Hildesheim Marketing

What Hildesheim Marketing does

Hildesheim Marketing GmbH is a 100% municipally owned destination marketing organization headquartered in Hildesheim, Lower Saxony, Germany, operating as the official tourism, event, city management, and public relations arm of the City of Hildesheim. The company promotes a destination anchored by two UNESCO World Heritage sites (Mariendom and St. Michaelis) and runs a portfolio of visitor-facing services including guided city tours (Stadtführungen, Lauschtour, Segway), experience packages for groups and small parties, ticket distribution for events and the St. Andreas Church Tower, souvenirs and regional products, and a mobile visitor application (Hildesheim App). It also operates the physical Tourist-Information office as a walk-in visitor service point.

The business is structured around three core revenue streams: tourist information and ticketing services (commission and fee-based), the Hildesheim Gutschein closed-loop gift voucher program sold to consumers and corporate employers and redeemed through a network of local partner businesses, and group experience packages including the Bahnhit train-travel bundle. Go-to-market is event-driven and multi-channel, combining the destination website (hildesheim-tourismus.de), multilingual city maps and brochures in six languages, email newsletter, organic social media (Facebook, Instagram), and signature in-person events such as EVI LICHTUNGEN, Pflasterzauber, Citybeach, the Hildesheimer Herbstvergnügen, Weihnachtsmarkt, Welterbetag, and the Andreas Tower Challenge. The organization serves primarily individual leisure tourists and day visitors, with secondary B2B relationships to travel operators, hoteliers, local retailers, and corporate voucher purchasers. The company does not operate proprietary technology platforms or AI/ML systems; its digital surface consists of standard content, ticketing integrations, and a mobile navigation app.

Name

Hildesheim Marketing

Legal name

Hildesheim Marketing GmbH

Website

https://hildesheim-marketing.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hildesheim Marketing GmbH is the 100% municipally owned destination marketing organization for Hildesheim, Germany, operating tourism, event, city management, and PR services. It serves leisure tourists, business travelers, local businesses, and corporate voucher purchasers via tours, gift vouchers, ticketing, and events.

Ownership category

akta.pro rank

Headquarters

HQ city

Hildesheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tourist Services and Information: Provides tourist information services, sells tickets for events and attractions (St. Andreas Church Tower), distributes promotional materials and maps, operates Tourist-Information office for visitor inquiries and bookings.
2. Gift Vouchers: Hildesheim Gutschein (gift voucher system) sold directly to consumers and businesses (employer vouchers). Partners can join as voucher redemption partners. This represents a transaction-based revenue model.
3. Event and Experience Packages: Packages for groups (10+ persons) and small groups (1-9 persons), including city tours, Bahnhit train packages, and experience packages. Revenue from group bookings and tour fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hildesheim Marketing GmbH is the official municipal destination marketing and city management organization for Hildesheim, Germany. It delivers tourism information services through a physical Tourist-Information office and digital channels, organizes guided city tours and experience packages, runs the Hildesheim Gutschein gift voucher program, and produces city events and PR for the city. Core revenue-bearing products include guided tours (Stadtführungen), group experience packages (Erlebnispakete), the gift voucher program, ticket sales for events and attractions, and souvenir retail.

Product overview

Hildesheim Marketing GmbH operates as a unified tourism marketing and city management organization, offering a portfolio of visitor-facing services. The core offerings include the Hildesheim App for mobile navigation, Stadtführungen (guided tours) with various thematic formats, Erlebnispakete (experience packages) for groups, Hildesheim Gutschein (gift vouchers), ticket sales including for St. Andreas-Kirchturm, and retail of souvenirs and regional products. The organization also manages the Tourist-Information office, event calendars, city maps in multiple languages, and accommodation booking services. These products and services collectively support tourism promotion, visitor engagement, and economic development for the City of Hildesheim.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadtführungen (Guided City Tours) Guided city tours offered to visitors of Hildesheim, including themed routes, Lauschtour audio tours, Segway tours, and specialized walking tours for individual visitors and groups.
• Erlebnispakete (Experience Packages) Experience packages for group visitors to Hildesheim, offered for both small groups (1-9 persons) and larger groups (10+ persons), including the Bahnhit train travel package.
• Hildesheim Gutschein (Gift Voucher) Gift voucher program allowing purchase and redemption for tourism experiences and local services in Hildesheim, including employer voucher and corporate ordering options for businesses, and a partner redemption network for local retailers.
• Tickets St. Andreas-Kirchturm Online ticket sales for St. Andreas Church Tower visits and related events, distributed through the ticket-regional.de platform.
• Souvenirs und regionale Produkte Retail sale of local souvenirs and regional products showcasing Hildesheim's cultural heritage and craftsmanship, available via the Tourist-Information and online.
• Tourist-Information Services Visitor-facing services run from the physical Tourist-Information office in Hildesheim, including brochures, maps, in-person visitor inquiries, the Erlebnisausstellung Welterbe experience exhibition, and accommodation and booking assistance.
• City Events and Festivals Recurring city events and festivals organized or coordinated by Hildesheim Marketing, including EVI LICHTUNGEN, Pflasterzauber, Citybeach, Hildesheimer Herbstvergnügen, Weihnachtsmarkt, Welterbetag, Andreasturm-Challenge, and verkaufsoffene Sonntage / Late-Night-Shopping.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stadt Hildesheim (City of Hildesheim)coreOthersHildesheim Marketing is a 100% subsidiary of the City of Hildesheim. As the parent entity, the city provides governance, funding, and strategic direction. The company works with many partners from politics and administration.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trier Tourismus und Marketing GmbH: Official tourism and marketing company for Trier, a UNESCO heritage city, running visitor information, city tours, packages, and events—an analogous municipal DMO model in a comparable mid-sized German heritage destination.
• Lübeck und Travemünde Marketing GmbH: Municipal DMO for Lübeck and Travemünde, managing tourism marketing, city tours, and events for another UNESCO heritage city in northern Germany—same GmbH structure, multi-channel visitor services, and regional tourism mandate.
• Göttingen Marketing GmbH: Municipal tourism and city marketing organization for Göttingen in southern Lower Saxony, providing city tours, visitor information, and event support—structurally and operationally very similar to Hildesheim Marketing as a peer Lower Saxony city DMO.
• Quedlinburg Tourismus GmbH: Tourism organization for Quedlinburg, a UNESCO World Heritage town in Saxony-Anhalt, operating city tours, visitor information, and event promotion—comparable as a small German UNESCO heritage destination with a municipal-backed tourism entity.
• Bamberg Tourismus & Kongress Service: Official tourism service for Bamberg, another UNESCO-listed German heritage city, offering guided tours, visitor information, and packaged experiences—closely analogous to Hildesheim's combination of UNESCO attractions, city tours, and event programming.
• Braunschweig Stadtmarketing GmbH: City-owned marketing company for Braunschweig in Lower Saxony, handling city marketing, events, tourism, and retail promotion. Same GmbH structure and integrated city-marketing-plus-tourism mandate as Hildesheim Marketing.
• Heidelberg Marketing GmbH: Municipal DMO for Heidelberg, Germany, operating as a public-private tourism and city marketing organization with city tours, Tourist-Information, events, and a gift card program—directly comparable in structure, mandate, and product mix to Hildesheim Marketing.
• Hannover Marketing und Tourismus GmbH (HMTG): Tourism and city marketing organization for Hannover, the state capital of Lower Saxony, providing convention sales, Tourist-Information, city tours, and large-scale events. Larger in scale but same structural model as Hildesheim Marketing and located in the same federal state.
• Dresden Marketing GmbH: City-owned marketing and tourism company for Dresden running Tourist-Information, city tours, and events for a heritage destination. Same municipal GmbH structure and similar tourism/event portfolio as Hildesheim Marketing.

Regional players

• Tourismus Marketing Niedersachsen GmbH: State-level destination marketing organization for Lower Saxony, the same federal state as Hildesheim. It operates one layer above city DMOs, coordinating regional marketing and partnerships—comparable in mandate but broader in geographic scope than Hildesheim Marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hildesheim.marketing
• Instagraminstagram.com/hildesheimtourismus
• LinkedInlinkedin.com/company/hildesheim-marketinggmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hildesheim Marketing