White Horse

What White Horse does

White Horse Inn is a listener-supported weekly roundtable podcast and radio program producing conversational theology content from a Protestant Reformation perspective. Founded in 1990, it is hosted by Michael Horton (founder and J. Gresham Machen Professor of Systematic Theology and Apologetics at Westminster Seminary California), Justin Holcomb, Bob Hiller, and Walter Strickland, representing Baptist, Reformed, Lutheran, and Anglican traditions respectively. The show tackles theology, apologetics, and cultural analysis, with a content archive spanning more than 1,800 episodes and is claimed to reach listeners in more than 200 countries.

The core product is the audio podcast distributed through Apple Podcasts, Google Podcasts, Spotify, and the organization's own website, supported by an archive of articles, interviews, sermons, and topical resources. White Horse Inn operates under Sola Media Group, a tax-exempt 501(c)(3) nonprofit (Federal ID # 27-0565982) headquartered at 13230 Evening Creek Dr S, San Diego, CA, alongside sibling ministries Modern Reformation, Core Christianity, and Theo Global. The organization maintains academic partnerships with Westminster Seminary California, Reformed Theological Seminary, and Southeastern Baptist Theological Seminary. The technology stack is a conventional audio podcast and web publishing platform with no proprietary features disclosed.

The business model is donation-based: content is free to listeners, and the organization is funded through individual donations and its Sola Partner program. A free quarterly print publication, the Sola Newspaper, and book offerings such as Take and Eat supplement the core podcast. There is no subscription, advertising, or enterprise revenue stream, and no revenue or headcount figures are disclosed. Customer concentration is therefore high by default — all funding comes from a single homogeneous persona of individual donors within the Reformed/evangelical Protestant community.

Name

White Horse

Legal name

Sola Media Group

Website

https://whitehorseinn.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

White Horse Inn is a listener-supported weekly podcast and radio program producing conversational Protestant Reformation theology content, hosted by a multi-denominational scholar panel and distributed globally under the nonprofit Sola Media Group.

Ownership category

akta.pro rank

Product category

Religious Media Broadcasting

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Religious Radio Broadcasting (MPAIAEAF)

akta.pro secondary industry

Religious/Faith-Based Radio Networks (MPABABAC)

Keywords

• Theology podcast
• Christian apologetics
• Reformation theology
• Religious broadcasting
• Conversational theology

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Listener Donations/Support: Listener-supported organization accepting donations to fund operations and content creation. Operated as a 501(c)(3) nonprofit organization under Sola Media.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

White Horse Inn is a weekly roundtable radio show and podcast producing conversational theology content. Founded in 1990, it features hosts representing Baptist, Reformed, Lutheran, and Anglican traditions discussing theology, apologetics, and cultural analysis from a Protestant Reformation perspective. The organization operates as a 501(c)(3) nonprofit ministry under Sola Media Group and distributes its content free of charge to listeners worldwide through major podcast platforms and its website.

Product overview

White Horse Inn is a listener-supported weekly radio show and podcast producing conversational theology content. The organization operates under Sola Media and offers its core content (podcast episodes and articles) free of charge to listeners in over 200 countries. The product portfolio consists of the White Horse Inn Podcast as the primary offering, supplemented by written articles, and connected to other Sola Media properties including the Sola Newspaper and Take and Eat publication. The organization supports its mission through listener donations and partnerships rather than a traditional software or platform product.

Differentiator

Problem solved

Functional benefit

Products and services

• White Horse Inn Podcast Weekly roundtable podcast featuring hosts discussing theology, apologetics, and cultural analysis from a Protestant Reformation perspective, representing Baptist, Reformed, Lutheran, and Anglican traditions. Aimed at Christians seeking to understand their faith and apply Reformation principles to modern life.
• White Horse Inn Articles

Quantifiable outcome

• Reaches Christians in more than 200 countries worldwide

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sola MediacoreStrategic or Co-development PartnerParent organization that gathers all Reformation-focused ministries including White Horse Inn, Modern Reformation, Core Christianity, and Theo Global under one banner to proclaim the truth of the gospel.
• Westminster Seminary CaliforniaminorStrategic or Co-development PartnerMichael Horton serves as J. Gresham Machen Professor of Systematic Theology and Apologetics; academic partnership for theological education.
• Reformed Theological SeminaryminorStrategic or Co-development PartnerJustin Holcomb serves as professor; academic partnership for theological training.
• Southeastern Baptist Theological SeminaryminorStrategic or Co-development PartnerWalter Strickland serves as Assistant Professor of Systematic and Contextual Theology.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Modern Reformation: Sister publication under Sola Media offering Reformed theological articles and resources. Directly comparable because it operates under the same parent organization with overlapping audience and editorial mission of applying Reformation theology to contemporary issues. <parameter name="peer_description">
• Theocast: Reformed theology podcast featuring hosts with pastoral and academic backgrounds discussing topics like cessationism, covenant theology, and ecclesiology. Highly comparable as a weekly conversational theology show targeting the same Reformed Protestant audience with similar host format and tone. <parameter name="peer_description">
• Mortification of Spin: Reformed/evangelical roundtable podcast featuring Carl Trueman, Todd Pruitt, and Aimee Byrd discussing theology, church life, and culture. Directly comparable as a multi-host conversational theology podcast in the Reformed tradition with crossover hosts (Justin Holcomb has appeared). <parameter name="peer_description">
• Core Christianity: Adopted into the Sola Media family as a sister brand; produces accessible Reformed-leaning Christian theology content including a daily podcast hosted by Adriel Sanchez. Direct comparison because both operate under Sola Media's umbrella, targeting similar Reformed Protestant audiences with overlapping theological content. <parameter name="peer_description">
• CrossPolitic: Reformed Christian podcast and media organization covering theology, politics, and cultural engagement from a Christian worldview perspective. Highly comparable in format (weekly podcast), audience (Reformed evangelicals), and content overlap (theology, apologetics, cultural analysis). <parameter name="peer_description">

Emerging players

• Pints With Aquinas: Popular theology podcast by Matt Fradd focused on Thomistic/Catholic theology but covering Christian apologetics and cultural topics adjacent to White Horse Inn's Reformed content. Comparable because it targets Christian laypeople seeking substantive theological conversation in podcast format with broad audience reach. <parameter name="peer_description">
• 1517.org: Reformation-focused media organization co-founded by original White Horse Inn host Rod Rosenbladt and his son Ted Rosenbladt. Comparable because it targets similar Lutheran/Reformation audiences with theological content, podcasts, and educational resources. <parameter name="peer_description">

Regional players

• Premier Christianity (Premier Christian Radio): UK-based Christian media organization including Premier Christian Radio, magazines, and podcasts covering theology, Christian life, and culture. Comparable as a legacy Christian broadcaster with listener-supported model and theological content targeting UK/global English-speaking Christian audiences. <parameter name="peer_description">

Broad incumbents

• The Gospel Coalition: Large Reformed evangelical organization producing articles, podcasts, conferences, and educational resources on theology and ministry. Comparable as an established, broader-reaching theological media organization with overlapping donor base and content focus on Reformed theology and ministry. <parameter name="peer_description">
• Desiring God: Major Reformed evangelical media ministry founded by John Piper producing podcasts (including Ask Pastor John), articles, and conferences on Christian theology and living. Comparable as a larger, established theological media organization targeting Reformed audiences with similar content and donor-supported model. <parameter name="peer_description">

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whitehorseinn
• Facebookfacebook.com/whisocial
• LinkedInlinkedin.com/company/white-horse-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Horse