European Institute of Coaching

What European Institute of Coaching does

Instituto Europeo de Coaching (IEC) is a privately held coaching education and certification institution founded in 2005 by David Cru and headquartered in Las Rozas de Madrid, Spain. The company trains individuals to become professional coaches and delivers specialization programs in executive and team coaching, couples coaching, sports coaching (I+Deporte), educational coaching, NLP Practitioner, corporalities and movement, and microexpressions. IEC holds ICF ACTP accreditation, ASESCO, Bureau Veritas, and European Coaching Association certifications, and awards its proprietary "IEC Certified Coach" credential. The institute operates as a Sociedad Limitada (Instituto Europeo de Coaching S.L., C.I.F. B-84513316) with 11-50 employees, led by founder-director David Cru.

The core product is the multi-month "Programa de Certificación Experto en Coaching (Nivel Oro)" program, which integrates three coaching streams — American (performance-oriented), European (humanistic), and ontological (identity-based) — supplemented by NLP, Strategic Problem Solving, systemic coaching, and body-oriented coaching. A differentiator is the integration of more than 20 lecture hours on neuroscience supervised by Nazareth Castellanos (director of the Nirakara Laboratory and extraordinary chair at Universidad Complutense de Madrid), in collaboration with the CTB Cognitive and Computational Neuroscience Laboratory. Training is delivered through weekend or intensive in-person formats at the Madrid facility and via a LearnWorlds-powered digital campus, with supervised practice on real cases as a pedagogical cornerstone. Complementary products include specializations accredited for ICF CCE continuing education hours, a microexpressions certification (in partnership with Belgium's Center for Body Language), monographic workshops, and a University Master's in Nonverbal Behavior co-developed with Universidad Camilo José Cela.

IEC monetizes through tuition-based certification and specialization programs (with modular pricing per module), corporate coaching engagements priced on a custom basis, monographic workshops (example: 1,295 EUR for a 40-hour monographic, with 10% IEC Community member discount), and ongoing alumni engagement via the IEC Community network. Pricing is largely quote-based and not publicly disclosed; the institute participates in Spain's Kit Digital program (Next Generation EU funds) and accepts Fundación Tripartita subsidies. Go-to-market combines direct inquiry-driven sales, content marketing through the IEC blog, community-led referrals via the alumni network, and event-based demand generation through forums, workshops, and refresh sessions. Customer segments span aspiring professional coaches, certified coaches seeking specialization, business professionals pursuing leadership development, corporate clients, and personal development seekers.

Name

European Institute of Coaching

Legal name

Instituto Europeo de Coaching S.L.

Website

https://institutoeuropeodecoaching.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Europeo de Coaching is a Madrid-based, ICF ACTP-accredited coaching education institution founded in 2005 that trains and certifies professional coaches through certification programs, specializations in executive, team, sports, and couples coaching, and corporate programs, delivered in-person and via a LearnWorlds online campus.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Professional coaching training
• Coach certification programs
• Executive coaching education
• Coaching specialization courses
• Corporate coaching services

Headquarters

HQ city

Calle

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching Certification Programs: Core revenue stream from the Experto en Coaching (Expert in Coaching) certification program, a comprehensive training covering personal, executive, and business coaching. Programs available in weekend or intensive formats with modular pricing.
2. Specialization Programs: Revenue from specialized programs including coaching de parejas (couples coaching), coaching ejecutivo y de equipos (executive and team coaching), coaching deportivo (sports coaching), coaching educativo (educational coaching), corporalidades y movimiento (body and movement), PNL Practitioner, microexpressions training, and other advanced courses. Programs accredited for ICF CCE continuing education hours.
3. Corporate Coaching Services: Customized coaching training and coaching processes for companies of any size and sector, addressing specific organizational needs and team development requirements.
4. IEC Community Membership and Events: Alumni community providing ongoing support, workshops, refresh sessions, forums, and networking events. Members receive discounts on courses and exclusive access to advanced training.
5. Marketing and Personal Brand Module: The certification program includes a dedicated module on coaching marketing and personal branding to prepare graduates for commercial success in the coaching profession.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

European Institute of Coaching (Instituto Europeo de Coaching, IEC) is a Spain-based coaching education institution founded in 2005 that delivers professional coaching certification programs and specializations to individuals and corporate clients. Its core offering is the 'Programa de Certificación Experto en Coaching (Nivel Oro)' flagship program, which integrates three coaching traditions (American, European, and ontological), neurocoaching supervised by researcher Nazareth Castellanos, and supervised practical training, awarding graduates the proprietary IEC Certified Coach credential alongside international certifications such as ICF ACTP.

Product overview

European Institute of Coaching (Instituto Europeo de Coaching) is a coaching education and certification institution based in Madrid, Spain, offering a comprehensive portfolio of coaching programs. The core offering is the "Programa de Certificación Experto en Coaching (Nivel Oro)" leading to the proprietary "IEC Certified Coach" credential, which integrates neuroscience content supervised by Nazareth Castellanos. The institute provides multiple specialization tracks including Executive and Team Coaching (ICF-accredited), Couples Coaching, and Sports Coaching (I+Deporte), along with complementary programs in Neuro-Linguistic Programming (PNL), Corporalities and Movement, and Microexpressions. Education is delivered through the LearnWorlds-powered IEC Campus online platform and in-person workshops. The IEC Community serves as an ongoing alumni network providing supervision, workshops, and events including the annual IEC Forum. The institute holds accreditations from ASESCO, ECA, Bureau Veritas, AECC, and ICF (ACTP), and collaborates with Universidad Camilo José Cela for a University Master's in Nonverbal Behavior.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa de Certificación Experto en Coaching (Nivel Oro) Flagship comprehensive coaching certification program that trains individuals to become professional personal, executive, and business coaches, integrating neuroscience supervised by Nazareth Castellanos and the three main coaching streams (American, European, and ontological) with supervised practical training. Awarded as the proprietary IEC Certified Coach credential.
• Especialización en Coaching Ejecutivo y de Equipos Specialization program focused on business coaching, executive coaching, and team coaching for certified coaches and business professionals, accredited by ICF with 45 CCE hours.
• Especialización en Coaching de Parejas Specialization program for coaching couples in relationships, intended for coaches seeking to focus their practice in couples coaching.
• Especialización en Coaching I+Deporte Specialization program applying coaching techniques to sports and athletic performance, with 45 hours of ICF-accredited training, serving sports coaches, athletes, and trainers.
• Programa de Especialización en Corporalidades, Movimiento y Coaching Specialization program focusing on body awareness, movement, and somatic approaches to coaching for coaches and professionals.
• Practitioner Coach en PNL Neuro-Linguistic Programming (PNL) practitioner certification program conducted in collaboration with Instituto Europeo de PNL, spanning 98 hours (88 classroom hours plus 10 practical hours).
• Practitioner en Microexpresiones Faciales Certification program in microexpression recognition delivered in partnership with the Center for Body Language (Belgium), creators of the METV video-based microexpression training program.
• Monográfico de Identificación y Desmontaje de Creencias Limitantes Specialized 40-hour monographic workshop over 5 days with international trainer Wolfgang Hoffmann on identifying and transforming limiting beliefs using a multi-factorial integrative model; priced at 1,295 EUR.
• Master Universitario en Comportamiento No Verbal Online University Master's program in Nonverbal Behavior conducted in partnership with Universidad Camilo José Cela and El Club de Lenguaje No Verbal, with Director David Cru teaching one of the modules.
• Supervisiones para la Excelencia Supervision and mentoring sessions for active coaches to maintain quality standards and support continuing professional development.
• Programas de Coaching Corporativo a Medida Customized in-company coaching training and coaching processes tailored to the specific organizational and team needs of companies of any size and sector.

Quantifiable outcome

• 99% of students recommend the institute
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nazareth Castellanos (Nirakara Laboratory)coreStrategic or Co-development PartnerNazareth Castellanos, scientific researcher, director of the Nirakara laboratory, and extraordinary chair of Mindfulness and cognitive sciences at Universidad Complutense de Madrid, supervises the neuroscience content in IEC programs. This collaboration makes IEC the only coaching school in Spain with neuroscience supervised by a leading academic researcher.
• CTB - Centro de Tecnología Biomédica (Universidad Complutense y Politécnica de Madrid)coreStrategic or Co-development PartnerCollaboration with the Cognitive and Computational Neuroscience Laboratory of the CTB at Universidad Complutense and Politécnica de Madrid to incorporate the latest advances in neuroscience applied exclusively to coaching.
• Editorial KolimaminorGTM or Marketing PartnerCollaborated with Editorial Kolima to host the IEC Forum event featuring three expert writers on happiness at work. Editorial Kolima provides publishing and event support for IEC community activities.
• Instituto Europeo de PNLminorChannel Partner/ Reseller/ DistributorThe Instituto Europeo de PNL collaborates with IEC to offer the Practitioner Coach in PNL program, expanding the toolset available to coaching students through a separate but aligned institution.
• Universidad Camilo José CelaminorStrategic or Co-development PartnerIEC collaborated with Universidad Camilo José Cela and the Club de Lenguaje no Verbal to offer a University Master's in Non-Verbal Behavior, with IEC Director David Cru teaching one of the modules.
• ICF (International Coach Federation)coreStrategic or Co-development PartnerIEC holds ACTP (Accredited Coach Training Program) accreditation from ICF. Specialization programs are accredited for ICF CCE (Coach Specific Continuing Education) hours for certification renewal.
• Asociación Española de Coaching (ASESCO)coreStrategic or Co-development PartnerIEC programs are accredited by ASESCO. Director David Cru holds Senior Certified Professional Coach certification from ASESCO.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Newfield Network: Latin American-origin coaching school founded by Julio Olalla, focused on ontological coaching and personal transformation. Strong brand in Spanish-speaking markets and overlaps with IEC's ontological stream and Spanish-language audience.
• Escuela Europea de Coaching: Madrid-based coaching school operating in the same Spanish market with comparable ICF-aligned certification and executive coaching offerings. Directly competes with IEC for aspiring professional coaches and corporate contracts.
• Instituto de Potencial Humano: Spanish NLP (PNL) training institution that delivers the Practitioner Coach en PNL program referenced in IEC's product mix. Closely related training provider in the same professional development ecosystem.

Broad incumbents

• Coaches Training Institute (CTI): Established US-founded global coaching school with ICF MCC-accredited pathways, multi-language delivery, and corporate partnerships. Competes with IEC for high-end international students seeking globally portable credentials.
• Erickson Coaching International: Global coaching school offering ICF-accredited certification with strong solution-focused methodology. Competes with IEC in the international certification space and has European delivery footprint.
• iPEC Coaching: US-based ICF-accredited coach training organization with ENERGY Leadership framework and corporate coaching focus. Comparable in offering executive/leadership coaching certification and competing for the same corporate training RFPs.

Others

• International Coach Federation (ICF): Global industry body that issues the ACTP and CCE accreditations IEC holds. Not a competitor, but the standards-setting body whose credentialing shapes purchasing decisions in IEC's market.

Emerging players

• Universidad Camilo José Cela: Spanish university partnering with IEC's Director David Cru to deliver a Master in Nonverbal Behavior. Plays a role as both collaborator and indirect competitor in formal academic coaching education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IECCoaching
• Facebookfacebook.com/InstitutoEuropeoDeCoaching
• LinkedInlinkedin.com/company/instituto-europeo-de-coaching

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Institute of Coaching