (Schauenburger Str. 6, 20095 Hamburg). FITSEVENELEVEN sends data to and retrieves data from MySports GmbH to enable app functionality. Members can withdraw consent for this data sharing at any time.
• TYRELL COOPERATION GmbH, FRITZ FOUNDATION GmbH, FITSEVENELEVEN I GmbH, FITSEVENELEVEN II GmbH, FITSEVENELEVEN III GmbH, FITSEVENELEVEN Rhein-Main GmbH, YOGA by FITSEVENELEVEN GmbHcoreOthersThese are affiliated companies within the FITSEVENELEVEN corporate group. The privacy policy notes that members consent to FITSEVENELEVEN GmbH and its affiliates accessing and using their data to perform contracts and offer tailored goods and services.
• Gym80, Precor, Eleiko, Hammer Strength, Hold Strong, Assault Fitness, Concept 2, TechnoGym, Gym80 Pure KraftminorOthersFITSEVENELEVEN equips its clubs with premium fitness equipment from leading international brands including Gym80, Gym80 Pure Kraft, Precor, Eleiko, Hammer Strength, Hold Strong, Assault Fitness, Concept 2, and TechnoGym.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Aspria: Premium German/European operator combining fitness, wellness, spa and family club concepts; comparable to FITSEVENELEVEN on premium positioning, wellness amenities and family/club-community identity.
• McFIT (RSG Group): Germany's largest fitness chain and the dominant low-cost gym operator; comparable as a multi-club fitness subscription business in Germany, although positioned at a much lower price point than FITSEVENELEVEN.
• Fitness First Germany: Premium German fitness club chain with multi-club memberships, personal training, group classes and wellness amenities; directly comparable to FITSEVENELEVEN's premium positioning and tiered club access model.
• Kieser Training: German strength-training chain with subscription memberships, premium equipment and standardized club design; comparable to FITSEVENELEVEN as a German multi-club subscription operator with disciplined club concept.
• JOHN REED Fitness Music Club (RSG Group): Lifestyle-oriented, design-led premium fitness concept from RSG Group; comparable to FITSEVENELEVEN's design-differentiated, Instagram-driven premium positioning.
• clever fit: Mid-market German fitness chain with franchise-led multi-club rollout and subscription memberships; comparable to FITSEVENELEVEN as a German multi-club operator rolling out nationally, albeit at a lower price point.
• Holmes Place: Premium European health and fitness club operator with wellness amenities and tiered memberships; comparable to FITSEVENELEVEN's premium BLACK+ wellness clubs and multi-tier access model.

Broad incumbents

• Equinox: Global premium fitness operator with luxury club design, premium amenities and tiered memberships; comparable to FITSEVENELEVEN on design-led premium positioning, though operating at much larger scale and primarily outside Germany.

Regional players

• Barry's Bootcamp: Premium boutique fitness brand combining strength and cardio in a design-led, instructor-driven format; comparable to FITSEVENELEVEN on premium, design-led boutique positioning, but operating primarily in the UK and US rather than Germany.

Emerging players

• Urban Sports Club: European sports and fitness aggregator offering flexible monthly passes across partner studios and gyms; partially overlapping with FITSEVENELEVEN's subscription offering and competing for the same flexible-minded German consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FitSevenEleven
• YouTubeyoutube.com/user/fit7eleven
• Facebookfacebook.com/FITSEVENELEVEN
• LinkedInlinkedin.com/company/fitseveneleven
• Instagraminstagram.com/fitseveneleven_
• TikToktiktok.com/@fitseveneleven_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FITSEVENELEVEN