East Brainerd Dentistry

What East Brainerd Dentistry does

East Brainerd Dentistry is a single-location, dentist-owned dental practice headquartered at 8190 E Brainerd Road, Chattanooga, TN 37421, operating under East Brainerd Dentistry Holdings LLC. Founded in 1970, the practice has delivered continuous dental care to the Chattanooga community for over 50 years and is led by three principal dentists: Dr. Adam W. Crow (DDS, FAGD), Dr. Charles M. Hooper III (DDS), and Dr. Sarah Brady (DDS), supported by an office manager, patient advocate, insurance coordinator, patient coordinators, four dental hygienists, and three dental assistants.

The practice offers a full-scope dental service portfolio organized into three categories: cosmetic dentistry (single-visit CEREC crowns, smile makeovers, porcelain veneers, teeth whitening, clear aligners), restorative dentistry (dental implants, All-on-4 implants, dentures and partials, crowns and bridges), and general dentistry (cleanings, fillings, sleep apnea oral appliances, emergency care, fluoride treatment). The technology stack centers on CEREC CAD/CAM for in-office single-visit crown fabrication, complemented by 3D imaging, digital X-rays (up to 80% less radiation than traditional film), and intraoral cameras. Dr. Hooper's external roles as a CEREC trainer for Henry Schein and Visiting Faculty at cerecdoctors.com extend the practice's clinical reputation beyond its physical footprint.

East Brainerd Dentistry generates revenue through professional service fees collected at the point of delivery (cash, check, credit/debit), with CareCredit offered for patient financing of higher-ticket procedures. Insurance claims are filed as a courtesy for major plans. GTM is direct-to-consumer via phone and online appointment requests, supported by an organic website, Facebook, YouTube, and Instagram presence, plus a refer-a-friend program. Operating hours are Monday through Thursday, 7:30am-5:00pm (closed Friday-Sunday), and there are no channel partners, marketplace listings, or second locations. The customer base is fragmented individual consumers and families in the greater Chattanooga, Tennessee metropolitan area.

Name

East Brainerd Dentistry

Legal name

East Brainerd Dentistry Holdings LLC

Website

https://eastbrainerddentistry.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

East Brainerd Dentistry is a single-location, dentist-owned dental practice in Chattanooga, TN, founded in 1970, serving individual consumers and families with cosmetic, restorative, and general dentistry delivered through CEREC CAD/CAM and 3D imaging technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental care
• Dental implant services
• Preventive oral care

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dental Service Fees: The practice generates revenue through professional fees charged for dental services including preventive care, restorative procedures, cosmetic treatments, and emergency care. Revenue is primarily one-time service fees collected at point of delivery, with some recurring revenue from ongoing patient maintenance visits recommended every six months.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

East Brainerd Dentistry is a single-location dental practice providing comprehensive general, cosmetic, and restorative dentistry services to individual patients and families in the Chattanooga, TN area. The practice delivers preventive care (cleanings, fluoride, exams), restorative treatments (implants, All-on-4, dentures, crowns, bridges, fillings), cosmetic services (veneers, whitening, clear aligners, smile makeovers, single-visit CEREC crowns), and ancillary services such as sleep apnea oral appliances and emergency dental care, all rendered in-office at 8190 E Brainerd Road.

Product overview

East Brainerd Dentistry is a dental practice offering a comprehensive portfolio of cosmetic, restorative, and general dentistry services. The practice operates as a single-location dental office with three dentists (Dr. Adam W. Crow, Dr. Charles M. Hooper III, and Dr. Sarah Brady) serving the Chattanooga, TN community since 1970. Their service portfolio spans Cosmetic Dentistry (including Single Visit Crowns, Smile Makeovers, Porcelain Veneers, Teeth Whitening, and Clear Aligners), Restorative Dentistry (Dental Implants, All-On-4 Implants, Dentures & Partials, Crowns & Bridges), and General Dentistry (Cleanings, Fillings, Sleep Apnea Treatment, Emergency Care, Fluoride Treatment). The practice differentiates through advanced dental technology including CEREC CAD/CAM for same-day crowns, 3D imaging, digital X-rays, and intraoral cameras. They also offer sleep apnea oral appliances and participate with CareCredit financing. The practice operates Monday-Thursday 7:30am-5:00pm and is closed Friday-Sunday.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Comprehensive cosmetic dental services offered by East Brainerd Dentistry to enhance natural beauty and patient confidence. Category encompasses single-visit crowns, smile makeovers, porcelain veneers, teeth whitening, and clear aligners, designed for patients seeking aesthetic improvements to their smile.
• Single Visit Crowns Same-day dental crowns designed, created, and placed in a single appointment using CEREC CAD/CAM technology. Eliminates the need for temporary crowns or multiple visits, providing patients with a custom, durable crown in one visit.
• Smile Makeovers Personalized combination of cosmetic treatments including teeth whitening, veneers, crowns, and orthodontics, used to address unique aesthetic concerns and create harmonious smiles for individual patients.
• Porcelain Veneers Thin ceramic shells custom-designed to cover front surfaces of teeth, correcting imperfections such as chips, stains, gaps, and misshapen teeth for a natural-looking, flawless smile. Designed for patients seeking cosmetic improvement of visible teeth.
• Teeth Whitening Professional teeth whitening using custom-fitted trays and professional-grade whitening gel applied at home over two weeks to remove stains and restore natural brightness. For patients seeking to lighten discoloration of natural teeth.
• Clear Aligners Custom-made transparent orthodontic trays that gradually straighten teeth without traditional braces. Uses digital scanning and 3D printing for precise fit, treating mild misalignment, gaps, and bite issues in 6–18 months. Designed for patients seeking discreet orthodontic treatment.
• Restorative Dentistry Restorative dental services designed to address tooth loss, damage, and dental pain, including dental implants, All-on-4 implants, dentures, partials, crowns, and bridges. Aimed at restoring function and protecting long-term dental health for patients with damaged or missing teeth.
• Dental Implants Titanium artificial tooth roots surgically placed into the jawbone to provide a stable foundation for replacement teeth. Mimics natural tooth structure and preserves jawbone health. For patients requiring replacement of one or more missing teeth.
• All-On-4 Dental Implants Full-arch restoration using four strategically placed implants to support a complete set of teeth. Provides a stable, natural-looking result in a single day with no bone grafting typically required. Uses the Nobel Biocare All-on-4 implant system. For patients with significant tooth loss needing full-arch restoration.
• Dentures and Partials Custom-made removable dental appliances replacing missing teeth. Full dentures for complete arch replacement; partials for patients with some remaining natural teeth. Designed for patients who have lost multiple teeth and need a removable prosthetic solution.
• Crowns and Bridges Ceramic crowns cover and protect damaged teeth; bridges replace one or more missing teeth by anchoring to adjacent natural teeth or implants. Uses CAD/CAM technology for precise fit. For patients with damaged or missing teeth requiring fixed prosthetics.
• General Dentistry Core preventive and maintenance dental services including dental cleanings, fillings, sleep apnea treatment, emergency care, and fluoride treatments. Provided to maintain oral health for general patients and families in the Chattanooga area.
• Dental Cleanings Professional plaque and tartar removal procedures performed by dental hygienists using specialized tools, including scaling, polishing, and fluoride treatment for cavity prevention. Recommended for maintenance every six months.
• Fillings and Repairs Tooth restoration using tooth-colored composite resin or silver amalgam to repair cavities, cracks, and minor tooth damage while matching natural appearance. For patients with minor dental caries or damage.
• Sleep Apnea Treatment Custom-made oral appliances (including Somnodent, Herbst, TAP, and Moses devices) that reposition the jaw and tongue to keep airways open during sleep, managing obstructive sleep apnea non-invasively. For patients diagnosed with sleep apnea seeking non-CPAP alternatives.
• Emergency Dental Care Immediate treatment for dental emergencies including severe toothaches, knocked-out or broken teeth, abscesses, soft tissue injuries, and lost fillings or crowns. Provided to patients experiencing acute dental trauma or pain.
• Fluoride Treatment Application of concentrated fluoride solution to strengthen tooth enamel, reverse early signs of decay, and provide additional protection against cavities. Provided as part of preventive care visits.

Quantifiable outcome

• Single-visit crowns eliminate need for temporary restorations and multiple appointments
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• cerecdoctors.comcoreStrategic or Co-development PartnerDr. Charles M. Hooper III serves as part of the Visiting Faculty at cerecdoctors.com in Scottsdale, AZ, training other dentists in CEREC digital dentistry technology and techniques.
• Henry ScheincoreTechnology or IntegrationDr. Hooper serves as a CEREC trainer for Henry Schein, one of the largest distributors of dental equipment and technology, helping train other dental professionals in CEREC CAD/CAM technology.
• CareCreditminorGTM or Marketing PartnerCareCredit, a healthcare credit card, is offered as a financing option enabling patients to break up payments for treatments not fully covered by insurance, with no-interest financing and low monthly payment options.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Great Expressions Dental Centers: Multi-location DSO offering general, cosmetic, and specialty dental services across multiple states. Comparable service breadth and patient demographic to East Brainerd, but operates multiple offices rather than a single independent practice.
• Aspen Dental: One of the largest DSOs in the U.S. with hundreds of branded offices offering general, cosmetic, and restorative dentistry. Comparable to East Brainerd in service breadth, but operates at vastly greater scale with corporate marketing and centralized operations.
• Western Dental & Orthodontics: Large DSO offering general dentistry, orthodontics, and specialty services across multiple states. Comparable in providing clear aligners, implants, and general dentistry under one brand, but at significantly larger scale.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices with comprehensive general and specialty services. Comparable service portfolio to East Brainerd (preventive, restorative, cosmetic, specialty), but with multi-location scale and corporate infrastructure.
• Imagen Dental Partners: DSO partnering with high-performing private dental practices (often preserving the practice brand). Relevant as a potential partner or acquirer in the same regional independent-practice space where East Brainerd operates.
• Mortenson Dental Partners: Regional DSO operating dental practices across multiple states with comprehensive general and specialty services. Comparable service portfolio and dentist-led model, though larger scale than East Brainerd's single office.
• Heartland Dental: The largest DSO in the U.S., supporting thousands of dentist offices across general, cosmetic, and specialty services. Comparable in service mix (general + cosmetic + restorative), but operates as a doctor-supported DSO rather than a single independent practice.

Direct peers

• Affordable Dentures & Implants: National chain specializing in dentures and implants, including All-on-4-style solutions. Directly comparable to East Brainerd's restorative and implant service offering, though focused on a higher-volume, lower-price-point model.
• ClearChoice Dental Implant Centers: Network of dental implant centers specializing in full-arch restoration including All-on-4 implants. Direct competitor in the high-value implant segment that East Brainerd serves with Dr. Crow's practice.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners — the technology East Brainerd uses for its clear aligner orthodontic service. They are a supplier/ecosystem participant rather than a direct competitor, but represent the dominant partner in the clear-aligner category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EastBDentistry
• Facebookfacebook.com/EastBrainerdDentistry
• LinkedInlinkedin.com/company/east-brainerd-dentistry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Brainerd Dentistry