American Collegiate Sports & Fitness

Name

American Collegiate Sports & Fitness

Legal name

American Collegiate Sports & Fitness

Website

https://acsfsports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Collegiate Sponsorship Marketing Services

NAICS

Fitness and Recreational Sports Centers (713940), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

akta.pro secondary industries

Sponsorship & Sports Experiential Marketing (MPAAAGAE), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC)

Keywords

• Collegiate sponsorship marketing
• Campus brand activation
• Intramural sports marketing
• College market advertising
• Experiential brand marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Sponsorship Programs: ACSF generates revenue through official brand sponsorship of university intramural sports and fitness programs. Programs include customized brand activations, on-campus product demos/sampling, brand ambassadors, proprietary market research, and out-of-home media (ACSF SportsBoards). All programs are guaranteed to deliver profitable ROI.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

American Collegiate Sports & Fitness sells official brand sponsorship programs of university intramural sports and fitness programs at more than 250 partner universities, reaching over 1 million college students daily. Deliverables include customized brand activations, on-campus product demos and sampling, brand ambassador programs, proprietary market research, and ACSF SportsBoards out-of-home media, all implemented turn-key across partner campuses.

Product overview

American Collegiate Sports & Fitness (ACSF) is the nation's largest collegiate participatory sports property offering a unified sponsorship platform centered on brand partnerships with university Intramural Sports & Fitness Programs. The core offering consists of official brand sponsorship of campus intramural sports and fitness activities, supplemented by integrated service modules including Customized Brand Activations, On-Campus Product Demos/Sampling, Brand Ambassadors, Proprietary Market Research, and ACSF SportsBoards (Out-of-Home Media). The company also operates signature event programs including Football Nationals, Basketball Nationals, and Fitness Championships that provide additional branded sponsorship touchpoints. Together, these components form an integrated campus marketing ecosystem reaching over 1 million daily student participants across 250+ partner universities.

Differentiator

Problem solved

Functional benefit

Products and services

• Intramural Sports & Fitness Sponsorship Programs

Quantifiable outcome

• 1+ million daily student participants
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 250+ University Partner InstitutionscoreStrategic or Co-development PartnerACSF has official endorsement relationships with over 250 university partner institutions for intramural sports and fitness programming. Programs leverage existing campus Sports & Fitness Center infrastructure. 75% of students at partner schools participate weekly, reaching over 50% of full-time college students nationwide.

Scale indicators8 records

Recent moves5 records

Broad incumbents

• Playfly Sports: Sports marketing and media rights company focused on high school and college properties; competes for collegiate sponsorship dollars and shares ACSF's interest in the college-sports sponsorship vertical.
• Stack Sports: Sports technology and marketing platform serving governing bodies, leagues, and brands across amateur and youth sports—adjacent to ACSF's collegiate participatory sports property positioning.
• Wasserman: Sports marketing, sponsorship, and talent management agency serving major brands and properties; overlaps with ACSF's sponsorship sales and experiential capabilities at a much larger scale.
• CSM Sport & Entertainment: Global sponsorship and sports marketing agency working with brands on rights deals and experiential activations; an incumbent in the same sponsorship-sales space ACSF occupies, but with broader sport and entertainment scope.
• Octagon: Large global sports marketing and sponsorship agency serving major brands with rights negotiation, experiential activations, and athlete endorsements; broader portfolio but competes for sponsorship budgets ACSF targets.

Direct peers

• Her Campus Media: College-student focused media network running on-campus experiential programs, brand ambassadors, and sponsored content for consumer brands targeting Gen Z—overlapping directly with ACSF's brand ambassador and activation offerings.
• College Marketing Group: Experiential college marketing agency executing brand activations, sampling, and ambassador programs at universities across the US—directly comparable service mix to ACSF.
• Campus Media: College marketing agency delivering on-campus advertising, sampling, and experiential programs to consumer brands; competes head-to-head with ACSF for sponsorship dollars targeting university students.
• The Campus Agency: Boutique agency executing on-campus experiential marketing, brand ambassadors, and event activations for consumer brands targeting college students—similar buyer profile and execution model.
• Niche: Connects brands with college students via digital advertising, reviews, and content; competes with ACSF for the same enterprise brand budget targeting the 18-24 demographic, but primarily through digital channels rather than on-campus activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/american-college-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Collegiate Sports & Fitness