AMA Computer University
AMA Computer University is a private Philippine higher education institution operating 39 campuses nationwide and offering AI-integrated programs from Senior High through doctoral levels, with globally recognized certifications from Microsoft, Cisco, and CompTIA. It serves domestic and international students seeking IT-focused degrees, short professional courses, and franchise-based educational partnerships.
- Company typePrivate
- Founded1980
- HeadquartersQuezon, Philippines
- Headcount—
- GTM typeB2C
- OfferingServices
What AMA Computer University does
AMA Computer University, operating under the trade name AMA University, is a private Philippine higher education institution founded in 1980 by Dr. Amable R. Aguiluz V as the flagship of the AMA Education System. It positions itself as the first ICT university in the Philippines and Asia, and currently operates 39 campuses across the country — the largest network of colleges and universities in Asia by its own claim. The institution offers a comprehensive program portfolio spanning Senior High School, undergraduate degrees, master's and doctoral programs across computing, engineering, business, arts and sciences, accountancy, education, medical/nursing, hospitality, criminology, and aviation (via the Delta Air subsidiary). A network of 10 wholly-owned subsidiaries extends the brand into medical education, basic education, international schools, and business colleges.
The institution's core technology differentiator is the integration of AI across all academic programs — claimed to be the first such deployment at Senior High and College levels in the Philippines — with specialized tracks in Artificial Intelligence, Data Science, and Cybersecurity covering machine learning, natural language processing, and generative AI. Strategic partnerships with Microsoft, Cisco, CompTIA, and Google provide globally recognized certifications embedded in the curriculum, while an AI-Powered Career Quiz on the "Future Me" page uses AI-based assessment to match prospective students to programs. The blended learning method, first offered for Senior High School in the Philippines, combines online and face-to-face modalities.
AMA's business model is predominantly B2C tuition-driven, with revenue streams from tuition and academic fees (the primary stream), certification and assessment fees, franchise royalties from the school franchise program (amafranchise.amaes.edu.ph), and short-cycle professional courses such as the Executive Diploma in Cybercrime Security. Go-to-market relies on direct-to-consumer digital marketing across Facebook, YouTube, TikTok, and LinkedIn, plus an online pre-registration system. International student recruitment is channeled through Trident International Education Agency with pathway programs into New Zealand, Canada, and Australia. Pricing is quote-based and not publicly disclosed, with scholarships, subsidies, and DepEd vouchers accepted for Senior High School programs.
AMA Computer University firmographics
Firmographics- Name
- AMA Computer University
- Legal name
- AMA University
- Website
- https://ama.edu.ph
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Short description
- AMA Computer University is a private Philippine higher education institution operating 39 campuses nationwide and offering AI-integrated programs from Senior High through doctoral levels, with globally recognized certifications from Microsoft, Cisco, and CompTIA. It serves domestic and international students seeking IT-focused degrees, short professional courses, and franchise-based educational partnerships.
- Ownership category
- akta.pro rank
AMA Computer University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Computer Training (611420), Computer Training (61142), Technical and Trade Schools (6115), Educational Services (611)
- akta.pro primary industry
- Technical Universities with Computing, Data & AI Focus (EDAHAEAK)
- akta.pro secondary industries
- Online Technology & Computer Science Universities (EDAHALAH), AI & Emerging Technology Literacy (EDAAAIAJ), Emerging Tech & Specialized Computing (IoT, Edge, AR/VR, Blockchain, HPC) (EDABAFAO)
Keywords
Where AMA Computer University is headquartered
LocationHeadquarters
- HQ city
- Quezon
- HQ country
- Philippines
- HQ region
- Asia
Offices33 records
Markets served
AMA Computer University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tuition and Academic Fees: Revenue generated from tuition fees for undergraduate, graduate, and postgraduate programs across all campuses. Multiple program levels from Senior High School to doctoral programs.
- Certification and Assessment Fees: Revenue from industry certification preparation programs including Cisco, Microsoft, and CompTIA certifications.
- Franchise Network: Growing income opportunities through school franchise partnerships under amafranchise.amaes.edu.ph, expanding the AMA Education System network.
- Short Courses and Training: Executive Diploma in Cybersecurity and other short-term professional programs providing additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tuition pricing varies by program level and degree type |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
AMA Computer University product offering
Product offeringCore offering
AMA Computer University is a private higher education institution that delivers IT-focused academic programs from Senior High School through doctoral levels at 39 campuses across the Philippines. It was the first ICT university in the Philippines and Asia, founded in 1980, and was the first institution in the Philippines to integrate AI into Senior High and College programs. Its core offerings span Computing (AI, Cybersecurity, Data Science, IT, Computer Science, Blockchain, Information Systems), Engineering, Business Administration, Arts and Sciences, Accountancy, Education, Medical/Nursing/Allied Health, Aviation, Hospitality and Tourism, with industry-recognized certifications from Cisco, Microsoft, and CompTIA.
Product overview
AMA Computer University is an educational institution offering a comprehensive portfolio of programs from Senior High School to Graduate levels. The institution pioneered AI-driven education in the Philippines, being the first to integrate AI into Senior High and College Programs. Its Computing Programs (AI College) form the flagship offering alongside Engineering, Business Administration, Arts and Sciences, Accountancy, Education, Medical/Nursing/Allied Health, Hospitality/Tourism programs, and Aviation through Delta Air. Graduate programs include Master's and Doctoral degrees in IT, Computer Science, Business Administration, and Public Administration. The institution partners with Cisco, Microsoft, and CompTIA for globally recognized certifications. AMA also offers an Executive Diploma in Cybercrime Security as a professional development add-on. With campuses across the Philippines and international partnerships, AMA provides AI-integrated education preparing students for in-demand technology careers.
Differentiator
Problem solved
Functional benefit
Products and services
- Computing Programs (AI College) Comprehensive IT-focused undergraduate computing programs forming AMA's AI College, covering Artificial Intelligence, Cybersecurity, Data Science, IT, Computer Science, Information Systems, Blockchain Technology, and Entertainment and Multimedia Computing. These programs serve prospective undergraduate students pursuing IT careers and integrate AI and industry-recognized certifications.
- Engineering Programs Undergraduate engineering degrees including Computer Engineering, Electronics Engineering, Electrical Engineering, and Industrial Engineering, bridging software and hardware engineering. Targeted at students pursuing engineering careers with IT alignment.
- Business Administration Programs Bachelor's programs in business administration with majors spanning Marketing Management, HR Management, Management Information Systems, Financial Management, Entrepreneurship, Real Estate Management, and Office Administration. Intended for students pursuing business and management careers.
- Arts and Sciences Programs Liberal arts undergraduate programs including BA in Psychology, English, Political Science, Communication, Economics, and BS in Psychology and Social Work. Designed for students pursuing liberal arts and social science education.
- Accountancy Programs Accountancy and criminology undergraduate programs including BS in Accountancy, Accounting Information Systems, Internal Auditing, and Criminology, with CPA licensure preparation. Targeted at students pursuing accounting, audit, and criminology professions.
- Education Programs Teacher education programs including Elementary Education, Secondary Education majors in Mathematics, Computer Education, and English, BS in Virtual Education, and a Certificate of Teaching Program. Aimed at students pursuing teaching careers and licensure.
- Medical, Nursing, and Allied Health Programs Medical, nursing, and allied health programs including Doctor of Medicine, BS in Nursing, Practical Nursing, Caregiving NC II, and BS in Marine Transportation. Targeted at students entering medical, nursing, caregiving, and marine transportation careers.
- Aviation Programs Aviation programs delivered through Delta Air offering Private Pilot License, Commercial Pilot License, Aircraft Maintenance Technology, and Aviation Electronics Technology. Targeted at students pursuing aviation and pilot careers.
- Hospitality and Tourism Management Programs Bachelor of Science in Hospitality Management and Bachelor of Science in Tourism Management programs preparing students for careers in the global hospitality and tourism industry.
- Senior High School Programs Senior High School programs spanning Academic Tracks (ABM, GAS, HUMSS, STEM), TVL Tracks (HE, IA, ICT), Sports Track, and Arts and Design Track. First in the Philippines to integrate AI into the Senior High School curriculum and uses a blended learning method. Accepts DepEd vouchers.
- Graduate School Programs Master's and doctoral graduate programs including Master of Information Technology, MS in Computer Science, MA in Computer Education, MBA, Master in Public Administration, Doctor of Information Technology, and Doctor of Business Administration. Targeted at professionals pursuing advanced degrees and leadership credentials.
- Executive Diploma in Cybercrime Security Short-term professional diploma program with six in-depth courses (two months each), hands-on labs, and certification preparation, designed for working professionals seeking cybersecurity credentials and industry-recognized certification readiness.
Quantifiable outcome
- Graduates are among the highest paid employees in the Philippines based on jobstreet data
- +2 more outcomes
Companies that use AMA Computer University
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
AMA Computer University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature4 records
AMA Computer University partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- MicrosoftcoreMicrosoft partnership provides globally recognized certifications integrated into academic programs. Students gain access to Microsoft technologies and can earn certifications that validate their expertise and boost employability across the tech industry.
- CiscocoreCisco Networking Academy partnership enables students to prepare for Cisco certifications including networking, cybersecurity, and other IT infrastructure credentials. Students gain competitive edge with globally recognized Cisco certifications.
- CompTIAcoreCompTIA authorized partner status allows students to prepare for professional IT certifications recognized globally. Certifications validate expertise and boost employability across the tech industry.
- GooglecoreListed among reputable industry partners providing students with access to Google technologies and tools for education. Students benefit from industry-standard technology training.
- Trident International Education AgencyflagshipInternational pathway programs through Trident enable international students to enroll in AMA academic programs leading to higher education, work while studying, and eventually a pathway to residency in New Zealand, Canada, and Australia.
- ePLDTminorAlumni success story partner - Marajnishi Perez from AMA pioneer batch became Head of IT Operations at ePLDT. John Ang, Computer Science alumnus, serves as CEO and Chief Information Security Officer.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
AMA Computer University competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AMA Computer University social profiles
Digital presenceAMA Computer University financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA Computer University leadership team
Management profileNumber of profiles
Profiles1 record
AMA Computer University subsidiaries and ownership
Company hierarchySubsidiaries10 records
AMA Computer University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMA Computer University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMA Computer University
What does AMA Computer University do?
AMA Computer University is a private higher education institution that delivers IT-focused academic programs from Senior High School through doctoral levels at 39 campuses across the Philippines. It was the first ICT university in the Philippines and Asia, founded in 1980, and was the first institution in the Philippines to integrate AI into Senior High and College programs. Its core offerings span Computing (AI, Cybersecurity, Data Science, IT, Computer Science, Blockchain, Information Systems), Engineering, Business Administration, Arts and Sciences, Accountancy, Education, Medical/Nursing/Allied Health, Aviation, Hospitality and Tourism, with industry-recognized certifications from Cisco, Microsoft, and CompTIA.
Is AMA Computer University a public or private company?
AMA Computer University is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMA Computer University founded?
AMA Computer University was founded in 1980.
Where is AMA Computer University based?
AMA Computer University is headquartered in Quezon, Philippines, in the Asia region.
How does AMA Computer University make money?
Four revenue lines are on record. Tuition and Academic Fees are the primary driver. The others are certification and Assessment Fees, franchise Network and short Courses and Training.
Does AMA Computer University have an API?
No public API is recorded for AMA Computer University.
What industry is AMA Computer University in?
AMA Computer University's product category is Higher Education. Its primary akta.pro industry code is EDAHAEAK, Technical Universities with Computing, Data & AI Focus, with a secondary code of EDAHALAH, Online Technology & Computer Science Universities. Its NAICS code is 6113.