DirectConnect
- Company typePrivate
- Founded1996
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What DirectConnect does
DirectConnect, operating under the legal entity Electronic Custom Distributors, Inc., is a privately held manufacturer and B2B distributor of professional installation hardware founded in 1996 and headquartered in Houston, Texas. The company produces and sources a broad hardware catalog spanning audio/video (speakers, amplifiers, microphones, mixers, pro video), networking and switches, CCTV hardware, video and control (baluns, converters, HDMI, splitters), power and surge management, mounts, racks, bulk wire and interconnect, structured panels, installation hardware, and volume controls, with two owned sub-brands — VINSON ACOUSTICS for speakers and LEDBETTER for LED lighting solutions — and distribution of the Wattbox brand. The portfolio includes installation-specific SKUs such as right-angle HDMI adapters, keystone pigtails, and HD-format video transceivers designed to address common pain points for professional installers.
DirectConnect firmographics
Firmographics- Name
- DirectConnect
- Legal name
- Electronic Custom Distributors, Inc.
- Website
- https://directconnecthome.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
DirectConnect industry classification
Industry- Product category
- Professional AV Installation Hardware
- NAICS
- Electronic Connector Manufacturing (334417), Electrical Equipment Manufacturing (33531)
- SIC
- Electronic Connectors (3678), Electronic Components & Accessories (3670), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Connectors & Interconnect Components (Industrial connectors, terminals, sockets, backplane) (IMAGAJAC)
- akta.pro secondary industries
- Data, Communications & Fiber Optic Cable (IMADAMAD), Electrical Conduit & Raceway Systems (PVC/HDPE) (IMANADAC)
Keywords
Where DirectConnect is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DirectConnect business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: DirectConnect generates revenue through the sale of professional AV, security, networking, and installation hardware products. The company operates as a distributor/manufacturer offering products through distributor and dealer channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
DirectConnect product offering
Product offeringCore offering
DirectConnect manufactures and distributes professional installation hardware for the audio, video, security, telecom, and data networking industries. The portfolio spans cables, connectors, adapters, baluns, mounting hardware, racks, switches, and power management equipment, sold through authorized distributors and dealers to professional installers and integrators. The company operates under sub-brands VINSON ACOUSTICS and LEDBETTER, and distributes the Wattbox power management line.
Product overview
DirectConnect is a manufacturer and distributor of professional audio, video, security, telecom, and data networking products since 1996. The company operates a multi-brand, multi-category portfolio organized into distinct product lines including Pro AV (Speakers, Amplifiers, Microphones, Mixers, Pro Video), Networking & Switches, CCTV Hardware, Video & Control (Baluns, Converters, HDMI, Splitters), Power & Surge management, Mounts, Racks, Bulk Wire & Interconnect, Structured Panels, Installation Hardware, and Volume Controls. The portfolio includes two sub-brands: VINSON ACOUSTICS (Residential and Professional speakers) and LEDBETTER (LED lighting solutions including Amplifiers, Controllers, Power Supplies, and Strips). DirectConnect also distributes the Wattbox brand and maintains a Featured Products DC category. The business operates as a B2B e-commerce platform serving installers and integrators in the audio-visual and security industries.
Differentiator
Problem solved
Functional benefit
Brands
- VINSON ACOUSTICS: Residential and professional acoustics products including speakers and installation hardware
- LEDBETTER
Products and services
- DirectConnect HDMI to HDMI Audio Extractor (DCCVTHDMI-AUD) HDMI to HDMI audio extractor with R/L stereo and digital 7.1 audio output, HDCP 2.0, and 4K 60Hz support, designed for professional AV installations.
Companies that use DirectConnect
Customer profileSegments4 records
Ideal customer profiles2 records
DirectConnect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DirectConnect partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
DirectConnect competitors and assessment
Company assessmentDirect peers
- SnapAV (now ADI Global Distribution): SnapAV was a leading B2B manufacturer and distributor of AV, security, networking, and home automation products sold exclusively through professional integrators and dealers, with strong overlap in product categories (cables, mounts, racks, power) and channel model. ADI acquired SnapAV in 2021, making the combined entity the dominant direct peer.
- WAVE Electronics: WAVE Electronics is a B2B distributor serving AV, security, and low-voltage installers across the southern US with a broad portfolio of cables, connectors, speakers, and networking hardware — closely matching DirectConnect's product mix and channel approach.
- Liberty AV Solutions: Liberty AV Solutions manufactures and distributes a broad portfolio of AV cables, connectors, and infrastructure products sold through AV integrators and distributors — directly comparable to DirectConnect's Bulk Wire & Interconnect and Video & Control lines.
- Volutone: Volutone is a B2B AV and low-voltage distributor serving custom integrators with products spanning speakers, cables, racks, and networking — directly comparable to DirectConnect's Pro AV and installation hardware catalog.
- PowerHouse Alliance: PowerHouse Alliance is a consortium of regional CE and Pro AV distributors serving residential and commercial integrators with cables, AV, security, and networking products — overlapping with DirectConnect's installer-focused B2B model.
- C2G (Cables To Go): C2G manufactures and distributes cables, adapters, and connectivity solutions for AV, IT, and networking applications through reseller and distribution channels — directly comparable to DirectConnect's interconnect and adapter product lines.
Broad incumbents
- Kramer Electronics: Kramer is a global Pro AV manufacturer specializing in signal management (switchers, extenders, converters, control) — overlapping with DirectConnect's Video & Control, Switches & Networking, and converter categories, though Kramer focuses on higher-end signal processing.
- Tripp Lite (Eaton): Tripp Lite (acquired by Eaton) manufactures power protection, cables, connectivity, and rack products for IT and AV applications — directly overlapping with DirectConnect's Power & Surge, Racks, and cable categories, though Tripp Lite is much larger and IT-focused.
- Panduit: Panduit is a global manufacturer of network infrastructure products including copper and fiber cabling, connectors, patch panels, and racks — closely comparable to DirectConnect's Structured Panels, Switches & Networking, and Bulk Wire & Interconnect categories.
- Legrand (Middle Atlantic, On-Q, C2G): Legrand is a global electrical and digital building infrastructure company whose brands (Middle Atlantic for racks, On-Q for structured wiring, C2G for cables) directly overlap with DirectConnect's Racks, Structured Panels, and Bulk Wire & Interconnect categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
DirectConnect social profiles
Digital presenceDirectConnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
DirectConnect leadership team
Management profileNumber of profiles
DirectConnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DirectConnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DirectConnect
What does DirectConnect do?
DirectConnect manufactures and distributes professional installation hardware for the audio, video, security, telecom, and data networking industries. The portfolio spans cables, connectors, adapters, baluns, mounting hardware, racks, switches, and power management equipment, sold through authorized distributors and dealers to professional installers and integrators. The company operates under sub-brands VINSON ACOUSTICS and LEDBETTER, and distributes the Wattbox power management line.
Is DirectConnect a public or private company?
DirectConnect is a private company. It is classified as unknown and is currently operating.
When was DirectConnect founded?
DirectConnect was founded in 1996. It employs 1 to 10 people.
Where is DirectConnect based?
DirectConnect is headquartered in Houston, United States, in the North America region.
How does DirectConnect make money?
One revenue line is on record: hardware Product Sales.
Who are DirectConnect's main competitors?
Direct peers on record are SnapAV (now ADI Global Distribution), WAVE Electronics, Liberty AV Solutions, Volutone, PowerHouse Alliance and C2G (Cables To Go). Broad incumbents are Kramer Electronics, Tripp Lite (Eaton), Panduit and Legrand (Middle Atlantic, On-Q, C2G).
Does DirectConnect have an API?
No public API is recorded for DirectConnect.
What industry is DirectConnect in?
DirectConnect's product category is Professional AV Installation Hardware. Its primary akta.pro industry code is IMAGAJAC, Connectors & Interconnect Components (Industrial connectors, terminals, sockets, backplane), with a secondary code of IMADAMAD, Data, Communications & Fiber Optic Cable. Its NAICS code is 334417 and its SIC code is 3678.