Saving Promise

What Saving Promise does

Saving Promise is a Washington, DC-based 501(c)(3) nonprofit that delivers intimate partner violence (IPV) education and prevention content to individuals, youth, and employers. Founded in 2007 by CEO L.Y. Marlow, the organization operates a portfolio of branded educational programs built around its flagship "Only 11 Minutes" course, a structured digital curriculum positioned at an $11 tax-deductible donation price point that grants the donor full course access. Adjacent sub-brands extend the curriculum by audience and use case: What Healthy Looks Like (relationship-norm education), the Youth Leadership and Empowerment Series, the Girl's Leadership and Empowerment Series, the Workplace Safety and Wellness Series, Mentor Moments, and Pass It On, the last of which functions as a gifting mechanic enabling donors to fund course access for others.

The organization's technology footprint is a digital curriculum and web presence rather than a software platform; no proprietary AI/ML components are disclosed. Institutional credibility is supplied by an affiliation with the Harvard T.H. Chan School of Public Health (established 2016) and the CDC, and donor infrastructure is supported through a 2024 operational relationship with Global Impact and Geneva Global. The team is small (1–10 employees), implying founder-led content production and reliance on partner-provided distribution rather than a large internal technology or sales function.

Revenue is generated through three primary mechanisms: per-seat individual donations at $11 via the Only 11 Minutes course, Pass It On sponsorship-funded gift activations, and bespoke Workplace Safety and Wellness engagements with employer buyers. There are no disclosed foundation grants of meaningful size in the input, no audited financials, and no disclosed funding rounds. Pricing sits at the low end of the consumer education market ($11 donor acquisition) with a custom-pricing layer (workplace programs) that has not disclosed terms, leaving the blended revenue mix and contract economics unobservable from public data.

Name

Saving Promise

Legal name

Saving Promise

Website

https://savingpromise.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Saving Promise is a Washington, DC-based nonprofit that delivers intimate partner violence education and prevention content through its flagship "Only 11 Minutes" curriculum and adjacent youth, girls, and workplace program verticals, supported by Harvard and CDC affiliations.

Ownership category

akta.pro rank

Product category

Domestic Violence Prevention Education

NAICS

Educational Support Services (611710), Educational Services (611), Voluntary Health Organizations (813212)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

Keywords

• Intimate partner violence education
• Healthy relationship training
• Domestic violence prevention
• Youth empowerment programs
• Workplace safety training

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible donations of $11 per person for course access. The donation provides the Only 11 Minutes course plus the Healthy Relationships Bundle including 11 communication tips, 11 ways to build lasting relationships, conflict resolution guides, and 11 unique date ideas.
2. Pass It On Sponsorship: Organizations and individuals can sponsor education for groups, purchasing multiple course access codes at $11 per person to gift to employees, community members, or organization members.
3. Workplace Programs: Enterprise workplace programs including employee engagement, leadership training, coffee and conversation sessions, and IPV safety and compliance toolkits for organizations.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Saving Promise is a nonprofit organization that delivers intimate partner violence prevention and healthy relationship education primarily through its signature 'Only 11 Minutes' e-learning course, accessible via a tax-deductible $11 donation. The portfolio extends through segment-specific courses (Youth, Girls Leadership, Workplace) plus a 2-minute Healthy Relationship Quiz and a Mentor Moments video mentorship program, all supported by a research partnership with Harvard T.H. Chan School of Public Health.

Product overview

Saving Promise is a nonprofit organization offering a unified portfolio of educational products centered around its flagship 'Only 11 Minutes' e-learning program. The core offering consists of the What Healthy Looks Like course, available for individuals, youth, and workplaces, which teaches intimate partner violence prevention and healthy relationship recognition in just 11 minutes. The portfolio extends through specialized sub-brands including the Youth Leadership and Empowerment Series (11 pillars), Girl's Leadership and Empowerment Series, and Workplace Safety and Wellness Series. Supporting products include the Healthy Relationship Quiz, Mentor Moments video mentorship program, and the Pass It On sponsorship initiative. All core courses are accessible via a $11 tax-deductible donation that also unlocks a Healthy Relationships Bundle of supplementary materials.

Differentiator

Problem solved

Functional benefit

Brands

• Only 11 Minutes: Signature education and prevention program teaching healthy relationships in 11 minutes for $11 donation
• What Healthy Looks Like
• Youth Leadership and Empowerment Series
• Girl's Leadership and Empowerment Series
• Workplace Safety and Wellness Series
• Mentor Moments

Products and services

• Only 11 Minutes (What Healthy Looks Like)

Quantifiable outcome

• 1 in 3 women and 1 in 7 men will experience domestic violence in their lifetime - the organization works to reduce this through education
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Global ImpactcoreStrategic or Co-development PartnerTransformative partnership with Global Impact, a philanthropic organization serving as trusted advisor, intermediary, and implementing partner within private, nonprofit, and public sectors. Global Impact provides infrastructure, bandwidth, and reach to help implement innovative solutions for intimate partner violence prevention.
• Geneva GlobalcoreStrategic or Co-development PartnerSubsidiary of Global Impact with a track record of raising almost $2 billion for causes including disaster relief and global development. Supports Saving Promise's mission implementation through Global Impact partnership.
• Harvard T.H. Chan School of Public HealthcoreStrategic or Co-development PartnerHarvard Learning Lab partnership conducts research to identify root causes of intimate partner violence, its impact on individuals, families, and communities, and tests and scales solutions to prevent it. Provides credibility and evidence-based foundation for programs.
• Centers for Disease Control and Prevention (CDC)majorStrategic or Co-development PartnerNational partner organization that believes in Saving Promise's vision. Works with Saving Promise on intimate partner violence prevention efforts. Provides public health credibility and alignment with national health initiatives.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• A Call to Men: Provides training and education to engage men and boys in preventing IPV and gender-based violence — overlaps with Saving Promise in IPV prevention education but focuses on a gendered bystander-engagement model rather than a generalized healthy-relationships curriculum.
• One Love Foundation: Educates young people about healthy relationships and warning signs of abuse through curricula, the '10 Signs' tool, and the Escalation Workshop — directly overlapping with Saving Promise's Only 11 Minutes and youth/young-adult courses in mission, target audience, and educational delivery format.
• That's Not Cool: Campaign-style digital education targeting teens on digital dating abuse and healthy relationships — directly overlapping with Saving Promise's youth healthy-relationships education mission and digital delivery model.
• Love Is Respect: A project of the National Domestic Violence Hotline offering digital resources, quizzes, and chat support for youth on healthy relationships and dating abuse — directly comparable to Saving Promise's Healthy Relationship Quiz and youth/young adults program.
• Break the Cycle (asafe): Now operating as 'asafe', this organization provides direct services and prevention education to youth on healthy relationships and dating violence — closely comparable to Saving Promise's Youth Leadership and Empowerment Series in target audience and educational focus.

Broad incumbents

• National Domestic Violence Hotline: The largest US IPV hotline with 24/7 crisis support and educational resources; Saving Promise lists this organization as a Get Help referral partner, indicating substantial overlap in target audience even though the hotline is crisis-response oriented rather than prevention-education oriented.
• Futures Without Violence: A larger, well-established national organization that combines policy advocacy, healthcare provider training, and curriculum on IPV — broader in scope than Saving Promise but overlapping on workplace/school education and on framing IPV as a public health issue.

Others

• Centers for Disease Control and Prevention (CDC) - IPV Prevention: Federal public-health agency that funds IPV prevention research and partners with nonprofits like Saving Promise — comparable through shared mission of framing IPV as a public health issue, but is an ecosystem funder/partner rather than a direct competitor.

Emerging players

• No Means No Worldwide: Delivers evidence-based self-defense and violence-prevention curricula to youth and women globally — overlaps with Saving Promise in IPV prevention education but operates internationally with a different in-person delivery model rather than a donation-gated e-learning course.
• SCAR / Scarleteen: Provides youth-focused education on relationships, consent, and sexual health via a digital-first model — comparable to Saving Promise's youth leadership curriculum in target audience and educational medium, though broader in scope into sexual health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SavingPromise
• Facebookfacebook.com/SavingPromise
• LinkedInlinkedin.com/company/saving-promise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saving Promise