iSTYLE

What iSTYLE does

iSTYLE.mk is a privately held Apple Premium Partner retailer operating exclusively in North Macedonia. The company sells the full Apple product portfolio — Mac (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Studio Display), iPad (Pro, Air, standard, mini), iPhone (current and prior-generation models from iPhone 15 through iPhone 17 series and iPhone Air), Apple Watch (Ultra 3, Series 11, SE), AirPods, Beats products, Apple TV 4K, and AirTag — plus third-party accessories from brands including Belkin, Logitech, Epico, Satechi, and Tucano. iSTYLE also offers Configure-to-Order (CTO) Mac custom configurations and bundles Apple services (iCloud+, Apple Music, Apple TV+, Apple Arcade, AppleCare+).

The business operates through two physical retail stores in Skopje — one in City Mall and one in East Gate Mall — alongside a Shopify-powered e-commerce platform (istyle.mk) with Stripe payment processing, delivery (2–5 business days, free above 3,000 MKD), and in-store pickup. Marketing is conducted through a company blog, organic social media (Facebook, Instagram, Twitter, YouTube), and email newsletter. Pricing is transacted in Macedonian Denars (MKD) on a one-time purchase basis, with consumer financing options including up to 12 interest-free installments and a student discount program offering up to 6,000 MKD in additional savings. A Trade-In program and Easy Upgrade financing further support customer upgrade cycles.

iSTYLE's revenue model is fundamentally hardware resale with service attach. Its primary differentiators are its official Apple Premium Partner authorization (granting legitimate product access, authorized service, and co-marketing), its physical retail presence in Skopje's two highest-traffic shopping centers, and its service-layer programs (Trade-In, Easy Upgrade, installment payments, student discounts) that broaden the addressable customer base. The company is privately held with no disclosed ownership, no external funding rounds, and no parent company relationship identified in the available data.

Name

iSTYLE

Legal name

iSTYLE.mk

Website

https://istyle.mk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

iSTYLE is a privately held Apple Premium Partner retailer operating exclusively in North Macedonia, selling the full Apple product portfolio through two Skopje retail stores and an istyle.mk e-commerce platform, serving individual consumers with hardware sales plus trade-in, financing, and Apple service attach.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

Keywords

• Apple premium reseller
• Consumer electronics retail
• Authorized Apple partner
• Smartphone and laptop retail
• Trade-in and financing services

Headquarters

HQ city

Adygeya

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Apple Hardware Sales: Primary revenue from selling Apple products including Mac computers, iPhone, iPad, Apple Watch, and AirPods. Also sells third-party accessories from brands like Belkin, Logitech, Epico, Satechi, Tucano, and others. Additional revenue from Apple services and trade-in programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

iSTYLE is an Apple Premium Partner retailer operating two physical stores in Skopje (City Mall and East Gate Mall) and an e-commerce site at istyle.mk, selling the full current Apple lineup including Mac, iPad, iPhone, Apple Watch, AirPods, Beats, Apple TV 4K, AirTag, and accessories. The company augments its hardware sales with trade-in, interest-free installment financing, a student discount program, and same-day Skopje delivery.

Product overview

iSTYLE is an Apple Premium Partner retail chain operating in North Macedonia with two physical stores in Skopje (City Mall and East Gate Mall) and an e-commerce platform. The company offers the complete Apple product portfolio including Mac computers (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio), iPad tablets (iPad Pro, iPad Air, iPad, iPad mini), iPhones (iPhone 17e, iPhone 17, iPhone 17 Pro, iPhone Air, iPhone 16 Pro, iPhone 16, iPhone 15 Pro, iPhone 15), Apple Watches (Ultra 3, Series 11, SE), audio products (AirPods Pro, AirPods, AirPods Max, Beats), Apple TV 4K, and AirTag. The company also offers Configure-to-Order (CTO) Mac computers for custom configurations, plus accessories from Apple and third-party brands. Services include trade-in programs, Easy Upgrade financing, student discounts, installment payment plans, delivery/pickup options, and in-store technical support and repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• MacBook Neo Apple Mac laptop model retailed through iSTYLE's Skopje stores and online shop for individual consumers seeking a new MacBook form factor.
• MacBook Air Apple MacBook Air ultraportable laptop retailed to individual consumers and students through iSTYLE's Apple Premium Partner stores and online site.
• MacBook Pro Apple MacBook Pro high-performance laptop sold to professional and prosumer individual buyers via iSTYLE's North Macedonia Apple Premium Partner channel.
• iMac Apple iMac all-in-one desktop computer retailed to individual consumers and home-office buyers in North Macedonia.
• Mac mini Apple Mac mini compact desktop retailed to individual buyers looking for a small-footprint Mac.
• Mac Studio Apple Mac Studio high-end desktop workstation retailed to prosumer and creative professional individual buyers.
• Studio Display Apple Studio Display external monitor retailed alongside Mac desktops for individual consumers and creators in North Macedonia.
• Configure-to-Order Mac Custom-configured Mac builds allowing individual buyers to specify processor, memory, storage, and other options before purchase through iSTYLE.
• iPad Pro Apple iPad Pro high-end tablet retailed to professional and creative individual buyers through iSTYLE.
• iPad Air Apple iPad Air mid-range tablet retailed to individual consumers and students in North Macedonia.
• iPad Apple standard iPad entry-level tablet retailed to individual consumers and education buyers.
• iPad mini Apple iPad mini compact tablet retailed to individual buyers seeking a small-form-factor iPad.
• iPhone 17e Apple iPhone 17e smartphone retailed to individual consumers in North Macedonia via iSTYLE's premium partner channel.
• iPhone 17 Apple iPhone 17 standard flagship smartphone retailed to individual buyers in North Macedonia.
• iPhone 17 Pro Apple iPhone 17 Pro premium-tier smartphone retailed to professional and prosumer individual buyers.
• iPhone Air Apple iPhone Air thin-form-factor smartphone retailed to individual consumers seeking a slim iPhone design.
• iPhone 16 Pro Apple iPhone 16 Pro previous-generation Pro smartphone retailed alongside current models for individual buyers.
• iPhone 16 Apple iPhone 16 previous-generation standard smartphone retailed to individual consumers.
• iPhone 15 Pro Apple iPhone 15 Pro older-generation Pro smartphone retailed at lower price points to individual buyers.
• iPhone 15

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Apple Inc.coreChannel Partner/ Reseller/ DistributoriSTYLE is an official Apple Premium Partner, authorized to sell the complete range of Apple products including Mac, iPhone, iPad, Apple Watch, AirPods, and Apple services. As an Apple Premium Partner, they provide genuine Apple products, expert consultation, authorized service support, and access to Apple's full ecosystem including Configure-to-Order (CTO) Mac options.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MediaMarkt: Large multi-brand European consumer electronics retailer operating hundreds of stores across the region, including in the Balkans. Sells the full Apple product lineup alongside Samsung, LG, Sony, and other brands, making it the broadest incumbent competitor for premium electronics retail in the same geographies.
• Euronics: Europe-wide independent consumer electronics and appliance retail group with member stores across the Balkans and CEE. Competes with iSTYLE for premium Apple hardware sales but offers a multi-brand assortment.
• Apple Inc. (direct channel): Apple's own direct-to-consumer channel (Apple.com and Apple Store) is the most consequential competitor to iSTYLE. As Apple expands its online fulfillment and own retail into more markets, iSTYLE competes for the same North Macedonian customer against the brand owner itself.

Direct peers

• Comguard: Apple Authorized Reseller in the Middle East selling Apple hardware, accessories, and providing Apple-authorized service. Comparable as a single-vendor Apple retail partner, though operating in a different region.
• mStore: Apple Premium Reseller operating physical stores and e-commerce across Central Europe (Poland and others). Same Apple Premium Partner retail model selling the full Mac/iPhone/iPad/Watch/AirPods lineup with trade-in, financing, and corporate sales.
• iSTYLE Hungary: Sibling Apple Premium Partner retailer within the same iSTYLE Group operating in Hungary. Same brand identity, same Apple Premium Partner positioning, similar mall-based physical retail plus e-commerce model. iSTYLE.mk cookies reference istyle.hu, confirming shared group infrastructure. Most directly comparable peer in the network.
• Switch: Apple Premium Reseller group operating Apple-branded retail stores and e-commerce across several European countries. Directly comparable as an authorized Apple-only premium retail chain serving individual consumers and businesses.
• iCenter: Apple Premium Reseller in Poland and selected CEE markets. Operates dedicated Apple retail showrooms plus an online store, offering the same product categories and Apple-authorized service model as iSTYLE.mk.
• IMobile: Apple Premium Reseller operating physical Apple stores and online sales in the Baltics and select other markets. Same single-vendor Apple retail concept with focus on premium service and authorized repair.

Regional players

• Tehnomanija: Leading Serbian consumer electronics retailer carrying Apple products alongside other brands. Operates physical stores and e-commerce in a directly adjacent Balkan market with comparable economic profile; a regional peer rather than direct competitor as it does not operate in North Macedonia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iStyleMacedonia/status/1124275098570170370
• YouTubeyoutube.com/channel/UC_VsP4bMew8nENkRx-CSMPg
• Facebookfacebook.com/ISTYLE.MK/?locale=mk_MK
• Instagraminstagram.com/istylemacedonia/?hl=en
• LinkedInlinkedin.com/company/privatno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSTYLE