WAVE Electronics
WAVE Electronics is a US-based wholesale distributor of AV, security, and automation products, serving certified dealers and professional installers across the United States through a B2B e-commerce platform and proprietary MSTR Brand ecosystem.
- Company typePrivate
- Founded2002
- HeadquartersHouston, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What WAVE Electronics does
WAVE Electronics is a US-based wholesale distributor headquartered in Houston, Texas, specializing in AV, security, and automation solutions. The company serves a B2B customer base of certified dealers and professional installers across the United States, supporting residential and commercial projects spanning home theater, smart home automation, surveillance, and commercial audio-visual installations. WAVE operates through an account-based e-commerce platform with tiered or negotiated pricing and a dealer application process for onboarding new customers.
The company's core offering is a broad multi-brand product catalog organized across Video, Audio, Racks & Mounts, Cable & Connectors, Structured Wiring, Control & Lighting, Networking & Power, and Security & Surveillance. It distributes products from major third-party brands including Sonos, Samsung, Google Nest, Ring, Lutron, Yamaha, 2GIG, Qolsys, Sonance, Chief, Sanus, Metra, and DSC Security. Layered on top, WAVE has built a proprietary MSTR Brand ecosystem of sub-brands — Elura (audio), Illumivue (NDAA and FCC-approved surveillance), BRKT (mounts), ProConnect (cables and connectivity), RACK, SCRN, POWR, and LINK — which provide differentiation and margin recapture within commodity product categories.
WAVE's business model is wholesale hardware distribution: purchasing from manufacturers and reselling to dealers and installers through its e-commerce channel with account-based pricing. Revenue mechanics depend on catalog breadth, dealer relationships, and brand partnership terms rather than subscription or licensing. Supporting programs include the Premier Rewards loyalty program and the WAVE-U training center, which serve as both retention mechanisms and onboarding pathways for new installers. The company is privately held and reportedly backed by Altamont Capital Partners following a 2021 investment. In September 2024, WAVE completed the acquisition of KOA Electronics Distribution, LLC in Panorama City, California — a move that extends its geographic reach to the West Coast and adds complementary AV, security, and CCTV distribution capacity. WAVE remains a mid-size distributor with 251-500 employees and no public revenue disclosure.
WAVE Electronics firmographics
Firmographics- Name
- WAVE Electronics
- Legal name
- WAVE Electronics
- Website
- https://wave-electronics.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WAVE Electronics is a US-based wholesale distributor of AV, security, and automation products, serving certified dealers and professional installers across the United States through a B2B e-commerce platform and proprietary MSTR Brand ecosystem.
- Ownership category
- akta.pro rank
WAVE Electronics industry classification
Industry- Product category
- Electronics Distribution
- NAICS
- Other Electronic Parts and Equipment Merchant Wholesalers (423690)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
- akta.pro primary industry
- Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)
Keywords
Where WAVE Electronics is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
WAVE Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Electronics Distribution: WAVE Electronics generates revenue through wholesale distribution of AV, security, and automation products to certified dealers and installers. The business model involves purchasing products from manufacturers and selling to a dealer network with account-based pricing and ordering capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
WAVE Electronics product offering
Product offeringCore offering
WAVE Electronics is a wholesale distributor of audio/video, security, and home automation products serving professional dealers, custom installers, and integrators across the United States. The company distributes products from leading brands such as Sonos, Samsung, Google Nest, 2GIG, Lutron, Yamaha, and Ring, and offers its own proprietary MSTR brand ecosystem spanning audio, video surveillance, mounting, power, and connectivity solutions.
Product overview
WAVE Electronics operates as a wholesale distributor of AV, Security, and Automation Solutions offering a comprehensive product portfolio across multiple categories including Video (televisions, projectors, video distribution), Audio (speakers, receivers, commercial audio), Racks & Mounts, Cable & Connectors, Structured Wiring, Control & Lighting, Networking & Power, and Security & Surveillance. The company distributes both third-party brands and its proprietary MSTR brand ecosystem (Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, SCRN), along with featured brands such as Sonos, Samsung, Google Nest, Yamaha, Ring, and Lutron. The distribution model serves dealers and installers through an e-commerce platform, Premier Rewards loyalty program, and WAVE-U training resources.
Differentiator
Problem solved
Functional benefit
Brands
- MSTR Brand: A brand ecosystem including Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, and SCRN product lines.
- Elura
- Illumivue
Products and services
- MSTR Brand Proprietary Product Line
Companies that use WAVE Electronics
Customer profileSegments1 record
Ideal customer profiles2 records
WAVE Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WAVE Electronics partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- KOA Electronics Distribution, LLCcoreWAVE Electronics announced the acquisition of KOA Electronics Distribution, LLC, a California-based AV and security distributor. The acquisition allows KOA to continue operating independently with its current leadership, and WAVE aims to enhance its product offerings and customer service capabilities while expanding its presence across the United States.
- KOA Electronics Distribution, LLCcoreCompleted acquisition of KOA Electronics Distribution, LLC, a distributor based in Panorama City, California, specializing in AV, security, and CCTV products. This strategic milestone aimed at expanding WAVE's presence across the United States and broadening its product and service offerings.
- SonosflagshipFeatured brand partner featured prominently in promotions including Sonos Dads & Grads sale campaign. WAVE distributes Sonos audio products including speakers, soundbars, and subwoofers.
- SamsungflagshipFeatured brand partner featured in promotions and daily deals. WAVE distributes Samsung televisions including The Frame and Neo QLED models.
- Google NestcoreFeatured brand partner promoting next-generation smart home technology with Gemini integration. WAVE distributes Google Nest cameras and smart home products.
- 2GIGcoreFeatured brand partner for security panels and smart home security products. Featured in promotional campaigns including Shop 2GIG to win ultimate backyard upgrade promotion.
- LutroncoreFeatured brand partner for lighting control products. WAVE distributes Lutron smart lighting and dimmer solutions.
- YamahacoreFeatured brand partner for AV receivers and audio equipment. WAVE distributes Yamaha audio products.
- RingcoreFeatured brand partner for doorbell cameras and security cameras. WAVE distributes Ring products including Outdoor Cam Plus PoE and Alarm Pro Security Kits.
- Elura (MSTR Brand)flagshipWAVE's proprietary premium brand for AV rack systems, in-ceiling speakers, surface mount speakers, and audio components. Part of MSTR Brand ecosystem including Illumivue (surveillance), LINK, BRKT (mounts), POWR (power), Pro Connect, RACK, and SCRN.
- IllumivuecoreWAVE's proprietary brand for NDAA and FCC-approved surveillance systems. Part of MSTR Brand ecosystem.
- QolsyscoreFeatured brand partner for security sensors and panels including IQ Mini door/window contacts, IQ Glassbreak detectors, and IQ Pet Immune motion sensors.
- BRKT BrandflagshipWAVE's proprietary brand for TV mounts including articulating, tilt, and fixed mounts. Part of MSTR Brand ecosystem.
- ChiefcoreVendor partner for commercial mounting solutions including projector mounts, extension columns, ceiling plates, and fusion display mounts.
- Sanus SystemscoreVendor partner for TV mounts and audio furniture including full-motion, tilt, and fixed mounts, outdoor mounts, and premium mounting solutions.
- MetracoreVendor partner for mounting solutions including full-motion mounts, tilt mounts, low profile mounts, and RV/boat mounts.
- SonancecoreVendor partner for architectural audio products including in-ceiling speakers. Featured in Elura Blue Label premium speaker offerings.
- DSC SecuritycoreVendor partner for security sensors including PowerG wireless door/window magnetic contacts.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
WAVE Electronics competitors and assessment
Company assessmentDirect peers
- ADI Global Distribution (SnapAV): Resideo-owned distributor of low-voltage AV, security, fire, and smart-home products to dealers and integrators. Directly comparable to WAVE in product breadth (audio, video, security, networking), B2B dealer model, and use of training and branch-based service. Largest direct competitor in the US AV/security distribution space.
- D&H Distributing: US wholesale distributor serving resellers, dealers, and installers across AV, IT, consumer electronics, security, and smart-home categories. Closely comparable to WAVE in dealer focus, B2B account-based pricing, and concentration in AV/security/smart-home verticals.
- Petra Industries: US wholesale distributor of consumer electronics, AV, security, and custom installation products to dealers and retailers. Closely comparable to WAVE in product categories (audio, video, security, connectivity) and dealer/reseller B2B distribution model.
- PowerHouse Alliance: Member-owned consortium of regional AV, security, and smart-home distributors serving independent dealers and integrators across the US. Closely comparable to WAVE in residential/commercial installer base and AV/security distribution focus; competing on local service and dealer programs.
- Almo Corporation (Almo Pro AV): US wholesale distributor of professional AV products (displays, audio, mounts, projectors) to commercial integrators and dealers. Closely comparable to WAVE in the pro AV segment with strong brand portfolio (Samsung, LG, Epson, etc.) and dealer education programs.
Broad incumbents
- Anixter (Wesco Anixter): Global distributor of network, security, audio/video, and communications products serving installers, integrators, and enterprise customers. Comparable to WAVE in security and AV distribution categories, but with substantially broader scope (electrical, data center, utility) and international footprint.
- Ingram Micro: One of the largest global IT and consumer electronics distributors with significant AV, smart-home, and networking categories. Comparable to WAVE in distribution model but vastly larger scale, broader product portfolio, and global reach. Sets the price and credit benchmark WAVE must match.
- Legrand AV (Middle Atlantic, Chief, Sanus): Manufacturer of AV infrastructure products including mounts (Chief, Sanus — both distributed by WAVE), racks (Middle Atlantic), and connectivity. Comparable to WAVE on the supply side in mounts and racks, and operates as a brand owner whose distribution partnerships with WAVE mirror peers to distributors.
- Crestron Electronics: Manufacturer of commercial and residential AV control, automation, and distribution products sold through certified dealers and integrators. Comparable to WAVE in serving the same dealer base for high-end AV and smart-home projects, but as a brand owner with direct dealer programs rather than a multi-brand distributor.
Emerging players
- Control4 (Snap One): Provider of smart-home automation and AV control solutions sold through authorized independent dealers. Comparable to WAVE on the installer/dealer side, and overlapping with WAVE's Lutron/Nest/2GIG/Ring distribution as a competing smart-home platform with strong dealer training programs.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WAVE Electronics social profiles
Digital presenceWAVE Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAVE Electronics leadership team
Management profileNumber of profiles
Profiles1 record
WAVE Electronics subsidiaries and ownership
Company hierarchySubsidiaries1 record
WAVE Electronics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAVE Electronics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAVE Electronics
What does WAVE Electronics do?
WAVE Electronics is a wholesale distributor of audio/video, security, and home automation products serving professional dealers, custom installers, and integrators across the United States. The company distributes products from leading brands such as Sonos, Samsung, Google Nest, 2GIG, Lutron, Yamaha, and Ring, and offers its own proprietary MSTR brand ecosystem spanning audio, video surveillance, mounting, power, and connectivity solutions.
Is WAVE Electronics a public or private company?
WAVE Electronics is a private company. It is classified as private equity controlled and is currently operating.
When was WAVE Electronics founded?
WAVE Electronics was founded in 2002. It employs 251 to 500 people.
Where is WAVE Electronics based?
WAVE Electronics is headquartered in Houston, United States, in the North America region.
How does WAVE Electronics make money?
One revenue line is on record: wholesale Electronics Distribution.
Who are WAVE Electronics's main competitors?
Direct peers on record are ADI Global Distribution (SnapAV), D&H Distributing, Petra Industries, PowerHouse Alliance and Almo Corporation (Almo Pro AV). Broad incumbents are Anixter (Wesco Anixter), Ingram Micro, Legrand AV (Middle Atlantic, Chief, Sanus) and Crestron Electronics. Control4 (Snap One) is listed as an emerging player.
Does WAVE Electronics have an API?
No public API is recorded for WAVE Electronics.
What industry is WAVE Electronics in?
WAVE Electronics's product category is Electronics Distribution. Its primary akta.pro industry code is CRAOACAC, Consumer Electronics (Audio/Video/TV) Distribution. Its NAICS code is 423690 and its SIC code is 5065.