Tehnomanija
Tehnomanija is a privately held Serbian omnichannel retailer selling consumer electronics, home appliances, IT/gaming products, and lifestyle goods through tehnomanija.rs and nationwide physical stores, serving individual consumers and a secondary B2B legal-entity segment.
- Company typePrivate
- Founded1999
- HeadquartersBelgrade
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Tehnomanija does
Tehnomanija is a privately held Serbian omnichannel retailer of consumer electronics and home appliances, headquartered in Belgrade and operating under the tehnomanija.rs e-commerce storefront and a network of physical retail stores across Serbia. The company's core offering spans 12+ product categories including white goods (washing machines, refrigerators, dishwashers, cookers, built-in ovens, hoods, water heaters), small kitchen and household appliances, climate control (inverter and standard air conditioners, heating, air purifiers), TVs and AV equipment, phones/smartwatches/tablets, IT and gaming (laptops, desktops, components, consoles), beauty and personal care, lifestyle (bicycles, e-bikes, fitness, smart-home devices), home/garden/tools, auto equipment, baby and kids products, and pet supplies. The company is an authorized reseller for major global brands including Samsung, LG, Bosch, Philips, Apple, Hisense, Haier, Huawei, Midea, Gorenje, Whirlpool, Xiaomi, Dyson, VOX, Beko, and others, each with dedicated brand shop pages and recurring brand-day promotional campaigns.
Tehnomanija firmographics
Firmographics- Name
- Tehnomanija
- Legal name
- Tehnomanija
- Website
- https://tehnomanija.rs
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tehnomanija is a privately held Serbian omnichannel retailer selling consumer electronics, home appliances, IT/gaming products, and lifestyle goods through tehnomanija.rs and nationwide physical stores, serving individual consumers and a secondary B2B legal-entity segment.
- Ownership category
- akta.pro rank
Where Tehnomanija is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Tehnomanija business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Consumer Electronics & Appliances: Core revenue stream from selling a wide range of consumer electronics, home appliances, IT products, and related accessories through both online and physical retail channels. Products span white goods (washing machines, refrigerators, dishwashers), small kitchen appliances, air conditioners, TVs, phones, IT & gaming, beauty & health, lifestyle, garden tools, auto equipment, baby gear, and pet supplies.
- Installation and Home Services: 3T Usluga kućne montaže (3T home installation service) for appliances such as air conditioners and built-in appliances, generating additional service revenue.
- Extended Warranty Programs: Sale of extended warranty programs in partnership with manufacturers (e.g., 2+3 years warranty on Bosch, Midea, LG, Samsung, Haier products; 5-year warranties on VOX, Whirlpool products).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer retail pricing with discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tehnomanija product offering
Product offeringCore offering
Tehnomanija is a Serbian omnichannel retailer that sells consumer electronics, home appliances, IT products, mobile devices, climate control equipment, and related accessories through a nationwide e-commerce platform (tehnomanija.rs) and multiple physical retail stores. The company complements its product sales with value-added services including 3T professional home installation for appliances, extended warranty programs (2+3 years or 5 years on select brands), and installment payment options through partner banks.
Product overview
Tehnomanija is a large Serbian consumer electronics and home appliances retail chain offering a comprehensive multi-category product portfolio. The company operates as an e-commerce platform and physical store retailer. Its core product offerings span 12 main categories: (1) White Goods (large appliances like washing machines, refrigerators, dishwashers), (2) Small Home Appliances (coffee makers, vacuum cleaners, blenders), (3) Climate Control (inverter and standard air conditioners, heating), (4) TV/Audio/Video (Smart TVs, speakers, headphones), (5) Phones/Tablets/Smart Watches, (6) IT & Gaming (laptops, desktops, components, gaming consoles), (7) Beauty & Health (personal care devices), (8) Lifestyle (bicycles, fitness equipment, Smart Home devices), (9) Home/Garden/Tools, (10) Auto Equipment (tires, accessories), (11) Baby & Kids products, and (12) Pet Supplies. The company also offers the 3T home installation service for appliance mounting. Key product sub-categories include Inverter Air Conditioners with energy-efficient technology and Smart TVs with streaming capabilities. The business model combines online shopping with physical retail presence across Serbia.
Differentiator
Problem solved
Functional benefit
Products and services
- Bela tehnika (White Goods) Large household appliances including washing machines, dryers, refrigerators, freezers, dishwashers, cookers, built-in ovens and hobs, microwaves, range hoods, and water heaters, sold to individual consumers and businesses in Serbia via physical stores and online retail.
- Mali kućni aparati (Small Home Appliances) Kitchen and household small appliances including coffee makers, vacuum cleaners, steam irons, food processors, blenders, air fryers, meat grinders, mixers, toasters, kettles, sewing machines, and accessories, sold to individual consumers in Serbia.
- Klima uređaji (Climate Control Equipment) Air conditioning units including standard and inverter models, portable AC units, heating solutions such as radiators and heaters, fans, air purifiers, humidifiers and dehumidifiers, sold to consumers in Serbia with optional 3T home installation service.
- TV, foto, audio i video (TV, Photo, Audio & Video) Consumer electronics including Smart and non-smart TVs, speakers, soundbars, headphones, microphones, turntables, radios, cameras, camcorders, drones, projectors, TV accessories, cables, and professional broadcast equipment, sold to individual consumers in Serbia.
- Telefoni, smart satovi i tableti (Phones, Smart Watches & Tablets) Mobile phones, smartphones, feature phones, tablets, iPads, smart watches for adults and children, fitness bands, fixed phones, and mobile accessories including chargers, cases, and power banks, sold to individual consumers in Serbia.
- IT & Gaming Computers and gaming products including laptops for everyday, gaming and business use, MacBooks, 2-in-1 laptops, desktop computers, monitors, computer components (graphics cards, processors, motherboards, RAM, HDDs, SSDs, cases, power supplies), peripherals (keyboards, mice, webcams), networking equipment, printers, scanners, gaming consoles, games, gaming accessories, and chairs, sold to individual consumers and businesses in Serbia.
- Lepota i zdravlje (Beauty & Health) Personal care and health products including hair dryers, hair straighteners, hair brushes, shavers, trimmers, epilators, IPL devices, manicure/pedicure tools, facial care devices, blood pressure monitors, thermometers, electric toothbrushes, body massagers, and scales, sold to individual consumers in Serbia.
- Lifestyle products Lifestyle products including bicycles, electric bicycles, fitness equipment, treadmills, weights, scooters, electric scooters, travel luggage, and Smart Home devices such as alarm systems, security cameras, smart lighting, smart sensors, and smart locks, sold to individual consumers in Serbia.
- Kuća, bašta i alati (Home, Garden & Tools) Home, garden and tools including hand, cordless and electric tools, drills, grinders, garden equipment (lawn mowers, trimmers, pressure washers), garden furniture, pools, trampolines, lighting, cookware, and bathroom accessories, sold to individual consumers in Serbia.
- Auto-oprema (Auto Equipment) Automotive products including car tires (winter, summer, all-season), car cameras, car cosmetics, car radios, FM transmitters, and additional car accessories, sold to individual consumers in Serbia.
- Bebe i deca (Baby & Kids) Baby and children products including strollers, toys for babies and children, LEGO sets, dolls, outdoor toys, sports equipment, educational toys, board games, puzzles, and baby swings, sold to individual consumers in Serbia.
- Kućni ljubimci (Pet Supplies) Pet supplies for dogs, cats, rodents, and birds including pet food, toys, clothing, accessories, beds, leashes, collars, hygiene products, and grooming supplies, sold to individual consumers in Serbia.
- 3T Usluga kućne montaže (3T Home Installation Service) Professional home installation service for purchased appliances and equipment, particularly air conditioners and built-in appliances, sold as a paid service add-on to Tehnomanija customers in Serbia.
- Smart TV Televizori (Smart TVs) Smart televisions with internet connectivity and streaming capabilities from brands including Hisense, Samsung, LG, Philips, and Haier, sold to individual consumers in Serbia.
- Inverter Klima Uređaji (Inverter Air Conditioners) Energy-efficient inverter air conditioning units with automatic power adjustment, quieter operation, and better temperature stability compared to conventional units. Available in various capacities (9K-24K BTU) from brands including Hisense, Samsung, Bosch, Beko, VOX, Midea, MAX, Sinclair, and others, sold to individual consumers in Serbia.
Quantifiable outcome
- 14-day return policy, fast delivery to doorstep, and 3T home installation service for appliances.
Companies that use Tehnomanija
Customer profileSegments2 records
Ideal customer profiles2 records
Tehnomanija technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Tehnomanija partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered minor and major.
- WoltminorWolt delivery partnership referenced in connection with Tehnomanija's first anniversary celebration, indicating a delivery/logistics collaboration for certain product deliveries.
- Raiffeisen BankminorConsumer financing partner offering installment payment options for Tehnomanija customers. Joint promotional campaigns referenced on the website.
- Addiko BankminorConsumer financing partner providing installment payment options for Tehnomanija customers. Joint promotional campaigns on the website.
- Banca IntesaminorConsumer financing partner enabling installment payment options for customers.
- Komercijalna BankaminorConsumer financing partner providing installment payment options for Tehnomanija customers.
- Poštanska štedionica (Postanska stedionica)minorConsumer financing partner offering installment payment options for Tehnomanija customers.
- Dunav osiguranje (Danube Insurance)minorInsurance partnership referenced on the website footer, likely offering product or extended warranty insurance.
- Studio BminorMedia partnership with Studio B TV station, referenced in website footer banners.
- SamsungmajorSamsung is a major brand partner with dedicated shop page on Tehnomanija, featuring Samsung smartphones, TVs, air conditioners, and other Samsung products. Multiple Samsung promotional campaigns and Samsung brand days are held.
- LGmajorLG is a key brand partner with dedicated brand shop page, featuring LG TVs, air conditioners, and appliances. LG promotional days are regularly featured on Tehnomanija.
- BoschmajorBosch is a key brand partner with dedicated shop page, featuring Bosch washing machines, dishwashers, air conditioners, and kitchen appliances. Regular Bosch promotional days on Tehnomanija.
- PhilipsmajorPhilips is a major brand partner with dedicated shop page, featuring Philips TVs, air fryers, personal care products, and small appliances. Philips promotional days are regularly featured.
- VOXmajorVOX is a major brand partner with dedicated VOX shop page on Tehnomanija, featuring VOX air conditioners, dishwashers, hobs, ovens, small kitchen appliances, and personal care products.
- BekomajorBeko is a key brand partner with dedicated Beko shop page, featuring Beko washing machines, air conditioners, dishwashers, and kitchen appliances. Beko promotional days regularly featured.
- ApplemajorApple is a brand partner with dedicated Apple shop page on Tehnomanija, featuring iPhone, iPad, MacBook, and Apple accessories.
- HisensemajorHisense is a prominent brand partner featured across multiple product categories including TVs and air conditioners. Hisense products are prominently featured in promotional campaigns and the dedicated climate control section.
- HaiermajorHaier is a brand partner with dedicated Haier shop page, featuring Haier TVs and refrigerators. Extended warranty promotions (5 years) are offered.
- HuaweimajorHuawei is a brand partner featured on Tehnomanija with dedicated shop page for smartphones, tablets, and routers.
- MideamajorMidea is a brand partner with dedicated Midea shop page, featuring Midea air conditioners and appliances. 2+3 year extended warranty programs available.
- GorenjemajorGorenje is a brand partner with dedicated Gorenje shop page, featuring Gorenje kitchen appliances, cookers, and small appliances.
- WhirlpoolmajorWhirlpool is a brand partner with dedicated Whirlpool shop page featuring washing machines, refrigerators, and other appliances.
- XiaomimajorXiaomi is a brand partner with dedicated Xiaomi shop page featuring smartphones, smartwatches, and Xiaomi ecosystem products.
- DysonmajorDyson is a brand partner with dedicated Dyson shop page featuring vacuum cleaners, air purifiers, and other premium Dyson products.
- CandymajorCandy is a brand partner with dedicated Candy shop page featuring washing machines, dryers, and kitchen appliances. Extended 5-year warranty offered.
- HonorminorHonor is a brand partner with dedicated Honor shop page featuring Honor smartphones.
- RemingtonminorRemington is a brand partner with dedicated Remington shop page featuring personal care and grooming products.
- Russell HobbsminorRussell Hobbs is a brand partner with dedicated shop page featuring kitchen appliances and small domestic appliances.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Tehnomanija competitors and assessment
Company assessmentRegional players
- eMAG: eMAG is a large Romania-headquartered e-commerce marketplace that has expanded into Serbia (emag.rs) selling electronics, appliances, and IT. It is a meaningful regional competitor on price, assortment, and logistics for Serbian consumers shopping online for the same categories Tehnomanija serves.
- Coolshop: Coolshop is a Denmark-based online retailer that sells consumer electronics, gaming, and home appliances across European markets including the Balkans. It competes with Tehnomanija on the same product categories for price-sensitive online shoppers willing to buy cross-border.
Direct peers
- Gigatron: Gigatron is one of Serbia's largest consumer electronics and IT retailers, operating both online and through physical stores. Its category mix (white goods, IT/gaming, TVs, phones) and Serbian B2C focus make it a near-direct competitor to Tehnomanija for both everyday consumers and B2B buyers.
- Tehnomedia: Tehnomedia is another well-known Serbian consumer electronics and home appliances retail chain with both online and physical presence. It is directly comparable to Tehnomanija on product categories, target customer (B2C Serbian consumers), and omnichannel model, making it the closest head-to-head competitor in Belgrade and beyond.
- Ananas: Ananas is a major Serbian online marketplace (ananas.rs) that sells consumer electronics alongside general merchandise. It competes with Tehnomanija on selection, pricing, and home delivery for electronics and appliances, particularly for shoppers who prioritize online-first convenience.
- ComTrade Shop: ComTrade Shop is the retail arm of the ComTrade Group in Serbia, selling laptops, IT equipment, and consumer electronics to both consumers and businesses. It directly competes with Tehnomanija's IT & Gaming category and overlaps on B2B IT procurement in Serbia.
- Elnos: Elnos is a Serbian retail chain specializing in home appliances, kitchen equipment, and consumer electronics with multiple physical locations. Its product mix and Serbian B2C focus overlap meaningfully with Tehnomanija's white goods and small appliance categories.
- WinWin: WinWin is a Serbian retailer specializing in mobile phones, telecom services, and consumer electronics, with a strong physical store footprint across Serbia. It overlaps with Tehnomanija on smartphones, accessories, and adjacent electronics categories, and competes for the same Serbian B2C shopper.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tehnomanija social profiles
Digital presenceTehnomanija financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tehnomanija leadership team
Management profileNumber of profiles
Tehnomanija funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tehnomanija M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tehnomanija
What does Tehnomanija do?
Tehnomanija is a Serbian omnichannel retailer that sells consumer electronics, home appliances, IT products, mobile devices, climate control equipment, and related accessories through a nationwide e-commerce platform (tehnomanija.rs) and multiple physical retail stores. The company complements its product sales with value-added services including 3T professional home installation for appliances, extended warranty programs (2+3 years or 5 years on select brands), and installment payment options through partner banks.
Is Tehnomanija a public or private company?
Tehnomanija is a private company. It is classified as unknown and is currently operating.
When was Tehnomanija founded?
Tehnomanija was founded in 1999. It employs 251 to 500 people.
Where is Tehnomanija based?
Tehnomanija is headquartered in Belgrade.
How does Tehnomanija make money?
Three revenue lines are on record. Product Sales - Consumer Electronics & Appliances are the primary driver. The others are installation and Home Services and extended Warranty Programs.
Who are Tehnomanija's main competitors?
Regional players on record are eMAG and Coolshop. Direct peers are Gigatron, Tehnomedia, Ananas, ComTrade Shop, Elnos and WinWin.
Does Tehnomanija have an API?
No public API is recorded for Tehnomanija.