Attention India

What Attention India does

Attention India is a privately held digital news publisher founded in 2021 and headquartered in Mumbai, India. Operating with a 1-10 person team, the company runs a bilingual (English/Hindi) news portal at attentionindia.com covering 14+ content categories, including News, Politics, Entertainment (with regional cinema sub-verticals across Tamil, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and Marathi), Cricket, Sports, Technology, Business, Startup, Education, Health, Lifestyle, Astrology, International, and Viral & Trending. Its stated editorial positioning emphasizes a fact-checking policy and an India-Gulf regional angle aimed at the Indian diaspora.

The product portfolio has expanded from a single web property into a multi-surface media platform comprising a monthly digital e-magazine (13+ issues since June 2025), a video podcast series with 21+ indexed episodes covering lifestyle, celebrity, health, and spirituality topics, a Biography section with profiles of public figures, a Photo Gallery, a Web Stories format, and iOS/Android mobile applications featuring a V-Card shortcut. The platform also operates a PR Spot / Press Release distribution sub-product, signaling a small B2B content services line adjacent to the free consumer news offering. Marketing is organic and digital: website, newsletter subscription, podcast feed, mobile app stores, and social-share functionality tied to trending hashtags.

The business model is not publicly disclosed. Pricing is not stated on the website, content is offered free of charge, and no subscription, advertising, or sponsorship inventory is documented. The company has not disclosed revenue, funding, ownership, management, partnerships, or any monetization metrics. Strategic activity to date has been organic product and content expansion rather than capital-raise-driven scaling, and the absence of disclosed financials limits any quantitative assessment of the company's commercial trajectory.

Name

Attention India

Legal name

Attention India

Website

https://attentionindia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Attention India is a privately held, Mumbai-based digital news publisher founded in 2021, offering bilingual English/Hindi coverage across 14+ categories via website, e-magazine, podcast, and mobile app, targeting Indian readers and the India-Gulf diaspora.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Broadcasting and Content Providers (516), Web Search Portals and All Other Information Services (51929), Periodical Publishers (513120)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

akta.pro secondary industries

News & Content Aggregation Portals (BPAMAAAI), Newsletter & Email Digest Aggregators (MPACAKAG)

Keywords

• Digital news publishing
• Online media portal
• News magazine content
• Podcast publishing
• Press release service

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels5 records

Marketing channels5 records

Core offering

Attention India is a digital news publishing company that operates a multi-category online news and media portal covering Indian national, international, entertainment, sports, political, lifestyle, astrology, and business content in English and Hindi. Its core product is the attentionindia.com website, complemented by a monthly digital e-magazine, a video podcast series, a biography section for notable personalities, and a press release/PR spot service.

Product overview

Attention India is a digital media platform offering a comprehensive suite of news and content products. The core offering is the Attention India News Portal providing coverage across 14+ content categories (Astrology, News, Entertainment, Politics, Technology, Sports, Health, Lifestyle, Business, Education, Cricket, Startup, International, Viral & Trending). The product portfolio includes the main news website, an E-Magazine (digital PDF publication with monthly issues), a Podcast series featuring expert guests, a Biography section with profiles of notable figures, a Photo Gallery, and a PR Spot/Press Release service. The platform also offers category-specific sub-sections including OTT, Television, Reviews, Web Stories, and Newsletter features, targeting Indian audiences seeking news, entertainment, and lifestyle content.

Differentiator

Problem solved

Functional benefit

Products and services

• Attention India News Portal A comprehensive Indian news and media website providing coverage across multiple categories including Astrology, News, Entertainment, Politics, Technology, Sports, Health, Lifestyle, Business, Education, International, Cricket, and Viral & Trending content. It serves general Indian news consumers seeking free, multi-category news content in English and Hindi.
• Attention India E-Magazine
• Attention India Podcast
• PR Spot / Press Release Service A platform for publishing and viewing press releases and PR content from individuals and organizations. It serves organizations, PR agencies, and individuals seeking distribution of their announcements to an Indian audience.
• Attention India Photo Gallery A photo gallery featuring images from events, entertainment, and special coverage across various categories. It serves readers seeking visual content from news and entertainment events.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Quint: Digital-first Indian news outlet covering politics, entertainment, sports, lifestyle, and web stories. Closely comparable in digital-first, multi-category approach.
• Scroll.in: Digital-only Indian news and features outlet with multi-category coverage. Comparable as a similarly-sized digital-native news publisher in India.

Broad incumbents

• News18 (Network18): Large multi-language Indian digital news network covering news, entertainment, sports, lifestyle, and more. Comparable on category breadth and bilingual strategy.
• ABP News / ABP Live: Major Hindi/English Indian digital news network with multi-category coverage including politics, entertainment, and sports. Comparable bilingual and multi-category positioning.
• India Today Group: Pan-Indian digital news outlet covering news, business, entertainment, sports, lifestyle, and technology. Comparable breadth of categories and an established Hindi/English footprint.
• Hindustan Times: Large English-language Indian news publisher with strong digital presence and Hindi-language sister site. Comparable as a multi-category digital news destination.
• The Hindu: Established English-language Indian newspaper with a strong digital edition covering national, international, sports, entertainment, and lifestyle. Comparable on multi-category editorial coverage.
• Zee News: Large Indian digital news platform covering politics, entertainment, sports, and lifestyle. Comparable on multi-category breadth and bilingual Hindi/English reach.
• NDTV: Major Indian digital news platform covering politics, business, entertainment, sports, and lifestyle with strong brand authority. Comparable to Attention India on multi-category English news.
• The Times of India (Times Internet): Largest English-language Indian news publisher with a multi-category digital news portal across news, entertainment, sports, lifestyle, and more. Most relevant direct Indian news incumbent for breadth comparison.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/attentionindia1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attention India