RAP

What RAP does

RAP - R.A.P. - Sociedade de Mediação Imobiliária, Lda. — operating under the brand RAP Imobiliária — is a privately-held Portuguese real estate mediation firm founded in 1993. The company is headquartered in Linda-a-Velha, in the Oeiras municipality of the Lisbon metropolitan area, and is the legally registered Portuguese entity R.A.P. - Sociedade de Mediação Imobiliária, Lda. It holds the mandatory Portuguese real estate mediation license AMI 56-AMI, issued by the Associação dos Mediadores Imobiliários, which authorizes it to conduct property brokerage activity in Portugal. The firm was originally established as franchisees of Saviotti & Esaguy for Oeiras in 1993 before transitioning to its own independent brand identity.

RAP operates a direct-to-consumer brokerage model with five core service lines: (1) property sales mediation (Venda de Imóveis), handling end-to-end transactions from acquisition through deed signing; (2) rental mediation and management (Arrendamento), including tenant coordination and cleaning; (3) short-term rental management (Gestão de AL / Alojamento Local) for vacation rental owners; (4) project management (Gestão de Projetos) for real estate investments; and (5) buyer-side property search services (Procuro Imóvel). Revenue is generated through transaction-based commissions on property sales and rentals, supplemented by managed-service fees on short-term rental properties covering check-in/check-out, cleaning, and guest coordination.

Customer acquisition occurs through a proprietary website (rap-imobiliaria.com) powered by the third-party eGO Real Estate CRM and content management system, complemented by direct phone, email, WhatsApp, and social media engagement (Twitter, Facebook, Instagram, YouTube). The website is delivered in five languages (Portuguese, English, Spanish, French, German), supporting international inbound demand. The firm maintains an international referral partnership with entities in Brazil's Northeast region established in 2001. Headcount is reported at 1-10 employees, indicating a sole-proprietor-style micro-brokerage with no disclosed external funding, no parent company, and no subsidiaries. Technology investment is limited to the standard third-party real estate CRM with no AI/ML, API, or mobile-app capabilities identified.

Name

RAP

Legal name

R.A.P. - Sociedade de Mediação Imobiliária, Lda.

Website

https://rap-imobiliaria.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

RAP is a Portuguese real estate mediation firm founded in 1993 in Linda-a-Velha, Lisbon, providing property sales, rental, short-term rental management, and project management services to individual property owners, buyers, and short-term rental hosts.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Short-Term Rental (STR) Management for Individual Hosts (BPAJAIAB)

Keywords

• Real estate mediation
• Property sales
• Rental management
• Short-term rentals
• Property brokerage

Headquarters

HQ city

Alto Alegre Dos Parecis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Mediation: Commission-based mediation services for property sales transactions, handling the full process from property listing through to deed signing
2. Rental Mediation: Property rental mediation services with full management including tenant coordination, check-in/check-out, and cleaning services
3. Short-term Rental (AL) Management: Airbnb and short-term rental property management including project management, property preparation, guest coordination, and operational handling

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

RAP is a Portuguese real estate mediation firm that brokers property sales and rentals and provides operational management of short-term/Airbnb (Alojamento Local) properties. It also offers project management services accompanying clients through real estate investments from start to finish, and a property search service matching buyers and tenants to listings based on specified criteria.

Product overview

RAP is a real estate mediation company operating since 1993, offering a unified portfolio of property services. The core offerings include Arrendamento (rental services), Gestão de Projetos (project management), and Gestão de AL (short-term rental management), complemented by property sales and search services. The company handles the complete real estate transaction lifecycle from initial property acquisition and marketing through to deed writing, serving both the Portuguese domestic market and international clients, particularly through partnerships with entities in Brazil's Northeast region.

Differentiator

Problem solved

Functional benefit

Products and services

• Arrendamento (Rental Services) Rental mediation services where RAP handles the property rental process on behalf of owners, including tenant coordination, check-in/check-out, cleaning services, and ongoing property management. Designed for individual property owners in the Lisbon/Oeiras area who want to lease residential property without managing tenants themselves.
• Gestão de Projetos (Project Management) Real estate project management service that accompanies clients from the start to the end of their property investment, allowing them to invest their time efficiently. Targeted at individual investors and property owners undertaking real estate projects who want professional coordination throughout.
• Gestão de AL (Short-term Rental Management) Turnkey short-term / Airbnb (Alojamento Local) rental management service covering all operational aspects including property management, guest check-in/check-out, and cleaning. Targeted at property owners in the Lisbon/Oeiras area who want to generate short-term rental income without managing operations themselves.
• Venda de Imóveis (Property Sales) Property sales mediation service handling the full process from property acquisition through to deed writing, serving individual property sellers and buyers in the Lisbon/Oeiras market.
• Procuro Imóvel (Property Search) Property search service allowing prospective buyers and tenants to submit specific criteria (nature/business type, district, municipality, parish, price, area, and number of rooms) so RAP can match them to listings. Targeted at individual buyers and tenants looking for residential property in the Lisbon metropolitan area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Saviotti & EsaguyminorChannel Partner/ Reseller/ DistributorRAP started as franchised agents of Saviotti & Esaguy for the Oeiras municipality in 1993, operating under their brand before establishing its own independent brand identity.
• Entities in Brazilian Market (Northeast Region)minorStrategic or Co-development PartnerIn 2001, RAP initiated partnerships with credible entities in the Brazilian market, primarily focused on the Northeast region of Brazil. These partnerships provide international market connections and cross-border referral opportunities.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Imovirtual: Major Portuguese real estate classifieds portal with property listings, valuation tools, and agent directories. Adjacent competitor to RAP in lead generation and listing distribution, competing for the same buyer/seller/renter attention.
• Airbnb: Global short-term rental marketplace where many of RAP's AL property owners list directly. Comparable as a competing channel for STR host acquisition and guest demand, increasingly offering host services that overlap with RAP's AL management offering.
• Idealista: Leading Iberian online real estate marketplace connecting buyers, sellers, and renters with agents and brokerages including RAP itself. Comparable as a dominant Portuguese real estate discovery and listing platform, though not a direct brokerage competitor.

Direct peers

• GuestReady: Professional short-term rental management company operating across Portugal (including Lisbon) and other European markets. Comparable to RAP's AL management offering, but with technology-enabled, multi-market operations and significantly larger unit count.
• Casas que constroem sonhos / KW Portugal (Keller Williams): Keller Williams franchise operation in Portugal offering residential and commercial brokerage. Comparable to RAP as a competing real estate mediation firm in the Lisbon metro and broader Portuguese market.
• Century 21 Portugal: International real estate franchise active in Portugal providing brokerage, rental, and ancillary services. Directly comparable to RAP's mediation business model with stronger national footprint and marketing scale.
• IAD Portugal: Network-based real estate brokerage model in Portugal using independent agents and digital collaboration tools. Comparable to RAP as a residential brokerage serving Portuguese property owners, with a more modern digital agent network model.
• RE/MAX Portugal: Global real estate franchise operating in Portugal with brokerage and property management offerings. Comparable to RAP in core residential brokerage activity, but with substantially larger agent network, brand recognition, and multi-region coverage.
• Properate: Portuguese proptech offering property management, condominium management, and tenant services. Comparable to RAP's rental mediation and management services, with a more software-led operating model.
• ERA Imobiliária: Portuguese real estate franchise network offering brokerage, rental, and property management services nationwide. Directly comparable to RAP as a Portugal-focused residential brokerage with similar mediation services, though operating at significantly greater scale via its franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UChC467a02XzML2jEZ7OdeFw
• Facebookfacebook.com/rapimobiliaria-2395471234017566
• Instagraminstagram.com/rapimobiliaria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAP