GreatWork

What GreatWork does

GreatWork Production is a Swedish privately held professional services firm headquartered in Säve, near Gothenburg. Founded in 1994, the company specializes in designing and constructing exhibition booths for trade shows and permanent exhibitions, producing events, manufacturing graphic signage and vehicle wraps, and building custom carpentry installations such as reception desks and bar counters. GreatWork maintains an integrated in-house operation spanning a graphic production studio, a special carpentry workshop, and a 16-meter assembly hall, which together enable end-to-end control of project quality, timelines, and logistics.

The company serves corporate and business customers — including named enterprise clients such as SKF, Maria Åkerberg, Green World, and Consilium — primarily within Sweden and across international trade show venues. Its go-to-market is sales-led and direct: prospective clients contact the company by phone or email, after which project managers scope, design, build, ship, assemble, and dismantle bespoke exhibitions and event installations. GreatWork operates with a small team of approximately five named staff members covering project management, design, carpentry, and graphic production.

GreatWork monetizes entirely through custom project-based fees across four revenue streams: exhibition stand design and construction, event production, graphic production, and special carpentry. No public pricing, subscription model, or standardized offerings are disclosed. The company is founder/owner-operated, with no disclosed parent, no external funding, no patents, no formal partnerships, and no software or digital product surface. Marketing is conducted primarily through a Squarespace-hosted portfolio website that showcases completed projects.

Name

GreatWork

Legal name

GreatWork Production

Website

https://greatwork.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

GreatWork Production is a Swedish micro-firm founded in 1994 that designs and builds trade show booths, produces events, manufactures graphic signage, and fabricates custom carpentry for corporate clients in Sweden and internationally.

Ownership category

akta.pro rank

Product category

Trade show and event production services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Trade show booth construction
• Exhibition stand design
• Event production services
• Graphic production signage
• Custom carpentry workshop

Headquarters

HQ city

Säve

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Stand Design and Construction: Design and build custom exhibition stands for trade shows and permanent exhibitions. Projects include strategy, design, construction, logistics, assembly and disassembly.
2. Event Production: Complete event production services including project management, construction, stage setup, sound and lighting. High requirements on project management before, during and after events.
3. Graphic Production: Production of banners, eye-catchers, signage, vehicle wrapping and decoration. Materials include various fabrics, plastics and paper products.
4. Special Carpentry: Custom carpentry solutions for individual customers including reception desks, special wall units, bar counters and custom furniture.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

GreatWork designs and builds custom exhibition stands for trade shows and permanent exhibitions, delivers complete event production including construction, staging, sound and lighting, produces large-format graphics such as banners, signage, eye-catchers and vehicle wraps, and fabricates custom carpentry pieces including reception desks, illuminated wall units and bar counters. All work is performed in-house at its Säve (Gothenburg) facility using its own graphic studio, carpentry workshop and 16-meter vehicle mounting hall, with full project management covering logistics, assembly and disassembly.

Product overview

GreatWork is a physical exhibition and event production company offering a unified suite of services centered on trade show booths, event production, graphic production, and custom carpentry. The core offering revolves around Mässor och utställningar (designing and building exhibition booths) complemented by Eventproduktion (event logistics and production), Grafisk produktion (large-format graphics and signage), and Specialsnickeri (custom woodwork and furniture fabrication). These services are integrated to provide complete exhibition and event solutions from strategy and design through to construction, installation, and dismantling.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Shows and Exhibitions (Mässor och utställningar) Design, project management, construction, logistics, assembly and disassembly of custom exhibition booths for trade shows and permanent exhibitions, delivered for corporate clients locally in Sweden and internationally across most of the world.
• Event Production (Eventproduktion) Complete event production services including project management, construction, stage setup, sound and lighting for corporate events and product launches where logistics and on-site coordination must run flawlessly.
• Graphic Production (Grafisk produktion) Production of banners, eye-catchers, signage and vehicle decoration using fabrics, plastics and paper materials, supported by an in-house graphic studio capable of handling vector files, vinyl cutting and 4-color image printing, plus a 16-meter mounting hall for vehicle graphics.
• Special Carpentry (Specialsnickeri) Custom carpentry in GreatWork's in-house workshop producing all construction, build and furniture for the firm's trade shows and events, plus bespoke pieces for individual and corporate clients including reception desks, illuminated wall units with logos, bar counters and other custom furniture.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Pico Group: Hong Kong-headquartered global experiential marketing and event services group. Operates at far greater scale but competes for the same enterprise booth-build and event production budgets.
• GES (Global Experience Specialists): Large global exhibit and event services provider offering custom booth design, fabrication, and on-site services. A scaled incumbent directly competing for the same enterprise trade show spend as GreatWork.
• GL Events: Major French-headquartered global event services group providing exhibition organization, booth construction, and venue services. A much larger incumbent overlapping GreatWork's core booth-build and event production categories.
• Messe Frankfurt: One of the world's largest trade fair organizers with extensive exhibition services capabilities. Operates broadly across the events ecosystem that GreatWork serves as a booth builder.

Others

• beMatrix: Belgian manufacturer of modular aluminum exhibit systems widely used by booth builders. Adjacent ecosystem participant — supplies the kind of structural components GreatWork integrates into its custom builds.
• Octanorm: German manufacturer of modular exhibit and display systems. Adjacent supplier whose standardized framing components underpin booth construction workflows similar to GreatWork's carpentry workshop.

Direct peers

• Czarnowski: Long-established US-headquartered exhibit and event services provider offering custom booth fabrication, event production, and graphics — directly overlapping GreatWork's integrated service stack.
• Moss: US-based exhibit and event design/build firm with integrated fabrication capabilities. Comparable to GreatWork in combining design, custom fabrication, and graphic production for trade show clients.
• Expoteam: Swedish trade show stand builder and event production company serving Scandinavian and international clients. Directly comparable to GreatWork in scope (booth design/build, graphic production, project management) and geography.
• Sparks: Global experiential marketing agency producing custom exhibits, events, and brand experiences for enterprises. Overlaps GreatWork's custom booth fabrication and event production services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreatWork