Autocars
Autocars (AUTOCARS Ltd.) is a privately held, single-location independent auto dealership founded in 1996 in La Puente, California, selling new, certified pre-owned, and used vehicles ranging from economy models to luxury and exotic cars to individual retail consumers via a physical showroom and an online listings platform.
- Company typePrivate
- Founded1996
- HeadquartersLa Puente, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Autocars does
Autocars (AUTOCARS Ltd.) is a privately held, independent automotive dealership founded in 1996 and headquartered at a single retail location at 15947 E. Amar Road in La Puente, California. The company sells new, certified pre-owned, and used vehicles spanning a wide inventory range — from economy models such as the Ford Focus (~$23,000) and Chevrolet Silverado (~$50,000) to high-end luxury and exotic vehicles including the Ferrari F40 ($1.5M), Lamborghini Urus ($220,000), BMW M5, Mercedes-Benz E63, and Audi RS-7. The dealership operates seven days a week with extended hours and serves individual retail consumers as its primary customer segment; the company reports "thousands of satisfied customers" accumulated over its 29-year history.
The underlying technology stack is a digital auto retailing platform (autocarsltd.com) powered by parent/strategic partner Bluemed Group, with Dealer Car Search providing core digital retailing infrastructure. The platform offers a vehicle listings catalog with advanced search filters (make, model, body type, year, mileage, transmission, engine, fuel type, drive type), a side-by-side vehicle comparison tool, a digital financing/payment calculator, online credit applications, and test-drive scheduling. Customer-facing integrations include YouTube API services, Google OAuth 2.0, and Meta data-collection disclosures, indicating standard web platform integrations rather than proprietary technology development.
The business model is straightforward retail vehicle sales: Autocars acquires inventory and resells it at marked prices (some with special/discount pricing) to individual buyers, supplemented by in-house financing facilitated through a Finance Manager and online application workflows. Marketing is primarily through the company website and Google Reviews, with direct phone/email contact as the bottom-of-funnel channel. There is no disclosed recurring or subscription revenue, no enterprise or fleet contracts, and no institutional investment; the business is operated as a single-location independent dealer within a defined California geography.
Autocars firmographics
Firmographics- Name
- Autocars
- Legal name
- AUTOCARS Ltd.
- Website
- https://autocarsltd.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autocars (AUTOCARS Ltd.) is a privately held, single-location independent auto dealership founded in 1996 in La Puente, California, selling new, certified pre-owned, and used vehicles ranging from economy models to luxury and exotic cars to individual retail consumers via a physical showroom and an online listings platform.
- Ownership category
- akta.pro rank
Where Autocars is headquartered
LocationHeadquarters
- HQ city
- La Puente
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Autocars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Revenue generated from the sale of used and new vehicles including luxury cars, SUVs, and sports cars. Vehicles are sold at marked prices with some featuring special discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Luxury and Sports Vehicles ($100,000 - $1,500,000) |
| One time/ perpetual license | Pay-as-you-go | Standard Vehicles ($23,000 - $55,000) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Autocars product offering
Product offeringCore offering
Autocars is a privately operated used car dealership in La Puente, California that sells new, certified pre-owned, and pre-owned vehicles ranging from economy models (Ford Focus, Kia Carnival, Chevrolet Silverado) to luxury and exotic cars (Ferrari, Lamborghini, BMW, Mercedes-Benz, Audi). The dealership operates both a physical showroom and an online platform featuring vehicle search and filters, a side-by-side comparison tool, a monthly payment financing calculator, and online test drive scheduling.
Product overview
Autocars operates a digital automotive retailing platform that serves as a vehicle dealership marketplace. The core offering is a vehicle listings platform enabling users to browse and purchase vehicles from a curated inventory. Supporting modules include a vehicle comparison tool for side-by-side specification analysis, a financing calculator for payment estimation, and an advanced search/filter system. The platform features vehicles across multiple brands including Ferrari, Lamborghini, BMW, Mercedes-Benz, Audi, Nissan, Chevrolet, Ford, and Kia, with inventory spanning high-performance sports cars, luxury sedans, SUVs, and commercial vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Sales Core retail service offering the sale of new, certified pre-owned, and pre-owned vehicles through the physical dealership and online platform. Inventory spans economy cars (Ford Focus, Kia Carnival, Chevrolet Silverado), luxury sedans (BMW M5, Mercedes-Benz E63, Audi RS-7), and exotic/sports cars (Ferrari F40, Lamborghini Urus, Nissan GTR). Pricing ranges from $23,000 to $1,500,000 based on make, model, year, and condition. Targeted at individual retail consumers in Southern California.
- Vehicle Listings Platform Digital automotive retailing platform enabling users to browse, search, and filter vehicle inventory by make, model, body type, year, mileage, transmission, engine, fuel type, and drive type. Supports online unit quote requests, monthly payment calculations, and direct contact with the dealership. Targets individual retail vehicle shoppers in the La Puente, California area.
Companies that use Autocars
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Autocars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Autocars partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Autocars competitors and assessment
Company assessmentDirect peers
- Carvana: Online-first used car retailer with vehicle comparison, financing calculator, and home delivery. Competes with Autocars for the same digitally-discovering buyer, illustrating the digital experience bar Autocars' website is attempting to meet.
- Vroom: Online used-car marketplace with nationwide delivery, financing, and trade-in tools. Comparable as a digital-first competitor targeting the same internet-discovering retail buyer Autocars' website is built to attract.
- CarMax: Largest U.S. used-vehicle retailer with omnichannel listings, financing tools, and physical superstores. Directly comparable to Autocars on used-car core business, digital retailing, and trade-in/financing flow, though at vastly greater scale.
Others
- Cars.com: Major online automotive marketplace that aggregates dealer inventory. Comparable as the discovery layer where many of Autocars' potential buyers begin their search, even though it does not directly compete on retail sales.
- AutoTrader: Long-standing U.S. online vehicle marketplace operated by Cox Automotive. Comparable as a top-of-funnel discovery channel for used-vehicle buyers that indirectly competes with Autocars' own listing website for organic traffic.
Broad incumbents
- AutoNation: Largest U.S. auto dealer group with new, used, and certified pre-owned inventory across many stores. Overlaps with Autocars on multi-brand retail and used vehicle sales, but operates at dramatically broader scale and brand portfolio.
- Sonic Automotive: Multi-brand U.S. dealer group operating franchised stores and EchoPark used-car stores. EchoPark is a direct comparable to Autocars' used-vehicle model, while the broader group operates at franchise scale.
- Penske Automotive Group: Multi-brand global dealer group with significant used and luxury pre-owned inventory. Comparable in luxury/exotic retail and used-car segment, but as part of a much wider commercial and retail portfolio.
- Lithia Motors: Largest U.S. dealer group by revenue, with extensive used-vehicle operations (Driveway) and digital retailing investments. Comparable to Autocars on omnichannel used-car retail, but at national scale with substantial capital backing.
Emerging players
- Shift Technologies: Online used-car platform offering home delivery, financing, and trade-in (acquired by Carvana in 2024 but historically a direct peer). Comparable as a digitally-native used-car retailer serving the same buyer profile.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Autocars social profiles
Digital presenceAutocars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autocars leadership team
Management profileNumber of profiles
Profiles1 record
Autocars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autocars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autocars
What does Autocars do?
Autocars is a privately operated used car dealership in La Puente, California that sells new, certified pre-owned, and pre-owned vehicles ranging from economy models (Ford Focus, Kia Carnival, Chevrolet Silverado) to luxury and exotic cars (Ferrari, Lamborghini, BMW, Mercedes-Benz, Audi). The dealership operates both a physical showroom and an online platform featuring vehicle search and filters, a side-by-side comparison tool, a monthly payment financing calculator, and online test drive scheduling.
Is Autocars a public or private company?
Autocars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autocars founded?
Autocars was founded in 1996. It employs 11 to 50 people.
Where is Autocars based?
Autocars is headquartered in La Puente, United States, in the North America region.
How does Autocars make money?
One revenue line is on record: vehicle Sales.
Who are Autocars's main competitors?
Direct peers on record are Carvana, Vroom and CarMax. Others are Cars.com and AutoTrader. Broad incumbents are AutoNation, Sonic Automotive, Penske Automotive Group and Lithia Motors. Shift Technologies is listed as an emerging player.
Does Autocars have an API?
No public API is recorded for Autocars.