Giveback

What Giveback does

GiveBack Benefits is a workplace giving product line operated by Total Administrative Services Corporation (TASC), a privately-held third-party benefits administrator headquartered in Madison, Wisconsin. The offering enables employers to build a culture of generosity through five integrated components: a Crisis Fund for employee hardship assistance, a Scholarship Fund for dependents' education expenses, a Charitable Donation Account (a tax-advantaged donor-advised fund), a Giving Savings Account, and the Give Now feature, which lets any of the 1 million+ MyTASC participants donate directly from their MyCash balance to eligible 501(c)(3) charities without employer setup or transaction fees. GiveBack Benefits is delivered on TASC's proprietary cloud-based MyTASC platform, which integrates more than 50 benefit accounts (including FSA, HSA, HRA, ICHRA, dependent care, commuter, lifestyle, and COBRA continuation) along with compliance services spanning ERISA, HIPAA, ACA, FMLA, and non-discrimination testing, all accessible via a single login, mobile app, and Mastercard-backed TASC Card issued by Pathward, N.A.

The underlying GiveBack capability traces to a 2017 acquisition of the original GiveBack company (founded by Stephen Paletta with funding from Oprah Winfrey's Greater Give initiative). The product was relaunched in January 2025 under the GiveBack Benefits package as part of TASC's 50th anniversary, and the Give Now feature went live to all MyTASC participants in July 2025. TASC positions the product on demographic demand signals, noting that Gen Z and Millennials rank charity as a top benefit need and that 66% of employees seek philanthropically inclined employers, citing SHRM research. The company actively supports The Everyday Philanthropist Act (H.R. 4585/S. 3191), which would create pre-tax Flexible Giving Accounts for workplace charitable contributions.

TASC generates revenue as a third-party administrator on a subscription/recurring basis under multi-year contracts, with quote-based pricing that varies by number of benefit accounts, employee population, and feature scope (Crisis Fund, Scholarship Fund, Charitable Donation Account, Giving Savings Account, Give Now). Go-to-market combines a direct enterprise field-sales force targeting HR, benefits, and C-suite buyers; a distributor network of health insurance brokers, agents, tax professionals, and financial planners; and a Strategic Partnership Program reaching HRIS, Payroll, HCM, healthcare carriers, and BenAdmin agencies. The company reports 80,000+ employer clients and over 700 employees as of 2024. Leadership transitioned in 2024 from Dan Rashke (CEO 1995-2024, 29-year tenure, son of founder Don Rashke) to Pam Reynolds, who has been with the company since 2000.

Name

Giveback

Legal name

Total Administrative Services Corporation

Website

https://giveback.org

Company type

Private

Founded year

1975

Operating status

Operating

Short description

GiveBack Benefits is a workplace giving product of TASC (Total Administrative Services Corporation), enabling employers to provide employees with tax-advantaged charitable giving, crisis, and scholarship accounts on the MyTASC platform. It serves 80,000+ employer clients and 1M+ participants through brokers, direct sales, and strategic partners.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration

NAICS

Insurance and Employee Benefit Funds (5251), Health and Welfare Funds (525120), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industries

Benefits Administration & Enrollment Support (BPAAAIAB), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN), Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)

Keywords

• Workplace giving solutions
• Employee benefit administration
• Charitable donation accounts
• Donor advised funds
• Crisis assistance benefits

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Third-Party Benefits Administration Fees: TASC generates revenue as a third-party administrator by charging employers fees for managing employee benefit accounts including healthcare FSAs, HSAs, HRAs, and GiveBack Benefits. The company administers over 50 benefit accounts and continuation services for 80,000+ employer clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GiveBack Benefits is a workplace giving package that lets employers provide tax-advantaged charitable giving, crisis assistance, and scholarship fund accounts to their employees. It is delivered through TASC's MyTASC cloud platform, integrating Crisis Fund, Scholarship Fund, Charitable Donation Account, Giving Savings Account, and a Give Now feature that allows participants to donate directly from their MyCash balance to eligible 501(c)(3) charities.

Product overview

GiveBack Benefits is a comprehensive workplace giving solution offered by TASC (Total Administrative Services Corporation). The product consists of five main components: Crisis Fund (for employee emergency assistance), Scholarship Fund (for employee dependents' education), Charitable Donation Account (tax-advantaged donor advised fund), Giving Savings Account (flexible giving savings), and Give Now Feature (instant charitable donations from MyCash). These products are delivered through TASC's proprietary MyTASC cloud-based platform alongside 50+ other employee benefit accounts. The solution enables employers to build a workplace culture of generosity while offering employees tax-advantaged ways to support charitable causes.

Differentiator

Problem solved

Functional benefit

Brands

• GiveBack Benefits: A comprehensive workplace giving program that includes Crisis Fund, Scholarship Fund, Charitable Donation Account, Giving Savings Account, and Give Now feature to help employers build a workplace culture of generosity.
• MyTASC
• Universal Benefit Account
• TASC Card
• TASC Cares

Products and services

• GiveBack Benefits Comprehensive workplace giving package offering employers a suite of charitable benefit accounts including Crisis Fund, Scholarship Fund, Charitable Donation Account (Donor Advised Fund), Giving Savings Account, and Give Now feature.
• Crisis Fund Internal fund supported by employer and/or employee donations providing financial assistance to employees experiencing a tragedy or crisis; granted funds do not require repayment.
• Scholarship Fund Account funded by employer and/or employee donations to provide scholarship funds for the children or dependents of employees to assist with education-related expenses.
• Charitable Donation Account Tax-advantaged Donor Advised Fund owned by employees to save toward giving goals; both employers and employees are eligible to contribute.
• Giving Savings Account Employee-owned flexible savings account designed for giving goals where contributed money can be distributed back to the employee if not used for charity, eliminating compliance risk.
• Give Now Feature Feature within MyTASC that allows participants to donate funds to charities of their choice directly from their MyCash account balance, available to all MyTASC participants without employer setup.

Quantifiable outcome

• Studies show companies that support generous workplace giving initiatives have better employee satisfaction and retention
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and supporting.

• GiveBack (Acquired Company)coreStrategic or Co-development Partner · 1 January 2019TASC acquired GiveBack, a company originally founded by Stephen Paletta and funded in large part by Oprah Winfrey's Greater Give initiative. This acquisition brought established expertise in workplace giving and provided the foundation for TASC's GiveBack Benefits product launch. The acquisition combined GiveBack's charitable giving technology with TASC's Universal Benefit Account platform.
• The Greater GivecoreStrategic or Co-development PartnerThe Greater Give (TGG) is a nonprofit organization working to increase charitable giving by cultivating a movement of shared responsibility between employers and employees. TGG helps employers implement workplace giving initiatives through strategic philanthropy education, public policy advocacy, and connecting businesses. Dan Rashke is the Founder of The Greater Give. TGG played a crucial role in developing The Everyday Philanthropist Act legislation.
• The Everyday Philanthropist Act CoalitionminorStrategic or Co-development PartnerTASC participates in advocacy efforts supporting The Everyday Philanthropist Act (H.R. 4585/S. 3191), bipartisan legislation sponsored by Senators Ben Sasse (R-NE) and Tammy Baldwin (D-WI), and Representatives Tom Suozzi (D-NY) and Vern Buchanan (R-FL) to incentivize charitable giving through pre-tax payroll deductions.
• Pathward (Card Issuer)supportingTechnology or IntegrationThe TASC Card is issued by Pathward, N.A., a member of the FDIC, pursuant to license by Mastercard International Incorporated. This partnership enables TASC to provide debit card functionality for benefit account access across all TASC benefit accounts.
• MastercardsupportingTechnology or IntegrationTASC Card operates on the Mastercard network, enabling participants to use their benefit debit cards at merchants nationwide that accept Mastercard.
• HRIS, Payroll, HCM CompaniessupportingChannel Partner/ Reseller/ DistributorTASC's Strategic Partnership Program seeks partnerships with Human Resources Information Systems (HRIS), Payroll and HCM companies to integrate TASC benefit services into their platforms and provide valuable services to their employer clients.
• Healthcare CarrierssupportingChannel Partner/ Reseller/ DistributorTASC partners with healthcare insurance carriers to provide administrative services for benefit accounts that complement carrier-provided health insurance products.
• BenAdmin AgenciessupportingChannel Partner/ Reseller/ DistributorTASC partners with Benefits Administration Agencies to deliver TASC's comprehensive benefit account, continuation, and compliance services to their employer client bases.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WEX Health: Benefits administration and consumer-directed healthcare technology provider serving employers and TPAs. Comparable because it underpins similar account-based benefit ecosystems, including those that could support tax-advantaged giving accounts.
• ADP TotalSource: PEO/HCM incumbent offering benefits administration and broader HR services. Comparable because it competes with TASC's Universal Benefit Account stack and could partner with or compete against GiveBack as employers consolidate benefits platforms.
• Paychex: Large HCM/payroll incumbent with benefits administration and HR outsourcing for SMB and mid-market employers. Comparable as a broad competitor for the same employer wallet, with potential to add giving-adjacent features.

Emerging players

• Lively: Modern HSA and benefits administration platform targeting employers and individuals. Comparable as a next-generation benefits admin peer, though without workplace giving; useful as a comparable for platform modernization trends affecting TPAs.
• Causes (Blackbaud): Nonprofit/charitable giving technology provider under Blackbaud. Comparable because it operates on the supply side of the workplace giving equation — connecting donors and charities — and could integrate with or compete against GiveBack's charity-side infrastructure.

Direct peers

• Benevity: Largest dedicated workplace giving and CSR platform (donations, volunteering, grantmaking) sold to employers. Highly comparable because it competes head-on for the same employer buyers GiveBack targets, though Benevity is purpose-built rather than embedded in a TPA stack.
• Bright Funds: Workplace giving and volunteering platform focused on enterprise CSR programs. Comparable as a direct competitor for employer philanthropy budgets, with deeper program-management features than GiveBack's tax-advantaged account focus.
• Further (formerly SelectAccount): TPA administering HSAs, FSAs, HRAs, and COBRA for employers. Comparable as a direct benefits-administration peer competing for employer benefit account budgets, although Further lacks a workplace giving product.
• HealthEquity: Largest HSA administrator with growing benefits administration capabilities. Comparable because both administer tax-advantaged employee benefit accounts at scale, though HealthEquity's focus is healthcare savings rather than charitable giving.
• Bonterra (formerly CyberGrants): CSR and grants management platform serving enterprise employer and foundation clients. Comparable because both target employer-led giving programs, although Bonterra emphasizes grantmaking and matching gifts rather than employee benefit accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mygiveback
• LinkedInlinkedin.com/company/tasconline

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giveback