What Asito does

Asito B.V. is a Netherlands-based facility services company founded in 1951 and headquartered in Almelo, providing professional cleaning services to over 5,000 customer locations across nine verticals: healthcare, mobility, education, government, industry, recreation, retail, business, and local SMB. With 10,053 employees and 15 branch offices nationwide, it is among the largest cleaning service providers in the Dutch market, serving high-profile enterprise accounts including NS rail stations, Achmea, Hoog Catharijne, multiple Dutch universities, Fujifilm, and Medisch Spectrum Twente. The company delivers daily cleaning, specialized cleaning (deep cleaning, glass and facade, floor maintenance, cleanroom, healthcare support), and ancillary services such as hospitality staffing and handyman work, priced via custom quote-based contracts with monthly billing.

Asito's technology stack centers on the One Go platform — an integrated facility management system launched in 2023 that consolidates scheduling, quality measurement, work orders, and customer reporting. The platform has been progressively extended with the Vloerenpaspoort floor-passport feature (2024) and the One Go Smart Assistent (2025), an AI-assisted module that processes text-based maintenance signals from cleaning staff. Additional technology-enabled offerings include the Belevingsscan (AI-powered visual cleaning-quality assessment), glass-cleaning robots piloted at NS stations, and a UV-C disinfection robot deployed at Universitair Dierenziekenhuis. Certifications include consecutive Top Employer recognition (2025, 2026), PSO 30+ social entrepreneurship certification, and VCA** safety certification.

Revenue is generated primarily through recurring service contracts with enterprise and institutional clients, supplemented by professional services revenue from specialist cleaning engagements. The company operates as a private limited company (B.V.) with no public listing; revenue figures are not publicly disclosed. Distribution relies on direct B2B enterprise sales through the 15-branch regional network plus an online quote-request channel for SMB customers. Asito is affiliated with the Facilicom Group through shared NSR membership representing approximately 30,000 combined employees.

Name

Asito

Legal name

Asito B.V.

Website

https://asito.nl

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Asito B.V. is a Netherlands-based facility services company providing professional and specialized cleaning across 5,000+ locations in healthcare, mobility, education, government, industry, retail, and business sectors. The 10,053-employee firm operates through 15 regional branches and the One Go digital platform.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Facilities Support Services (5612)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Kitchen Deep Cleaning (Degreasing, Cabinets, Appliances) (HSAEABAA)

Keywords

• Professional cleaning services
• Facility management
• Commercial cleaning
• Specialist cleaning
• Healthcare cleaning

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Cleaning Services: Core revenue from daily cleaning, specialist cleaning, and facility support services provided to enterprise clients across multiple sectors under service contracts
2. Specialist Cleaning Services: Additional revenue from specialized services including deep cleaning, floor maintenance, glass cleaning, facade cleaning, healthcare support, and industrial cleaning

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Asito is a Dutch facility management and professional cleaning services company delivering daily and specialist cleaning (office, window, floor, sanitary, deep kitchen cleaning, glass/facade, graffiti, cleanroom, solar panels) plus supplementary services including healthcare support, hospitality staffing, and handyman work. Services are backed by the proprietary One Go digital facility management platform and the AI-powered Belevingsscan for quality measurement.

Product overview

Asito is a Dutch facility management company offering a comprehensive portfolio of cleaning and facility services. The core offering consists of daily/standard cleaning services (office, window, interior, floor, and sanitary cleaning) and specialized cleaning services (deep cleaning, kitchen cleaning, specialist floor maintenance, glass and facade cleaning, graffiti removal, cleanroom cleaning, and solar panel cleaning). The company's technology platform is anchored by One Go, an integrated facility management system that provides scheduling, quality measurements, and customer reporting. One Go extends through specialized modules including the Vloermeester (Floor Master) for floor care management with a Vloerenpaspoort tracking system, and the One Go Smart Assistent which uses generative AI to process text-based maintenance signals. Additional services include healthcare support (Zorgondersteuning), hospitality staffing, handyman services, and an AI-powered Belevingsscan for measuring cleaning quality. Services are delivered across multiple sectors including healthcare, mobility, education, industry, recreation, government, retail, and commercial/business across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• One Go: An innovation platform by Asito that provides data-driven cleaning management, smart reporting, and facility operations tools including AI-powered assistants and floor management solutions.
• Asito Impuls
• Asito aircraft

Products and services

• Dagelijkse schoonmaak (Daily Cleaning) Core daily cleaning services including office cleaning, window washing, interior cleaning, floor care, and sanitary cleaning for commercial and institutional clients across multiple sectors (healthcare, mobility, education, government, industry, recreation, retail, business).
• Specialistische schoonmaak (Specialist Cleaning) Specialized cleaning services encompassing deep cleaning for kitchens and sanitized areas, specialist floor maintenance, glass and facade cleaning, graffiti removal, stainless steel cleaning and coating, escalator and moving walkway cleaning, solar panel cleaning, construction cleaning, and machine inspection for enterprise and institutional clients.
• Dieptereiniging keukens (Kitchen Deep Cleaning) Deep cleaning service for professional kitchens that targets grease, deposits, and bacteria in exhaust hoods, behind equipment, and in seams and joints. Provides demonstrably clean results with fire risk reduction and hygiene compliance for audits.
• Zorgondersteuning (Healthcare Support) Healthcare support services provided within care facilities, assisting care staff with non-clinical tasks to ensure more time for patient care. Includes support in hospitals and care institutions.
• Belevingsscan (Experience Scan) AI-powered scanning service that measures cleaning quality and customer experience by assessing visual cleanliness and environmental factors. Provides data-driven insights for continuous improvement.
• Cleanroom reiniging (Cleanroom Cleaning) Specialized cleaning services for cleanroom environments requiring high standards of hygiene and contamination control, supporting reliability, quality, and safety in sensitive manufacturing or research settings.
• Asito in de buurt (Local SMB Cleaning) A localized service concept for small and medium-sized businesses, medical practices, and neighborhood retail shops requiring standard cleaning services. Provides fixed cleaning staff and accessible customer service for standard cleaning needs.
• Hospitality medewerkers (Hospitality Staffing) Provision of hospitality staff to supplement client operations, offering flexible staffing solutions for events, receptions, and ongoing hospitality needs.
• Handyman services Technical maintenance and handyman services for facilities, covering minor repairs, asset management, and general upkeep beyond standard cleaning.
• One Go Platform One Go is an integrated facility management platform that consolidates cleaning scheduling, quality measurements, work order management, and customer reporting into a single system. It serves as the central technology layer connecting all of Asito's cleaning operations with real-time visibility for both Asito staff and customers.

Quantifiable outcome

• 5,000+ locations trust Asito for their cleaning needs
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Heracles Almelo / Heracles FoundationcoreStrategic or Co-development Partner · 20 December 2025Asito serves as main sponsor and 'Aanvoerder van Talent' (Captain of Talent) for Heracles Almelo and its Foundation. The partnership focuses on the 'Van ongezien naar onmisbaar' (From unseen to indispensable) program, aiming to activate untapped labor potential in Almelo region. Asito provides work experience opportunities and bridges participants to employment while Heracles Foundation executes projects at the highest level.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CSU Total Care: One of the largest Dutch cleaning and facility services companies, headquartered in the Netherlands. Directly comparable to Asito in B2B enterprise cleaning, multi-vertical coverage, and Dutch market focus.
• Vebego: Large Dutch-rooted facility services group active in cleaning, security, and maintenance across the Netherlands and broader Europe. Closely comparable business model and end-market exposure to Asito.
• Gom Schoonhouden: Dutch cleaning services provider under the Facilicom Group, overlapping with Asito's affiliation. Competes directly in Dutch B2B cleaning and is closely comparable in offering and customer base.
• Hago Nederland: Dutch commercial cleaning company operating across multiple sectors. Comparable to Asito in target market (Dutch B2B enterprise), service portfolio, and scale.

Broad incumbents

• ABM Industries: US-based facility services provider offering janitorial, parking, and integrated facility solutions to enterprise clients. Comparable to Asito in B2B cleaning focus and multi-vertical segmentation, though operating primarily in North America.
• Atalian Global Services: France-based multinational facility services group with cleaning as a primary offering across multiple European markets. Comparable to Asito in service portfolio and customer base, with broader geographic reach.
• ISS A/S: Global facility services leader headquartered in Denmark offering cleaning, workplace, and technical services to enterprise clients. Comparable to Asito in core cleaning and facility offerings, but at much larger scale and international footprint.
• Compass Group: UK-listed global contract food services and support services group with cleaning as part of its broader facilities portfolio. Comparable to Asito in enterprise contract-based service delivery, but with a much larger global footprint.
• Sodexo: French-headquartered global facility management and food services company with cleaning as a core service line. Comparable to Asito in B2B cleaning delivery and enterprise contracts, though at much larger global scale.

Regional players

• Solvus: Facility services provider active in the Netherlands and Belgium offering cleaning and related services. Comparable to Asito in service offering, but primarily serves the Benelux region with overlap in Dutch territory.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/asito
• Facebookfacebook.com/AsitoBV
• LinkedInlinkedin.com/company/asito
• Instagraminstagram.com/asitobv
• Xx.com/asito

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asito