Tres Noir
Tres Noir is a privately-held, US-based handmade eyewear brand founded in 2005 in Santa Ana, California, selling prescription-ready eyeglasses, sunglasses, safety glasses, and accessories via direct-to-consumer e-commerce and a global B2B wholesale program to boutiques and optical retailers.
- Company typePrivate
- Founded2005
- HeadquartersSanta Ana, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tres Noir does
Tres Noir Independent Eyewear Co. is a privately-held, US-based eyewear brand operating from Santa Ana, California since 2005. The company designs and sells handmade, retro-inspired eyeglasses, sunglasses, safety glasses, and a small clothing and accessories line, with all frames produced in small batches and made RX-able (prescription-ready) across multiple lens and coating options. Its product catalog spans men's and women's collections plus a slate of named SKUs (TNs X, Lucille, Davey, Dottie, El Jefe, BLVD, Nash, Primo, etc.) and includes lifestyle co-branded sub-products with Violent Gentlemen, Harveys, and Loser Machine.
The business operates a dual-channel go-to-market. Consumer sales run through a self-serve DTC e-commerce storefront (tresnoir.com) on Shopify, with free US shipping on orders over $50. A parallel B2B wholesale channel (seller.tresnoir.com) targets optical shops, boutiques, and independent retailers globally via a dealer application program. Pricing is not publicly disclosed, and revenue is transactional (one-time purchase, no subscriptions).
The firm is small and bootstrapped by all observable signals: a 1-10 employee headcount, no disclosed institutional funding, no parent company, and no public filings. Geographic reach is North America for DTC and global for wholesale. The company has no disclosed AI capabilities, patents, regulatory actions, or executive team information in the available source material, representing material gaps in due diligence visibility.
Tres Noir firmographics
Firmographics- Name
- Tres Noir
- Legal name
- Tres Noir Independent Eyewear Co.
- Website
- https://tresnoir.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tres Noir is a privately-held, US-based handmade eyewear brand founded in 2005 in Santa Ana, California, selling prescription-ready eyeglasses, sunglasses, safety glasses, and accessories via direct-to-consumer e-commerce and a global B2B wholesale program to boutiques and optical retailers.
- Ownership category
- akta.pro rank
Tres Noir industry classification
Industry- Product category
- Eyewear
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Eyewear Components & Parts (Lenses excluded) (CRAAAKAH)
Keywords
Where Tres Noir is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tres Noir business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer E-commerce: Retail sales of handmade eyewear (eyeglasses, sunglasses, safety glasses) and accessories through the company's e-commerce website. Products are sold directly to end consumers with free US shipping on orders over $50.
- Wholesale B2B: B2B wholesale sales through seller.tresnoir.com platform targeting optical shops, boutiques, and independent retailers. Includes dealer application process.
- Clothing & Accessories: Sales of apparel and accessory products including combs and accessories.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Tres Noir product offering
Product offeringCore offering
Tres Noir designs and sells handmade, small-batch eyewear including prescription-ready eyeglasses, sunglasses, and safety glasses, plus complementary clothing and accessories. All frames are RX-able and offered with multiple lens and coating options, and the company supplements its core line with collaboration collections developed with brands such as Violent Gentlemen, Harveys, and Loser Machine. Sales are fulfilled through direct-to-consumer e-commerce and a B2B wholesale/dealer program.
Product overview
Tres Noir is an independent eyewear brand offering handmade glasses and sunglasses. The company operates as a unified product portfolio built around eyewear, with all frames being handmade in small batches, RX-able (prescription-ready), and available with multiple lens and coating options. The product lineup consists of core product categories (Men's and Women's Eyeglasses, Men's and Women's Sunglasses, Safety Glasses, and Clothing & Accessories) supplemented by numerous named sub-products. Key differentiators include small-batch handmade construction, prescription lens compatibility, and collaboration lines with brands like Violent Gentlemen, Harveys, and Loser Machine. The company also operates a B2B wholesale program and sells clearance items.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Eyeglasses
Companies that use Tres Noir
Customer profileSegments4 records
Ideal customer profiles3 records
Tres Noir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tres Noir partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Violent GentlemencoreTres Noir collaborates with Violent Gentlemen on exclusive eyewear collections. The partnership includes products like the Waycooler - Violent Gentlemen x Tres Noir, The 45's Violent Gentlemen x Tres Noir, and Tio - Violent Gentlemen x Tres Noir. These collaboration pieces feature distinctive designs targeting the alternative/punk lifestyle audience.
- HarveysminorTres Noir partnered with Harveys on the Ultra Lux - Harveys x Tres Noir sunglasses collaboration, combining Harveys' brand aesthetic with Tres Noir's handmade eyewear craftsmanship.
- Loser MachineminorTres Noir collaborated with Loser Machine on the Waycooler - Loser Machine x Tres Noir sunglasses, creating an exclusive product for the Loser Machine brand audience.
Recent moves1 record
Expansion highlights5 records
Tres Noir competitors and assessment
Company assessmentBroad incumbents
- Warby Parker: Largest pure-play DTC eyewear incumbent with prescription-ready frames, broad assortment, and significant retail/wholesale footprint. Sets the scale benchmark Tres Noir competes against in DTC optical.
- Oliver Peoples: Luxury handmade-style eyewear brand within EssilorLuxottica's portfolio, selling RX-ready optical and sunglasses through DTC and high-end optical wholesale. Adjacent incumbent defining the premium handmade tier Tres Noir competes within.
Direct peers
- Eyebobs: DTC eyewear brand selling RX-ready frames and sunglasses with a quirky, design-led identity. Comparable as a smaller, style-forward alternative/women's-leaning direct-to-consumer eyewear player.
- Raen Optics: California-based handmade boutique eyewear label with prescription-ready frames and a DTC plus selective wholesale model. Similar artisanal positioning, sun/optical crossover, and SoCal aesthetic.
- Moscot: Heritage handmade eyewear maker selling RX-ready frames through DTC and optical wholesale. Closely mirrors Tres Noir's prescription-forward, artisanal frame model with strong style identity.
- Linda Farrow: Designer handmade eyewear label offering optical and sunglasses, including RX options, sold via DTC and luxury boutiques. Comparable on premium handmade positioning and boutique wholesale distribution.
- SALT. Optics: Premium handmade optical and sunglass brand with RX-available frames. Comparable on artisanal craftsmanship, optical wholesale distribution, and curated DTC positioning.
- Jacques Marie Mage: Independent, handmade boutique eyewear brand producing small-batch, retro/bespoke frames that are RX-able. Directly comparable to Tres Noir in craftsmanship positioning, RX-by-default architecture, and DTC-plus-boutique wholesale go-to-market.
- Randolph Engineering: Handmade-in-America eyewear brand offering RX-able optical and sunglass frames, including safety glasses. Comparable to Tres Noir's handmade, RX-ready, safety-adjacent product mix.
Emerging players
- Krewe Eyewear: Independent eyewear label positioned around artisanal frames and lifestyle branding, with RX-ready offerings. Comparable as a smaller, design-led competitor encroaching on similar boutique wholesale channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Tres Noir social profiles
Digital presenceTres Noir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tres Noir leadership team
Management profileNumber of profiles
Tres Noir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tres Noir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tres Noir
What does Tres Noir do?
Tres Noir designs and sells handmade, small-batch eyewear including prescription-ready eyeglasses, sunglasses, and safety glasses, plus complementary clothing and accessories. All frames are RX-able and offered with multiple lens and coating options, and the company supplements its core line with collaboration collections developed with brands such as Violent Gentlemen, Harveys, and Loser Machine. Sales are fulfilled through direct-to-consumer e-commerce and a B2B wholesale/dealer program.
Is Tres Noir a public or private company?
Tres Noir is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tres Noir founded?
Tres Noir was founded in 2005. It employs 1 to 10 people.
Where is Tres Noir based?
Tres Noir is headquartered in Santa Ana, United States, in the North America region.
How does Tres Noir make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale B2B and clothing & Accessories.
Who are Tres Noir's main competitors?
Broad incumbents on record are Warby Parker and Oliver Peoples. Direct peers are Eyebobs, Raen Optics, Moscot, Linda Farrow, SALT. Optics, Jacques Marie Mage and Randolph Engineering. Krewe Eyewear is listed as an emerging player.
Does Tres Noir have an API?
No public API is recorded for Tres Noir.
What industry is Tres Noir in?
Tres Noir's product category is Eyewear. Its primary akta.pro industry code is CRAAAKAK, Eyewear Retail & DTC Brands (Frames & Sunglasses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.