College Marketing Group

What College Marketing Group does

College & Military Marketing Group (CMMG), doing business as CMMG and CMG, is a specialized B2B digital marketing agency that helps brands reach Gen Z college students across more than 3,500 U.S. campuses and military community members — active-duty, reserve, veteran, and family — across 350+ military installations. Founded around 2002–2004 (firmographic and legal-entity sources give slightly different founding years), CMMG operates as a private LLC under strategic operating parent Wilkins Media and is registered in Florida, with a disclosed mailing address in Bradenton; firmographic data lists Boulder, Colorado as the city. The firm is small (11–50 employees) and has been executing campaigns for national brands and small businesses for over 20 years.

CMMG delivers an integrated suite of marketing services rather than a packaged software product: Strategic Marketing Plans, Influencer Marketing (campus leaders, Greek organizations, student councils, and nano/mid-tier social creators), Programmatic Advertising (display, search, social; behavioral targeting, site retargeting, conquest geofencing, addressable targeting), CAN-SPAM-compliant Email Marketing (with claimed 100% deliverability guarantee and rigorous list scrubbing), Location Campaigns (physical media such as posters, decals, and door hangers, plus experiential activations and brand-ambassador programs), Creative Services (design, copywriting, video, branded content), and Out-of-Home advertising including traditional OOH and Programmatic DOOH/Connected TV placements. The underlying technology stack is a marketing campaign management layer combining third-party digital advertising tools, email marketing systems, geofencing technology, and on-ground activation logistics — there is no disclosed proprietary AI/ML, no patents, and no API/SDK offering.

CMMG runs a professional-services revenue model with project-based fees and custom campaign retainers; pricing is quote-based, with free consultations offered and no public tiers. Go-to-market is sales-led: direct enterprise consultations, website quote requests, and demonstrations supported by case studies, supplemented by event-driven on-campus and on-base activations that double as marketing and client-development. Customer mix is broad and logo-diverse across financial services (BankMobile, Comcast), food and beverage (Raising Cane's, Del Monte, Aldi, Super Coffee), retail/consumer (Instacart), healthcare (Xytex), education and real estate (University of Chicago, Peak Campus, Preiss, RISE Real Estate), and smaller or newer accounts (Unipia, Alteryx). No external institutional funding, M&A, or leadership changes are disclosed.

Name

College Marketing Group

Legal name

College & Military Marketing Group, LLC

Website

https://collegemarketinggroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

College & Military Marketing Group (CMMG) is a specialized digital marketing agency that helps brands reach Gen Z college students across 3,500+ campuses and 27M+ U.S. military community members on 350+ bases via integrated digital, experiential, influencer, and OOH campaigns.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services Revenue: CMMG generates revenue through providing integrated marketing campaign services to brands. Services include strategic marketing plans, influencer campaigns, programmatic advertising, email marketing, location campaigns, creative services, and out-of-home advertising. Revenue is earned through project-based fees and custom campaign retainers tailored to client objectives.
2. Influencer and Ambassador Programs: Management and reporting of influencer campaigns and brand ambassadors on college campuses, providing brands with peer endorsements through campus leaders in Greek organizations, student councils, and clubs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

College Marketing Group is a full-service digital and traditional advertising agency that plans and executes marketing campaigns aimed at U.S. college students and U.S. military service members. It offers strategic marketing planning, influencer marketing, programmatic advertising, email marketing, location-based campaigns, creative services, and out-of-home advertising for brand advertisers wanting to reach these audiences.

Product overview

College & Military Marketing Group (CMMG) operates as a marketing services agency rather than a software product company. The company offers an integrated suite of marketing services including Strategic Marketing Plans, Influencer Marketing, Programmatic Advertising, Email Marketing, Location Campaigns, Creative Services, and Out-of-Home Services. These services work together to help brands reach Gen Z college students across 3,500+ campuses and military personnel on 350+ military bases. CMMG executes campaigns combining digital tactics (display ads, email, social media, programmatic) with physical activations (posters, experiential events, brand ambassadors, door hangers) and offers creative production capabilities. The company operates on a service-based model delivering custom marketing solutions rather than a product-plus-modules software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Plans Strategic marketing planning service that develops integrated campaign strategies for brands seeking to reach U.S. college students and active-duty military personnel.
• Influencer Marketing Influencer marketing service that activates student and military-audience creators to deliver branded content and endorsements to target audiences.
• Programmatic Advertising Programmatic advertising service that buys and places digital display and video impressions against college student and military audiences at scale.
• Email Marketing Email marketing service that delivers branded email campaigns directly to college student and military subscriber lists.
• Location Campaigns Location-based marketing campaigns that concentrate on-the-ground advertising and activations in specific college towns and military-base communities.
• Creative Services Creative production service that designs advertising creative tailored to college student and active-duty military audiences.
• Out-of-Home Services Out-of-home advertising service that places billboard, transit, and other physical-format ads in and around U.S. colleges and military bases.

Quantifiable outcome

• BankMobile campaign delivered 8+ million impressions exceeding industry-standard CTR by more than double
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• IZEA: Influencer marketing technology and managed services provider serving enterprise brands; comparable in creator-driven campaign execution and reporting for social-first audiences.
• Captiv8: Influencer marketing platform connecting brands with creators across Instagram, TikTok, and YouTube; overlaps with CMMG's influencer and ambassador programs and competes for the same Gen Z influencer budgets.

Direct peers

• Encoura: Higher education marketing and analytics provider working with colleges, universities, and EdTech companies to reach prospective and current students - directly comparable audience and verticals.
• Her Campus Media: College-marketing media network built around Gen Z students, offering content, influencer activations, and brand campaigns on campuses - the closest direct comparable to CMMG's campus marketing practice.
• Capture Higher Ed: Higher education marketing agency serving colleges and universities with enrollment marketing and brand campaigns; comparable in serving institutions and student-facing brands with integrated digital and traditional media.

Broad incumbents

• Adlucent: Digital marketing agency focused on retail and consumer brands, with strength in programmatic, paid search, and data-driven targeting; comparable in the programmatic and data-targeting capabilities CMMG markets.
• Power Digital Marketing: Full-service digital marketing agency offering paid media, SEO, influencer, and creative services; overlaps CMMG's integrated digital-plus-creative service stack for consumer and growth-stage brands.
• PMG: Independent media and marketing agency with digital, programmatic, and search capabilities; competes with CMMG for enterprise marketing budgets across similar digital channels.
• Tinuiti: Large independent performance marketing agency offering programmatic, social, influencer, and commerce media; comparable in offering the same digital channels as CMMG but at much broader scale and without the campus/military exclusivity.

Others

• Wilkins Media: Parent company of CMMG and an OOH advertising specialist; relevant because CMMG's OOH/DOOH capability (digital billboards, transit, kiosks) inherits Wilkins Media's outdoor inventory, making the parent a structural peer in the OOH channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/collegemktg
• Facebookfacebook.com/collegemilitarymarketinggroup
• LinkedInlinkedin.com/company/collegemilitarymarketinggroup
• Instagraminstagram.com/collegemilitarymarketinggroup
• TikToktiktok.com/@cmmg_social

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about College Marketing Group